attitude and attitide change

attitude and attitide change - CHAPTER 8 Consumer Attitude...

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CHAPTER 8 Consumer Attitude Formation and Change 1. Key Concepts Situational factors Attitudes Beliefs Tricomponent attitude model Explain how situational factors are likely to influence the degree of consistency between attitudes and behavior. Explain a person’s attitude toward visiting Disney World in terms of the tricomponent attitude model. Because attitudes are learned predispositions to respond, why don’t marketers and consumer researchers just measure purchase behavior and forget attitudes? Find two print ads, one illustrating the use of the affective component and the other illustrating the cognitive component. Discuss each ad in the context of the tricomponent model. In your view, why has each marketer taken the approach it did in each of these ads? 2. Key Concepts Theory of trying Segmenting Positioning Persuasion How can the marketer of a “nicotine patch” (a device which assists individuals to quit smoking) use the theory of trying to segment its market? Using this theory,
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This note was uploaded on 02/25/2012 for the course CSR 332 taught by Professor Staff during the Spring '08 term at Purdue University.

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attitude and attitide change - CHAPTER 8 Consumer Attitude...

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