consumer decision making cb (10)

consumer decision making cb (10) - CHAPTER 16 Consumer...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
CHAPTER 16 Consumer Decision Making and Beyond 1. Key Concepts Models of consumer behavior Economic Passive Cognitive Emotional Marketing and sociocultural inputs Compare and contrast the economic, passive, cognitive, and emotional models of consumer decision-making. What kinds of marketing and sociocultural inputs would influence the purchase of: (a) a TV with a built-in VCR, (b) a concentrated liquid laundry detergent, and (c) fat-free ice cream? Explain your answers. 2. Key Concepts Extensive problem solving Limited problem solving Routinized response behavior Compensatory decision rules Noncompensatory decision rules Define extensive problem solving, limited problem solving, and routinized response behavior. What are the differences among the three decision-making approaches? What type of decision process would you expect most consumers to follow in their first purchase of a new product or brand in each of the following areas: (a) chewing gum, (b) sugar, (c) men’s aftershave lotion, (d) carpeting, (e)
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 02/25/2012 for the course CSR 332 taught by Professor Staff during the Spring '08 term at Purdue.

Page1 / 2

consumer decision making cb (10) - CHAPTER 16 Consumer...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online