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Session-6 - BMGT 301 INTRODUCTION TO INFORMATION SYSTEMS...

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1 BMGT 301: INTRODUCTION TO INFORMATION SYSTEMS Siva Viswanathan Information Technology and Strategy (contd..) Discussion: Online DVD rentals http://news.yahoo.com/video/clevelandwews-20910953/netflix-split-26664428.html http://www.hulu.com/watch/284938/saturday-night-live-netflix-apology
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2 Buyers Bargaining Power of Suppliers Bargaining Power of Buyers Threat of New Entrants Online DVD rentals Threat of Substitute Products or Services Rivalry Among Existing Competitors Suppliers Existing firms Potential entrants Substitute products/services Discussion: Online DVD rentals Who are the players? Discussion: Online DVD rentals
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3 Bargaining Power of Suppliers Bargaining Power of Buyers Threat of New Entrants Online video rentals Threat of Substitute Products or Services Rivalry Among Existing Competitors Online DVD: Characterizing the 5 Forces Rivalry Among Existing Competitors One major supplier per film/show Each firm needs a relationship with each supplier There are only a few suppliers (barriers to
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