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Unformatted text preview: ramifications of these marketing moguls in The Merchants of Cool. Produced by Barak Goodman and Rachel Dretzin, the program talks with top marketers, media executives and cultural/media critics, and explores the symbiotic relationship between the media and todays teens, as each looks to the other for their identity. Teenagers are the hottest consumer demographic in America. At 33 million strong, they comprise the largest generation of teens America has ever seenlarger, even, than the much-ballyhooed Baby Boom generation. Last year, Americas teens spent $100 billion, while influencing their parents spending to the tune of another $50 billion...
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This note was uploaded on 02/25/2012 for the course CSR 332 taught by Professor Staff during the Spring '08 term at Purdue University-West Lafayette.
- Spring '08