changed consumers slidesw

changed consumers slidesw - The Dbriefs Consumer Business...

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The Dbriefs Consumer Business series presents: The Changed Consumer: Setting New Rules for Shopping Pat Conroy, Vice Chairman and U.S. Consumer Products Leader, Deloitte LLP Kasey Lobaugh, Direct-to-Consumer and Multichannel Retail Practice Leader, Deloitte Consulting LLP Alison Kenney Paul, Vice Chairman, U.S. Retail Leader, Deloitte Consulting LLP October 21, 2010
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Copyright © 2010 Deloitte Development LLC. All rights reserved. The changed consumer Consumer product and retail executive perspective The connected consumer What does the future hold? Agenda
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The changed consumer
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Copyright © 2010 Deloitte Development LLC. All rights reserved. • Without question this recession has changed the way consumers go to market • Brand commitment is down; price-value trade-offs, the search for value across multiple channels, and careful analysis of needs versus wants dominate the new economic culture The crash occurred and consumers responded! 92% Have made a change in the way they shop in the last two years due to the recession Source: The 2010 American Pantry Study: The New Rules of the Shopping Game. Based on consumer respondents of large-scale national online survey of 2,077 household shoppers and food preparers. Fielded April, 2010. 2% error among total sample.
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Copyright © 2010 Deloitte Development LLC. All rights reserved. The rules go beyond behavior I am looking closely at every spending category to see where we can save 84% feel smarter about the way they shop versus two years ago 79% do not feel like they are sacrificing much 65% I cannot believe how wasteful I used to be in how I shopped 44% Source: The 2010 American Pantry Study: The New Rules of the Shopping Game. Based on consumer respondents of large-scale national online survey of 2,077 household shoppers and food preparers. Fielded April, 2010. 2% error among total sample.
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Copyright © 2010 Deloitte Development LLC. All rights reserved. Resulting in resourceful consumers . .. and precision shopping feel they have become more resourceful because of the economy 89% Deliver a superior experience with less dollars Satisfy family need Spend within fixed limits have become a lot more precise in what they buy 84% Execute a plan Stay within price parameters Deploy competitive leverage Source: The 2010 American Pantry Study: The New Rules of the Shopping Game. Based on consumer respondents of large-scale national online survey of 2,077 household shoppers and food preparers. Fielded April, 2010. 2% error among total sample.
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Copyright © 2010 Deloitte Development LLC. All rights reserved. Consumers will remain cautious and keep spending at current levels, even if the economy improves • Strongly agree • Agree • Neutral • Disagree • Strongly disagree • Do not know/not sure Poll question #1
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Copyright © 2010 Deloitte Development LLC. All rights reserved. If they don‟t feel the pain, there is no
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This note was uploaded on 02/26/2012 for the course CSR 480 taught by Professor Staff during the Fall '08 term at Purdue.

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changed consumers slidesw - The Dbriefs Consumer Business...

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