CSR Module Book

CSR Module Book - CSR 406 E­Retailing Module Book...

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Unformatted text preview: CSR 406 E­Retailing Module Book Chapters: 1. Introduction 2. Navigating the Web 3. Digital Design 4. Web Analytics 5. Business Models 6. Digital Markets 7. Digital Automata 8. Auctions & Dynamic Pricing 9. Channel Conflict 10. Trust in Cyberspace 11. Security 12. Data Privacy 13. Intellectual Property 14. Governance 15. Ethics Chapter 1: http://www.digitalweb.com/articles/completely_rethinking_the_web/ http://www.digitalweb.com/articles/building_your_own_startup_technology_company_pa rt_1/ http://www.digitalweb.com/articles/rethinking_application_design/ http://www.guardian.co.uk/technology/2009/oct/23/internet-40history-arpanet This articles relates to the first module because it is talking about when internet starting coming into this world and how it has been impacting the world. http://www.guardian.co.uk/commentisfree/2011/feb/22/internet- learn-to-turn-off This article relates to the first module because it is talking about how much people nowadays rely on the internet. Without the internet, it seems like we cannot survive anymore. It's almost impossible to not have internet in the world anymore. http://www.sciencenews.org/view/generic/id/57611/title/Comment__ How_the_Internet_will_change_the_world_%E2%80%94__even_more_ This article relates to the first module because it is talking about how much the internet influences the world and basically how networks, computers, and basically everything that revolves the internet makes the digital world come together. http://www.pcworld.com/businesscenter/article/238322/skype_wifi_app_delivers_affordable_wif i_around_the_world.html http://www.youtube.com/watch?v=bt0R2b0sxdU&feature=relmfu The article talks about the evolving technology spreading across all forms of communications. Skype is an up and coming form of technology and is making staying connected with people all over the world face to face much more accessible. The YouTube video demonstrates just how easy it is to have a conversation with anyone no matter their location, on Skype. All it requires is a webcam, the internet and the program itself. Over the past century we have made such leaps and bounds. It started with letters, which lead to phone calls, telegraphs, emails, texts and then now we can have visual communications with people halfway across the world. http://www.nytimes.com/2011/08/04/business/media/promoting-products-using-social-mediaadvertising.html http://www.youtube.com/watch?v=9hoCZm1IinU Social media is another example of the technologies we have created and really begun to utilize in just this past decade. People are using facebook, twitter, blogs, etc to advertise, promote and market products as well as ideas/ concepts/ opinions. This article explains how social media is influencing the market, consumers views and companies themselves. The video following the article explains the idea behind twitter and what it is being used for in everyday life today. http://www.lvbusinesspress.com/articles/2011/08/22/news/iq_46440996.txt This article discusses what it takes these days to start an E-retailing business today. I think this is extremely relevant, especially today because so many people are using the internet to initiate their startup company. I think one of the main reasons it has been so popular is because it costs nothing to start and can be running within an hour or so. This article, just like the ones prior showcase just how simple technology is making all aspects of life so much easier. Digital Technology-Today’s Technology http://www.articlesbase.com/software-articles/digital-technology-todays-technology1828190.html This article talks about the many advances of digital technology, pertaining to today’s society. Module 1 talks about the evolution of technology and says, “If the past is an indication of the future, the digital revolution has only just begun to make its impact felt” (http://digitalenterprise.org/introduction/intro.html). This article discusses the way technology has created dramatic change (from the past to the present) and also a sense of ease and convenience for many tasks throughout our daily lives. One of the main points from this article is that digital technology is a main part of our lives, and I am sure most of us cannot even begin to imagine the world without it. Retail’s Brave New World (Retail and Digital Technology: What the Future Holds for Shopping) http://www.thedailybeast.com/articles/2010/12/09/retail-and-digital-technology-what-thefuture-holds-for-shopping.html Retail’s Brave New World discusses the impacts that digital technology has had on the retail environment and the way consumers shop. This article relates to Module 1, which talks about “digital enterprises.” Retail establishments have not only used the internet in order to provide convenience to their consumers, but they have also used online mediums to connect with and attract consumers. Digital technologies have transformed the way consumers buy and sell products and services. This article goes on to talk about how digital technologies will continue to advance in retail in the near future (such as barcode scanning to compare local prices and digital signage rather than paper tags). Retailers are now using more digital technologies than ever before in order to successfully conduct business. The Future of Digital Media Technology Looks Bright for Kids http://playborhood.com/2011/06/the-future-of-digital-media-technology-looks-bright-forkids/ This article talks about the impact that digital technology is having on our future (the youth of today). Although some speculations have given new technology a negative light when it comes to kids today, this article says, “they’ll lead the way to this brave new world” (http://playborhood.com/2011/06/the-future-of-digital-media-technology-looks-bright-for-kids/). Module 1 discusses the impact of the revolution of digital technology on our future. Today’s youth is a prime example of the digital revolution. The way kids learn, interact with others, and function in their daily lives is already completely different than the way our generation grew up. This shows that digital technology is only going to continue to rapidly advance. What Does the Future Gamer Look Like? by Tricia Duryee http://allthingsd.com/20110826/what-does-the-future-gamer-look-like/ Research and consulting firm, Latitude, conducted a study to forecast the future of gaming. Today, the term gaming doesn’t just refer to those glued to a television screen with control in hand. Consumers are playing games on computers, tablets, Facebook, smart phones, and on other devices. The key point is that consumers crave the interaction that technology brings. This is an important aspect organizations will need to keep in mind in order to continue engaging and exciting consumers. Web Surfing Helps at Work, Study Says by Rachel Emma Silverman http://online.wsj.com/article/SB10001424053111904070604576518261775512294.html? KEYWORDS=internet A recent study called, “Impact of Cyberloafing on Psychological Engagement” found that surfing the web at work can increase productivity. Personal Internet usage is a frequently discussed topic in the workplace and most companies monitor their employee’s activity. More studies on the various affects of technology have been published in recent years. It will be interesting to see how they affect workplace policies and practices. Technological advances affect other functions and aspects of the world, making it important for organizations to keep up and adapt. Two in Five Mobile Owners Use Internet on the Go by eMarketer http://www.emarketer.com/Article.aspx?R=1008553 Our digital world encompasses a variety of devices. The cell phone has evolved into a smart phone making it seem more like a computer than talking device. The term m-commerce, which stands for mobile commerce, is starting to become a player in how consumers shop and use the Internet. M-commerce is a perfect example of how much technology has advanced within the past one to two years. This is a key aspect for organizations to realize in order to reach the 24/7 consumer. http://www.blogtechnika.com/10-reasons-why-people-use-internet I felt that this was a really good article because it discusses the top ten reasons why people use the internet. The original article questioned what were some of the reasons that consumers use the internet. This article answers that question. . http://www.slideshare.net/nicolasjayr/advertising-agencies-facing-the-digital-revolution-njayr010510 I thought this was a great article that really related to the original assignment because it talks about advertising agencies and how they are adapting to the digital revolution. This is a huge industry to be affected because there are advertisements for every single product out there that fit consumer’s wants and needs. Ad agencies are going to have to constantly reinvent and themselves as technology and media grow. http://pricepoints.wordpress.com/2011/08/11/are-your-customers-becoming-digital-junkiesmckinsey-quarterly/ This article by the McKinsey Quarterly is very relatable. It focuses on social networking and by the vast number of people now accessing these sites through their mobile devices. Being in a sorority and even on campus with other students it is impossible not to notice that almost everyone is checking their phone whether its Facebook, Twitter, or their email. How the Internet Change Consumer Behavior http://tinyurl.com/3knkqjk This article explains how the internet has impacted consumers shopping habits, particularly how many more choices they have and what companies must be aware of when selling online. This is similar to the other articles that discussed how consumers online have taught businesses to operate differently when selling online. Consumers can easily spread the word about a great experience or a terrible one. 6 Web Pioneers on What the Future of the Internet Will Look Like http://tinyurl.com/6chlktn This article is interesting in that its opinions from 6 people that helped transform the internet into what it is today. Nobody can completely predict what will happen, but these people can make some well educated guesses. Search and Email Still the Most Popular Online Activities http://tinyurl.com/3tocyp5 This article shows what people are doing most when they log onto the internet. It’s important for marketers to know what people are doing on the internet to know how to reach them and how to appeal to them best. http://www.tnsglobal.com/_assets/files/TNS_Market_Research_Digital_World_Digital_Life.pdf This is a great report on the digital world and digital life of today. It is loaded with information and research showing the increasing usage and popularity of the internet. Some points of interest include: how the internet is affecting our real life decisions and social life on the internet. http://news.bbc.co.uk/2/hi/uk_news/wales/south_east/8593948.stm This article and video is an example on how the digital world is changing every day. Wales has become the first UK nation to fully switch to digital TV, which will open a new market for digital technology and usage. http://www10.org/program/society/stephens/stephens.html This report is one that shows how the internet is changing all of our everyday tasks. From anything from getting driving directions to paying your mortgage payment online, the internet is on step faster and easier. It really puts into perspective how much we rely on the internet for completing daily tasks. http://www.thedailybeast.com/newsweek/features/2010/by-the-numbers-how-the-digitalrevolution-changed-our-world.html This is a great visual report to show you how much the digital revolution had changed our world in the last 10 years. The numbers demonstrated are extraordinary and really show us how much we have shifted. Module 1 discusses how the introduction of the Internet has revolutionized modern society. The world as become more digital, and the pace at which it has made its digital transformation has been extremely fast. The Internet is the propelling force driving the digital revolution forward; it is a technical marvel that connects the world through one network creating a global community on the web. The digital revolution has affected more than just communication; technology is present in every aspect of modern life. One of the most beautiful things about technology is that it is constantly evolving while simultaneously leaving lasting change in society. Half of America Is Using Social Networks – New York Times http://bits.blogs.nytimes.com/2011/08/26/half-of-america-is-using-social-networks/ The Internet is a communication highway that connects millions of people from all over the world. One of the main attributing factors for the Internet’s success as a global community is simply the amount of people who use the Internet. How the Internet Changed Music – Time Magazine http://www.time.com/time/arts/article/0,8599,1900054,00.html The introduction discusses how the Internet has transformed entire industries. One of the industries that has been affected the most by the Internet is the music business. Some of the obvious changes have been that iTunes and other online music stores have basically replaced old-fashioned record stores. Some of the other changes that are not as talked about are discussed in this article from Time magazine. This piece focuses on how the Internet has expanded the music community and given more artists exposure to the public. This is just another example of how the digital revolution has enriched people’s life. The Internet’s Role in Campaign 2008 http://www.pewinternet.org/Reports/2009/6--The-Internets-Role-in-Campaign-2008.aspx The article discusses the Internet’s Role in Obama’s presidential campaign in 2008. The article explains that more than half of the voting age population used the Internet to get involved in the political process. People also used the web to share and debate their views. Researchers discovered that the Internet was equal to newspapers and two times as important as the radio as a source for election news and information. This article is a good example of how the Internet is used a search engine. It also demonstrates the power and influence of the Internet. http://www.slate.com/id/2214243/ Being able to take a "library" on vacation is something that has changed the world. It has done away with the boring bulky paperback books and made them into a smlim, stylish, reading source. Being able to access thousands of books in one tiny, technological buddle is a pretty amazing thing. This is requiring Borders, amongst others, to close many stores. http://www.csmonitor.com/USA/Society/2010/0226/Three-waysiTunes-and-its-10-billion-in-sales-changed-music-industry With iTunes doing so much work, it has made a huge difference in the music game. There are less stores that you can go to, to buy music. As well as, the loss of a solid record. Everything is sampled and bought off iTunes and put directly on our iPhones or iPods so we can listen to the music we love any where we want to go. http://www.time.com/time/arts/article/0,8599,2002094,00.html Not to stay on the trending music theme here, but this is something I really do have passion on. As much as I love downloading new song every week, it is a real downfall to not have the anticipation of a Guns N Roses album or some other 80s hair band. Anytime now a days the entire album has leaked before it is even released. This is hurting the music business because people aren't buying as many records. This technology has changed the music game for a long time to come. http://www.inc.com/magazine/20090501/the-zappos-way-of-managing.html This article is about Zappos and how they have efficiently utilized e-commerce and built one of the most successful start-ups of the decade. Hseih, the CEO, has been given the title of one of the most innovative internet marketers of all time. What differentiates himself and the company is not only the success of the site, but the way in which he manages his staff, his outlook on life, and the overall culture of the business. http://news.cnet.com/2100-1025-5079007.html Digital media has without a doubt changed the music industry. Whether it's for the better or the worst is one of the great unanswerable questions. Recently a group of legal, media and technology experts gathered to discuss future changes and how to accommodate with them. http://www.businesstoolchest.com/articles/data/20110216001015.shtml One of the things that I liked in this article is the point the eventually businesses will have to make a decision on how they will utilize the internet. Will the simply have a website or a web service? http://sixrevisions.com/web-technology/6-predictions-for-thefuture-of-the-internet/ This article fits in well because it talks about predictions of where the internet could go in the future. It describes six different ways the internet could grow in the near future, and the introduction section talks about the rate of growth in the internet. http://www.thestar.com/business/article/817013--internetshaping-the-way-people-buy-retailers-told Discusses different examples of companies currently using social media and the internet to evolve their business. This article goes well with the introduction because it gives an overview of how the internet is being used currently. http://www.dailysource.org/about/impact This is a great article with different statistics covering different areas of the internet and its' impact in today's society. A good article to go in the introduction section because it has broad statistics about the internet and how people use it. http://www.ntia.doc.gov/report/2011/digital-nation-expanding-internet-usage-ntia-researchpreview This article has to do with the section Being Digital because it has up-to-date information on the core of the digital age: the Internet. It explains the importance of Internet and reveals data to prove that Internet usage over the years has been increasing dramatically. The article also discusses the most recent issue regarding Internet: the divide between dial-up to broadband in today’s society. The article stresses the importance of making sure “no one in the digital age is left behind” and future actions to take expand Internet usage. For example, it highlights the President’s announcement for a National Wireless Initiative. The point of this initiative is to make sure almost all Americans (at least 98%) have access to wireless Internet in the next 5 years. http://pewresearch.org/pubs/1762/video-calling-via-cell-phones-or-online-survey This article, Video Calling and Video Chat, relates to Being Digital, because it talks about one of the many usages of the Internet. The article talks about the rise of video chatting on the Internet. People now don’t have to rely just on e-mails and instant messaging to communicate with others over the Internet. The article reveals some figures about a recent study. The study found that 74% of Americans are Internet users and of those users 23% of them have participated in video chatting or teleconferencing. http://www.cbsnews.com/stories/2011/02/06/sunday/main7323148.shtml This article addresses a big concern of the digital age, privacy protection. It explains how in today’s digital age we have to be really careful about what information we choose to share on the Internet. Otherwise, the Internet can easily invade our privacy. The article explains that this is one of the major pitfalls of the digital age. http://online.wsj.com/article/SB10001424053111904875404576528841 080315246.html?mod=googlenews_wsj This article is suited to replace "accessing the internet". It is up to date and explains where "connection has gone in the past 4 years and also gives good visuals as to how connected society is today ie. more internet connections than people. http://www.pcmag.com/article2/0,2817,2390583,00.asp "A new crop of kids" is current as of 2006, but should be replaced by the above article to show how long the internet has been around and to highlight breakthroughs throughout its development. http://www.afcea.org/signal/signalscape/index.php/2011/08/01/125 24/ http://www.pwc.com/gx/en/press-room/2010/E-and-M-players-seek-new-roles-digital-valuechain.jhtml Consumer behavior drives change; Entertainment and Media players seek new roles in digital value chain This article discusses how consumer behavior has taken a different direction in the past few years; with the rising usage of the Internet and technology such as mobile devices. It warns the media and entertainment industry that they will need to step up their game a bit since you can now read a celebrity tabloid on your iPad, or watch news videos on your cell phone. This is a very important topic because consumers crave flexibility, adaptability and convenience; the Internet offers all of these things and much more. http://www.nytimes.com/2010/05/23/magazine/23FOB-medium-t.html?ref=magazine?src=smt3 The Death of the Open Web New York Times wrote an article about some of the downfalls of the web; ones that can cross our mind at times, but never discussed. For example, when you are on Facebook and there are ads with websites on the side of the page based on your interests and/or past pages you have visited. Are those trustworthy sites? Or is it simply hackers invading your personal space? This article definitely talks about some negative points, but at the same time says that no one can really ignore the web; or they would highly regret it if they attempted to. http://radar.oreilly.com/2011/06/digital-revolution-business.html Will Your Business Survive the Digital Revolution? This piece talks about how to keep your business surviving throughout the start of the digital revolution. The author discusses how some older generations believe that our Internet couldn’t get any more advanced and that we have reached the peak; when in reality, it’s just beginning. Every generation thinks that they go through some monumental stage invention-wise during their lifetime; but none have been as big as the digital and computer-generated craze. It’s a whole different world and a lot of small brick-and-mortar stores have to close their doors because they cannot compete with those who are brick-and-click. The Digital Enterprise introduction chapter provides a brief overview of the Internet, however various points have progressed and others need to be emphasised. With the aid of online articles and videos, the main points from the chapter will be highlighted with relevant current information. Firstly the usage rates of internet, including the various types of internet uses is developed through recently released data. Secondly the extensive expansion of internet transforming numerous industries, with an example from the music industry is underlined. Finally the continued potential for further internet expansion, including social media as a main feature of today’s internet, is expressed, discussing both the limits and vastness of opportunities. Firstly this chapter in The Digital Enterprise course outlines the limitless options for how, and how much the internet is utilised by consumers. The chapter discusses the endless possibilities for how users contribute and exploit the internet for personal or professional use to communicate, shop online, research and acquire knowledge among other things. The “Internet Stats 2010”1 video clearly highlights the various ways in which consumers use the internet and the large and increasing amount of time spent online. The video demonstrates statistics for various types of uses, places of internet access and usage rate growth, among other data to support this chapter’s concept that “each generation will become more digital than the preceding one”2. The article by Gary Price, titled “New Internet Usage Statistics (U.S.): “Search and Email 1 http://www.youtube.com/watch?v=7XyWTGepCHo&feature=related 2 http://digitalenterprise.org/introduction/intro.html Remain Most Popular Online Activities” 3 illustrates the various and popular handling and rates of internet usage among adults. The article demonstrates the dramatic expansion of the internet, with simple tools such as communicating via email and using search engines to acquire information (although these have developed within themselves to keep abreast with the digital revolution) remaining a key aspect of internet usage. Secondly, the chapter briefly examines the ability for the internet to transform numerous industries. Essentially forcing industries to adapt to the digital revolution; stay up to date with online features and changes in order to be successful. The news industry is one example, with an article from The Washington Post, titled “Report: Internet usage transforming news http://www.walthowe.com/navnet/history.html This article on this website is good because it explains the history of the internet and how fast it is growing. It talks about how it is expanding rapidly as well to wifi and social media websites.It is amazing that we have come this far with the internet in such little time. This relates to the introduction explaining how fast the internet has bloomed and become more popular.http://postandparcel.info/41652/news/research-providesammunition-for-utilities-to-push-e-billing/ This article is great because it talks about how it is better to use digital media to pay bills. It states that people are 22% more likely to pay their bill on time if it is online. Companies can also cut back on costs by using forms of e-billing. The relation here is how they talk about the inexpensive and easy ability to 3 http://infodocket.com/2011/08/09/new-internet-usage-statistics-u-s-search-and-email-remain-most-popular-onlineactivities/ communicate digitally. http://www.tennessean.com/article/20110823/BUSINESS01/308230022/ Big-retailers-such-as-Nordstrom-Macy-s-embrace-digitalrevolution This article talks about how technology has evolved in the past couple of years, it states how Nordstrom has opened the doors to serve the customers in a faster and more convenient way. Since it is overall all about the customers. It also talks about how many people can now pay with their ipads and cellphones and the use of cash is diminishing. This relates to the introduction on how much of a digital revolution we are currently in. This article from USA Today fits into the “introduction” module because it explains twenty-five areas that have become extremely popular in the internet world. Its a quick and easy article to read. http://www.usatoday.com/tech/top25-internet.htm I enjoyed this article because it related the internet to every aspect of our lives. I believe it will fit well into the “introduction” module because it will inform the readers at an early stage that the internet is relevant to all people. http://jackcentral.com/opinion/2009/04/internet-could-and-should-change-the-world-for-thebetter/ I believe this article would be good for the introduction module because it relates the internet back to consumer behavior. It brings up issues about internet safety and also provides information about internet usage in other countries. http://www.govtech.com/e-government/Research-Shows-the-Impact.html?topic=117673 http://cellmarketingpros.net/how-far-the-internet-has-come/ This article talks about how far the internet has come and how much we actually take for granted because the internet is used so much. Every day it is evolving more and more and it is unbelievable to think how much can be done on the internet today. http://mashable.com/2011/01/12/future-of-the-internet/ This article talks about the future of the internet and where some of the biggest innovators of the web believe it will go from here. They give their ideas on what the phases have been and what they want to see and believe will happen over the next phase of the internet. http://iml.jou.ufl.edu/projects/students/purdy/index.htm This website talks about how we are obsessed with the internet and what it has really created for everyone who uses it. It is used for all forms of communication now and people can do just about anything on the World Wide Web. Introduction: Being Digital introduces us to the digital world, specifically the Internet. It gives an overview on how the Internet has changed and is currently changing at an extreme rate. Communication is becoming easier throughout the world, music is generated in new and exciting ways, and purchases are made fast and easy. The digitized world is becoming smaller and smaller and we can communicate at astounding rates. This is all made possible due to the new technology and ideas on the Internet. Along with the Introduction page comes links for video and articles based on the future ideas of the Internet and digital technology. I have found links containing updated information on the subject matter. I will begin with articles and transition into videos. The first article that I am setting as a link is titled “The Internet is redefining our relationships, reputations: Pew study says” . Reading this caught my interest in an ironic way. The Internet is a fun, exciting, and expanding venture that most all people are on daily. We tend to think of it as a place where we can apply our interests and search and locate details that define these interests. This article, however, explains the bad side to the Internet, one in which a reputation can be ruined easily and quickly. The problem is that it is only getting worse as the future technology becomes greater. Although reputations are on the line for some, the article continues on to a more pleasing note when it comes to social relationships. Relationships are on a path to better connections due to the large communication center of social networking. People seem optimistic about social relationships since they can keep in touch with theoretically anyone. Overall, it is good for Internet users to know what they are up against when being online, but they have to determine whether it is worth their risk. Mobile devices, including smart phones and tablets, have become a new means of communication and connectivity in the past few years. The second article explores how these devices have changed the way people look and use the internet. It is titled “The Mobile Difference” . This presentation is very up to date with the newest technology on mobile phones and tablet computers and how they are changing technology and information intake. It explores the facts between different age generations and the use of Internet. The article and presentation show that younger generations are more involved in using these devices, which shows a trend in how they will continue to grow in the future. The topic is very important when looking at the future of the Internet because it will be big business for many years to come. Lastly, I found an interesting article about the most popular social networking site, Facebook. The title of the article is “Goldman’s $50 Billion Facebook Valuation Is No Bargain” . The website has become the most used site for keeping in touch with old friends, family, neighbors, or anyone else that is on the site. Since the site has become extremely popular over the past six years among people of all ages, races, and ethnicities, it has created a new way for the average person to become wealthy. Facebook has now generated a market value of $50 billion in those six years. The Internet has opened up an entire new way to create a business. After all, Facebook was started by a college student who thought social networking was a good idea. Low and behold, it was. This article represents what will become of future business enterprises when they enter the World Wide Web. Gustin, Sam. "Goldman’s $50 Billion Facebook Valuation Is No Bargain." 