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Wisdom2008 - $127 ISBN 53-73-0 Marketing Wisdom for 2008...

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$127 ISBN: 978-1-932353-73-0 101 Marketers & Agencies Share Real-Life Stories & Lessons Learned by the Readers of MarketingSherpa Marketing Wisdom for 2008
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Marketing Wisdom for 2008 2 © Copyright 2008 MarketingSherpa Inc. MarketingSherpa’s Marketing Wisdom for 2008 ISBN: 978-1-932353-73-0 Copyright © 2008 by MarketingSherpa Inc. All rights reserved. No part of this report may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, faxing, emailing, posting online or by any information storage and retrieval system, without written permission from the Publisher. To purchase additional copies of this report, please visit http://www.SherpaStore.com Yes, bulk discounts are available for multiple copies. Contact: Customer Service MarketingSherpa Inc. +1 (877) 895-1717 (outside US call +401-247-7655) [email protected] 499 Main St. Warren, RI 02885 USA
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© Copyright 2008 MarketingSherpa Inc. ± Marketing Wisdom for 2008 Part #1: Email .................................................... 7 Part #2: Web 2.0 .............................................. 12 Part #3: Search Marketing ............................... 15 Part #4: Mobile Marketing ............................... 19 Part #5: Landing Page and Website Design ..... 20 Part #6: Top Tests ............................................. 23 Part #7: Business-to-Business ......................... 25 Part #8: Lead Generation ................................. 26 Part #9: Direct Mail .......................................... 30 Part #10: Customer Service ............................. 31 Part #11: Metrics ............................................. 33 Part #12: Advertising ........................................ 35 Part #13: Business-to-Consumer ..................... 36 Part #14: Office Politics .................................... 37 About MarketingSherpa Inc. ............................ 40 Practical Reports from MarketingSherpa ......... 41 TABLE OF CONTRIBUTORS BY NAME WITH QUOTE NUMBERS Akerley, Mark ................................................... 92 Al-Hajjar, Omar ................................................. 33 Anonymous ..................................................... 40 Anonymous ..................................................... 42 Anonymous ..................................................... 60 Anonymous ..................................................... 86 Anonymous ..................................................... 97 Av-ron, Uriah .................................................... 28 Barone, Beth .................................................... 65 Bay, Tim ........................................................... 54 Becker, Larry .................................................... 47 Bills, Amy ......................................................... 18 Bramlet, Tracy .................................................. 56 Brash, Geoff ..................................................... 52 Brendan ........................................................... 99 Brooks, David .................................................. 66 Brown, Tim ........................................................ 6 Buckley, Marissa .............................................. 16 Busch, Debra ................................................... 90 Campbell, Shelley ............................................ 96 Chambers, Sarah ............................................. 98 Christa ............................................................. 88 Clark ................................................................. 38 Clifford, Amanda .............................................. 19 Colon, Jenny .................................................... 11 Coombs, Melanie .............................................. 7 Culbertson, David ............................................ 26 Daigneault, Steve ............................................ 48 Damio, Dennis ................................................. 46 Table of Contents
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Marketing Wisdom for 2008 ² © Copyright 2008 MarketingSherpa Inc. DeRobertis, Robert .......................................... 85 Donate, Mayra ................................................. 76 Dowlin, Jeny .................................................... 25 Dun, Aaron ....................................................... 24 Edic, Martin ..................................................... 32 Edmonds, Andy ............................................... 50 Falkson, Michael .............................................. 73 Furniss, Michael ............................................... 84 Gershik, Steve ................................................. 13 Goad, David ..................................................... 94 Green Lewis .................................................... 62 Gupta, Ash ....................................................... 23 Hader, Suzanne ................................................ 75 Hallman, Harry ................................................. 22 Hallmark, David ................................................ 43 Hebert, Tracie ................................................... 80 Hoover, Harry ..................................................... 2 Iniguez, Charlene ............................................. 41 Jenkins, Lisa ...................................................... 4 Jenny ............................................................... 49 Kadysewski, Tony ............................................. 89 Kettles, Nick ..................................................... 57 Keylard, Frans .................................................. 53 Kingman, Ray ................................................... 77 Kort, Jason ....................................................... 72 Kulas, Sarah ..................................................... 51 Kuroda, Duane ................................................. 45 Lambert, Deb ................................................... 21 Lamberti, Steven ............................................. 12 Linde, Shirley ................................................... 29 Lockard, Pamela ............................................... 78 Lurie, Ian ............................................................ 8 Madej, Michael ................................................ 59 McClain, Will ...................................................... 3 McDade, Dan ................................................... 67 McMahon, Michele Houde .............................. 64 Menendez, Marcos .......................................... 20 Meyers, Peter .................................................. 91 Miller, Travis ..................................................... 74 Mindlin, Andy ..................................................... 5 Oye, Jeni ......................................................... 34 Pageau, Pauline ............................................... 36 Perry, Dan ........................................................ 31 Petracek, Todd .................................................. 58 Porter, William .................................................. 70 R., Jason .......................................................... 69 Reed, Barbara .................................................. 63 Ross, Kathryn .................................................. 10 Safrit, Zane ...................................................... 81 Santoro, Mike ................................................ 101 Scheer, Bruce .................................................. 93 Seagren, Emily ................................................. 37 Shuman, Fadi ................................................... 71 Siege, Alan ....................................................... 95 Smith, Aaron .................................................... 35 Smith, Jono ..................................................... 17 Soave, Silvia ....................................................... 9 Sobul, Marc ..................................................... 61 Spulber, Claudiu ............................................... 79 Steif, Robbin .................................................... 44 Taxdahl, Jeff ..................................................... 39 Tracey .............................................................. 55 Vee, Jimmy ...................................................... 74 Vickroy, Ernie ..................................................... 1 Viswanathan, Nishi .......................................... 14 Volpe, Mike ...................................................... 68 Waldow, DJ ...................................................... 82 Weil, Debbie .................................................... 27 Wiedower, Ginny ........................................... 100 Wolf, Scott ....................................................... 83 Zaman, Kashif .................................................. 15 Zwierzynski, Terri ............................................. 30 TABLE OF COMPANIES WITH QUOTE NUMBERS Active Web Group .............................................. 6
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