business_blog_marketing_hubspot_september-2008

Business_blog_market - Slides SlideShare.net/HubSpot witter volpe [email protected] Blogging for Business Mike Volpe P Marketing VP Marketing HubSpot

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Unformatted text preview: Slides: SlideShare.net/HubSpot witter: @ volpe Twitter: @mvolpe Blogging for Business Mike Volpe P Marketing VP Marketing HubSpot Agenda h is blogging important? 1. Why is blogging important? 2. The 3 Keys to Success 3. Measuring Results Outbound Marketing 800-555-1234 Annoying Salesperson Inbound Marketing Blog SEO Social Media Rethinking Marketing Outbound Marketing • Telemarketing Inbound Marketing • SEO / SEM • Trade shows • Direct mail mail blasts • Blogging • Social Media SS • Email blasts • Print ads • TV/radio ads • RSS • Free tools/trials • Public Relations Interruption Permission Blogging is Inbound Marketing logging helps ith SEO • Blogging helps with SEO • Blogging helps with Social News Sites • Blogging helps with Social Networking Sites • Blogging is Permission Centric Flickr Flickr: Annie Mole : Annie Mole Agenda h is blogging important? 1. Why is blogging important? 2. The 3 Keys to Success 3. Measuring Results 3 Keys to Blog Success Reading Commenting iti Writing Reading Other Blogs 1. Get an RSS Reader (google.com/reader) et reader as homepage 2. Set reader as homepage 3. Search for relevant blogs • Blogsearch.Google.com • Technorati.com • Icerocket.com 4. Subscribe to blogs RSS Simplifies Reading Your Industry Blogs RSS = Distributed Content SS Reall Simple S ndication • RSS = Really Simple Syndication • Users consume content how they want • Unlocks content from a URL • Anonymous subscription 3 Keys to Blog Success Reading Commenting iti Writing Tips on Comments Increase the value of the article: • Share an example • Add a point • dd a seful k Add a useful link • Disagree sk a question • Ask a question • Use your real name (not company) Example (Not Great)...
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This note was uploaded on 02/25/2012 for the course CSR 332 taught by Professor Staff during the Spring '08 term at Purdue University-West Lafayette.

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Business_blog_market - Slides SlideShare.net/HubSpot witter volpe [email protected] Blogging for Business Mike Volpe P Marketing VP Marketing HubSpot

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