6 January 2011. Wired: Epicenter. 25 August 2011 <http://www.wired.com/epicenter/2011/01/facebookvaluation/>. Kang, Cecilia. "The Internet is redefining our relationships, reputations: Pew study says." 6 July 2010. Pew Internet. 25 August 2011 <http://www.pewinternet.org/MediaMentions/2010/The-Internet-is-redefining-our-relationships-reputations.aspx>. "Kevin Kelly: The Future of the Digital Media Landscape." 11 August 2011. Hulu. 25 August 2011 <http://www.hulu.com/watch/268243/foratv-technology-kevin-kelly-the-future-ofthe-digital-media-landscape>. This article relates to the part of the section where it talks about digital enterprises and how they have become well known due to digital technology. http://articles.latimes.com/2011/feb/03/business/la-fi-ct-time-warner-20110203 This article relates to the section because it displays how digital technology helps to advances all aspects of life. http://articles.latimes.com/2010/nov/24/business/la-fi-digital-library-20101125 This article relates to the section by displaying the numerous advancements that have been made in digital technology. http://articles.latimes.com/2010/jan/07/business/la-fi-techshow-notes7-2010jan07 Introduction. Internet Evolution. Internet society, http://isoc.org/wp/internetevolution/. Chapman, Cameron. The History of the Internet in a Nutshell. Six Revisions. November 15 2009. http://sixrevisions.com/resources/the-history-of-the-internet-inanutshell/. Top 500. SEO Tools. SEOMOZ. http://www.seomoz.org/top500. August 2011. This article describes how Macy’s and Nordstrom, both major retailers, are incorporating digital technology into their stores and using it to enhance the shopping experience of their customers. The stores are using technology from smartphones, Facebook, and Ipads to help their customers shop and make purchases. Customers can also receive coupons via text messaging. The reading said that all industries have been changed in some way by technology and this article can be used to display that. http://www.tennessean.com/article/20110823/BUSINESS01/308230022/Bigretailers-such-as-Nordstrom-Macy-s-embrace-digital-revolution The reading says that anything that can go digital, will go digital. This article is about using paperless technology, such as paperless billing and electronic checks. The article offers help on what kinds of documents you need have an actual paper copy off and what documents you can store electronically. This article could be included to help readers understand the future of paperless/electronic documents and how to transition to using them. http://lifehacker.com/5834281/how-to-mostly-make-the-switch-to-digital-when-youre-addictedto-and-sometimes-still-need-paper The reading mentions the large amount of users the internet has on a daily basis. This article is about the increasing number of people who use the internet on their phones. 97.3 million people use the internet on their phones monthly, according to the article. This number is expected to increase in the future & the article has charts that show the predicted increase over the next few years. This article could be used to update the reading since the usage of mobile phones & mobile web have increased greatly. http://www.emarketer.com/Article.aspx?R=1008553 http://pewresearch.org/pubs/1861/impact-internet-social-media-facebook-twitter-groupactivities-participation The internet is now something that everyone needs. People do literally everything with internet. People use this technology to do social networking and most of people do their business with the internet. Just like the introduction article, internet bonds everyone into one network, and this became the essential part of life for everyone in this world. http://www.ecommercetimes.com/story/73119.html The digital revolution changed people from hearing the word of mouth to actually looking up on the web. Customers are now searching on the web to decide what do choose, what to buy, and many more. The social media helped this system to boost up over the years since most people are active in internet. The variety of these e-channels allowed people to save their time and use the internet efficiently. http://www.womansday.com/Articles/Life/How-Connected-Are-You.html The digital revolution changed the way people contact to each other. Most people use internet to talk, send, and see each other. Through this digital advancement, people are now having more public, but close relationship with each other. This easy communication system draws more people on the web. This article talks about children using the internet. It is evident that children are experiencing the digital world at an early age, parents need to provide balance for their children’s lives so they know how to survive without the internet/ without digital technology. The digital world creates an ease of communication for our society, this is mentioned in the online course, the article is saying that we must not take advantage of that. Children need to understand the internet in order to keep the digital age headed in the direction of the future, they do not need to learn how to abuse it. http://www.foxnews.com/scitech/2011/01/24/growing-digital-balancing-tech-skills-real-worldknow/ I chose this article for the online course because it talks about how important social media is to consumer buying behavior. The digital world allows social media to be possible, and it creates opportunity for consumers and retailers to interact with each other. The online course mentions that the digital revolution has really just begun, being this advanced already means there is great potential for retailers and consumers to be solely digital in the future. http://ezinearticles.com/?The-Consumer-Buying-Decision:-How-Social-Media-Has-ChangedConsumer-Behavior&id=6103243 The future for the digital world is endless, this article talks about how search engines are helping/ hurting us now and in the future. The online course talks about the large enterprises that were created because of the internet, and how the future can bring many opportunities for them. This article goes into details about how Google may advance over the years and whether the direction they are headed is a good thing or a bad thing for society. http://searchengineland.com/the-future-of-the-internet-search-looks-bright-36585 http://www.guardian.co.uk/business/2010/aug/09/zara-fashion-retail-industry This article relates to the introduction section in that the introduction section talks about being digital and how important it is in today’s age to join in on the internet and become more digital. The introduction section talked about how more and more industries are becoming digital and the importance of the internet. In the article that I have chosen it talks about how retail companies H&M and Zara decided to start selling their clothing online to make a larger profit and reach more people in today’s economy. As a customer of both of these stores I know how much more shopping I did at both of these retailers when they first joined the internet. This article was showing the importance of the internet and becoming digital will increase the sales of a retailer. http://www.nytimes.com/2011/08/04/business/media/promoting-products-using-social-mediaadvertising.html?_r=1&scp=6&sq=social%20media&st=cse Another aspect of the introduction section that I found interesting was when it talked about the ease of communication that the internet brings to people. In the article that I have listed above it ties that in by stating how companies are now using social media websites such as Facebook and Twitter to promote their products. They know how many people are constantly on the internet and on social media sites so products are now having their websites link to their Facebook or Twitter pages so that the customer has more ease of use and wants to buy the product. They are essentially promoting their product through the internet by using social media. http://www.washingtonpost.com/business/report-shows-more-us-farmers-relying-on-internetmaking-online-access-key-to-ag-businesses/2011/08/26/gIQAqaiNfJ_story.html In the introduction section it also made a point about how businesses are now using the internet and how the ease of it is making more and more individuals want to use it too. In the article that I found it discusses this point by talking about how farmers are now using the internet to do business and communicate with their customers at a higher speed, which in turn helps the sales of their crops. This validates the point in the introduction section about how companies are going digital and shows that even farmers are beginning to see how important the internet really is to the success of their business. http://www.hotelnewsnow.com/Articles.aspx/4214/The-digital-revolution-impact-on-hoteldemand This article relates in the way that it talks about the hotel industry adapting to technological needs. Hotels need to provide ways to accommodate technology for all of their guests. This industry will make changes to guest rooms such as adding bigger desks to allow for laptop use and more outlets around the rooms. http://www.pwc.com/gx/en/press-room/2009/global-entertain-and-media-outlook-2009.jhtml This article relates in the way that it talks about consumers getting new products that allow convince in the lives. Consumers are always looking for the next best thing and a lot of times that shopping is done online. In the past ten years online shopping has really taken off. Companies must adapt to the new way of selling or get left behind. Just like the title of the article, for companies there is no hiding from the digital revolution. http://www.furtherfield.org/articles/publishing-and-digital-revolution This article talks about how the publishing field has tried to hold off the digital revolution for a long time. With the release of new technologies such as the Kindle the publishing arena must adapt quickly. Every major company now offers an e-reading companion and this is their way of moving into the 21st century. Hopefully paper books will never become obsolete, but keeping up in the digital revolution is putting a lot of pressure on the publishing industry for new innovation. http://www.nuwireinvestor.com/articles/online-retail-salesrising-57514.aspx This article has great information about the rising rate of online sales. In this article, the writer informs us of the convenience of using an online store. The article asks the question, “are physical stores even worth it anymore?” Another great aspect of this article is the fact that they discuss many categories of items that are sold online including clothing, auto, electronics, and even groceries. This article ties in with the introduction section because it gives a great overview of what you can do with your online store. http://www.startupnation.com/business-articles/1227/1/AT_CostsStarting-Online-Retail-Business.asp This is another great article for the introduction section of the website. This article explains step by step how to start up your online business. With their real world example of how someone started their own online business, readers get to see firsthand how this operation works. This article is also great for explaining the cost of staring up an online business. http://www.europeanfinancialreview.com/?p=3613 This article is great to add to the introduction of online retailing because it explains the evolution of this ever changing industry. For one to fully understand the importance of online retail, one must first understand its beginning. This article also discusses the potential scale of your online business as well your capabilities. http://www.onlineschools.org/state-of-the-internet/soti.html This is an educational website that offers facts about the internet today. It shows these facts through info graphics. It has four sections: the internet world wide, the race for internet domination, how we use the internet, and money and the internet. Two of these graphics are in real time and count things like how many people are navigating the web and how much money people is spending on e-commerce. http://royal.pingdom.com/2011/01/12/internet-2010-in-numbers/ This website contains data about internet usage during the year 2010. It has statistics for emails, websites and servers. It is important to see how many people are using the internet. http://blog.euromonitor.com/2011/07/emerging-focus-emerging-market-economies-to-benefitfrom-robust-growth-in-internet-usage-and-access-.html This is an article about how internet is growing and some of the projections for future years. It is important to know where the internet is headed so we don’t get stock with old technology. http://www.supplychaintoday.com/blog/?p=1533 Slide show of top 10 trends Mobile internet trends. This is relevant because a lot of internet usage these days comes from mobile phones. http://www.internetretailing.net/2011/08/a-third-of-uk-consumers-plan-to-do-more-shopping-onmobile-this-christmas/ The internet is now even more accessible to consumers, due to the invention of smart phones. In the UK alone, a third of their consumers plan to do shopping on smart phones this Christmas. This proves the point that technology is ever evolving and growing. http://thenextweb.com/insider/2011/08/20/the-future-of-work-hiring-yourself-out-online/ As the internet grows and technology advances, the job market is being transformed. It is now more common than ever to find yourself working online or even starting your own brand or business online. http://www.marketingmag.com.au/opinions/switching-over-%E2%80%93-why-retailers-need-toget-online-5997/ As a retailer, you need to get online or get out. Australia is seeing its worst retail results in years, possibly ever, which many people are claiming the cause of this is online retailing. Australians are technology, buying their merchandise online, but for some reason the retailers in the country have not followed. If you don’t know where your target market is shopping, you’re going to get left behind. http://www.thetimes100.co.uk/theory/theory--the-impact-e-commerce-on-business-activity-171.php This article talks about how e-retailing enables business to reach customers in many different regions of the world at cheaper costs. Therefore, it is an easier and more convenient way to advertise your business to the people all over the world. http://www.buzzom.com/2011/07/how-e-retailers-are-leveraging-social-media/ this article shows how using the Internet to see what products are available and to compare prices is a great convenience to customers. Because of easier access to product information and pricing, customers are becoming more savvy customers and they're demanding more value at lower prices. http://www.internetretailing.net/2010/04/online-sales-growth-continues-to-lead-the-way/ Since almost everyone worldwide now has access to the Internet therefore number of people using e-commerce is growing astoundingly throughout the years. As greater telecommunications bandwidth becomes widely available to all, access to the web will become as common as access to television. Also, many of the retailers operate e-commerce to attract potential customers. As more people lead busier lives, time is becoming their most precious commodity. Time-saving convenience is what today's consumers are looking for, particularly when it comes to shopping. Satellite Internet Brings the World Closer Together http://www.articlesbase.com/communication-articles/satellite-internet-brings-the-worldcloser-together-1043905.html In the “Introduction,” it talks about bringing people closer together and about the ease of communication. This article takes that and enhances it by explaining the new technology, Satellite Internet, is helping more people in rural areas have a better way of accessing the internet. 6 Predictions for the Future of the Internet http://sixrevisions.com/web-technology/6-predictions-for-the-future-of-the-internet/ This is an updated version for one the articles on the sidebar. It’s also shows how the internet is becoming more accessible. Doing Business with Consumers on the Internet http://www.accc.gov.au/content/index.phtml/itemId/815391 This article helps reinforce what the “Introduction” says about consumers being able to use the internet to buy products. http://sixrevisions.com/web-technology/6-predictions-for-the-future-of-the-internet/ This article is perfect for the “Introduction” section; it lists out how the Internet is going to progress by listing its top six predictions. If you haven’t seen some of these predictions occur yet they are merely around the corner. http://www.economist.com/node/16941635 This article was a little different, but I think very informative. I don’t think everyone looks at both the positive and negatives of the Internet future, it seems they are too caught up in all the positives but this article really lists out some concerns as well as positives too. http://www.forbes.com/2009/04/30/ecommerce-amazon-ebay-technology-internetecommerce.html This article is perfect because it is focusing on the e-business future, focusing on Amazon and others. Which we have already learned that Amazon is an e-retailer everyone should look up to. It really states how each business has managed the Internet as apart of their business. http://www.buzzle.com/articles/advantages-disadvantages-internet.html This article fits into the point of the section because it emphasizes how much the internet has to offer in a variety of ways. It goes into more detail on the advantages it provides to multiple industries including entertainment, services, and online retailing. This article has many of the same points when it comes to the usage of internet and what it has to offer; however, it is much more specific in explaining how people utilize it. http://websearch.about.com/od/whatistheinternet/a/usewww.htm This article really focuses on how the internet has helped people communicate in a much quicker and easier way. It emphasizes just like the initial article how the internet continues to progress at a rapid rate and the many relationships that it can play a major part in. http://www.sooperarticles.com/technology-articles/software-articles/software-developmentbinding-world-together-341190.html This article emphasizes how the growth of internet has caused an increase in interaction of people around the world and how being more familiar with other cultures makes it more likely for someone to have a desire to purchase products made in other countries. It also mentions how quickly the internet has grown in the past years and how much that affects everyday life. http://techcrunch.com/2010/09/27/internet-innovation/ This article is comparing how the growth of internet and its innovation is like the auto industry in the 50's and 60's...that it is basically ruled by the big, top grossing companies. http://www.pewinternet.org/Reports/2011/Social-NetworkingSites.aspx This article talks about how much social networking of the internet plays a prominent role in adults lives today. Over 65% of adults use social networking sites whether it is for personal, or business use. Also, daily rates grow for those adults using social networks that are in the Baby-Booming era. http://www.bizcommunity.com/Article/196/18/63250.html This article explains how much of an influence the internet now plays in PR tools and tactics for businesses because it allows for marketing and information to be spread at a readily, exponential rate. http://www.nytimes.com/2011/08/08/technology/digital-receiptsat-stores-gain-in-popularity.html This article is about how stores are starting to become more digital in using paperless receipts. This could definitely tie in the introduction with it talking about how this day in age we are going to become more and more reliable on digital sources. This is just one example. http://technorati.com/blogging/article/are-our-digital-livesbecoming-more/ This article is about how people are worried that our digital lives are becoming more important then our real lives. It also ties into the article just due to how being digital is becoming such a huge important part of our lives and also about how it consumes us. Bysaying it consumes us, who knows if this is a good or bad trait. It's something that will eventually come with time. We as community definitely have to stay in touch with it, otherwise we will get left behind. http://www.livinginternet.com/i/ia_future.htm This article explains that the internet will not ever stop progressing and in many areas from communities to virtual reality, to Bandwidth, to wireless, to grids, to integration and so much more. This whole article goes directly coincides with the introduction in every way shape or form. Overview: Module One introduces the Digital Age. It describes how the fundamentals of today’s world is based on being digital, and that everything is interconnected via the internet. Rappa states that it is the ease of communication, ability to perform multiple tasks, the wealth of information available instantly and the relatively inexpensive cost of using the internet which has made it popular (2010). He suggests that the individuals who will lead the next generation will cultivate an understanding of digital technology and where it is heading, while realizing that not everything about being digital bodes well for society. (Rappa: 2010). The Internet Society The Internet Society details further the history and purpose of the internet, breaking it into four distinct aspects. The technological evolutions on packet switching and the ARPANET, the operations and management aspect of the operational infrastructure, the social and community face of the internet and finally the commercialization aspect. This builds on Module One as it highlights more deeply the significance of communication and social networking and explains the growing world of e-business. Graphs and Go! Graphs and Go! concisely captures the state of the internet in 2011, and stresses the importance of seamless browsing. It introduces the new HTML 5, a language that allows maximum interactivity and accessibility. It allows web pages to “be accessible via the most modern web browsers (Chrome for example), without having to download a specific plugin” (Graphs and Go!:2011). Jerry Zhang - Red Bubble Zhang makes important points by stating some downfalls of the internet, more specifically than is discussed in Rappa’s introduction. The post is extreme, but it does elude to some of the consequences of unedited footage, internet based hacking and citizen journalism. References Graphs and Go! 2011. Infographics is HTML 5. Retrieved August 26, 2011. http://www.graphsandgo.com/2011/07/infographics-in-html-5-2011-internet.html Rappa, M. 2010. Managing the Digital Enterprise. Retrieved August 26. 2011. http://digitalenterprise.org/introduction/intro.html The Internet Society. 2011. A brief history of the internet. Retrieved August 26, 2011. www.isoc.org/internet/history/brief.shtml Zhang, J. 2011. TV, Internet, Media Bad Influences to Society. Retrieved August 26, 2011. http://www.redbubble.com/people/notculpable/writing/594765-tv-internet-media-bad-influencesto-society http://seattletimes.nwsource.com/html/nationworld/2016017448_apu sfoodandfarmonlinefarmers.html This article talks about how more farmers are starting to rely on the Internet. It fits with the section because it displays how rapidly the Internet has spread over the past couple of years. http://www.iol.co.za/business/companies/internet-valuationsinflated-1.1126093 This is a great article on the Internet and growing businesses, and explains how internet valuations have become inflated. http://www.pcmag.com/article2/0,2817,2390583,00.asp Although this article is about the birthday of the Internet, it gives a brief history as well and provides the reader with good information. The first article is about internet and it’s innovation onto airplanes. It was introduced nearly 2 years ago, in 2009. I think this article is a great one to put into the introduction section merely because it shows such innovation in technology and is very detailed and informative. http://arstechnica.com/telecom/news/2009/03/in-flight-internetreally-uh-takes-off.ars I think this next article is very informative when it comes to giving the basics regarding the internet and its advancements. This article is from 2010, and I think it could be very helpful in many ways in order to explain how internet has taken over the world. I don’t see anyone visiting the Digital Enterprise website that doesn’t know at least the basics about internet, and the fact that this article provides a lot of information on the history, advancements, and even basic terminology used in technology is very helpful to the user. http://www.walthowe.com/navnet/history.html I wanted to find a fun, “change your life” type of article since there was one similar to that already on the site. I think this article applies to the introduction module, because it shows what the internet can do for you, and after all, as consumers, all we truly want to know is how something can help us. This article is from 2009, and discusses making money online as well as different marketing strategies. Since money plays a major role in our society, I thought this would be a good thing to introduce in this module as well as relate it to the class a little bit. http://ezinearticles.com/?Discover-How-Internet-Marketing-CanChange-Your-Life-and-Make-Money-From-Home&id=2725362 http://www.economist.com/node/16941635 This is an updated article about the future of the internet and the issues that it is causing in today’s society. The introduction on The Digital Enterprise mentions that “not everything about being digital bodes well for society.” I think this article illustrates this point and also mentions what is being done about these problems that have arisen. http://analogik.com/articles/227/analysis-of-consumer-behaviour-online This article examines behavior of online consumers. There are vast differences in the way that consumers make decisions on the web and how they make decisions in stores. I think this is an important article to add to the introduction on The Digital Enterprise because it illustrates how online shopping is affecting the way that we study consumer behavior. http://www.nytimes.com/2010/01/20/education/20wired.html This is an article from the New York Times website about how the internet is taking over children’s lives and what the affects are. The introduction page of The Digital Enterprise had an older article about how kids are growing up computer savvy. This updated article shows how kids have moved from being savvy to obsessed. Millennials defined by technology use http://www.nationaljournal.com/njonline/no_20100225_3691.php How the internet has changed the world http://www.nationalbusiness.org/nbaweb/Newsletter2009/2688.htm The 17 most-visited sites of 2011 ranked by Google http://www.huffingtonpost.com/2011/06/24/most-visited-sites2011_n_883756.html#s297621&title=1__Facebookcom This set of videos and articles provide a brief introduction to the internet and its importance to eretailing. Here we see that the internet is an important outlet for consumers and business alike. There is no longer a need for them to be dependent upon a brick and mortar store for their good and for them to request their desired services. We also see that the way that the use of the internet has changed greatly in the past ten years how people interact with it. It was once very simple and people used it for basic account management and business. Now it is a critical tool for everyone from accessing new reports to social networking to communication and advertising. The net has evolved from its primitive state and it continues to do so, it’s like a living thing that is interconnected with nearly every aspect in life. This is something that retailers will have to embrace with open arms, utilizing Facebook especially seeing as how it’s the most visited website on the planet, to be exceptionally successful. The first article I have found for module one is http://www.chrisbrogan.com/how-does-the-internet-impactconsumer-behavior/ . This article discusses how the internet impacts consumer behavior. It show different statistics about the interent which are relevent to the Introduction in module one. The second article is http://jiad.org/article36 . This article talks about a study being done on Internet Dependancy Relations and how they will use their findings to predict online consumer activities. The third article is http://technology.ezinemark.com/internetusage-among-the-youth-today-171455f31bc.html . It talks about how young people today are very comfortable using the internet, which in-turn will greatly effect e-retailing in the years to come. http://www.pewinternet.org/Reports/2011/Technology-and-social-networks.aspx (Social Networking Sites and Our Lives) According to the Introduction, the internet has given us advantages in the communication departments with the inexpensive and convenience of email and instant messages. But this article brings questions whether the internet creates on isolation effect since people now days turn to social media. My new article focuses on the future and how developed the internet has become over the years. http://www.ehow.com/about_5389657_internet-changed-education.html (How has the Internet Changed Education?) The internet has greatly impacted our education and ways of learning in today’s world. The internet has changed the way we learn and search for information. From research, to taking classes online through Universities, and online tools including student exchange sites, plagiarism, software and textbooks. All of these tools are available through the internet. http://www.koreaittimes.com/story/4414/has-internet-changed-our-lives-better-or-worse (Has the Internet Changed Our Lived for Better or for Worse?) When I came across this article it made me think how many people and generations have been affected by the internet. The article questions whether the internet has helped us in a positive or negative factor. The Introduction article touches on how this unique tool is free and available to all people. To this