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Unformatted text preview: experiences that you and your peers have had in selecting cellular communication providers. 2. Key Concepts Societal marketing concept Marketing concept • Locate two examples (e.g., advertisements, articles, etc.) depicting practices that are consistent with the societal marketing concept and two examples of business practices that contradict this concept. Explain your choices. • Apply each of the concepts featured in the section describing the development of the marketing concept to manufacturing and marketing high-definition TVs. • Describe the interrelationship between consumer behavior as an academic discipline and the marketing concept. 1...
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This note was uploaded on 02/25/2012 for the course CSR 332 taught by Professor Staff during the Spring '08 term at Purdue University.
- Spring '08