team Project Description

team Project Description - Team Project Description...

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Team Project Description Principles of Marketing Spring 2010 The objective of this team project is to give you a chance to apply what you are learning in a real- world situation.  Each team will prepare a written report not exceeding 8 double-spaced pages (12-point font, 1-inch  margins).  Teams will also make a presentation to the class at the end of the semester during a scheduled  class day (check schedule for the date).  Your presentations should be directed to the Vice President of  Marketing.  Your job is to create a marketing plan from scratch and present it in a professional manner to  the top management.  Note that teams can  recommend modifications to the current strategy of the  product, you may even come up with your own brand name and advertising campaign if you think  something is seriously wrong with the current brand strategy.  Presentations should be no longer than 15  minutes, including questions and answers.  Any aids that will enhance your presentation (e.g., handouts,  slides, videos, commercials, advertisements, skits, etc.) are highly appropriate and encouraged.  This is  your team’s last chance to be creative; you really want to “show off” your efforts.  Several presentations 
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This note was uploaded on 02/27/2012 for the course BUSI 407 taught by Professor Bowen during the Spring '11 term at UNC.

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team Project Description - Team Project Description...

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