day the internet has linked our education, communication and news in one convenient location. http://mashable.com/2011/01/12/future-of-the-internet/ This fits into the module because it provides insight on some Internet founders who have ideas for the future of the Internet. Part of the section covers the future of the Internet, where things might be headed, and the ideas that are coming to life at the time it was written. Now, five years later, things have changed and the future of the Internet looks slightly different. This article provides where the Internet has come from, shows some of the developments, and really points toward ideas and directions of the Internet in the future. http://news.softpedia.com/news/Internet-Impact-on-Economy-113952.shtml This article shares how the Internet has impacted our economy. This is an important article which fits into module one of Being Digital, because it shares how the web has introduced new opportunities for both large businesses, and small entrepreneurs. The economy has a new face online and this article highlights how that has come to be, provides statistics regarding how the Internet is its own industry, providing jobs and increasing the expenditure of funds. It also points to ideas about where this industry could be headed in the future, encouraging the protection and support of the Internet. http://www.today.ucla.edu/portal/ut/how-40-years-of-the-internet-changed-111878.aspx History is an important part of our culture; even the history of the Internet. This article is about celebrating the 40th anniversary of the Internet. Interviews with the Internet’s creator, Leonard Kleinrock provide and interesting look at how the Internet was formed, how it has changed, and how it has impacted the entire world. This article fits in with module one because it engages the reader to understand the purpose of the Internet, what the Internet’s function is, and how it is continually changing the way people connect with one another and do business. What Will The Internet Look Like In 10 Years? (Sept 29th, 2010) http://www.isoc.org/tools/blogs/scenarios/ This article outlines the future of internet and the ways things could probably change. Internet usage statistics (Aug 20, 2011) http://www.internetworldstats.com/stats.htm This article shows the current statistics of internet usage. This shows how big the World Wide Web is and a good introduction supplement. Millennials will make online sharing in networks a lifelong habit (Jul 9, 2010) http://www.pewinternet.org/Reports/2010/Future-of-Millennials.aspx This article shows how younger generations are sharing personal information over the internet. This shows how easily information can be got and how the business can target the right customer. What Is Social Media Marketing? http://www.articlesbase.com/smo-articles/what-is-social-mediamarketing-841087.html As described in the Introduction Module, businesses are taking advantage of the billions of consumers online. Companies are becoming digital enterprises by using the internet's technology and communication to reach their target customers. As described in the article one of the biggest examples of this is social media marketing. Social media marketing is the ability to take consumer created content and use it to influence consumers. The point of this article is that marketing has changed over the years due to the internets overpowering ability to contact consumers. The Future of Groundswell http://www.fastcompany.com/articles/2008/06/groundswell.html This article touches upon how companies are creating digital enterprises on the internet. The article does this by highlighting the author of “the Groundswell”. The author explains that he started off as a small wine company; however by taking advantage of the groundswell he was able to grow his company to a $10million dollar business. The groundswell is the consumer driven content on the internet. The author explains how he used sites such as Facebook, blogs, YouTube, Flickr etc. This enabled consumers to talk and grow his company over the internet. Internet and its Uses in Our Daily Life http://www.buzzle.com/articles/internet-and-its-uses-in-ourdaily-life.html This article touches about the overall point of the Introduction Module. The article introduces all of the different uses that the internet provides people in our everyday lives. Some of the uses described are our ability to access information, grow businesses and advertise, to educate ourselves, communicate with others and even simply for entertainment. As explained in the introduction module that people by the billions use the internet for everyday life and how much we have grown the internet over the last few years. Internet retailing: the past, the present and the future Doherty, Neil F. and Ellis-Chadwick, Fiona (2010). Internet retailing: the past, the present and the future. International Journal of Retail & Distribution Management, 38(11/12), pp. 943–965. This article would fit into the second paragraph of the introduction section. As this article explains how internet retailing started, it also states where it is now and where it is going and would give the reader a good introduction of what exactly internet retailing is. Social Media and Mobile Internet Use Among Teens and Young Adults By Amanda Lenhart, Kristen Purcell, Aaron Smith and Kathryn Zickuhr, Pew Internet & American Life Project February 3, 2010 http://pewresearch.org/pubs/1484/social-media-mobile-internet-use-teens-millennials-fewer-blog This article would fit into the fifth paragraph within the introduction section. The paragraph currently talks about how billions of people use the internet for various tasks. Today internet is used everywhere and by everyone, especially young adults. As this group of individuals is dominating the internet it is important to include this within the paragraph. The Internet and Consumer Choice By John Horrigan Pew Research Center http://www.pewinternet.org/Reports/2008/The-Internet-and-Consumer-Choice/1-Summary-ofFindings.aspx This article could be used just as a reference article or could be placed in the third paragraph. As the paragraph talks about top digital enterprises, this article states how the internet and different websites are changing consumer’s behavior and choices. This article goes along with the 2006 article by Lee Raine but will better suite the topic as it is more up to date. http://www.floridatechnet.org/Generations_Online_in_2009.pdf I chose this article because it talks about how generation Y uses the internet for every function they can, while generation X uses it for very different purposes. E-mail is the main reason generation X would use the internet. This article also ties in with the introduction to show how different age groups use the internet. As a retailer it is very important to understand about the different age groups. I also liked this article because it gave population numbers for multiple generations so as a retailer you can see which group might be the best to focus your efforts on. http://uni.opole.pl/~wanke/socjonetu/Digital%20Na-t-ives.pdf I chose this article because it talks about how the generation that has grown up with the internet interacts differently with the information presented on internet based software. They may not be completely savvy in textbook learning as their parents were, but when it comes to the internet, they function differently. This information is really relevant to look at in where the internet is headed, or where a company would want to take their business because of the way their customers now behave. This relates to what the author was talking about in the introduction and the future of the internet. http://www.gully.org/~mackys/timarticle.pdf This last article gave a very interesting insight to how the internet is used today and how it will continue to be used in the future. This goes a long with one of the other out-dated articles provided in module 1. I felt this article really summed up how people use the internet today and it also talks about how consumers use it for their own purposes. The author originally referred to where he felt the internet was headed, so this article fits in very well with more relevant information. I also felt this was really relevant data for retailers looking to reach out to their customers. http://www.pewinternet.org/~/media//Files/Presentations/2006/2006%20%205.9.06%20SOCAP.pdf.pdf This is a speech that Lee Rainie, Director of PEW Internet & American Life Project, gave at the SOCAP Symposium. She describes how their company has realized how much broadband has changed the lives of everyday homes. http://www.dailysource.org/about/impact An article from the dailysource.org explains how the internet has increasingly impacted Americans daily life throughout the past few years. http://teenlife.blogs.pressdemocrat.com/10962/the-internet-generation/ This is a blog post written by a teen that has grown up with the internet and has seen the impact. I found it appealing and relevant because it is firsthand experience of what it is like through the years with the internet. I have personal experience with being technology-revved, even watching a movie with no other distractions is difficult for me. I find myself playing a game on my laptop or checking Facebook from my phone, and not giving my full attention to the flick. Chapter 1: http://www.youtube.com/watch?v=C4BKkeNSipg http://www.youtube.com/watch?v=2X7ShDV_p3k&feature=related http://www.youtube.com/watch?v=XwuH8aN7z8I&feature=related http://www.youtube.com/watch?v=GnSZ4i5OeEM This video is a critical point because in the Chris' opinion, there is a lot of information access that the internet does. It opens the door for so much information and now we are in an information society which makes this world a lot more powerful. http://www.youtube.com/watch?v=jUR5d59Pnt8 This video is a critical point because it is saying that internet has also been impacting the government. The fact that digital services around the world creates so much opportunities for the public is actually some kind of a threat. However, there are ways where we can overcome all these publicized information and make it more secured. http://www.youtube.com/watch?v=sX6lX_IhyfU This video is a critical point because it is communication of internet and how people can on AOL accounts and talk to strangers. There and the world is basically opening up to the talking about the just talk to people is not much privacy public. http://www.youtube.com/watch?v=9hoCZm1IinU Social media is another example of the technologies we have created and really begun to utilize in just this past decade. People are using facebook, twitter, blogs, etc to advertise, promote and market products as well as ideas/ concepts/ opinions. This article explains how social media is influencing the market, consumers views and companies themselves. The video following the article explains the idea behind twitter and what it is being used for in everyday life today. http://www.youtube.com/watch?v=9hIQjrMHTv4 http://www.youtube.com/watch?v=eZSPWDMn730&feature=related This is an updated version of the webpage that briefly explains the history of the internet, which I thought could prove to be very useful. It has truly evolved a great deal since its conception in the 1960s. It discusses its first users, what it was and is being used for and why they chose to use the internet as the media outlet of choice. Directly after the article are two videos I found on YouTube explaining the history of the internet. One is much more in depth but not quite as attention grabbing as the second. However both provide sufficient information. The Future of Work Is No Longer In the Future http://www.cognizant.com/futureofwork/?gclid=CN7fqZvd8KoCFUeFQAodQ1VvOQ This video is about how the future of work is no longer in the future, however, it is today. One of the most important concepts of this video is that when companies adapt to new technologies they are able to “make more informed decisions, often in real time, resulting in faster responses to customers and proactive insights for outperforming the competition” (http://www.cognizant.com/futureofwork/?gclid=CN7fqZvd8KoCFUeFQAodQ1VvOQ). Module 1 talks about how millions and millions of individuals interact daily with digital technology through the internet. Therefore, companies are going to have to try harder to find advantages over competitors. New digital technologies allow people to see the right information at the right time, which makes companies more effective throughout each business day. Also talked about in Module 1 is that managers are constantly pressured with the need to move towards digital, so companies might as well start the transition as soon as possible, because the digital future is inevitable. The Marketing Capability: The Future is Digital http://www.videojug.com/film/the-marketing-capability-the-future-is-digital This video discusses the simple fact that the future is digital. The way companies choose to market themselves is no exception to this either. “Consumers are giving us all kinds of information, if we choose to listen to them,” this video states. Companies are no longer performing business as they did a decade ago. Module 1 talks about how entire industries have been changed by the rapid change into digital technology. The way retailers are conducting business today, as compared to past years, is a great example of this. This video shows the importance of adapting new marketing strategies in order to accommodate the digital future. Welcome to the Digital Generation http://www.youtube.com/watch?v=PG7wyTW74W0 The generation of today’s youth is referred to as the digital generation. Thus, we can see the impact that developing technologies have had on the future generations. This video shows the dependence that today’s youth has on technology in order to function in their daily lives. Most children and even teens and college students see digital technologies as being necessities rather than just entertainment. It was written in Module 1 that, “It is almost genetic in its nature, in that each generation will become more digital than the preceding one.” By this statement, and throughout this video, we are able to see the digital future is already here. Therefore, it is important to look at the digital generation and learn from them, allowing other generations to be more successful in these rapidly changing times. Digital Nation written and narrated by Rachel Dretzin and Douglas Rushkof http://video.pbs.org/video/1402987791/ This film looks into how technology is everywhere in our day to day lives. The take away point from this video is that we live in a wired world and at times it’s hard to realize and mentally process all that is going on around us. Rushkof says, “Over the past 20 years, the Internet has changed from a thing one does to a way one lives, connected all the time.” Technology has been integrated into all that’s we do and will continue to be a huge aspect of our everyday lives because that’s how the world works today. Social Media Revolution 2011 by Erik Qualman http://www.youtube.com/watch?v=3SuNx0UrnEo Social media is a huge part of society. The video states, “If Facebook were a country it’d be the world’s 3rd largest.” This is just proof that every single type of organization needs to figure out how to be successful on Facebook. There are no excuses, it’s free. Don Tapscott "Growing up Digital" http://www.youtube.com/watch?v=qujFJuj1S6I This video discusses the book “Growing up Digital” by Don Tapscott. The key points that best relate to the material in Module 1 involve the changing landscape relating to consumers and the workforce. He refers to the new generation as the “net” generation. The vast amount of technology the people of this generation have been exposed to have changed the way they think, work, learn, etc. According to the video, brain scientists state the “net” generation has better active working memory and switching abilities, which is not the same as multitasking. With that in mind, organizations are going to have to work harder to grab the consumer’s attention, keep it, and continually engage them. In a world full of distractions and easily accessible information, this is not an easy task. In order to be successful, organizations are going to have to change the way they do business to meet the needs of this generation. Society today wants to have 24/7 access to everything, which is a result of the rapid technological advances that have taken place over the years. Tapscott says, “Don’t focus on your customers—engage them, co-innovate with them. Don’t think of them as outside your organization, think of them as part of your business network.” This quote is the most important piece from the video because it applies to every type of business, regardless of classification, channel, or company. http://www.youtube.com/watch?v=3SuNx0UrnEo This video stresses how much social media and the internet is affecting the world. Everyday more people around the world are getting online for social and networking purposes. Internet has become a part of most people’s everyday lives and the world is changing faster than ever before. It is hard not to question if technology will ruin us. http://www.youtube.com/watch?v=mgp7GwHxV14&NR=1 This is another video that gives the outstanding statistics of the number of users that are the internet daily for social media, consuming purposes, and for other various reasons. This video really shows the impact that the digital revolution is having on the world. http://www.youtube.com/watch?v=2uDfXPkiQD8 This last video is an example of how education is changing throughout schools and universities around the world. It is no longer practical to rent a book from a library or search for information in a book that may be outdated. The internet can provide the best and most recent information on any subject at any given time. It seems that all libraries will one day become virtual. Dolce and Gabbana on How the Internet has Changed Fashion http://tinyurl.com/3g5lyc9 This interview expresses their opinions and reasons for deciding to go online and open up more about their business. Dolce and Gabbana on Twitter http://tinyurl.com/3ntw4w8 This video is a continuation of the previous interview. It’s interesting because they have 3 twitter accounts and it’s a brief explanation for the reasons that the brand needs more than one. Dolce and Gabbana on Front Row Bloggers http://tinyurl.com/3k6pshx This video is the 3rd part of the interview and they explain their decision to add bloggers to their front row at fashion shows because they realized the importance of how much influence they can have as well as how blogging is becoming the best way to reach a certain demographic. http://www.thedailybeast.com/newsweek/features/2010/by-the-numbers-how-the-digitalrevolution-changed-our-world.html This is a great visual report to show you how much the digital revolution had changed our world in the last 10 years. The numbers demonstrated are extraordinary and really show us how much we have shifted. http://www.youtube.com/watch?v=RUrudCJzlOM This video is informing you that the digital revolution is here. It is filled with numbers and highly educated speakers to prove its point. http://www.youtube.com/watch?v=9hIQjrMHTv4 This video is an in depth history of the internet. It shows how the computer and internet started and what it has become today. http://www.youtube.com/watch?v=MgJxGKBad3M Although it is just a silly skit, the first part of it accurately how rapidly the changes caused by the technological revolution have been. The significance of things such as television have been greatly reduced by the Internet. Egypt’s Internet Revolution – CBS News http://www.cbsnews.com/video/watch/?id=7299465n The significance of social media website is growing each day. This video shows how social media networks are used as platforms to launch political change. It demonstrates how large of a role the Internet plays in society today. Did You Know – Information Technology Revolution http://www.youtube.com/watch?v=3vApOQb8A8k When I found this video I knew it was perfect for module 1. It shows how the Internet affects all different aspects of modern society and the pertinent role it plays in our world today. It also leaves it’s viewer with the believe that the technological revolution isn’t slowing down any time soon. http://www.youtube.com/watch?v=od_9eZMMiRw The one reason why I believe this video has relevance to this section is because, in the video they claim that without the computer we our lost. This hold true for many people in my generation and below. We are a computer based society. Googling is taking over for our brains it seems like. http://www.youtube.com/watch?v=cA81OYP4CI4 Netflix has made movie stores obsolete. Why go to a store and browse through movie titles when I can go to a website or a small kiyosk where I am already shopping? Netflix has made it beyond easy to rent movies. I don't even use TV anymore, I use apple TV with all of the capabilities of netflix and internet. http://www.youtube.com/watch?v=ryv3UWq16ZA Internet TV has changed the way young people pay for cable and internet. I do not use comcast cable anymore because I am able to watch everything I need to from my computer. I no longer have to have cables run through my house. In 2010 alone, 430,000 people dropped comcast and time warner as their cable subscribers. This is a phenomenon because people no longer have to pay 100 dollars a month to watch tv shows. http://youtu.be/z5sHfaoB_wQ This video touches on how the lack of personal communication can in turn inhibit productivity, drive, and overall time and money. Also, the lady stresses the importance of smart phone technologies, social media, and how important it is to utilize external consumer life http://youtu.be/ZE5bncAEhSQ this video pretty much sums up the evolution/revolution of digital media. Not only is the video itself dynamic, it provides facts that make your jaw drop. http://youtu.be/gpzM6Mask80 This video explains what cloud computing is and what the pros and cons of it are. Interprises would be able to easily move data and share services between private and public clouds, and maximize utilization and power efficiency. Intel is currently progressing towards a cloud infrastructure that would change the way we use digital media. http://www.youtube.com/watch?v=BsLaHWTQurA This video is perfect because it is different facts about the internet laid out in a cool, graphic way. It covers users growth all over the world. http://www.youtube.com/watch?v=V2QdEj8UjBc A brief history of the internet as we know it now. This fits in well with the introduction section because it gives you a good, quick background history of the internet and email. http://www.youtube.com/watch?v=CK8OZo1uGR4 This video ties in retail with the introduction of the internet and how it is going to effect the future of brick and mortar stores. This video would be a good one because it is not only about the internet, it focuses on how it is changing retail. http://www.youtube.com/watch?v=4Z_noeUjqiw This video relates to the point made in the article about how leaders need to “cultivate an understanding of digital technology and where its heading.” A lot of people are freaking out about their privacy on the Internet. However, this man makes the argument that we should be more open on the Internet and how it can be beneficial to us. http://www.youtube.com/watch?v=3SuNx0UrnEo This video reveals some of the world’s new most recognized names; Facebook, Twitter, and YouTube. The Internet has created social networking sites for us to be able to communicate on. This video demonstrates their popularity and how they have become a significant part of the digital age. http://www.youtube.com/watch?v=off08As3siM This video demonstrates the success of the Internet throughout the digital age and what we can expect of it in the future. It explains the new ways that the Internet is used and how it will be used. It shows how our generation has a good understanding of the Internet and its potential for other uses in the future. http://online.wsj.com/article/SB10001424053111904875404576528841 080315246.html?mod=googlenews_wsj This article is suited to replace "accessing the internet". It is up to date and explains where "connection has gone in the past 4 years and also gives good visuals as to how connected society is today ie. more internet connections than people. http://mitworld.mit.edu/video/829 "The power of the network to change..." is outdated and needs replacement. I have selected the above article because it provides results to its predecessor. Business morality has changed dramatically. The is a larger degree of separation in the interpersonal world today than there was 5 years ago. http://www.youtube.com/watch?v=KeAIwLp9YmA "Origins and Future of the web" should be replaced by Vint Cerf's "The internet today" to update the viewers on where we are technologically. Vint Cerf help invent the internet, his voice should be heard after replacing his older, outdated videos. http://www.youtube.com/watch?v=-nTkBhsUIRQ B2B Marketing in the Digital World. This video touches on how important the internet is in the business world and the statistics of consumers and businesses that use it. It discusses business to business retailing and marketing in the digital world. Buying, selling, and simply communicating with global companies is so much easier thanks to the internet. While there are still time zones, the Internet is available at all times and you don’t have to wait for the right hour to call across seas. You have immediate access and can respond to any situation instantly. http://mitworld.mit.edu/video/921 Technology: Do Kids Need More or Less? Representatives from PBS Kids, Microsoft, and Barnes and Nobles talk about the effect of technology on kids. PBS is the largest kid’s website today and it contains videos, games, educational programs, apps, etc. Younger kids have grown up in the Digital Decade and most of the ways they learn outside of the classroom is through Internet programs of some sort. I think that it is great that kids have all of these opportunities to continue learning and hopefully this generation of children will be smarter than ever. At the same time, it’s not good for kids to spend hours upon hours on the computer; they still need to get out and enjoy the fresh air and interact with other children their age to build their social skills. http://mitworld.mit.edu/video/931 The March of Technology In this video, Rodney Brooks discusses how about fifty years ago, people who smoked couldn’t be around computers because the smoke could damage some of the technology. He also talked about how products were all manufactured by long gruesome hours in the factory. These days, some companies don’t even have any humans manufacturing their items; it’s all done by robots. One who lived back in that generation would have never in their lifetime guessed that this would be how many of our items are mass-produced. There are many positives to having robots; such as they could work round the clock- 24 hours a day if need be. They don’t need lunch breaks or smoke breaks. I think we have only seen the beginning of robots in the workforce. http://www.youtube.com/watch?v=3SuNx0UrnEo&feature=related http://www.economist.com/node/16941635 http://www.youtube.com/watch?v=off08As3siM The Digital Enterprise introduction chapter provides a brief overview of the Internet, however various points have progressed and others need to be emphasised. With the aid of online articles and videos, the main points from the chapter will be highlighted with relevant current information. Firstly the usage rates of internet, including the various types of internet uses is developed through recently released data. Secondly the extensive expansion of internet transforming numerous industries, with an example from the music industry is underlined. Finally the continued potential for further internet expansion, including social media as a main feature of today’s internet, is expressed, discussing both the limits and vastness of opportunities. Firstly this chapter in The Digital Enterprise course outlines the limitless options for how, and how much the internet is utilised by consumers. The chapter discusses the endless possibilities for how users contribute and exploit the internet for personal or professional use to communicate, shop online, research and acquire knowledge among other things. The “Internet Stats 2010”4 video clearly highlights the various ways in which consumers use the internet and the large and increasing amount of time spent online. The video demonstrates statistics for various types of uses, places of internet access and usage rate growth, among other data to support this chapter’s concept that “each generation will become more digital than the preceding one”5. The article by Gary Price, titled “New Internet Usage Statistics (U.S.): “Search and Email Remain Most Popular Online Activities” 6 illustrates the various and popular handling and rates of internet usage among adults. The article demonstrates the dramatic expansion of the internet, with simple tools such as communicating via email and using search engines to acquire information (although these have developed within themselves to keep abreast with the digital revolution) remaining a key aspect of internet usage. SECONDLY, THE CHAPTER BRIEFLY EXAMINES THE ABILITY FOR THE INTERNET TO TRANSFORM NUMEROUS INDUSTRIES. ESSENTIALLY FORCING INDUSTRIES TO ADAPT TO THE DIGITAL REVOLUTION; STAY UP TO DATE WITH ONLINE FEATURES AND CHANGES IN ORDER TO BE SUCCESSFUL. THE NEWS INDUSTRY IS ONE EXAMPLE, WITH AN ARTICLE FROM THE WASHINGTON POST, TITLED “REPORT: INTERNET USAGE TRANSFORMING NEWS INDUSTRY”7 ILLUSTRATING HOW DRAMATICALLY THE INDUSTRY HAS HAD TO CHANGE TO STAY COMPETITIVE. THE CHAPTER STATES THAT “ENTIRE INDUSTRIES HAVE BEEN TRANSFORMED BY THE NEW DIGITAL REALITY”2, WHICH IS SUPPORTED IN THE ARTICLE, ILLUSTRATING THE IMPACT INTERNET HAS ON INDUSTRIES DEVELOPMENT. Finally the chapter calls attention to the potential for the internet to continue developing and continued growth of the diversity of details the internet is used for. One of the biggest and continually expanding aspects of the internet is social media, which is not directly named in the chapter, but is a vital aspect of today’s online experience. The “Social Media Revolution 2011”8 video clearly illustrates the enormity of the social media dynamic. Social media allows consumers to communicate and project their opinions in numerous ways, supporting the idea that “the Internet is the vast network of networks that ties together millions of computers in such a way as to allow us the unprecedented ability to interact with each other.” 