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Unformatted text preview: these testimonials. Consumers are made to believe if it can happen to anyone, then it can happen them. Throughout the infomercial, repetition is used to create a consumer desire. Extensive visual words on the screen are used to engrave the information in consumer’s heads. The infomercial also advertises a $500 guarantee, added free bonus material, and limited time offers. These are all techniques that imply an immediate need and reason for buying the book. It is not until the end of the infomercial program that clearly states it was a paid advertisement and some participants were remunerated for their appearance. This proves that the infomercial could be entirely false because Trudeau could include any information that he wants to try to sell books. This short message is small and could go unnoticed to consumers. It is unethical to pay people for testimonials because they could be told to say completely false information....
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This note was uploaded on 02/25/2012 for the course CSR 332 taught by Professor Staff during the Spring '08 term at Purdue.
- Spring '08