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Busi406_BBpresentation

Busi406_BBpresentation - Customer feedback Wireless PC to...

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Research and Recommendations for Best buy New Hope Commons location in Durham, North Carolina Nikita Avdiushko, Brian Chu, Allen Liu, Tammy Shi, Linda Zhang
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Agenda
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Background Technological goods retailer Consumer electronics Accessories Home appliances Services Customer service Geek Squad
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Opportunities and threats to Best Buy
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Customer Centricity Distinguishes Best Buy from competition Helps build close-knit relationships Barry Jill Buzz Ray Mr. Storefront
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Location, location, location Competitors Increased foot traffic (especially college students) Targeting the middle class Emphasis on video games and entertainment New Hope Commons
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Lacks segmentation strategy
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Unformatted text preview: Customer feedback Wireless PC to TV demo Texting service Post Interview B2B Lack of Magnolia center New Hope Commons Best Buy at Southpoint Strip mall placement Newer store Store features DVDs, cell phones, and accessories Kitchen appliances Premium Magnolia center Refurbished goods program Recommendations for New Hope Commons store Cater to lifestyle segment B2B website “Back-to-school” initiative Digital music and media, online presence Conclusion Apply and use knowledge Teamwork & cooperation Communication skills Questions?...
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