2 Furthermore the “A 4 http://www.youtube.com/watch?v=7XyWTGepCHo&feature=related 5 http://digitalenterprise.org/introduction/intro.html 6 http://infodocket.com/2011/08/09/new-internet-usage-statistics-u-s-search-and-email-remain-most-popular-onlineactivities/ 7 http://www.washingtontimes.com/news/2011/mar/14/report-internet-usage-transforming-news-industry/ 8 http://www.youtube.com/watch?v=3SuNx0UrnEo&feature=related virtual counter-revolution”9 article published in The Economist and “The Future Internet: Service Web 3.0”10 video, discuss the possibilities for the future internet. Both support the chapters concept of there is a vast amount of features the digital world has to offer and “while there is much to be optimistic about, not everything about being digital bodes well for society” 2. In conclusion, these three articles and three videos provide information that support and enhance the concepts explored in the first chapter of The Digital Enterprise. The features demonstrate recent relevant data that clearly illustrates an overview of this evolving digital time, specifically the extreme expansion and impact of the Internet. Reference List ASSOCIATED PRESS. (2011, MARCH 14). REPORT: INTERNET USAGE TRANSFORMING NEWS INDUSTRY. THE WASHINGTON POST. RETRIEVED FROM HTTP://WWW.WASHINGTONTIMES.COM/NEWS/2011/MAR/14/REPORT-INTERNETUSAGE-TRANSFORMING-NEWS-INDUSTRY/ A virtual counter-revolution. (2010, September 2). The Economist. Retrieved from http://www.economist.com/node/16941635 Internet statistics 2010 - amazing stats. (2010, August 26) [Video file]. Retrieved from http://www.youtube.com/watch?v=7XyWTGepCHo&feature=related Price, G. D. (2011). New Internet Usage Statistics (U.S.): “Search and Email Remain Most Popular Online Activities”. Retrieved August 24, 2011 from http://infodocket.com/2011/08/09/new-internet-usage-statistics-u-s-search-and-email-remainmost-popular-online-activities Rappa, M. (n.d). The Digital Enterprise. Retrieved August 23, 2011 from http://digitalenterprise.org/introduction/intro.html Social Media Revolution 2011. (2011, June 8) [Video file]. Retrieved from http://www.youtube.com/watch?v=3SuNx0UrnEo&feature=related The Future Internet: Service Web 3.0. (2009, October 15) [Video file]. Retrieved from 9 http://www.economist.com/node/16941635 10 http://www.youtube.com/watch?v=off08As3siM http://www.youtube.com/watch?v=off08As3siM http://www.youtube.com/watch?v=od_9eZMMiRw This video talks about the digital revolution and how we would be lost without the internet and how much we depend on it. It shows how fast and far we have come in such little time and how our intelligence has changed due to this. http://www.youtube.com/watch?v=UjQdlFAZtP8&feature=related This video has the e-billing predictions for 2010. It explains many things such as how companies may start to charge you if you pay with a paper bill. This shows how far we have come with technology. http://www.youtube.com/watch?v=nBjYdXCJFOY There are some pitfalls to using the internet as described in this video. Some people go to far and create rumors and lies that in turn could hurt something, such as them saying Obama is a Muslim. This video would be good for the introduction module because it has the Twitter creators discussing the future of the internet world. They discuss the opportunities the internet has to expand. http://www.c-spanvideo.org/program/FutureoftheInternet5 I thought this video would be beneficial to the website because it gave a history of the internet. It provided a lot of information and would be a good video to watch to get a nice background around on the internet. http://www.youtube.com/watch?v=9hIQjrMHTv4 http://www.youtube.com/watch?v=iwaYWLZqhdg This video gives some statistics about using the web and how it is being used all the time in the job force. I think this video is a creative way to see how far the internet has actually come and how it will continue to evolve. http://www.youtube.com/watch?v=A8TS92A4Vwg This video shows when the internet was first created at the beginning of the digital age and how it is used between the computers browsing to having access on our phones and so forth. It’s a very interesting piece. http://www.youtube.com/watch?v=YEtF6JiJKAg Tim Berners talks about the internet being the key to innovation and how far it has actually come and how it will lead us into the future with everything that we do. "Google's View of the Internet's Future." 30 May 2008. YouTube. 25 August 2011 http://www.youtube.com/watch?v=HDtSCCjXEqo>. "The Future of the Internet and Communications." 15 February 2011. YouTube. 25 August 2011 . Rainie, Lee. "The Mobile Difference." 14 July 2011. Pew Internet. 25 August 2011 <http://www.pewinternet.org/Presentations/2011/Jul/Educause-webcast.aspx>. "Kevin Kelly: The Future of the Digital Media Landscape." 11 August 2011. Hulu. 25 August 2011 <http://www.hulu.com/watch/268243/foratv-technology-kevin-kelly-the-future-ofthe-digital-media-landscape>. The first video that I found particularly interesting was titled “Google’s View on the Internet’s Future,” located on YouTube.com . Dr. Vinton G. Cerf, the Chief Internet Evangelist for Google, explores the ideas of what is going to happen in the future of the Internet. The subject matter is quite interesting in the video due to the point of view Dr. Cerf has about the Internet’s expansion to planetary levels, something most people probably could not even imagine happening. He brings up the point that mobile devices will play a major role in the expansion of Internet content, including videos and new creativity. New technology will also offer extreme rates of speed using gigabits, which will allow users to download an hour’s worth of video, audio, and extras in nearly 16 seconds. He goes on to explain the new means of advertising in the future. This is probably the most important aspect of this video because advertising tends to effect users directly. Marketers in the future will allow consumers to reach the company rather than the company trying to reach consumers. Dr. Cerf explanations will be important in understanding what is to come of the Internet. The second video that is important to place as a link on the website is one titled, “The Future of the Internet and Communications” . One of the most striking things that caught my attention right away in the video was that some people speculate that the Internet is actually changing the way that our brains are wired. It will change the way certain things function, such as the use of avatars to shop for us, cars will be able to repair themselves, and virtual reality will become a form of actual reality . The study results shown on the video will deeply impact our futures as humans. Some say that desktop computers will be obsolete and our intelligence as humans will increase tremendously by year 2020 . This video seems important for viewers to watch and to take into account the predictions for the future. The final video that should be linked on the webpage is titled, “Kevin Kelly: The Future of the Digital Media Landscape” . This video explores six trends that are shaping the Internet for the future. The six trends are screening (instead of reading content), interacting, sharing, flowing (streaming information in real time), accessing, and generating. I found this video the most interesting and intriguing because everything Kelly discusses feels so futuristic, but it is happening now. The technology is there, but it just needs to be implemented and perfected. The new technology is eerily exciting and quite fascinating. Overall, the Internet is going to be a major aspect of the future throughout the entire world. It has its issues, such as privacy and reputation, but, in my opinion, the good things outweigh the bad. The Internet opens doors for learning opportunities, social networking and relationships, and creative ways to generate business. In fact, as I was writing this paper, I realized that without an Internet connection and the many sources online, I would not have been able to find anything about the subject matter and the subject would not even truly exist. The Internet is shaping our lives as a whole and will continue to do so for many, many years to come. This video clip relates to the section because it simply “is” an example of digital technology: http://video.foxbusiness.com/ This video clip relates to the section in the same way as the previous video clip: http://video.foxbusiness.com/#/v/1130722913001/dick-grasso-on-hurricane-irenes-impact-onnyse/?playlist_id=87247 This video clip also displays digital technology because it simply “is” technology: http://video.foxbusiness.com/v/1111822799001/growing-disillusionment-with-obama-leadinginto-2012/?playlist_id=87247&intcmp=obinsite Video: Wanzi, Billy. History of the Internet. vimeo. http://vimeo.com/3061178. 2009. Video: What is the Internet doing to our brains?. RSA. YouTube. July 19 2011. http:// www.youtube.com/watch?v=VwNY_-FiwYU. Video: IRCE 2010 Internet Retailer. YouTube. http://www.youtube.com/watch? v=UHQEAsLz718. June 10 2010. This video offers many statistics about the use of the internet and the increase in the usage of it. It also has statistics about how consumers use the internet when buying and how marketers use email advertisement. This video could be used in the reading so people could get a basic understanding of just how many people use the internet and what kind of impact it has on the world. http://www.youtube.com/watch?v=7XyWTGepCHo&NR=1 This video shows a man talking about some internet usage statistics and talking about his own use of the internet. He uses the internet for a variety of things, such as shopping and finding recipes. He also talks about how he could not think of going back to a time when the internet was not widely used. This video could be used in the reading to show the impact of the internet on people that did not grow up using the internet but have learned to use it over time. It could also be used to show the importance of learning how to use technology. http://www.youtube.com/watch?v=00WzhCnTfuU This video offers insight on what the internet will be used for in the future. This video was made for European countries; however, the information provided can be used globally, which is one of the points of the video. The video depicts the internet as having “no barriers.” It can be used all over the world. The internet will be used more & more by businesses, governments, and educational institutions. The video says that the internet is our future & could be used to show the importance of internet use. http://www.youtube.com/watch? v=Q41HJTsCoI4&feature=related http://www.youtube.com/watch?v=Jst91gLzRHk&feature=youtu.be E-mail and other online contact service helped companies to update their customers well and it also helped the customers to have recent news within a short amount of time. Through the digital revolution, the flow of information has been very quick and vast. http://www.youtube.com/watch?v=QKdhgzOOYcI&feature=youtu.be The social media helped companies to reach their customers well. Most people are using internet to do something in these days, and it is easy for companies to target the customers through social media. The advancement of the digital allowed this to happen today. http://www.youtube.com/watch?v=rqPAqecCOuc&feature=youtu.be These days, smart phones are becoming the hot issue. This advanced technology helped customers to browse the webs without using computers. Through this, people became more active online, and now the news can spread within very small amount of time all around the world. This is a video of Vint Cerf, VP and Chief Internet Evangelist at Google, talking about the future of the internet. He speaks about how the internet creates collaboration and communication. He brings a more up-to-date version of what is talked about in the online course. Cerf claims there is possibility that the Internet can go off planet in the future, there is endless opportunity. http://www.youtube.com/watch?v=6IxDNtahtAM This video is of Mark Zuckerberg speaking about how the internet gives everyone a voice. The internet allows for communication to be spread instantly, from Facebook to blogs, every individual has the opportunity to have their voice heard, this may be more important to some than others- but the opportunity is presented to everyone. The online course mentions that, “the interest is at once a world-wide broadcasting capability… without regard for geographic location.” Zuckerberg reinforces that idea in this video. http://www.youtube.com/watch?v=Xs0vOAGSXGc This clip shows stats from 2009 about the internet. They prove that the digital phenomenon talked about in the online course is real and is actually happening. The numbers are astonishing and they are continuously growing. This clip is interesting and informative for every viewer that wants to know about the digital revolution. http://www.youtube.com/watch?v=T6MfnuvH4Rshttp://video.foxbusiness.com/v/3952312/how-the-internet-changed-business/ Although this video is long I chose to focus on the section about the company Shutterfly (25 min mark on the video). This company is an online photo sharing company who strictly uses the internet to help customers with photos. The CEO if the company in the video said that they reason why they have beat companies such as Kodak in the past is that they make it easy for customers online and don’t delete photos. In the introduction section it talks about how companies are using the internet and its importance to being digital. The CEO of Shutterfly also said that social media online is now a growing factor for the company as they understand that customers want to share photos online with family and friends. This video makes the point of how one business is using the internet at its full advantage and is confirming what the introduction section is saying about how people are now using the internet because of the ease of it and how you can preform so many different tasks on the internet. http://www.youtube.com/user/rmarhamat? feature=pyv&ad=7740654431&kw=socialmedia#p/u/0/pRFFsQtTE8I In this video it makes a point about how important social media is in todays world. It states many different facts and numbers about social media, however the one that I found most useful was that adults spend 15 hours a day online. This validates what the introduction section talks about in that more and more businesses are using the internet. The video highlights how companies are now using social media on the internet to promote products and get feedback from customers about products therefore they are using the internet to its fullest to help their businesses. http://www.youtube.com/watch?v=od_9eZMMiRw This video is very different from the two previous videos. In this video a philosopher named Herve Fisher is being questioned on digital technology. He states about how without computers and technology we are lost as a society. We rely to heavily on technology and the digital world that without it we don’t know what to do. This verifies a critical point in the introduction section about how many people are now using the internet and the digital world to preform tasks. http://www.youtube.com/watch?v=RUrudCJzlOM This video supports the idea that essentially every form of business is now going digital in some way. If you do not keep up with the trend then you could be left behind. This could result in loss of business and even a closing of a business. http://www.youtube.com/watch?v=3WXdxlMwUvk This video is a good reminder from the article that a business should make the most of the now and look forward to the future. Right now social media is a great free way to advertise and market a business, but always remember that it may not last forever. Like in the article this video talks about how changes will be made in technology in a few years Facebook and Twitter could be obsolete. http://abcnews.go.com/Business/video/measuring-social-media-klout-14065210 Presence on social media can help you more than in business. It can get you discounts and help companies to get in touch with their customers. The internet has helped companies reach out to their customers more now than ever. It is important to know you social media influence since this is one of the huge trends in technology now. http://www.youtube.com/watch?v=fD2UyY1BU8c This video by a financial author explains how to start your own online store. He discusses the various types of people who make up the industry from employees to employers and he also discusses the evolution of the business. His video would fit well on the introductory page since it is a great overview of online retail and business. http://www.youtube.com/watch?v=v9cD9BQi3KQ This video is really great for the everyday person who is looking to start up their own business. The entrepreneurs in this video explain the importance of relying on only yourself and taking the time to create your own future. This video also explains what they did to be a success. It fits perfectly into the introduction of the webpage since it has great motivational speaking and inspiring ideas. In the video, they speakers saying the that the time is now to start your online retail store. That statement alone makes me want to learn more about the online retailing industry and to create my own store! http://www.youtube.com/watch?v=3sIW06FJ-YU&feature=related This video is great for giving tips on being a good entrepreneur. His simple to follow and understand tips make it a great video for the introductory page. I also love how enthusiastic and relatable he seems. http://edition.cnn.com/video/#/video/business/2011/06/09/taylor.ny.network.boom.cnn? iref=videosearch This video shows the boom of the internet in New York City. It talks about companies that help other companies with social media and any other online solution. http://edition.cnn.com/video/#/video/business/2011/06/09/taylor.ny.network.boom.cnn? iref=videosearch Entering the dot-anything area. This is important because it talks about how the future can be. Companies are going to be able to use their name as a dot something. For example dot Pepsi. http://www.mahalo.com/internet/ This is about the history of the internet. Is very interesting to know how it all began and where it is going. This website also has another video about the internet’s growth. http://www.businessinsider.com/andy-dunn-new-e-commerce-2010-12 If you want to see an amazing online retailer: look to Amazon.com. The internet is not just about specializing in one category anymore; it’s about getting your customer to shop online with you as a one stop shop. http://www.dailymotion.com/video/xkqp8e_fits-me-offers-virtual-fitting-room-for-onlineretailers-video_news A major reason that consumers use for not shopping online is that they do not have to ability to try on clothes before they buy them. But that issue has been resolved. http://vimeo.com/17298853 Technology has even changed the biggest shopping day of the year, Black Friday. Now with the new creation of Cyber Monday, as the biggest shopping day online, how will this affect the future of Black Friday? http://www.youtube.com/watch?v=C4NbgwYb7jU This video shows the power of internet advertising opens the door to many different ways to advertise online many of which cost little or no money at all. E commerce, from a business perspective offer an opportunity to cater to consumers across geographies, no operational timings, unlimited shelf space and all this with miniscule quantity of infrastructure. E-commerce business model is a good way of growing the consumption driven economy. http://www.youtube.com/watch?v=WYeg0-uxtaI It is very important to meet the requirements for customers. It is very important for business to know what customers want think about solution that will satisfy customers. Also business must understand direction of clients are heading and know what their concerns are in order to address their reactions properly. One of the main reasons to make transition to e-commerce is for greater security, greater accuracy but to not lose track of customers. http://www.youtube.com/watch?v=Xs0vOAGSXGc Throughout the video Mark Zuckerberg talks about how people relates to businesses and businesses try to communicate with customers. Companies must engage with customer and internet is one easy way. Internet has effects on engage with customers and government. Most importantly Internet gives a voice. People now have ability to share something put their opinions for others to hear which was impossible in 20 years ago. Digital Outdoor Billboard Advertising Windsor http://www.bing.com/videos/search? q=becoming+more+digital&view=detail&mid=34E3D9A906B13AB7F53834E3D9A906B 13AB7F538&first=0&FORM=LKVR19 This video shows how our world is becoming more and more digital. Billboards use to be just big signs with the one company’s name and either a slogan or a quick line. Now they are becoming big signs that can show a short commercial for more than one company. Android 2.0 Official Video http://www.youtube.com/watch?v=opZ69P-0Jbc In the “Introduction,” it explains that new technology is coming out and this video helps to enforce this statement. Online Consumer-to-Consumer and Business-to-Consumer Marktplace http://www.metacafe.com/watch/4693862/online_consumer_to_consumer_and_busines s_to_consumer_marketplace/ The Introduction mentions the first Digital Enterprises but as time has passed new Digital Enterprises have merged and Wigix is one of them. http://www.youtube.com/watch?v=off08As3siM This video clip explains not only numbers but how the Internet is going to need to change for the future. Offering ideas on how to prepare for the future Internet. I believe it is perfect for the “Introduction” section because it mentions almost every aspect of the Internet and goes along with everything that was mentioned in the section; everything, everywhere, always. http://www.youtube.com/watch?v=-MaPyxD0CyY Describes all the technological advances and its affect on the future of the Internet. A positive of the Internet may possibly be avatars will do our shopping for us; our cars will be able to call repair centers, get instructions and repair themselves. Something that stood out to me was the prediction stating that by year 2020 we will be using mobile devices to do our Internet searching. http://www.youtube.com/watch?v=RvSdSyr4egI This video really laid out our progression of the Internet and its predictions for the future, specifically within mobile devices, which is claimed to be taking over the desktop by 2014. I think that it brings up a good point in the Internet’s future and had a lot of factual information on something that is slowly taking over our lives. http://www.youtube.com/watch?v=00WzhCnTfuU In this video, the man speaking mentions many topics that were mentioned in the article. He starts by mentioning statistics on how the amount of people using the internet is increasing. He also mentions the multiple things he relies on the internet for. I also think an important comment he made was when saying that he did not know what he would do without internet which shows how much people rely on the internet for so many things. It has grown to the point that people are starting to see it as a necessity. http://www.youtube.com/watch?v=7XyWTGepCHo&feature=related This video I found to be extremely interesting and at the same time relatable to the initial information. It really emphasizes with statistics how quickly the internet is growing and predictions of how much it will continue to grow. There were statistics not only showing how much people relied on internet for socializing, finding information, and making purchases, but also how it is becoming increasingly important for businesses. Businesses have to increase their marketing budget for online websites because people are starting to focus their attention in that direction. http://www.youtube.com/watch?v=NB_P-_NUdLw&feature=related The video also emphasized the effect internet growth has had on consumers and businesses. As much as people may think Facebook is entirely social, this video mentions how much businesses view social media as a valuable asset to their company. The statistics displayed in the view show just how dependent people are on the internet for multiple reasons. This video also shows the predictions for future growth in the amount of people using the internet and the amount of time spent on it. Internet has become one of the most valuable resources. http://video.id.msn.com/watch/video/consumers-retail-and- internet-search/3xkmbhq7?cpkey=62c590d1-aec8-48db-80dd0e08c2b13fb4||| This video talks about how consumers, the internet, and retail are coming together so quickly in this time period. It also explains how consumers are purchasing on the internet and what benefits they are looking for when using the internet, instead of going to the store. http://www.youtube.com/watch?v=JUs7iG1mNjI I found a lot of humor in this video, because it is from January of 1994 (while I know we were supposed to find up to date videos, however this was just recently posted). This video goes to show just how quickly the internet has spread among us, and really become something we take for granted and expect. However, this NBC show clearly displays how they didn't even know what the @ symbol was, and could not grasp the concept of the internet. Today, being uninformed and unclear about what the internet is would be unheard of, and we not only know what the internet is, but we are shopping virtually and digitally without ever leaving our homes! http://abcnews.go.com/Technology/video/google-bing-12819337 This video talks about the search results of Bing (Microsoft's new search engine) and Google. It explains some technology of the internet today and how that effects the search engines of the internet! http://www.youtube.com/watch?v=NNuxFnnRVjg This video goes a lot along with the introduction as well due to the fact that Eric Schwartzman is discussing how things like using cell phones or using GPS devices are helping companies lower many costs by being able to do such immediate research. Then he goes on talking about digital illiteracy and how important it is to be knowledgeable in the digital world. These are all very true and like stated in article 3, if the community doesn't keep in touch with it, everyone will end up falling behind. http://www.youtube.com/watch?v=asYUI0l6EtE This video is titled What is the future of the Library? The title makes it pretty self explanatory. It is a really interesting video. It starts out by stating that we are moving from an information age to a network/digital age. and then it starts talking about how books are being transformed into digital data and it states that we are consumers and producers of digital information. This video also talks about a digital divide in the world and how people are being left behind. In this video they propose many new ideas and explain so much of what's going on in the world right now just through one simple example. This goes hand in hand with the article and perfectly explains how the world is changing digitally. http://www.youtube.com/watch? v=HDtSCCjXEqo&playnext=1&list=PL8DC62743D91CF628 this video is an interview with Vinton G. Cerf about Google's view on where the internet is developing. He starts by explaining that there are robots that are being sent to mars and also to the north pole to bring more signals in and this will eventually lead to the in the interplanetary extension of the internet. This will help it become more mobile and will be higher speed. IPTV will also become a more interesting world. They say that you can download an entire hour in 16 seconds. He also talks about better developing online advertising and how to make it more appealing. This just goes on and on about how the digital world is always progressing and it just goes to show that it is never going to stop and there is always more to develop and always more to learn. It is quite amazing. They also touch base in the introduction about that stating how it is unknown how far the digital world can go and thats true. No one knows. http://www.youtube.com/watch?v=9hIQjrMHTv4 This video from 2009 is an animated history of the Internet. It fits with the section because explains what the Internet is and its components. http://www.youtube.com/watch?v=fpHj61MMsLU This video is also from 2009, and explains how a lot of hospitals and doctors' offices are (or were) going digital with their patient records and information, eliminated stacks and stacks of papers and files. http://www.good.is/post/forget-wifi-it-s-lifi-internet-throughlightbulbs/ In this recent video, Herald Haas talks about a new way to connect to the Internet. The first video I found has to do with e-tailing and its advancements. I thought it’d be good to relate this video to the course in some way since it does explain a lot about advancements in shopping over the internet. I think it’s important to introduce this in the first module since it is a major phenomenon and is becoming part of our everyday life. I thought all of the points that were showed in the video truly show how shopping online affects our society, which is very important to understand. http://www.youtube.com/watch?v=thsugBVpvzU I personally really enjoyed watching this video. I think it’s very interesting how marketing plays a role in our everyday life and we sometimes don’t even think about it. I like that this video gives timelines of how webpage’s have progressed due to marketing advancements regarding on the internet. Since the internet is used daily by merely everyone, I think it’s important to recognize information like this and be knowledgeable of internet marketing. http://www.youtube.com/watch?v=NlysgiV-u8M This last video I found has to do with the future of computing. This video is from 2009 and gives information that most us know already, but it speaks about the history and how internet has changed thus far. I think this is important because we can look at how much it’s changed in just a few short years and image how much more it will change in the years to come. Technology is ever-changing and the internet still has some major advancements that will be approaching rapidly with each year. http://vimeo.com/3505601 http://www.videojug.com/expertanswer/history-of-business-e-mail-2/how-has-e-mail-changedthe-workplace A video about how e-mail has changed the business world. This site has many other informational videos on business e-mail. http://video.foxbusiness.com/v/4388660/mottola-digital-media-has-changed-music-industry/ This is a video about the music industry, which has dramatically been changed by digital media. This issue is mentioned briefly in the introduction, so I think this video elaborates on that point. http://www.youtube.com/watch?v=Y_LbgpjYphg A video about how the real estate industry has had to evolve due to digital media. The internet and new paths to fame http://www.youtube.com/watch?v=ye57t9GVTxw Current virtual shopping experiences http://www.youtube.com/watch?v=3t6Ac4PCJ-U The internet: past, present and future – presented by comscore http://www.youtube.com/watch?v=Mf4KZwr_JRk