PR Lecture 1

PR Lecture 1 - DEFINITION OF PUBLIC RELATIONS DEFINITION OF...

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DEFINITION OF PUBLIC RELATIONS
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DEFINITION OF PUBLIC RELATIONS MANAGEMENT OF COMMUNICATION
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DEFINITION OF PUBLIC RELATIONS MANAGEMENT OF COMMUNICATION INVOLVING PUBLICS
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DEFINITION OF PUBLIC RELATIONS MANAGEMENT OF COMMUNICATION INVOLVING PUBLICS WITH OBJECTIVE(S) IN MIND
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PUBLICS
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PUBLICS GROUP OF PEOPLE WHO SHARE COMMON INTERESTS OR VALUES IN PARTICULAR SITUATION
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PUBLICS GROUP OF PEOPLE WHO SHARE COMMON INTERESTS OR VALUES IN PARTICULAR SITUATION STAKEHOLDERS : PUBLICS WITH A RELATIONSHIP WITH YOUR ORGANIZATION
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PUBLICS GROUP OF PEOPLE WHO SHARE COMMON INTERESTS OR VALUES IN PARTICULAR SITUATION STAKEHOLDERS : PUBLICS WITH A RELATIONSHIP WITH YOUR ORGANIZATION GROUPS THAT NEED TO BE INFLUENCED IN ORDER TO ACHIEVE OBJECTIVES
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PUBLIC RELATIONS Relies on mutually beneficial relationships (symbiotic)
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PUBLIC RELATIONS Relies on mutually beneficial relationships (symbiotic) News media
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PUBLIC RELATIONS Relies on mutually beneficial relationships (symbiotic) News media Donors
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PUBLIC RELATIONS Relies on mutually beneficial relationships (symbiotic) News media Donors Organizational Partners
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PUBLIC RELATIONS Relies on mutually beneficial relationships (symbiotic) News media Donors Organizational Partners Investors
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PUBLIC RELATIONS VS. PROPAGANDA
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PUBLIC RELATIONS VS. PROPAGANDA Propaganda about advancing ideology
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PUBLIC RELATIONS VS. PROPAGANDA Propaganda about advancing ideology Public relations about achieving targeted, organizational objective
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PUBLIC RELATIONS VS. PROPAGANDA Propaganda about advancing ideology Public relations about achieving targeted, organizational objective Propaganda’s roots go back to the Vatican in the 17th century-- “propagating the faith”
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PR vs. Journalism
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PR vs. Journalism Audience
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PR vs. Journalism Audience Objectives
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PR vs. Advertising
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PR vs. Advertising Paid vs. Earned
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PR vs. Advertising Paid vs. Earned Content control
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PR vs. Marketing
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PR vs. Marketing Objectives
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PR vs. Marketing Objectives Publics/audiences vs. Customers/markets
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This note was uploaded on 02/28/2012 for the course COMM 1750 taught by Professor Jamesdevitt during the Spring '12 term at NYU.

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PR Lecture 1 - DEFINITION OF PUBLIC RELATIONS DEFINITION OF...

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