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Unformatted text preview: and needed money. They tried to appeal to all demographics as well as psychographics. They used an emotional appeal along with a logical one. Though they were not asking for any sort of donation, they were still trying to sell a book. They do a good job of making the viewer forget they are watching an infomercial for a book. They make it seem as if they are trying to investigate the book and the claims it makes, even though they only use the positive footage and stories that back up the book The point of the ad was to get the buyer to buy the book. The title of the book says it all, free money, who does not want a large amount of money? Whether there is actual substance to his book and there really is money owed to the American citizen, cannot be determined by this one sided advertisement. But the marketing team of Kevin Trudeau’s book made an compelling sales pitch to the consumer....
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- Spring '08
- Federal government of the United States, Infomercial, Kevin Trudeau