This set of videos and articles provide a brief introduction to the internet and its importance to eretailing. Here we see that the internet is an important outlet for consumers and business alike. There is no longer a need for them to be dependent upon a brick and mortar store for their good and for them to request their desired services. We also see that the way that the use of the internet has changed greatly in the past ten years how people interact with it. It was once very simple and people used it for basic account management and business. Now it is a critical tool for everyone from accessing new reports to social networking to communication and advertising. The net has evolved from its primitive state and it continues to do so, it’s like a living thing that is interconnected with nearly every aspect in life. This is something that retailers will have to embrace with open arms, utilizing Facebook especially seeing as how it’s the most visited website on the planet, to be exceptionally successful. http://www.youtube.com/watch?v=y4rj_4yWUDc is the first video. It explains how the industry leaders in e-retailing continue to keep growing even though we have been in a recession. http://www.youtube.com/watch?v=jGO5hCIZVu8 is a video about ebay's e-commerce and consumer behavior. In the video, the e-bay MD Debra Sharkey, talks about where she sees the e-commerece market in today's economy. http://www.youtube.com/watch?v=lP9rolMOEMY is a video talking about Wal-mart. It's a news story about how Wal-mart is trying to increase their e-commerce presents in Asia. This is a good example of how major companies need to be ever changing and expanding in order to keep with the e-commerce in the world today. http://video.search.yahoo.com/video/play?n=21&ei=utf-8&js=1&fr2=pivweb&tnr=20&p=future+of+the+internet&vid=1189831443004&dt=1230796800&l=408&tu rl=http%3A%2F%2Fts1.mm.bing.net%2Fvideos%2Fthumbnail.aspx%3Fq %3D1189831443004%26id%3D49037ec496000d378a2bb341b9b65cda%26bid%3DGAJz %252bgJkAwY2Yg%26bn%3DThumb%26url%3Dhttp%253a%252f %252fabcnews.go.com%252fvideo%252fplayerindex%253fid%253d6558862&rurl=http %3A%2F%2Fabcnews.go.com%2FVideo%2FplayerIndex%3Fid %3D6558862&tit=The+Future+of+the+Internet&sigr=11i3he5mk&newfp=1 (The Future of the Internet) The video touched on how by 20/20 we will all be using the internet and how mobile devices have impacted that as well. No matter what part of the planet we live in, it is easier and convenient to get in touch with people who share the same interest as us and also increase tolerance. The internet has changed the working work to no longer separate leisure and work time. Not only are people working at home but increasing availability by mobile devices. http://video.search.yahoo.com/video/play?p=how%20the%20internet%20has%20changed %20us&tnr=21&vid=1058824979643&l=860&turl=http%3A%2F%2Fts4.mm.bing.net %2Fvideos%2Fthumbnail.aspx%3Fq%3D1058824979643%26id %3Df722092b86997b0e1f73bb164f134299%26bid%3DocM1%252fpPcCiBlaw%26bn %3DThumb%26url%3Dhttp%253a%252f%252fvideo.foxnews.com%252fv %252f4369546%252fhow-has-the-internet-changed-our-brains%252f&rurl=http%3A%2F %2Fvideo.foxnews.com%2Fv%2F4369546%2Fhow-has-the-internet-changed-our-brains %2F&sigr=12bbvgufi&newfp=1&tit=How+has+the+Internet+Changed+Our+Brains%3F (Has the Internet Changed Our Brains?) The video explains that technology has changed the way we think and how devices impact our brain. In addition to the internet being mobile, we have adapted to the necessity of these decides although they have increased our work flow. It’s amazing how the communication through internet has impacted our daily lives. http://www.youtube.com/watch?v=DLHDna8fLJA&feature=related (Apple Commercial). Apple has impacted our lives to the extent that we carry internet simple in our pocket. Whether you have an iphone or a smart phone, we turn to the internet on a daily basis for just about anything. The Introduction article touches on the history of the internet and how things have changed over time. I am very much focused on the now and the future. I think that Apple does a great job in moving technology to the future. http://www.c-spanvideo.org/program/FutureoftheInternet5 This video applies to the principles that are given in the introduction of Being Digital because it highlights where the Internet is headed. In this video, the inventors of the popular website Twitter are interviewed about where they feel the Internet may go in the future. This fits into the module because some of the areas discussed include how the Internet may continue to change our way life, way of thinking, and way of processing information. http://www.youtube.com/watch?v=bQ9LXkTxvXs&feature=related This video tells about how the Internet has changed sales. Scott Klososky, a digital expert, discusses how the Internet has changed the process of selling. Mr. Klososky goes through the different phases of selling, how the Internet has changed our perspective, and how to utilize the Internet as a positive tool in order to gain more customers. http://www.youtube.com/watch?v=vVfOQUFve8M This video is recorded from the Blouin Creative Leadership Summit. In this video topics such as how social relationships are different because of the Internet, how the exchange of information has developed, and how networking can be used to create social and political groups. It also discusses how the Internet has affect business, economy, and the political world. Some of the videos and articles currently found in module one go on to explain how the Internet has created an impact on our world. This is a video much like that and emphasizes the differences and new ways of thinking that have been introduced into our world today thanks to the Internet. Did you know? 4.0 (Fall 2009) http://youtu.be/6ILQrUrEWe8 This video shows how the world is digitizing. Also shows the amount of people using the internet to the amount of data being uploaded or downloaded. Internet innovation (Nov 17, 2010) http://youtu.be/otbRSBMCiUw This video shows how internet has connected everyone around the world and how it is helpful to all the market segments. History of internet (Jan 4, 2009) http://youtu.be/9hIQjrMHTv4 This video shows how the internet was developed and how it has changed the world. Social Strategy 1 – Social Media Video http://www.youtube.com/user/SocialStrategy1? v=JHLMGXaR0Io&feature=pyv&ad=10383246475&kw=social%20media %20marketing The introduction module describes the high communication that takes place on the internet and businesses using it for their advantage. This video shows all the different portals to expand, research, and grow your company. It illustrates the importance of using the internet as well as how a consumer created buzz can increase your companies outreach and marketing effectiveness. Charlene Li, co-author of Groundswell, and the future of search at SES San Jose 2009 http://www.youtube.com/watch?v=v0zrCI1m7Nk&feature=fvst The introduction module explains how vast communication has become over the internet, as well as its business potential. This video highlights on the importance of using these high levels of communication to engage with customers. Customers will post comments on company created blogs and sites as well as their own. The company can then monitor the consumer feedback about their product. When a company engages with its customers it will further spark communication over the internet and help your company grow over the groundswell. Age of Communication, Funny Video http://www.youtube.com/watch?v=Nsx2VxcjHww&feature=related The introduction module explains how everyday life has changes over the past few years as the world has become more and more dependent on the internet. This video shows slides of cartoons depicting the modern world and the internet. Several slides deal with the future of businesses and their necessary involvement on the internet. As well as slides showing the younger generation involvement with the internet and the older generations slow attempts to adapt. http://www.youtube.com/watch?v=0QRO3gKj3qw Google Chrome OS This video walks through how Google started and why they decided to build Google chrome. It shows how they are one of the top “digital enterprises” and how they continue to grow making it easier to browse and spend more time on the internet. http://www.businessinsider.com/business-news/oct-21-2009-10 The Mobile Internet Is Going To Explode This video ties into where the internet is going. Today the internet is not only on your computer but it is everywhere and one place where we see it growing the fastest is on mobile devices. http://dsc.discovery.com/videos/curiosity-vinton-cerf-future-of-the-internet.html Curiosity: Vinton Cerf: Future of the Internet Vinton Cerf is known as one of the “fathers of the internet” and this video explains his views on where he sees the internet going within 20-30 years. This video is relevant to the introduction section as it gives an in-depth look into his views of the future. Although his thoughts are very broad, his background and information gives viewers a glimpse of the future. http://www.youtube.com/watch?v=mxAKSO7_rpo This video shows how technology will be used in the future and how it is changing the way we do things. I think this fits really well with where the articles were taking us and it shows countless possibilities for every type of industry. This fits in very well with the introduction that was given. http://www.youtube.com/watch?v=RyPSpZ4xnVU I chose this article because it talks about the end of retailing as we know it today. It shows how the internet is taking over the way people shop and what they are interested in purchasing and why. It shows how modern technology effect the way people thing and react to different shopping options. This is relevant for any current store owners and where they need to be targeting their current marketing strategies. http://www.youtube.com/watch?v=xjO1nuGB1vk This last video shows the future of shopping. We are starting to see some of this today with the digital scanner applications you can download onto your phone. This video is also a lot more relevant to the way people now relate to information about technology. Rather than have a lecturer tell them about technology and show charts, they would rather be told how the application works and determine if it would actually assist them or not. I felt this video would really help retailers have some insight for where technology is taking us today. http://www.youtube.com/watch?v=off08As3siM This video talks about the future of the internet and how it has changed the consumer market. Because it was created in 2009, it is actually already a bit outdated, but still has great information to go along with the “Introduction” section. http://www.youtube.com/watch?v=GZautIZJu2Y Sean Parker talks about how the internet has changed and how social networks, but not Google, will determine the future of the world. Although some of his points are no longer relevant because Google has now created Google+, most of his other data and ideas are significant. http://www.pewinternet.org/~/media//Files/Presentations/2006/2006%20%205.9.06%20SOCAP.pdf.pdf This is a speech that Lee Rainie, Director of PEW Internet & American Life Project, gave at the SOCAP Symposium. She describes how their company has realized how much broadband has changed the lives of everyday homes. Chapter 2: Articles http://centreville.patch.com/articles/todays-students-need-help-with-researching This article has great data for what consumers use on the internet today. It completely relates to the main point of module 2 and shows the new data information. It also shows that people still need to be aware of how to use a search engine and be able to collect the information they are looking for. This relates more to academic work, but really relates to the main point. The internet is large and contains a lot of information, if you do not know how to use it, you will not get very far. http://www.sbwire.com/press-releases/sbwire-105282.htm This article talks about a new software to help researchers with finding relevant data quickly. As the original article mentions, there is a lot of data out there, so it can be difficult to find what you need. This article suggests a way to help with that. http://www.smh.com.au/technology/technology-news/online-consumers-should-hunt-and-gather20110815-1iuw4.html This article talks about how consumers need to be aware that search engines are companies themselves and what results you see based on your search can be dictated by large companies who are willing to pay. The article also mentions that consumers should me more aware and search deeper for what they are looking for, rather than just remaining on the first page. This ties in to what was covered in module 2 about the general public needing to know more about what is displayed on the internet by their searches. http://searchenginewatch.com/article/2101282/Who-Uses-Search-Engines-92-of-Adult-U.S.Internet-Users-Study The study shows that there is an exceptional amount of adults that use search engines including the use on a daily basis. Interestingly, the 65+ category contains 85% who have ever used a search engine. Also with the growing popularity of social websites, it is noted that search engine use and email use have not decreased. Search engines have made navigating the web much easier now a days with the massive amount of information. http://owl.english.purdue.edu/owl/resource/558/01/ When searching for information it is important to remember that you will come across many sources but it may not be what you’re looking for or quality information. This article targets college students as myself and how to navigate the web for research or academic purposes. Search engines do not exactly show everything according to the article, invisible pages are hidden. As a college student, search engines help up research easily and efficiently. http://ezinearticles.com/?How-Search-Engines-Work&id=3052726 This article explains how websites gain popularity. Essentially the more people following the website, the hiring the ranking and results appear on the search engine. This is important to understand exactly how and what results appear when searching by keywords. http://webdesign.about.com/cs/webnavigation/a/aaeffectivenav.htm I thought that article was very relevant because the original article discussed that consumers want easy web navigation. This website breaks web navigation down very simply and to the point to show companies what consumers want when looking at a website. http://www.mardiros.net/good-navigation.html This next website gives very good steps for creating an effective and easy to use website. This site gives a step -by -step breakdown on how to manage an easy to use web site with great navigation. This relates back to the original article because it would be helpful in narrowing down information that consumers run into on the internet that is not relevant to what they are looking for. http://www.gfis.net/blog/gfis/entry/the_mess_of_portals_challenges This is a relevant article because it explains the troubles that consumers run into while data searching on the internet. It gives a good portrayal of the challenges of finding and sharing relevant information on the internet. Overview: Module One introduces the Digital Age. It describes how the fundamentals of today’s world is based on being digital, and that everything is interconnected via the internet. Rappa states that it is the ease of communication, ability to perform multiple tasks, the wealth of information available instantly and the relatively inexpensive cost of using the internet which has made it popular (2010). He suggests that the individuals who will lead the next generation will cultivate an understanding of digital technology and where it is heading, while realizing that not everything about being digital bodes well for society. (Rappa: 2010). Article One: The Internet Society The Internet Society details further the history and purpose of the internet, breaking it into four distinct aspects. The technological evolutions on packet switching and the ARPANET, the operations and management aspect of the operational infrastructure, the social and community face of the internet and finally the commercialization aspect. This builds on Module One as it highlights more deeply the significance of communication and social networking and explains the growing world of e-business. Article Two: Graphs and Go! Graphs and Go! concisely captures the state of the internet in 2011, and stresses the importance of seamless browsing. It introduces the new HTML 5, a language that allows maximum interactivity and accessibility. It allows web pages to “be accessible via the most modern web browsers (Chrome for example), without having to download a specific plugin” (Graphs and Go!:2011). Article Three: Jerry Zhang - Red Bubble Zhang makes important points by stating some downfalls of the internet, more specifically than is discussed in Rappa’s introduction. The post is extreme, but it does elude to some of the consequences of unedited footage, internet based hacking and citizen journalism. References Graphs and Go! 2011. Infographics is HTML 5. Retrieved August 26, 2011. http://www.graphsandgo.com/2011/07/infographics-in-html-5-2011-internet.html Rappa, M. 2010. Managing the Digital Enterprise. Retrieved August 26. 2011. http://digitalenterprise.org/introduction/intro.html The Internet Society. 2011. A brief history of the internet. Retrieved August 26, 2011. www.isoc.org/internet/history/brief.shtml Zhang, J. 2011. TV, Internet, Media Bad Influences to Society. Retrieved August 26, 2011. http://www.redbubble.com/people/notculpable/writing/594765-tv-internet-media-bad-influencesto-society How Google Can Guess What Your Thinking http://www.guardian.co.uk/technology/2009/nov/19/google-suggest-guessing-thoughts This article talks about how Google is making it easier and faster for its users to find what they are searching for. Google now gives suggestions on what you might be searching for before you are even done typing. The article also talks about how some of the suggestions are kind of out there but all in all I think that the Google suggestion searching idea is a good one and other big search engines must have thought so too because sites like Yahoo are doing it now also. Hamburg Sud Offer Advanced Web Navigation for Freight Customers http://www.handyshippingguide.com/shipping-news/hamburg-sud-offer-advanced-webnavigation-for-freight-customers_3041 Hamburg Sud is a company that is looking to make tracking your shipping easier for any customers. Now a days in order to track your shipping information you usually have to go to the stores website you ordered it from and type in your tracking info but what Hamburg Sud is doing is making it so all you have to do is go to their app and you can track any package from any store. This is great for the customers because it eliminates having to go to different websites. It makes navigating the internet to look for your shipping information that much easier and I think it is a great idea that will catch on fast. Is Apple a Last-Minute Contender in the Hulu Sweepstakes? http://www.reelseo.com/apple-hulu/ Hulu is a website that lets their customers search for any televisions programs they want and watch full episodes from any season. They are now up to be bought out and the contenders are Yahoo, Google, and Apple. All of these major companies are looking to add another element to their company that they can offer their customers. That element has to do with easier navigation to television episodes for their customers. Before Hulu, you could find full episodes on the Internet but they would take a while to find and you would usually have to complete some sort of survey before watching them, which would force customers away. Hulu has made their website a one stop shop for any tv episode ever made and their ease of use for their customers has become very attractive to some of the biggest companies in the internet world. This first article is from 2011 and is a more up to date version of what’s currently listed on the webpage. This article discusses internet usage across the world with regard to population. I think this article would be beneficial for this module because it shows how drastically internet usage has increased and is also much more detailed then that’s currently listed. http://www.internetworldstats.com/stats.htm I thought this next article would go with this section as it discusses the major contributors, brands, and companies involved in internet. I think these companies are the major sites use while navigating the web and it would be interesting and beneficial to share this information with viewers of the page as these companies or brands play a major role in the internet world. http://www.internetworldstats.com/top10.htm This last article has to do with the basics of internet metrics and statistics. I think this article gives a brief yet useful understanding of some terms that are used in the internet world as well as provides links to further information if you choose to read on. http://www.caslon.com.au/metricsguide.htm http://www.websitemagazine.com/content/blogs/posts/archive/2010/01/19/navigating-the-realtime-web.aspx It is important to learn how to navigate the web accurately. Customers need to be able to find correct information for the business they are searching for. Finding information used to be difficult but search engines make everything more convenient. This article is about the search engines that make navigating the web more personalized. The real-time search allows people in the public to recommend a product. This is beneficial for customers navigating the web because they can see positive/negative feedback about a certain product. http://www.thegeekstuff.com/2009/06/expertise-in-google-search/ Google is a very popular website for navigating the web. I use Google all the time when I search for something on the Internet. The tips from this link are useful for people that want to search the web faster and more accurate. Many different types of people navigate the web and everyone has different methods of searching the Internet. Google can be a very helpful easy tool, but some people find it difficult. Searching for a product can lead you to many different links on the Internet. It is more accurate to search for the company that supplies the product you are looking for, but not everyone knows that information. Giving a detailed description for what you are looking for will give you a large variety of related web links. Searching can take a lot of time and without the correct keywords, many web links will be incorrect. http://www.brighthub.com/internet/google/articles/61321.aspx There are many search engines on the Internet that help people navigate the web. It is common for people to only know the popular search engine sites due to advertising. This article talks about the other successful search engines on the Internet as alternatives for Google. These websites really do make navigating the web easier and more convenient for everyone. Sometimes it is good to try other search engines to see which one is more accurate. All Internet users are different so it is nice to have an option while navigating the web. http://www.yourdigitalspace.com/2010/10/the-amount-of-datagenerated-and-consumed-on-the-internet/ This link is for stats for the first paragraph and also a more upto date version of the table at the end. This will give readers a more up-to-date anaylsis of how many people use the internet and how much data is transfered. http://netforbeginners.about.com/od/navigatingthenet/tp/How-toProperly-Research-Online.htm This article informs internet users in a more up-to-date fashion on how to sucessfully search using internet search engines such as Google and Yahoo!. http://www.lifehack.org/articles/productivity/dealing-withinformation-overload.html This is another article that would be beneficial to new internet users on how to navigate through the information overload that is now the internet. http://searchenginewatch.com/article/2067476/Buying-Your-Way-In-Search-Engine-AdvertisingChart The article is relevant to the “Navigating the Web” section because it explains both sides of advertising on the web. It allows businesses and companies find out information on how to get their website ranked, and also informs consumers that the placement and description of the link has to do with whether or not the link is an ad or not. http://www.seomoz.org/article/search-ranking-factors These charts and information were very informative to what factors go into the rankings of search engines. I consider myself quite internet savvy and had no idea there was an algorithm for the rankings. http://www.nielsen-online.com/solutions.jsp?section=sol_1 I found this website to be extremely interesting for companies to see how their web branding is working and even compare their strategy with their competitors. The website breaks down the audience by site, size, and demographic. This would be a major tool for businesses, new and old to the internet, to utilize. This article explains a way that the Web has become more personal while you search. Google made searching the web a social event by adding the option of having co-workers, friends, etc., appear in your searches. This feature allows you to access people’s public pages and as noted in Navigating the Web it will allow information to be found with “reasonable ease, speed and accuracy.” http://articles.cnn.com/2010-01-29/tech/google.social.search_1_google-web-privacy-settingsfacebook?_s=PM:TECH Navigating the Web mentions that, “businesses on the web must be confident that they can and will be found by potential customers who seek their goods and services.” This article shows a variety of options for Web searches to choose to make their searches more relevant to them. The options include different countries, languages, regions inside the country and more. This option will allow more viewers to web pages because the language/regional barrier will be eliminated. http://searchenginewatch.com/article/2105398/5-Options-for-Choosing-a-Country-Region-orLanguage-Selector Search engines have become an “an indispensable feature of the Internet” according to Navigating the Web. In this article it explains the importance of having the correct keywords on your webpage to better allow for web searchers to easily find you through search engines. Navigating the Web mentions that keywords need to be position correctly on a webpage, this article shows the steps that web searches use to find what they are looking for. It reinforces the idea of making your webpage as consumer friendly as possible. http://nineeye.com/blog/local-seo/how-local-geographic-web-searchers-are-searching-theinternet/ http://googledocs.blogspot.com/2010/01/upload-and-store-yourfiles-in-cloud.html This blog released that Google released the ability to store 1GB of data, files, etc in a cloud on Google. This technology allows you to access your files from anywhere just using the web, making information needed more readily accessible. If you need more than 1GB to store your files, you can purchase more memory. This option really is making Google more of an enterprise than it already is, and consumers have more access to their files and documents than ever before! http://www.searchenginejournal.com/comparing-googles-and-applescloud-approach/30585/ This article compares and contrasts Google vs. Apple in their "cloud" technologies. The two companies have very different concepts to their cloud's, but there is a competition of which is more readily available and easier for consumers to use. http://www.nytimes.com/2011/07/31/technology/with-the-bingsearch-engine-microsoft-plays-the-underdog.html?pagewanted=all As Bing has become more prominent within the recent year, there has been a lot of money spent by Microsoft in order for the new search engine to gain followers and pull loyal Googler's away from Google and to join the Bing brigade, all in order for Bing to compete directly with the Google enterprise, which is definitely a professional executive in the search engine world. http://www.netmass.com/online-backup-news/Data-Protection/Backup-for-large-amountsof-data-means-smarter-storage--800580460.html This article is relatable because it emphasizes just how much data has been created online in the past two years. Within the “Navigating the Web” article, they estimated data growth on the web. With the article I found they reveal actual statistics. The author also makes a key point about how learning to the growing amount of data can benefit companies because they will have even more information to help improve service to their customers. http://www.socialmediaexaminer.com/5-ways-to-use-social-data-to-grow-your-business/ This article really emphasizes how the growing amount of data can be used to help in the business world. It mentions five ways to reach out to customers and increase sales on the web. I think it is relatable because the original articles talks about how much data has increased and the amount people use it. The article I found broadens on that subject by specifically talking about how businesses can benefit from it. For example, data can help you see how your customers react to your product or service and can also help you compare your performance to competitors. http://www.entrepreneur.com/article/217499 This article is focused on what a business website needs to be successful. In the article “Navigating the Web” it vaguely mentions what a business needs to do to be found on the web. The article I found about making a website successful, key points are made about structuring your website, type of domain to use, making it accessible by search engines, and many more. http://www.wordstream.com/articles/internet-search-engineshistory This is a brief history of the search engine from 1910 all the way till today. http://www.monash.com/spidap4.html This is just a tip of how to use the search engine more efficiently and effectively. http://www.google.com/cse/ Google expend their search engine to a point now that people can customized their own search engine. This first article that I found goes along with the section because it is talking about which search engine provides more accurate searches and the arguments that have been going on about Bing supposedly copying Google for its search engine: http://www.questechie.com/2011/02/internet-search-accuracy.html This article relates very well with the section as well because it has pinpointed the amount of digital technology data created as of 2010 and goes on to talk about the rapid movement: http://www.technewsworld.com/story/56141.html?wlc=1314835151 This article relates to the section because it gives a comparison of the top internet hosts in the world, where US ranked number 1: http://www.photius.com/rankings/communications/internet_hosts_2011_0.htm Information