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Unformatted text preview: Kyle Maatman 1/15/12 CSR 331 Infomercial Assignment Kevin Trudeau is a master of seduction when it comes to luring in unsuspecting consumers. He has made a fortune as a writer selling us the idea that we can obtain “free money”. In his book, “Free Money, They Don’t Want You to Know About” Trudeau tells his readers secrets to accessing free money that is entitled to us but is being held by the government, and all we as consumers have to do is purchase his book for $29.95. Trudeau’s book is easy to read and offers several examples of real life recipients of free money. He also gives every customer a money-back guarantee. All these strategies make Trudeau irresistible to us as consumers. Trudeau’s biggest selling point with his potential audience is that with a few simple methods they can obtain “free money”. He does a masterful job selling an idea rather than just a book. He isn’t just selling his book for $29.95, rather he is selling the opportunity to earn large quantities of cash from the government that will make $29.95 seem minimal. Consumers then are quantities of cash from the government that will make $29....
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- Spring '08
- Sales, Consultative selling, Kevin Trudeau