Session-5 - BMGT 301: INTRODUCTION TO INFORMATION SYSTEMS...

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BMGT 301: INTRODUCTION TO INFORMATION SYSTEMS Siva Viswanathan Information Technology and Information Technology and Strategy Strategy http://www.bbc.co.uk/news/technology-16907104 Strategy Strategy The worst performing organization are characterized by poor delivery practices. The best performing organization are distinguished by strong strategy!
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Strategy in NOT the same as a Plan Strategy in NOT the same as a Plan When oil prices changed from $140 to $40 we didn’t need to change our strategy, but we needed to change our plan. Strategy Strategy • Porter’s generic strategies… Cost leadership • Performing activities more efficiently than competitors –e . g . W a lm a r t Differentiation • Choice of activities (luxury vs. fuel efficiency) • How they are performed? (online vs. offline) Strategy is a set of decisions made to achieve competitive advantage , based on an assessment of: ... strengths & weaknesses; competitive position ... options/alternatives (risks involved) ... timing
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Strategy Strategy Differentiation Southwest Airlines vs. Full-service Airlines • Low cost, No meals, no premium service. • Short-haul flights • Point-to-point between mid-size cities and smaller airports in large cities • Frequent departures • Target price-sensitive customers IKEA vs. Furniture Outlets • Style, Low cost •D IY • Target young buyers. Other Examples – Textbook and Readings Porter Porter ’s Generic Strategies s Generic Strategies http://www.ted.com/index.php/talks/view/id/20 Cost Advantage http://www.youtube.com/watch?v=ochX-BOQrfY
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Session-5 - BMGT 301: INTRODUCTION TO INFORMATION SYSTEMS...

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