Retrieval Using the Web – By: Anu Kundu http://www.jgrcs.info/index.php/jgrcs/article/viewFile/180/98 This article would fit within the fourth paragraph of the Navigating the Web section. This article explains that information retrieval is one of the most important components in search engines and it is becoming harder to find relevant and recent information. As many web users retrieve information through different manners this article focuses on one main module including the Boolean model. The model states that the keywords searched should match the results generated. Although as we have discussed the results that are found on search engines such as Google are not always what you are exactly looking for. This article would give the reader an in-depth look at what issues and problems are arising within information retrieval and how searching specific keywords can result in better findings. A Comparison of Information: Using Search Engines and Social Networks By Meredith Ringle, Jamie Teevan, and Katrina Panovich http://people.csail.mit.edu/teevan/work/publications/posters/icwsm10.pdf This article would make a new paragraph at the end of the section. This article discusses how search engines are not the only way to search for information today. Another available alternative is to search for information is through social media and networks. The article discusses the pros and cons of this new alternative such as social networks can be helpful when searching for subjective information but the information found may be biased. As the social network is growing vastly this article is important to include and will help inform readers how these two are integrating. Navigating Web Search Results – By: Steven Harrington http://spiedigitallibrary.org/proceedings/resource/2/psisdg/7540/1/754009_1?isAuthorized=no This article would fit into the third paragraph as it explains how to sort through search results that are found on the web. As the web is overloaded with information, it is important to know what articles are relevant to the topic you are searching. The research pulled into the article discusses how redundant and irrelevant information can be identified and also explains to the reader how to comprehend the full scope of information given. This article will update the paragraph as it explains how the web will soon be flooded with information and to update the paragraph it should include how to navigate through information and find specific results. http://searchenginewatch.com/article/2105036/Google-Wants-to-Get-More-Local-BusinessesOnline This article focuses on Google’s goal to get more local businesses online. It relates to the topics in “Navigating the Web” because it shows how Google is expanding their offerings and looking for even more areas of growth. This article briefly mentions that Google might introduce a nationwide program that offers a free domain name, website builder, and one year of hosting to small business owners. As discussed in class, this would be a great starting point for companies that are reluctant to get online. http://searchenginewatch.com/article/2100616/Top-Google-Ranking-Captures-18.2-of-ClicksStudy Here is another article form “Search Engine Watch” that focuses on Google. It is about the clickthrough-rate of websites at different positions on Google. The study described in this article proves something that most of us know, websites in the first, second, and third positions in a search results page get the most attention. The Digital Enterprise mentions that search engine accuracy was very low at that point. This article shows what studies are being done to research and improve this issue. http://www.networkworld.com/news/2010/060710-tech-argument-search.html It seems like when the Digital Enterprise was created, Yahoo and Google were pretty equal in popularity. Since the last time that it has been updated, Google has surpassed Yahoo in popularity. This updated article discusses the competition between the big names in search engines and their strategies to differentiate themselves from the competition. http://www.usatoday.com/tech/columnist/andrewkantor/2007-06-14-internet-organization_N.htm This article talks about the overload of information on the internet and how it slowly becoming impossible to navigate the web. As the era of the internet rose, search engines such as Google and Yahoo were created. In the beginning they were useful by narrowing down the search results to the most important but now they have became quite useless. Even tagging, the best solution to information overload has become a junk from the past. There is just too much information on the web to easily navigate through its “dangerous” waters. http://www.cbsnews.com/stories/2010/09/06/uttm/main6839817.shtml More and more technological devices that are already in the market or will be have access to the internet. And now with the information overload of web, companies are trying to be innovative with the devices they create. “Which movie rental service you use may soon depend on which gadgets you own.” Since now that all and anyone has access to the internet, technological companies need to devise a plan to stand out from their competitors, letting their customers have exclusive access to certain amenities. http://news.yahoo.com/exposed-uncensored-wikileaks-cables-posted-111735438.html Yes, the internet is definitely growing into an information tsunami and nothing in existence will help internet users make the experience any easier nowadays. However, it does seem like that if you know where to look, you will find the most deep kept secrets. Information that were only known to high officials in the government or in the secrecy of your bedroom are exposed all over the internet. And knowing how to navigate the web can extremely help you to find what you need or just entertain you. http://news.cnet.com/8301-17939_109-20100690-2/apple-leads-volatile-mobile-browser-market/ This article shows the increase usage of internet on mobile devices. I think this is an interesting topic that the Digital Enterprise did not cover due to the age of the article. I think this article relates to the point that internet usage keeps growing steadily and it is a major market for companies to compete in. Internet usage has expanded to mobile devices that we can have with us at all times. http://timesfreepress.com/news/2011/sep/02/comcast-offers-cheap-internet-school-children/ This is a great article that shows how internet usage is being made available to people that would otherwise not get to experience it. Comcast is offering local low income Chattanooga students monthly internet for $10 and $149 computers in effort to bridge the gap of the digital divide. This effort contributes to the global growing number of internet usage and information. These children will get a chance to navigate all the information that the internet has to offer. It’s cases like these that contribute to the growing technological awareness our world has been experiencing. http://www.komarketingassociates.com/industry-news/study-reveals-heavy-internet-usage- among-wealthy-americans$768.htm This article talks about the above average usage of the internet by groups of affluent members of society. It is becoming easier to reach these affluent groups in ways of the internet for consumer related products. In past this group has been one of the hardest to reach but by growing use of the internet it is becoming much easier. I think this is a great point that with increase usage it is a lot easier for consumer companies to research their consumers and understand what they like. The internet is a tool that a lot of companies are now using to help with consumers. With the continued increased usage this is a tool that many companies will use in the future. http://www.wordtracker.com/academy/keyword-basics-part-1-how-search-engines-work This article relates to module two because it goes into detail about how search engines work and how to get your website featured in a search. Part of the information given in this module explains that understanding search engines will help you to not only find information, but to be discovered by those searching as well. Choosing key words, coding your site, and submitting pages to search engines are all mention within the module, and this article works to explain all of those things. The article details how a search engine works, highlights what you need to know about search engines, and offers a trial of software to help you build your site. The information presented goes hand in hand with what was given in the Going Digital module two. http://www.economist.com/node/15557443 Digital information is the main topic of module two. This article is all about the explosion of digital information that is happening around the globe right now. Some of the current related articles in module two are about digital information, how much is too much, etc… This particular article that I have found describes how information which used to be very rare is now everywhere and at our fingertips—almost all the time. It also discusses how the abundance of information can not only be a benefit to society, but something that causes problems among today’s people. The article is very interesting and gives excellent insight into the current age of digital information. http://www.searchenginejournal.com/understanding-the-user-mind-model/25090/ Understanding not only the search engine but the search engine users is key when developing your website. Key words that people use to search for websites, products, and information is extremely important to website designers so that they can ensure their site will be shown on a search engine’s results page. Without contemplating how a user will react to your site, you could potentially fail simply because you did not come up with a fully developed plan as how to reach the populous. This article fits into module two because it is all about how to understand your users, to think like those searching, and to better equip yourself to handle organizing, establishing, and running your website. Some of the highlights of this article include marketing, looking beyond your personal ideas, and continually trying to improve your site. The information presented goes along with the theme of digital information found in module two, making this article a great fit to serve as supplemental reading material. http://computer.howstuffworks.com/internet/basics/search-engine.htm This article above talks about how search engines can be very helpful, but they can also be frustrating at times because not all of the information of the web is correct. Because so much information is let loose on the internet you have to be very careful to whom you get your information from especially if you are doing some work academically. http://www.limevalley.com/WORK/storyboard/storyboard-4.2.pdf This article is a clip of a magazine article it looks like, and it talks about buying your way to the top with Google. That is referring to buying key words that would be on your website to what you are selling so when people search they can find you. A very brilliant idea for a big company and for a little company this could become costly but it talks about how to do it on a budget and it’s an interesting article. http://arstechnica.com/web/news/2009/06/nielsen-fickle-search-engine-users-could-benefitbing.ars This is a short blog about how so many users use 3 different search engines a month. This has proved to help Bing when they jumped in the game relatively late compared to yahoo and Google. I can attest to this blog that I use as many different search engines as I can think of when looking things up because often times the top results are different and most have good articles to offer. http://www.affilorama.com/internet101/social-bookmarking This is something very interesting that I came across. It is a different way of searching. It talks about social bookmarking where you can store your favorite websites and you can share it with other people. The article tells you that it can be more relevant because this websites had been selected by someone instead of a computer. It ties to the subject because it is an alternative to classic search engines like Google and yahoo that not many people know of. http://www.mardiros.net/good-navigation.html A very important part of navigating the web lies in the hands of the websites creator. The article is called “Good Website Navigation-Reaching the Information Instantly” and it talks about important things to take into consideration when building a website. For the website to be a success, it has to let the consumer or viewer navigate intuitively through the website. This is relevant to the class because even though this module is about navigating the web meaning us trying to find websites and information, it is interesting to see how it is on the creator’s site. http://www.googleguide.com/category/query-input/ This article explains everything you need to know to improve your searching results. The article calls itself a Google guide. It has different points like entering a query, selecting search terms, interpreting your query, crafting your query by using special characters, and advance search forms. It also talks about the anatomy of a web address which is good to know to have a better understanding of the internet. http://www.kk.org/thetechnium/archives/2006/02/the_speed_of_in.php The topic of this article is the speed of information growth in the world. It is expanding faster than anything that we create in this world. This is so important because when there is that much information available to everyone with the click of a button, knowing how to navigate to find what you want is imperative to surviving the overwhelming flood of information at hand. http://www.internet101.org/ While this site may seem like a joke to many people, it is actually a great starting point for older people who have no idea where to begin with navigating the internet. This goes with the article because knowing how to search through the sea of information online can be a tough task for some people, and this guide will help jump start them into the future of technology. http://www.wired.com/wired/archive/13.08/battelle.html This article is such an amazing article to read, mainly because it breaks down the origins of the groundbreaking technologic revolution of Google. Google is almost involved in the daily lives of everyone who uses the internet each day, and is the leading source of information gathering in the world. This relates to the article because learning how to use Google basically means learning how to navigate all of the information accruing on the internet. http://mashable.com/2011/08/19/stumbleupon-social-traffic/ This article refers to a less noticeable search engine, called stumbleupon.com which allows users to pick their preferences in websites, which the search engine then collects in random order for their user to "stumble upon". This is an example of an unconventional search engine. http://adwords.blogspot.com/ This is a blog all about google ad words, how much they cost, and how best to integrate them into your website. The shear number of how many results google shows for "google ad words" is 118,000,000, justifying how much importance these words hold in your page showing up in a search results page, and early in the results to be precise. http://www.seochat.com/seo-tools/ The article on digital enterprise talks about how we as consumers of the internet need to understand how to best use search engines. This site shows what tools optimize the resources search engines provide. “Navigating the Web” introduces us to the digital world of information. It suggests that the Internet is filled with millions of destinations that can be located by using the web. The article explains the use of search engines, such as Google and Yahoo!, in order to seek the specific information we need. The use of these search engines can be quite frustrating when looking for information that is not easily found. I have found articles and videos that give explanation how these navigation techniques are changing to make the results of the search more satisfying. I will first begin with articles. The first article I found is titled, “Microsoft’s New Bing-‘The Decision Engine,’” . This article discusses Bing, the search engine, which, in 2009, updated its features to gain a competitive advantage over others. Stefan Weitz, director for Microsoft’s Search team, states that four characteristics must be had for a search engine to be applicable: its speed, relevance, previews, and multi-media . With these ideas in mind, the website created updates that make www.bing.com stand apart from the rest. These include adding an “Explore” pane on the left side of the page, adding the option to save and share the history of items the user has searched, and hiding history. It also added Web Groups and Previews . Overall, this article shows how often search engine websites must change and update in order to remain the favorite among competitors. Notess, Greg. "Microsoft's New Bing-The "Decision Engine"." 8 June 2009. Information Today, Inc. 1 September 2011 <http://newsbreaks.infotoday.com/NewsBreaks/Microsofts-NewBingThe-Decision-Engine-54514.asp>. The second article is titled, “How to Optimize 3 Important Internal Link Structures,. This article explains the importance of the use of links to search and navigate the web, either internally at one website or externally to another website. It discusses three different link structures, The Global Navigation Template, Breadcrumb Navigation, and Alternative Link Structures, and why they add importance to websites . Google only accounts for some links to pages. It sometimes misses the internal links inside of a specific webpage. If the webpage has relevant links that are useful to the web user, it will create satisfaction and less confusion. In turn, users will be able to easily locate information they seek in a structured, applicable manner. Comstock, Ray. "How to Optimize 3 Important Internal Link Structures." 18 July 2011. Search Engine Watch. 1 September 2011 <http://searchenginewatch.com/article/2094563/Howto-Optimize-3-Important-Internal-Link-Structures>. The final article I found considers the use of search engines on mobile devices, specifically tablet computers. It is titled, “Bing Updates iPad App with Cool ‘Circle & Search’ Touch UI,” . Bing is continuously studying ways to better their technology for their search engine. This is definitely one of them. The latest technology they have created is the Bing App for the iPad. Users can search an item within an article simply buy selecting the “Lasso” button and circling the word. It will automatically open a search window for the selection. This browser makes searching on the web extremely user friendly and “user-centric,” as Bing’s philosophy states . Search engine applications will continue to become greater in the future and it seems that Bing is the one leading the way. Craver, Thom. "Bing Updates iPad App With Cool "Circle & Search" Touch UI." 5 July 2011. Search Engine Watch. 1 September 2011 http://searchenginewatch.com/article/2084218/BingUpdates-iPad-App-With-Cool-CircleSearchTouch-UI>. Exacbytes: Documenting the 'digital age' and huge growth in computing capacity http://www.washingtonpost.com/wp-dyn/content/article/2011/02/10/AR2011021004916.html I chose this article because it talks about how digital and data intensive the world has become. This article mentions about the global capacity to store digital information with statistical numbers which is the similar concepts to module #2, “Navigating the Web.” The article shows that our digital information we had in 2007 was 276 exabytes; 1 exacbytes is a billion gigabytes. Although everyone has equal access to every resource in Internet, there is a huge gap between people because of the amount of the digital information which is called digital tsunami. So, the article emphasize on understanding how much information people are handling. Also, it talks about the similar idea from Module 2 article that information technology changes everything and how much information people are handling. Digital information growth to outpace forecasts, EMC says http://www.mb.com.ph/articles/212837/digital-information-growth-outpace-forecasts-emc-says I chose this article because it also talks about growth of the digital information as the given article “Navigating the web.” It argues that in next four years, the number of digital information generation technologies will increase dramatically and more than 600 million Internet users will use mobile devices at least some of the time such as wireless mobile, RFID readers and etc will grow in volume. It eventually stimulus the amount of digital information created the result of the increased access to communications, electronic patient records that is related to the concept from “Navigating the web.” Surfing the digital tsunami http://mynhardtvanpletsen.me/blog/surfing-the-digital-tsunami.htmlI chose this article because this web site gives some tips to survive in digital tsunami era as the article “Navigating the Web” does. In the article, “Navigating the Web”, it suggests individuals to understand how to find an accurate information we seek with reasonable ease, speed. In addition, if you are in charge of a business on the web, the article suggests you must be confident that they can be found by potential customers who seek their services. The article that I found also asks people to knowing how the website works and understanding how to search and how to be found on the web. Also, he gives some strategies to effectively navigate digital tsunami of information and connection that finds its way to all no matter where. He had 5 lists to manage his Internet usage which is a simple but smart ways to handle each websites. http://www.bazaarvoice.com/resources/stats This article has lots of useful data. It gives you the facts of who is online, what they are looking for and why. This article tells you who in on social media, what groups buy certain products and why. It breaks different groups by what they buy and wear. This article is really great for new online retailers so they can find out where to market their products. http://a-web-biz.com/product.htm This article what great to tell new retailers what products to develop or sell and how to market those products. This article does inform the entrepreneur that not every product sells well. To avoid working on an unsuccessful idea, you should research what products sell well, and why they do. Most of the time, the products popularity is due to high quality, name brand and good marketing. http://www.youtube.com/watch?v=-HPczBVZrYA&feature=relmfu This article is really great to tell people how to market their homemade products online. In the past few years, the market for handmade, crafty items has greatly increased due to sites like etsy or eBay. http://scholar.google.com/scholar? hl=en&q=benefits+of+using+a+search+engine&as_sdt=0%2C15&as_ylo=2010&as_vis=0 I chose this article because it discusses the benefits of using a search engine. This article did many surveys to see how random participants liked using search engines. A majority of the participants were satisfied with the information they found while using a search engine. Participants explained how it gave them control during the search process while also at a fast speed. As in relation to retailing, this is very important for an E-retailer to understand the how important it is to make a website user friendly. http://www.learnwebskills.com/search/engines.html I chose this article due to the basic information it displays on how to use a search engine. This article explains how to use a search engine by using keywords, titles, phrases, Booleans, etc. This article describes in detail the importance and convince of using basic search engines to make life a little simpler. http://www.pcworld.com/businesscenter/article/196949/benefits_of_google_encrypted_search.ht ml I chose this article because it explains benefits of the search engine Google. This article explains how searches cannot be intercepted. The search engine protects business and personal uses. The information searched for will be kept between you and Google. This article explains how easy Google can be. This lowers frustration for the average user. http://www.fintechmarketing.com/?p=352 This article clearly explains how search engines or ‘keywords’ makes work so much easier for both business and consumers. It is determining the right mixes of keywords, and optimizing your Web activities accordingly that will draw attention to your Web site. Keyword analysis will help you determine which words and phrases people actually use. Look for words that are searched frequently enough to draw meaningful traffic to your website, but not so frequent that you are attracting the wrong visitors. http://www.gvoconferencepro.com/6-key-benefits-found-with-using-web-conferencetechnology/ This website also talks about how much time it can be saved, costs that organizations can spend less when they provide search engine services to consumers so that they can approach or find the organizations’ website without difficulties. The website also provides the ways that organizations can benefit by using search engines and a web software. I liked this article because it specifically tells you why and how organizations/consumers can benefit by using the search engines. http://www.accessc.com/articles/be-found-on-the-web-seo.html This website tells you the easy steps to be found on the web. This article provides the information in detail how keywords, building links, page description, page headings, and fresh contents can bring in consumers and attract them. The reason I picked this article is because it only does not tell you why these building steps are necessary but also how much change it could bring when you follow these steps. If the two articles above talked about importance of search engines, this article talks about the steps beyond search engines to bring in more consumers. http://arstechnica.com/web/news/2009/06/nielsen-fickle-search-engine-users-couldbenefit-bing.ars I choose this site because it talks about how people aren’t search engine loyal. Their statistic shows that 72 percent of heavy searchers use more than three different searchers. So even though “Navigating the Web” talks about how Google and Yahoo! are popular to use, they aren’t the only ones used. I also found it interesting that just like the marketing 80/20 principle, 20 percent of all customers make 80 percent of purchases, there is 80/20 principle for internet searchers, 20 percent of searchers generate 80 percent of all searches in US. http://www.businessinsider.com/10-basic-seo-tips-everyone-should-know-2010-1 I choose this article because it gives you tips on how to make your site more accessible. As a retailer you want to make sure that customers are able to find you especially if they are just searching for by keyword. This website shows how to maximize use of search engines especially since there is such a wide spread amount of data. http://www.huffingtonpost.com/2011/04/11/bing-director-stefan-weitz_n_847790.html I choose to use this article because it shows that Microsoft’s Bing which use to be Live.com choose to change their search engine because they saw searchers having a hard time finding what they were looking for. http://computer.howstuffworks.com/internet/basics/search-engine.htm This article describes how internet search engines make everything so much easier on the web. Since there are hundreds of millions of pages available on the web it is quite difficult to search for what you are exactly looking for. However, search engines special sites on the web that are designed to help people to find information stored on other sites. There are differences in the ways various search engines work but they all perform similarly. Also, number of people using search engines is increasing and quality of search engines are improving and containing more information. According to the article, search engines held few thousand pages and received approximately one or two thousand inquiries each day in the past. However, in modern days a top search engine such as Google will index hundreds of millions of pages and respond to tens of millions of queries per day. http://www.searchenginepeople.com/blog/the-economic-impact-of-search.html This reading says that there are many businesses that should worry about search and its meaning. It is very important for businesses to make website more transparent and the contents of WebPages need to be very rich. Also make them more user-friendly and optimized for search engines. The thing is that search engines will automatically detect your website to make it visible in the search result. There are few advantages of using search engines; the indexes of search engines are usually vast, representing significant portions of the Internet, offering a wide variety and quantity of information resources. The large number and variety of search engines enriches the Internet, making it at least appear to be organized. http://www.mountainmedia.com/Search-Engine-Friendly-eCommerce-c75.html The reading mentions how search engines not only help ordinary people but also help marketing companies as well. More than 80% of Internet users rely on search engines & directories as their preferred method for locating websites. In other words, search engines may be the top method for finding sites on the Web, but only a small percentage of businesses dedicate a portion of their marketing budget for building cohesive search engine strategies. By creating and exploiting it you can give your business a competitive advantage. “Marketing Your Website with Search Engine Optimization” The required reading was about the navigation of the web, information overload, and how it is imperative that businesses make sure that their websites are accessible to the public (i.e. potential customers). The principle theme of the article (or the most important takeaway) was the fact that businesses need to be accessible on the web because a large amount of information stored on the net. This article further expands on the concept of effectively choosing certain characteristics of your website domain and keywords in order to make it accessible by search engines such as Google and Yahoo; the technical name for this practice is “Search Engine Optimization” (SEO). Furthermore, the previous article also mentions the growing importance of search engines in organizing information overload. http://freelanceswitch.com/the-business-of-freelancing/marketing-your-website-withsearch-engine-optimization/ “How to effectively use search engines to promote your website” Once again this article does the exact same thing as my first supplemental article choice, in that it offers more detailed information on SEO. However, while the other article gives tips on how to make SEO happen, this article goes a couple of steps further and explains how it may not be for everyone, how costly as well as other pros and cons of SEO (although it is not necessarily organized as a pros and cons article it does list some. This article builds off of my first choice, and both of those expand on the required reading. http://www.texelate.co.uk/blog/how-to-effectively-use-search-engines-to-promote-yourwebsite/ “The 52 Top SEO Tips - Here Are 10 of Them After finding the two articles that further expanded to the required reading, I became more interested in how SEO can be made a reality. It seemed like an important concept in the first article and the other two gave some hint on how to achieve it; however I wanted a little more detail on some tips offered in the two articles. The organization of the article unlike the other two, is strictly devoted to tips on the process of SEO, and what like is the detail added under each tip, where readers can find examples or vocabulary relating to this particular concept. http://www.seo-writer.com/reprint/top-seo-tips.html http://arstechnica.com/web/news/2009/04/study-surfing-the-internet-at-work-boostsproductivity.ars Internet has a vast amount of information and we need to know how to handle this in order to be productive. In this article, the author mentioned that people are very comfortable with navigating the net and the research has proven that people are more productive when they are online. http://www.abc.net.au/news/2011-01-27/2-billion-people-now-surfing-the-net-un/1919162 According to this article, more than 2 billion people are spending their time on the web. The number has significantly increased over the past years and people are now looking on the web to do everything. It is still growing a lot and just like the digital enterprise article, navigating the web greatly decreases the time of searching the data. This is why people are looking on the web to do more things. http://www.majon.com/blog/internet-marketing/2011/08/overview-and-benefits-of-searchengine-marketing/ The business firms are also going the on web because visibility through web site is more powerful than offline materials. Also, it is very easy for both parties to search and the affective of web site is great. http://articles.cnn.com/2010-1014/tech/facebook.search.microsoft_1_facebook-search-socialsearch-people-bing-search-facebook-friends?