Name of Business Case: Product:Business Case Template from Sequent Learning Networks www.sequentlearning.com1-800-606-2777 Page 1 Business Case Template Created by Sequent Learning Networks, Inc.99 Wall Street, 13thFloor New York, NY 10005 www.sequentlearning.com1-800-606-2777Sequent Learning Networks provides this business case template in the interest of supporting product management, product marketing, and product development professional education. This business case template can be used to support a decision for a new or enhanced product or service, new innovations, a new market expansion, or other investments. Its format and flow can be adapted to multiple industries. The depth of data collected and presented is up to the preparers and decision makers. For further information and guidance, or if your company needs assistance in product planning, product strategy, or in overall training for product managers or product marketing managers, please call Sequent Learning Networks at 1-800-606-2777. Product Team Name Project Title Business Unit or Division Name Date PREPARED BY Name Title, Dept Name Title, Dept Name Title, Dept Name Title, Dept APPROVALS Name Title, Dept Name Title, Dept Name Title, Dept
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Name of Business Case: Product:Business Case Template from Sequent Learning Networks www.sequentlearning.com1-800-606-2777 Page 2 EXECUTIVE SUMMARY Introduction Brief overview of the purpose of this case and the desired outcome or decision_________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Description Describe the project and the reason for this investment and the major issues that will be addressed _________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Industry, Market and Customer Attributes What are the major customer or market needs that are addressed through this case. State the market size, revenue potential, targeted segments, etc. _________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Assumptions and Risks What are the major assumptions, including financial, operational, technological that are discussed in detail and which could impact the probability of success. _________________________________________________________________________________________________________________________________________________________________________________________________________________________________Key Financial Indicators Year 1 Year 2 Year 3 TOTAL Revenue Cost of Goods Sold GM GM% Expenses EBIT-DA Net Present Value Headcount Ests. Capital Purchases Payback period Cum. cash flow [End of executive summary]