Busi406_Categoryandcompetitordef - Category and competitor...

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Category and competitor definition Best Buy and similar retail stores fall in to the consumer electronic provider category. The consumer electronics industry is characterized by equipment that is used on a daily basis. Products that are considered consumer electronics include personal computers, MP3 players, televisions, calculators, digital cameras, GPS navigation systems, and video media. Currently, the industry is dominated by Japanese and South Korean companies such as Sony, Panasonic, and Samsung. The Consumer Electronics Association (CEA) reported an 8% revenue drop in 2009 from $178.6 to $164.9 billion. Highlighting the extent to which consumers cut spending was a rise in unit shipments, which were up 10% on 2008. For 2010, the CEA expects the industry will see slight sales grow (a projected rise of 0.2%), as consumers are expected to continue to be conscious of their spending. Falling prices and a preference for lower-cost products will hit the TV industry, where shipments are expected to rise to 37 million while revenue declines slightly
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This note was uploaded on 02/27/2012 for the course BUSI 407 taught by Professor Bowen during the Spring '11 term at UNC.

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Busi406_Categoryandcompetitordef - Category and competitor...

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