_s=PM:TECH This article is relevant to module 2 because it's telling us how Facebook, is now such a big thing in the internet world now that they have announced working with Bing. Once searching for something on Bing, it will show relevant results to your friends on Facebook. Basically, even more data will be showing once you're searching for something on another website. The search engines connects to more further information! http://articles.cnn.com/2009-0512/tech/future.search.engine_1_real-time-searches-searchengines-google?_s=PM:TECH In this article, it is saying that Google is still the search engine king. Google is growing its market share, while other search engines are also trying to improve and catch up and become the new search engine. It isn't about the difficulty of finding as much information as possible, but it is more of what people are used to. People tend to be more used to using Google to search for what they are looking for. There are a lot of other search engines out there that also offer information, but they are all pretty similar. http://articles.cnn.com/2010-01- 29/tech/google.social.search_1_google-web-privacy-settingsfacebook?_s=PM:TECH In this article, it is saying that Google has been releasing more personal information on the web that it has been before. Now, with people searching through Google, they can see the results and how its related to their friends, co-workers, and other members. Not only is Google trying to make their company better in the market, they also try to make it a search engine to socialize. Now, accessing the web is even easier especially with all these connections that's going on with just searching things at a search engine. The digital tsunami: technology changes how the world works http://www.psychologytoday.com/blog/positively-media/200911/the-digital-tsunami-technologychanges-how-the-world-works This article is about technology's role in our lives every day, and this development of technology is changing the how the world works through digital tsunami(development of new technology). I think that this article is related to "Navigating the Web" article, because in the "Navigation the Web" article, it briefly explained about consequences of digital tsunami, and the article "The digital tsunami: technology changes how the world works" also explains about how to embrace digital tsunami and how the world is coping it. Number of Internet users worldwide reaches two billion http://www.physorg.com/news/2011-01-internet-users-worldwide-billion.html This article is about the number of internet users growing every day, but the number of mobile phone users are slowing. This article is pretty interesting because it shows exact numbers of people now connected to internet and how much it is growing, but in the "Navigating the Web" article, it briefly explained about how we were scarce of information not long ago. So this is pretty contradictory. Evolution and Revolution in search engines http://www.ideamarketers.com/?articleid=2540592 This article is related to "Navigating the Web" article because they both mention about development of web directories and search engines. Though "Navigating the Web" article mentions about "Google", and "Yahoo" search engines particularly, "Evolution and Revolution in search engines" article talks about the history of developing search engines and et cetera. http://www.zdnet.com.au/legacy-firms-should-follow-appleschmidt-339321658.htm The google legacy article is very insightful, but none-the-less needs replacement. I chose the above site because it is a testimonial of the google ceo. He explains how things were, where google ruled the web, and contrasts it to how things are now, where apple is out front. http://www.statowl.com/search_engine_market_share_trend.php Search engine users would be replaced by the above link because it provides current statistics as to what search engines are used most. http://www.blueglass.com/blog/paid-advertising-ppc-social-medianews/ Buying your way in would be replaced by the above link because paid placement has been around for such a long time now that everyone knows about it. What people don't know is that social networking on the web is also much like a search engine. Not only that it goes in depth about paid advertising on social networking sites. http://royal.pingdom.com/2011/01/12/internet-2010-in-numbers/ When you click the word “study” in the first paragraph of the website, it leads to a link from 2003 about new information created annually. I decided to search the internet in hopes of finding a more up-to-date outline of various internet numbers including: numbers of email accounts, websites, servers, users, social media, videos, and images. These updated numbers are, of course, significantly greater in quantity in comparison to those circa 2003. http://www.seologic.com/all-search-engines/ During a portion of the article, it lists Google and Yahoo as the primary search engines. While this may still be fairly accurate, there are numerous other search engines and web directories available including Bing, Ask Jeeves, and AOL. The Seologic website I found gives an extensive list of the major search engines and some information about each to help find the most pertinent information you are looking for. It also includes the longest list of web directories that I have ever seen, which could update readers of the original assigned article, with more up-to-date lists of resources. http://www.viz.co.nz/search-engine-marketing-a.htm Vizmarketing is a really helpful website that lists the benefits to advertising via search engines. In the original article we were given, there was a tab that talked about search engine marketing and its importance. The website I found speaks to the effect that using these search engines as a means of marketing is important because search engines are the number one way that internet users find businesses. http://healthlinks.washington.edu/howto/navigating/ > This article or website specifically in detail stated the facts about the internet, search engines, and leaves tips on how to operate certain things. http://www.johnseelybrown.com/Growing_up_digital.pdf > This article talks about how we have litterally grown and changed with the internet. The web has a huge impact on our lives. http://www.webreference.com/content/search/bkground.html > This article really relates to this section because it is a thorough definition of search engines and their backgrounds. http://owl.english.purdue.edu/owl/resource/558/01/ This article is good because it talks about how to conduct research in a productive way. Kind of a side note, but it’s from Purdue’s OWL so it would help promote the site. http://www.learnthenet.tv/how-to/search-the-web/index.php This articles good because it talks about the different kinds of search engines. It also talks about the different search engines and how they work. http://www.virtualsalt.com/howlook.htm This website is another good one basically because it explains how to use a search engine and what to use and when to use it. http://www.google.com/support/websearch/bin/static.py? hl=en&page=guide.cs&guide=1221265&answer=134479&rd=1 This article is the basics of the basics. It’s from Google (meaning they probably know what they’re talking about related to search engines) and it’s all about how to search the web using search engines. It tells you exactly what key words work best, what combination of words to use, tips on punctuation and much more. It’s really useful for getting a good start on your web searches. It helps you get exactly what you’re looking for online. http://lifehacker.com/5714481/top-10-ways-to-find-better-answers-online-that-arent-google This was a nice article to give you some options as far as navigating the web. It gives you ten different sources that are useful for searching for information. The descriptions help fill you in as to when you would use them and how to use them. Knowing where to start off is an important and useful technique. Google can only get you so far when searching for information. The more you expand, the more answers you’ll find. http://mason.gmu.edu/~montecin/web-eval-sites.htm This article might not directly relate to our “navigating the web” article we read, but it’s a subsection of it. Once you learn to use the right keywords in order to find what you’re looking for, it’s very valuable to know whether what you’re looking at is credible or not. If it’s not credible, it’s a waste of your time and puts you right back where you started. http://www.theage.com.au/articles/2003/11/10/1068329472603.html This article has a lot to due with module one due to the point that it explains all about how navigating on the internet is hard because of how much information is on the web now. Quoting the article is that "He says people need to check for authenticity, currency and reliability. "Unless they are aware of the need to check for a second source of information before it can be considered to be reliable, they get caught." Thats only part of it and only one problem. http://www.snopes.com/quotes/internet.asp This article has a lot to do with the module as well due to the fact that its talking about disposing information and knowing what's true and what's not. http://mattsmarketingblog.com/seo/how-to-choose-the-right-keywords/ This is an article about picking the right keywords on the consumer side and also on the proprietor side. its important to pick the right keywords so you will receive useful site recommendations and people will be able to find your business properly. Gone in 60 Seconds: Over abundance of information today (23 June 2011) http://consumerinstinct.com/?p=109 This article seems to prove one of the main points in Module 2, that the internet is flooded with information. Like the title, data and information is created in “60 seconds than we can consume in years”. While this may be a problem for us as web users, trying to navigate through the traffic of this information, this can be good for “companies/agencies trying to understand the customers and personalize services”. Also, the article provides statistics, involving social media usage that may prove helpful for companies that may want to use this sort of marketing to their advantage. Trying to Navigate Website Navigation (4 August 2011) http://sixrevisions.com/web-standards/trying-navigate-website-navigation/ This article helps the reader identify and get accustomed to the various forms of NAVIGATION on websites. When there are millions of websites and more being created in seconds, it really helps for the browser to have a user-friendly layout to navigate information without feeling overwhelmed or lost. By showing popular examples of layouts of navigation, one who is building a website for a company can learn and apply the methods. Top 15 Most Popular Search Engines (August 2011) http://netforbeginners.about.com/od/navigatingthenet/tp/top_10_search_engines_for_beginners.h tm This article lists the top 10 search engines from 2011. While they are an approximate of 400 search engines available, it is common knowledge that web users are not going to use all of them. Instead, they want to use a search engine that has 3 features, which are: Relevant Results, uncluttered/easy to read interface, and helpful options to broaden/tighten search. Search engines are a way for a user to find something of their interest, like a yellow pages of the internet. With this list, users can choose a search engine that may prove more valuable than Google and Yahoo. http://www.makeuseof.com/tag/10-search-engines-explore-deep-invisible-web/ The article titled “Navigating the Web”, talks about how much is on the internet and what there is to search with and how to find information on the web. The website above states that the government was wrong when predicting how much is really on the internet and what all the search engines there are to use and how to use them to find the right information that you really need and not all the information you don’t need. This article should replace the other articles that are currently on the website, because there is updated and current information on how to navigate the web and how much is out on the web. It gives information on how people predicted what was on the internet and then what are the new search engines. http://www.googleguide.com/ In the article “Navigating the Web”, they talk about how to search the web and the limited amount of things there are to search the web. Actually with the new amount of information being developed on the internet they now have the site above. This website allows you to customize your search and save searches, search in other languages and even be able to search by the level of computer knowledge you have. This goes much further than the what the website explained, this is a great site to add to the website since the site with be very helpful to all levels of computer knowledge and is a great knew search engine. http://www.mediaawareness.ca/english/resources/special_initiatives/wa_resources/wa_teachers/tipsheets/search_in ternet_effectively.cfm In the article “Navigating the Web,” it explains how to briefly search the web and look around but does not go into much detail. When you put words into a search engine it pulls up a ton of items, most of which are information you don’t want or need. This site shows people how to search the web, what keywords to use, what it means when information is pulled up. Also explains what type of punctuation to use when searching, and how to use certain phrases. This website is very helpful for everyone from college students to older people. Since the internet has expanded more and more, the use of search engines are growing and being able to use them is extremely important. The first article I chose is one that lists and discusses the top 5 mistakes made when naming your website. I picked this b/c at the end of this section it talks about finding a particular business on the web and how to do so. I thought this was a very interesting article and would definitely look back on it when/if I ever create a website for a business I work for. http://blog.chitika.com/2007/05/top-5-mistakes-made-when-naming-your-website-or-company/ This article I chose b/c it lists the top 10 most useful search engines. Search engines are mentioned in this sections article b/c they “serve users as a point of entry to the web”. Search engines are everyones go to when they get online and are used for literally anything and everything. I found this article interesting b/c it lists several engines I had never even heard of and describes how these 10 engines have everything people need and want in a search engine. http://netforbeginners.about.com/od/navigatingthenet/tp/top_10_search_engines_for_beginners.h tm The last article I selected describes how to effectively use a search engine b/c in this section it states that knowing how to work/use a search engine is key in using the web. This article is very helpful to new web users b/c it goes thru point by point what to do and then gives you several quick hints at the end. http://www.mediaawareness.ca/english/resources/special_initiatives/wa_resources/wa_teachers/tipsheets/search_in ternet_effectively.cfm http://www.webarticlesdepot.com/?p=253 Website Optimization Service This reading was about how a company should use a Website Optimization Service to help come up with the best search engine key words for their company. When using a search engine such as Google or Yahoo, the top 3-4 listings are what most people will click on. If your company is listed on the third page or after, chances are, no one will ever get to that point. I think each company should look into this; especially if they are trying to expand their business and increase their consumer base. http://www.twospots.com/web-articles/24/ WEB Articles: Importance of Keyword Research for Search Engine Optimization This article talks about the importance of using the correct keywords to use for your company when a consumer uses a search engine to ensure that your business will pop up during that search. Consumers tend to use very basic common sense words for their searches; but for a company, this task is harder than it sounds. There are 4 main steps in the Keyword Research process: 1) discovering keywords, analyzing keywords, selecting keywords, and deploying keywords. I think that having access to this useful information is very important to businesses because our world is so digital these days. If you spend so much time and money getting your website up to par, yet no one can find the link to your website on Google, then it’s pointless. http://www.smashingmagazine.com/2010/01/04/showcase-of-modern-navigation-design-trends/ Showcase of Modern Navigation Design Trends This reading talks about the importance of having a good navigation toolbar for your company’s website. An easy-to-click, toolbar at the top of the page that is functional by any type of user. We have all visited a website where we can’t find where anything is located or something is on a completely different page than what it should be. There are several different types of navigation toolbar trends such as on the top, 3-D, on the side, on the bubble, etc. It’s important for your website to be visually appealing to consumers to keep their attention focused on your site instead of competitors. A lot has changed in the past 5 years in regards to the traffic of the World Wide Web and how we navigate and find information we are looking for. How many current hosts’ computers are there currently? How has the spread of the internet gone global? The two articles links below are in depth information and graphs to show how far we have come and how we are continually growing. http://www.physorg.com/news/2011-01-internet-users-worldwide-billion.html http://www.photius.com/rankings/communications/internet_hosts_2011_0.html This final article below is a review of the new wave of marketing and business through the web. Search engines and websites have the capability to retain information on who is searching for what and when. They can obtain name generation and demographics to build a new target market based on their customers’ needs and wants. It is a brilliant and cost effective way to gain insight on your products and company. http://www.marketingprofs.com/articles/2011/4149/six-ways-organic-search-can-make-yousmarter-about-your-business How to Use A Search Engines http://www.ehow.com/how_4778840_use-search-engine.html Since there are millions of hosts online it is critical to understand how to search for what you are looking for online. With all the hosts you can easily spend hours looking for what you want and potentially ending up with an untrustworthy site. This article is an easy step by step process explaining how to use a search engine effectively for maximum results. Major Search Engines and Directories http://searchenginewatch.com/article/2048976/Major-Search-Engines-andDirectorieshttp://searchenginewatch.com/article/2048976/Major-Search-Engines-and-Directories As described by module 2 “Navigating the Web” using a search engine is the best way to navigate the internet. This article is a listing of the top search engines as well as a little bit of information on each. This information varies form how it works to how to become a part of online. Knowing how a search engine works is also important for using the web, and this article helps explain how the big search engines do it. 100+ Alternative Search Engines You Should Know http://www.hongkiat.com/blog/100-alternative-search-engines-you-should-know/ While large search engines are very useful for weeding through the information online, sometimes a smaller search engine is beneficial to your search. This article is a listing of lesser known search engines. Under each search engine is a brief explanation of what it is used for. These search engines will allow a researcher to find even more specific and narrowed down information then a large search engine would. http://www.google.com/support/websearch/bin/static.py? hl=en&page=guide.cs&guide=1221265&answer=134479&rd=1 This is a great article to start out with for this module because it gives the reader some basic searching tips right from Google itself. It’s also an easy and fast read. http://websearch.about.com/od/enginesanddirectories/tp/toptentp.htm This is similar to the article listed first, but I still think this article is beneficial. This article goes into more detail than the Google article. It also was extremely informative. Whereas I knew most of the basic tips the Google article gave me I was shocked by some of the advice this About article gave me. http://www.macobserver.com/tmo/article/microsofts_bing_will_help_push_search_engine_advan cements/ I think this article will be good for this module because he is discussing the importance of a new competitive search engine. With competition Google will try everything they can to stay on top, which in turn will improve our search engine sites. I like this article because it is a blog site so you feel like the writer is talking right at you, so it’s a really easy read. It also puts a positive spin on competition and discusses the new search engine, Bing!, a little bit. Disclaimer: The information age is a two sided sword with positives and negatives. With so much information and so little time—one needs to figure out how to maximize it, which is a task easier said than done. Struggling with Information Overload by Larry Magid http://www.huffingtonpost.com/larry-magid/struggling-with-informati_b_916186.html The multitasking phenomenon affects not only consumers trying to accomplish multiple things in their work and personal lives, but also the organizations trying to target those individuals. The article discusses how Facebook, Twitter, e-mails, and text messages have evolved into a part of many people’s everyday lives. It’s important to think about this situation from an organizations point of view because customers are one of the main necessities in order to make a profit. With the abundance of information and distractions present in today’s society, organizations need to find techniques to help consumers navigate through, grab their attention, and encourage a response. With a right here, right now mentality, consumers expect to have access to whatever they want at all times. Therefore, making it as easy as possible for them to find your organization is a vital aspect to success in today’s world. The Web Marketing Checklist: 37 Ways to Promote Your Website by Dr. Ralph F. Wilson http://www.wilsonweb.com/articles/checklist.htm Getting customers to visit your website is a challenging task in today’s ever changing business landscape. What worked two years ago may not still work now, which is a concept many organizations struggle with. Change is not always easy, but is many times necessary in the technological world we live in today. The article lists 37 ways to promote your website through search engine, linking, social media, traditional, email, and paid advertising strategies. This article is a great starting point to looking at online marketing strategies, because the amount of information out there on these topics can be exhausting to decipher through. How long is that online path to a sale? Google wants to provide a better answer by Allison Enright http://www.internetretailer.com/2011/08/24/how-long-online-path-sale-google-knows Google continues to work towards taking over the online world. A new feature to Google Analytics called Multi-Channel Funnels details “the full digital path a shopper takes before completing a purchase.” This reporting tool allows organizations to see everything that led up to a sale, instead of just last-click data. Now organizations can really view how a consumer shops and use this information to craft more effective online marketing and return on investment. The best part about this tool is that is free to Google Analytics users. Although the amount of information out there can be overwhelming, some of it is just a no brainer to investing in. http://hadoop-karma.blogspot.com/2010/03/how-much-data-is-generated-on internet.html How much data is generated on internet every year/month/day?” A business online is still a business and a business needs to know about there environment such as the internet. And in that environment there is marketable information to know to get a business going what could be called your basics. 