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murphy - Kathleen Murphy CSR 331 No Such Thing as a Free...

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Kathleen Murphy January 15, 2012 CSR 331 No Such Thing as a Free Lunch The moment the words “free” or “money” appears on the television, the viewer’s attention is automatically captured. Kevin Trudeau was well aware of this fact when he wrote his “get rich quick” book titled, Free Money. In the infomercial promoting his product, Trudeau claims that through the purchase of this book, you will find a large sum of money that the government has been keeping from you. Throughout this infomercial, various consumer behavior challenges are employed. A consumer is someone who identifies a need or desire, and in the case of this infomercial, that such desire is the attraction to fortune. In consumer behavior challenges both five and seven, there happens to be an “influencer.” This is a person who has never before purchased or used the product, yet is willing to support it. In the “Free Money” infomercial, it is unlikely that every person who spoke on the ad actually had successful results from the product. However, the viewers do not know whether these testimonies
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