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Ba (24) - Strategic Positioning — Determining Core...

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Unformatted text preview: 9/7/2011 Strategic Positioning — Determining Core Competencies Strategic Positioning - Determining Target Market I The firm’s long—range plan based on an understanding of the marketplace I Environmental Scanning Competitive advantage supported by core organizational competencies in Contributes significantly to value of end I SWOT product or service E - Ezgirgggee‘ijnternal capabilities...“strengths and I Unique capability that provides enduring com etitive advanta e - Environmental scanning yieids opportunities and p g in What separates the organization from competitors in Support or maintenance of core competencies (Johnson 8t Johnson — brand name) - Supports organizational competitive priorities threats Which of the following is not a core YOU]; name, where you are from and Com Stem: P our ma'or. o P Y _ _ oY ] 1. Provide access to a . 1_ If you won a wide array of 2 ::::¥;t::; ::;k6t5 what would you do ' '7: Development team Wlth It. 3. Be difficult for other - What makes YOU competitors to imitate feel the most iii . Compete on quality. SECUVE? i: -.e.-"- c.‘ --._--. '.-.'- 'n-'~.-' ' . -c :- ..I'._' i'.‘ 1' 1-” ' ' h" I - - --- ..-- -. -.-‘- .-.- ...--. -.- --. ' - '. . .-.- . ..---. -_--.‘ '-':'..'.' «...—r r.i -..L '-"" '_ -1 _.. __ ... _ .__ .._______ .._.._ _ Ir._ :.._-a_ - '-:-._- -'----"' - -' - ' -.:'-"- .-'.::..'..'=.=I ~'-T:-_'=.'-:=:'..*-‘.-.'-:-=--'-.:.: -"_-. -..=-_'-‘~'iE.-'-a-.-.~'-.'.a.-: :_-'| ' -. _- ....-.- .-- -.--I...-- -'.'-. '..'.r-'-'.'-I '- -- . ' '---..-.---' .. "'l .:=-.-.. .4. . . - . ...' . million dollars, 1 2 3 Pew“ Ian Ti mar flag_.i..-.._.1: -. .1313- . J-' ".'i' 511 cg mfifi-fiomfiifi E Strategic POSItlomng " Public Perception 2005 Determining Mission Statement Q B l l 1. Type of business or class of products Top 10 2. Demographics of market '1: JohnSG-n & JOhfiSO" niche or customer base 3, coca COIP 3. Organizational values (green Bottom 10 orientation, made in America, 59_ WorldCom Etc) 60. Enron 4. Future direction of the organization ...
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