consumer decision making cb (10)

consumer decision making cb (10) - CHAPTER 16 Consumer...

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CHAPTER 16 Consumer Decision Making and Beyond 1. Key Concepts Models of consumer behavior Economic Passive Cognitive Emotional Marketing and sociocultural inputs Compare and contrast the economic, passive, cognitive, and emotional models of consumer decision-making. What kinds of marketing and sociocultural inputs would influence the purchase of: (a) a TV with a built-in VCR, (b) a concentrated liquid laundry detergent, and (c) fat-free ice cream? Explain your answers. 2. Key Concepts Extensive problem solving Limited problem solving Routinized response behavior Compensatory decision rules Noncompensatory decision rules Define extensive problem solving, limited problem solving, and routinized response behavior. What are the differences among the three decision-making approaches? What type of decision process would you expect most consumers to follow in their first purchase of a new product or brand in each of the following areas: (a) chewing gum, (b) sugar, (c) men’s aftershave lotion, (d) carpeting, (e) paper towels, (f) a cellular telephone, and (g) a luxury car? Explain your answers.
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