54027635-Report-on-Holiday-Inn

54027635-Report-on-Holiday-Inn - ReportonHolidayInn...

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Report on Holiday Inn   Chapter No. 1 EXECUTIVE SUMMARY Holiday Inn Multan is only international standard hotel in Multan. Structure at  Holiday Inn Multan is divided into eight departments. The management of hotel is used  strategic management concept and they find their strength and weaknesses through the  process of internal assessment. The tools for gathering the data is feed back from Guest  Comment Cards, Inspection by head office, complaints, Inspections by G.M., Manager  on special duty and this data is assimilated and evaluated in meeting where the  strategies   are   built   to   eliminate   the   problems   and   gain   competitive   edge   over  competitors.  Chapter No. 2 Literature  Review INTERNAL ASSESSMENT Internal Audit is the part of the strategic Management process. All organizations  have  strengths   and  weaknesses   in  the   functional  areas  of   business.   Internal  strengths /weaknesses coupled with external opportunities/Threats and a clear  statement of mission are establishing objectives and strategies. Objectives and  strategies are established with the intention of capitalizing upon internal strength  and overcoming weaknesses.
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The key internal forces include. Management Marketing. Finance/Accounting Production/Operations Research and development.  Computer information system There are many areas with in these function, such as customer service, warranties,  advertising, packaging under marketing.  REASON FOR AUDITING A F I R M S T R E N G T H T H A T C A N N O T E A S I L Y M A T C H E D W I T H C O M P E T I T O R S A R E C A L L E D D I S T I N C T I V E C O M P E T E N C I E S . B U I L D I N G C O M P E T I T I V E A D V A N T A G E S I N V O L V E S T A K I N G A D V A N T A G E O F D I S T I N C T I V E C O M P E T E N C I E S . F O R E X A M P L E , 3 M E X P L O I T I T S D I S T I N C T I V E C O M P E T E N C E I N R E S E A R C H A N D D E V E L O P M E N T B Y P R O D U C I N G A W I D E R A N G E O F I N N O V A T I V E P R O D U C T S . S T R A T E G I E S A R E D E S I G N E D I N P A R T T O I M P R O V E O N A F I R M S W E A K N E S S E S , T U R N I N G T H E M I N T O S T R E N G T H S , A N D M A Y B E E V E N I N T O D I S T I N C T I V E C O M P E T E N C I E S .
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THE PROCESS OF PERFORMING AN INTERNAL AUDIT Representative managers and employees from throughout the firm need to be involved in  determining a firms strengths and weaknesses. The internal audit requires gathering and  assimilating information about the firms management, marketing, finance/accounting,  production/operations, research and development, and computer information systems  operations. Compared to the external audit, the process of performing an internal audit, provides 
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This note was uploaded on 02/28/2012 for the course ECO 4701 taught by Professor Ahmed during the Spring '11 term at Andhra University.

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54027635-Report-on-Holiday-Inn - ReportonHolidayInn...

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