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Unformatted text preview: of each ad, utilizing any core values discussed in this chapter. How are these values portrayed to the target audiences? Summarize an episode of a weekly television series that you watched recently. Describe how the program transmitted cultural beliefs, values, and customs. Select and describe three commercials that were broadcast during the program mentioned above. Do these commercials create or reflect cultural values? Explain your answer. 2. Key Concepts Cultural learning Formal Informal Technical A manufacturer of fat-free granola bars is considering targeting school-age children by positioning its product as a healthy, nutritious snack food. How can an 22 understanding of the three forms of cultural learning be used in developing an effective strategy to target the intended market? 23...
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This note was uploaded on 02/25/2012 for the course CSR 332 taught by Professor Staff during the Spring '08 term at Purdue University-West Lafayette.
- Spring '08