7 point checklist

7 point checklist - 1. Good First Impression 1.1 Simple...

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1. Good First Impression 1.1 Simple address URL . A domain name simple enough to tell a person at the bus stop 1.2 See title immediately . see something almost immediately . show the selling message now . show objective or Unique Selling Proposition 1.3 See substantial text content in eight seconds . avoid using images for text 1.4 Attractive . make each visit a pleasurable experience 2. Friendly Image 2.1 Show key info above the fold . only 30% of visitors will scroll down the page 2.2 Easy to read . avoid lines of text too long for easy reading . ensure contrast between text and background . appropriate fonts and sizes 2.3 Images are useful . Images should contribute to the content and not be just decoration 2.4 Images to have ALT= and be sized . in case the visitor has his images turned off . or the internet is slow . explain what this picture supposed to tell . images must be sized for speed of loading and avoid juddering of the page 2.5 640-display friendly . horizontal scrolling is a no-no
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7 point checklist - 1. Good First Impression 1.1 Simple...

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