234million websites as of December 2009 and 81.8 million .COM domain names at the end of 2009. Also 1.73 billion internet users worldwide given by September of 2009.That information right there can help a marketer or a new business owner of a internetcompany to grasp the idea what the company reach to and develop a plan of action tonarrow the amount of people in the stat. http://ezinearticles.com/?Being-Found-Online:-Important-ToAnyBusiness&id=6488304 “Being found online: Important to any business” The article discusses that location is crucial for a business even online. The internet has very useful areas where a business can be advertised. An important way to befound is to use social networking sites and blogs to up SEO. http://www.domaintools.com/internet-statistics/ -“Domain Counts and Internet Statistics” -How are you going to separate yourself from the competition and even everyone elseso you get traffic into your website. The numbers will spark creativity. http://djenyns.jimdo.com/2011/07/21/why-is-google-local-seo-important-to-your-business/ In this article it is stating that search engines such as Bing, Yahoo, and Google have taken over the internet and replaced older search mechanisms such as the yellow pages and phone books. It also stated that coming up on the first page of the search engine website is important for your business. The article said that a way to help your business come up on the first page of the search engine is to create a business profile. This corresponds to what the article on Navigating the Web had to say because it also stated about how the popularity of Google and Yahoo was continuing to grow and how knowing how to work the websites will help business be found easier on the internet. Both of these articles are making the point that in order to have a successful business and be found on search engines it is important to come up on the first page of that search engine. http://www.guardian.co.uk/business/2009/may/18/digital-content-expansion Another part in the article on Navigating on the Web that I found interesting was that it makes the case that more and more people are using the internet and the amount of information on the web is growing at high speeds. The amount of data that is now readily available is also growing more than previous years. In the article that I found it also was verifying the case that the amount of data was growing to high amounts. The amount of digital information is not just coming from computers in your home anymore. The reason why digital information is growing so rapidly is that cell phones, emailing, social media sites and more are making up for all of this increased digital data that is happening. Both of these articles make the case that the internet is growing more rapidly so having your business with an online segment would most likely help make your business become more successful. http://www.grapekiwi.com/how-to-choose-keywords-for-your-local-business-website/ In this article it was stating that choosing the right keywords for your business will help with the search engine process. Researching keywords is also an important aspect because it will allow you to see how customers are searching online and what keywords they are typing in to find product. It also stated that you should target two keywords for the main home page. This validates the point of the Navigating the Web article because in that is also spoke about choosing the right keywords and how important it was to being found on the web. With the enormous amount of websites that are on the internet now having keywords that will show up on the first page of the search engine are becoming increasingly important to businesses. “6 Years covering digital news and innovation” by David Foster http://frameconcepts.com/mashable’s-birthday-6-years-covering-digital-news-and-innovationinfographic/ Over the past couple of years social media has become an important part of the Internet. This article highlights the recent digital news and innovation in the past six years. Social media is very prevalent in people’s lives and this chart shows just how many people have adapted to social media sites and other technologies. “Backup for large amounts of data means smarter storage” http://www.netmass.com/online-backup-news/Data-Protection/Backup-for-large-amounts-ofdata-means-smarter-storage--800580460.html We already understand the Internet is growing, so how do we keep up with it. This article explains what is going to happen in the future if Internet data keeps increasing at the rapid pace it has been growing. We will need more backup for all technologies available to avoid wasting time and money. “Getting Your Site Indexed by the Search Engines” http://www.yola.com/tutorials/article/Getting-your-site-indexed-by-the-search-engines1285944418398/Promotion_SEO_Traffic_and_Advertising A problem for many people is how to get their websites known and to show up in search engines. This article shows simple steps to getting websites known and to show up in search engines. This article is about the accuracy of search engines. It discusses how Bing has been found to be more accurate than Google. Bing has an 81 percent success rate and Google has a 65 percent success rate. This article could be used to update the site by showing how accurate search engines are today. http://www.infoworld.com/t/search/surprise-bing-tops-google-in-search-accuracy-035 This article is from the U.S. Census Bureau and gives details about how internet is used in the United States. It also gives details about internet usage in each state and what type of connection, such as broadband or dial-up, is being used. This article could be used to give more updated and specific information about how much the internet is being used. http://www.census.gov/compendia/statab/2011/tables/11s1155.pdf This site, also from the U.S. Census Bureau, has three different tables of information about internet usage. It gives information about how age groups and different races use the internet. It also gives information on the education of its users and their employment status. This could be used to give detailed information about internet users. http://www.census.gov/hhes/computer/publications/2009.html This article is about the accuracy of search engines. It discusses how Bing has been found to be more accurate than Google. Bing has an 81 percent success rate and Google has a 65 percent success rate. This article could be used to update the site by showing how accurate search engines are today. http://www.infoworld.com/t/search/surprise-bing-tops-google-in-search-accuracy-035 This article is from the U.S. Census Bureau and gives details about how internet is used in the United States. It also gives details about internet usage in each state and what type of connection, such as broadband or dial-up, is being used. This article could be used to give more updated and specific information about how much the internet is being used. http://www.census.gov/compendia/statab/2011/tables/11s1155.pdf This site, also from the U.S. Census Bureau, has three different tables of information about internet usage. It gives information about how age groups and different races use the internet. It also gives information on the education of its users and their employment status. This could be used to give detailed information about internet users. http://www.census.gov/hhes/computer/publications/2009.html http://www.washingtonpost.com/blogs/innovations/post/welcom e-to-your-curated-web-courtesy-of-corporateamerica/2010/12/20/gIQAkMtR4J_blog.html In Module 2 they talk about the challenges of finding information on the web. This article talks about web curators and their importance to the web. They are important because they are the ones curating the best of the internet and pointing us in the direction to go in to get there. With the expansion of the internet, the need for curators rises. It explains that digital curation is becoming a more desired area of the web that is growing at a rapid rate. They are always and constantly finding the best of the best and updating us on what’s new and cool and interesting in each field. http://www.business2community.com/online-marketing/3common-link-building-mistakes-050338 Module 2 talks about how it’s important to pick the correct keywords and position them to help with links. This article talks about 3 common mistakes when building your links. The first one is to not go for one keyword. They explain that some people put tennis shoes where others say gym shoes. But the customers both want the same thing in most cases. So you need to be careful about which words you choose. The second common mistake is that people only have it linked to their homepage. But what is better and more efficient for the customer is to have it linked right to the product or services page that way the customer is not fumbling around the home page trying to find the product. The third mistake is quality over quantity. It’s better to have fewer links that are on topic than thousands of links that are not. http://mindshift.kqed.org/2011/09/cracking-the-code-to-thebest-google-search/ Module 2 states that knowing how a search engine works is key to understanding how to search and essentially be found. In this article, Daniel Russel, Google's "search anthropologist" gives us some hints to better understand how to search things on Google's search engine. One thing on there that I thought was interesting was to use control F. If you type the word horse into the search engine a little box pops up at the bottom and you type horse again, this than highlights that specific word so you can jump through all the lists of sites. 90% of internet users don't know this tool exists and they waste their time scrolling through pages of info trying to find their information. Another tip includes watching for Google Instant. Google Instant will predict what you are looking for, sometimes it will also help you come up with the word you were looking for. This could be beneficial when searching the web. Other tips say to not use the + sign, notice the functions, look for the left hand side tools, and more. http://webdesign.about.com/cs/webnavigation/a/aanavigating.htm This article is talking about how easy and eye catching your website needs to be to get people to go to it and stay on it. If a website is simple to navigate and use, chances of people ordering from it or doing business with that company significantly increase. No one wants to use a website that they have no idea where to find anything. People want to go to a site, order and be done. They don’t have time to fiddle around with looking for things. http://www.clickz.com/clickz/column/1716356/navigating-web-site There are different kinds of layouts for websites. There are also studies done to show the most effective layouts for those sites; which area of the page people are more apt to look at, what color schemes catch peoples’ eyes, etc. This article is explaining what kinds of layouts and designs for websites are the most effective and why. http://cid.oxfordjournals.org/content/43/1/72.full This article is speaking specifically about how to find something that you are researching for on the web. There are often key words that you can plug into a search engine and it will pull up just what you are looking for. Other times, you have to think a little harder about what those key words might be and use specifics. It all depends on what you are looking for and what key words the company or author uses in their articles so that they are easily found. http://www.webhostingreport.com/learn/google.html I chose this article on the History of Google because it is how most people navigate on the web. It explains the search engine process, which is important to know when putting your company on the web. http://onlinebusiness.about.com/od/onlinebusiness101/a/startinganonlinebusiness.htm I chose this article on starting a business online because it talks about knowing how to navigate the Internet to be on the Internet oneself. It also goes over how to make your site user-easy which is one of the more important aspects. http://www.ehow.com/how_2004227_add-keywords-title.html I chose this “How To” article on how to add keywords to an online article because it can be useful for anyone making an online presence. Proliphiq Announces New Social Media Search Tool http://eon.businesswire.com/news/eon/20110830005571/en/Proliphiq/social­ media/credibility Part of navigating the internet is being able to determine what is a credible source and what is not. With so much information on the internet, it is hard for users to navigate through all the information and determine what is credible. This article discusses a new search engine, which is launching in October, that will provide users with only credible information. If this engine works correctly, it will change the way that users search for information on the internet. Locating sources and fact­checking http://www.cnn.com/2011/IREPORT/08/22/sources.boot.camp.irpt/ As stated previously, it is very difficult to be able to determine if you are using a credible source on the internet. This article from CNN.com gives you a number of hints and tips on how to determine what is a credible source on the internet and how to be sure the information you are using is fact. Seniors learn how to navigate the Web http://www.timesleader.com/TheDallasPost/news/Seniors_learn_how_to_navigate_the_ Web_08­28­2011.html This article demonstrates that there is no age limit on the internet. A student at a community college in Dallas is teaching senior citizens how to use computers and navigate the internet, which is something to scares many people. I mainly picked this article to relate to this module because of a quote it had. “The internet isn’t something to be feared – it’s something to be mastered.” I believe this quote pretty much sums up navigating the internet. http://www.marketwatch.com/story/new-tv-ad-from-11-shows-small-businesses-how-to-launcha-website-in-minutes-2011-09-06 The article talks about how to launch a website in the simplest way possible and how you can market on the website and use it to your advantage. It discusses the importance of using all channels of media to reach your consumer, but that taking advantage of the internet is incredibly vital to the success and growth of your business. http://www.clickz.com/clickz/column/1716356/navigating-web-site http://webdesign.about.com/cs/webnavigation/a/aanavigating.htm This article discusses the various elements of navigating a website and the internet followed by the do’s and don’ts. A few pointers they highlight are that the site should be very user friendly; viewers should know where they are on the site at all times, the site should be set up logically and flow smoothly and it should highlight in some way the key ideas of the website. It goes on to talk about the different navigation approaches. http://www.businessinsider.com/google-yourself-how-do-you-stand-out-from-the-competition2011-8 This article talks about how to get your company and product to stand out from the competition and how to create the ideal marketing strategies. It discusses the importance of visual aesthetics, the content of your website and managing various profiles. I believe that visibility is one of the most important aspects because in my opinion people are going to click on sites that are higher on the search engine page and the ones that look the most appealing and satisfy their needs. http://www.marketwatch.com/story/new-tv-ad-from-11-shows-small-businesses-how-to-launcha-website-in-minutes-2011-09-06 The article talks about how to launch a website in the simplest way possible and how you can market on the website and use it to your advantage. It discusses the importance of using all channels of media to reach your consumer, but that taking advantage of the internet is incredibly vital to the success and growth of your business. http://www.clickz.com/clickz/column/1716356/navigating-web-site http://webdesign.about.com/cs/webnavigation/a/aanavigating.htm This article discusses the various elements of navigating a website and the internet followed by the do’s and don’ts. A few pointers they highlight are that the site should be very user friendly; viewers should know where they are on the site at all times, the site should be set up logically and flow smoothly and it should highlight in some way the key ideas of the website. It goes on to talk about the different navigation approaches. http://www.businessinsider.com/google-yourself-how-do-you-stand-out-from-the-competition2011-8 This article talks about how to get your company and product to stand out from the competition and how to create the ideal marketing strategies. It discusses the importance of visual aesthetics, the content of your website and managing various profiles. I believe that visibility is one of the most important aspects because in my opinion people are going to click on sites that are higher on the search engine page and the ones that look the most appealing and satisfy their needs. Brewer, B. (2010). Overcoming information overload? Retrieved September 2, 2011 from http://venturebeat.com/2010/06/23/sea-of-information-new-interface/ Miller, R. (2009). Who has the most servers? Retrieved September 2, 2011 from http://www.datacenterknowledge.com/archives/2009/05/14/whos-got-the-most-webservers/ Rappa, M. (n.d). The Digital Enterprise. Retrieved August 30, 2011 from http://digitalenterprise.org/introduction/intro.html This article is about being able to be found on the internet. It is hard for companies to be remembered and have a great domain name. In this article it talks about how with the overflow on the web you can still be seen. He goes on to talk about having the best domain name so your customers and clients will remember it instead of going to yahoo or google to look you up. www.dmcdon.com/articles/Being_Found.pdf This article talks about the overflow of information on the web and how it is effecting us. It talks about how knowledge is power but never being able to keep up with the growing rate of data. It is hard to find what you are looking for and the right information you need when researching on the internet. With all of the information being downloaded per day it is only right to think about how accurate the information is that you are looking at. We used to have to research the answer to a question for a long period of time, and now we have the reverse position. www.thefutureofpublishing.com/.../Information_Explosion-08-15-10.pdf This article is about navigation your wed and doing a good job of intriguing your reader. It talks about tips on making your site easier to navigate and getting the attention of every reader. It is always a good idea to get an outsiders perspective on your website to see if it is memorable, easy to navigate, and has the right data. It also states if you do not have a good website, people will not hesitate to leave it. http://webdesign.about.com/cs/webnavigation/a/aanavigating.htm http://latimesblogs.latimes.com/technology/2011/09/google-shutsdown-aardvark-and-9-other-companies.html Since navigating the web can be overwhelming for many people, this article explains how Google is doing everything they can to make this a less daunting task. Google had decided to narrow its focus and shut down 10 of their projects to keep up with the fast improvements of technology. While some projects will be killed off completely, others will be merged into existing products and features to improve the simplicity of their product. This fits neatly with the section "Navigating the Web" because the entire article is about how Google wants to make navigating the internet as easy as possible for its users. http://www.macworld.com/article/162078/2011/08/dolphin_brings_ta bbed_browsing_gestures_more_to_ios.html This article is somewhat of the opposite of the previous. The developer MoboTap has recently released an App for iPhones and iPads called Dolphin. This web browser is designed for those who find Safari to be too simple for their taste. The characteristic that sets this product apart from its competitors is its capability to register and remember gestures. These gestures can be used for several in-app functions, such as navigation to a favorite website. Basically, you draw your finger across the screen and the app saves your motion to later recall whatever command you associate with it. This article is great for more advanced Internet users. Although this may seem too complicated for the average person, more avid users would find the functionalities of this application useful. http://www.businessinsider.com/on-site-seo-vs-off-site-seo-20119 This article is about search engine optimization or SEO. In a nutshell, SEO uses a set of techniques and tools to help improve a websites visibility in the search engine results page. There are two types of SEO: on-site and off-site. On-site SEO refers to anything you can do to support your own website. Off-site refers to anything that is not part of your website, but that contributes to it. Along with examples of each, it also explains the relationship of the two. This article is more informational than anything, but provides readers with good information in order to ease their web navigation. Search Engine Optimization Explained http://www.dailymotion.com/video/x8t70k_what-is-seo-search-engine-optimizat_tech Navigating the internet used to be something that was relatively time consuming for users. Data was hard to find and sometimes you couldn’t find what you were looking for. This changed with the introduction of search engines, which provide an interface for the digital world and our own. How they work is a very complex in how they search the web, but this video breaks down how web pages are formatted to make it easier for search engines to find their content and then interlink it with other pages. Internet Running Out of IP Addresses http://www.aolnews.com/2011/02/02/internet-running-out-of-ip-addresses/ Running around on the internet is a pretty easy thing to do. You can search for just about anything and each of those things has a domain name and multiple domains can be hosted on a machine. But when happens when there are more machines than the internet has an address for? No need to worry just yet. This article explains the next generation in addresses so that there is more room for expansion. Information Overload on the Internet http://vestadigital.wordpress.com/2010/03/22/information-overload-on-the-internet%E2%80%93-how-much-can-we-handle/ This article gives a brief explanation of how people navigate the internet. They start with how things used to be when the internet first started then transition into how it is currently and what it is becoming. And lastly they explain that how things are search is becoming so large that it is harder and harder to manage all that is out in the digital realm. How Much Data Do American’s Consume Each Day? http://www.good.is/post/how-much-data-do-americans-consume-each-day/ Module 2 discusses the amount of data that is generated by the things we do in our ordinary lives. It was also estimated that “about 5 exabytes of new information is produced annually. In the article above, it talks about how humans consume on an average of 3.6 zettabytes, per day. This means we consume about 720 times more data today than we did when this study was conducted in 2003! Comparing Module 2 to this article we are able to see just how quickly the times are changing, and how much more American’s are using digital technology. This article also breaks it down into simpler terms by saying 3.6 zettabytes is like 4.5 hours of tv, 1.1 hours of reading, 5 hours of radio, 1.13 hours on the phone, 2 hours of computer interaction, and 5 hours of ‘other’. From this, we can see that average American’s are consuming way more data today as compared to previous years, and I believe that these numbers are only going to continue to increase with advances in digital technology. Data Odyssey 2010: To Pluto and Back http://www.technewsworld.com/story/56141.html?wlc=1315360087 This article talks about the amount of data that is added annually, estimating that it “will swell from 161 exabytes to 988 exabytes” (An exabyte is equal to one billion gigabytes). This article also breaks this estimate down into simpler terms by saying, “In 2010, there could be enough data to extend the book stack from the sun to Pluto and back again.” That is crazy! Looking around at the wealth of information that is accessible to us today, it is almost unbelievable that this much new information is being added at such quick rates. This article also discusses that the rate of new information will grow at an annual average of 57%, whereas Module 2 says 30%. We can see that this rate has increased incredibly over the past years, and once again it is only going to continue to increase. The Search Engine List http://www.thesearchenginelist.com/ Module 2 mentioned how finding information on the internet used to be scarce. However, today, we know that that has changed drastically. On the internet today, there are a multitude of search engines that are simply there to help us find the information that we are looking for. On this particular article, there is a comprehensive list of 254 different search engines! (Of course, the most popular being Google). I also found it to be ironic that Module 2 talks about how sometimes when searching it “may entail no more than adding ".com" to its name”. This can be found true when looking at the url of this article (thesearchenginelist.com). By doing this, these sites are making information searching that much easier for consumers. Chapter 3: Digital Design Digital Design: This section of the digital enterprise website focuses on digital design. Anyone who is entering into the digital enterprise should have some basic idea of site design and architecture. Research has shown that people who surf the web, are clicking through pages and pages at a rapid pace, which is leaving the webpage designer/company with as little as seconds to draw the consumer in before clicking away to the next web page. The article mentions how typography, color, page layout, site hierarchy are just a few of the elements used in site design. These elements provide the instantaneous impression you receive from the consumers visiting your site as well as what will keep them coming back to your site if done correctly. Mentioned is the study of Forrester Research stating that the top three factors correlating to the repetition of visits is the ease of use, download time and freshness. When creating your web page you must put forth the same amount of effort in terms of detail to create the architectural complexity needed. Your website needs to express a sense of security and trust, consumers are leery of entering their personal credit card information over the web. Icons are a great way to provide familiar concepts to help guide your visitors throughout the site. When consumers click your webpage they need to be presented with an immediate image that will draw them in, just like you provide when the consumer enters your store. A piece of advice is to continually check the web and see what your competition has to offer, the web is young and is continuing to grow, consumers will continue to expect up to date site architecture. The articles and videos I have attached, all give you a sense of how to create your web page with the proper design techniques, as well as making sure you are staying away from things that will drive people away from your business. All relating to the sole purpose of this section; site architecture is an important aspect of your business. The Databae system video was created in order to coach you on how to get new leads and customers online. Stating that you need to do your keyword research, make sure you claim and optimize your directory listing, and to network as much as possible. The Web ReDesign video offers how to conquer site architecture in terms of your clients, which is exactly what the article was explaining, is an important factor. I believe the following articles and videos all relate to the digital design of your company and really express the importance of every factor related, as well as the simple fact of why your company needs to be on the web. It is fairly interesting to learn about the proper site design and architecture and what you can do to really drive your business into success. Articles: 1. http://www.garysimon.net/webdesign_tutorial/1 2. http://www.webpagesthatsuck.com/biggest-mistakes-in-web-design-1995-2015.html 3. http://build-website.com/guide/index.html Good Web Design Can Make All the Difference http://www.web2seo.org/good-web-design-can-make-all-the-difference I chose this web-site because it points out the importance of digital design as what Module #3 says. Basically what this article argues is that in order to make your website unique, you need to consider of excellent web design. Since web page is the first image of your company or product that consumers will face via online, it should be easy and special for them to remember. Great web design will also allow company to remain competitive power. However, creating noticeable web page is not easy. Hence, some companies invest their money to web design companies to offer them a service and make their web-page unique. Details Make the Difference in Web Design http://sixrevisions.com/web_design/details-make-the-difference-in-web-design/ I chose this article because it relates to what the author was talking about in the Module #3, importance of the Web Design. This article especially talks about importance of “details.” According to the author, we should spend more time on details to make a difference in one’s web site. By making efforts on putting more details,, you will create the designs that hold more value more than aesthetic. I agreed with this author’s idea a lot, because I really think that creating a value is one of the most important parts to build a good relationship with their customers. So, I really think that we need to spend more time on improves our details and unique visual elements that can make users feel special only by experiencing their web page. Is Custom Web Site Design Worth Paying Extra For? http://www.7strategy.com/custom-web-site-design.php This article talks about the impact that Custom Web Site Design has. The writer of this article argues that site design helps you apart from the competitors and builds your brand image. Since there are tons of websites are online competing, you need to find a way to make your web page, company strong. Although spending a lot of money on custom web site design doesn’t seems worth at first time, it will help your web site stand out from competitors in the long run. It is definitely worth it!! What you paying for now will worth the price because it will do for your margin, ROI. Not choosing spending extra money on web design will cost you more money in the long run. I really enjoyed this article because it detailed what a website should include and what focal points to use. It list effective tactics to use such as using typography, illustration, action buttons, white space, and decoration. This article also offers links to online tutorials they offer as well. http://www.theedesign.com/blog/2011/creating-focal-points-in-web-design A large part of web design consists of typography which is an important detail. 95% of the internet is written information or text, which is called web typography. Typography influences the way the website communicates with readers. You see this on every website opened. Drawing attention to a certain block of text, helping users find the content they are searching for, or fitting a wide variety of content onto a single page is all done through typographic skills. http://webdesign.tutsplus.com/articles/typography-articles/web-design-basix-why-typographymatters/ This article links tutorials and guides for web design. There are some really handy articles linked that explain “how to web design.” They address the importance of how responsive a website should be. One post gives some great advice and looks at the pros and cons of using media queries as opposed to creating a separate mobile specific website. http://line25.com/articles/responsive-web-design-articles-tutorials-guides http://www.newfangled.com/importance_of_website_design This article is an important one because it talks about the difference in importance between a print based advertisement versus a website. Different things need to be emphasized in a website than a print based advertisement. It gives good information about what things are important in the design and what needs to be stressed more. http://meiert.com/en/blog/20070113/web-design-15-important-research-findings-you-shouldknow/ This article is a great one! It gives 15 tips on how to make a website easier to use and most important to focus on when making a website. There are a lot of little details, from the color of certain text to labels and easy navigation. These are super simple ways to make a website that much appealing and easier to navigate. http://www.useit.com/alertbox/9605.html This article is another great one because it is telling you the top 10 things that you can do wrong with a website. You have to be careful about the smallest details because if one thing is wrong that could change everything and make it annoying to navigate through. These are great tips for people who do not really have a clue what they are doing and it can tell them a lot. There are many elements we’ll have to consider when designing a webpage, here the link to a blog article that describes fixed position web elements. http://www.webdesignerdepot.com/2011/09/fixed-position-web-elements/ When visiting a website, there are usually humongous amount of information on the website. In order to keep the entire website organized, related information needs to be organized in one tab so it won’t be a big chunk of information all stuffed in one page. This makes the fixed position web elements come to be handy. While all the related topics are organized in a tab, the header or footer contains all the tabs. Web designers often fix the position of the header or footer so when people scrolling up or down the page the tabs are still in the page. This allows us to quickly locate, navigate to the tab and look for information we’re looking for. Time is money; many people consider this to be a typical American value. But this is not. This is a value most of the people in the world appreciate. A research conducted shows 50% of the people spend roughly 30 seconds on a website. Time really is money! The next link to a blog discussed a simple, neat design to a webpage that integrates all the information needs to be conveyed in one page. http://www.webdesignerdepot.com/2011/07/6-tips-to-create-better-one-page-websites/ The author listed 6 tips that you should follow: 1. Stay focused, 2. Give the layout a hierarchy, 3. Clear navigation, 4. Go design crazy, 5. Go coding crazy, 6. Get it moving. Although some of the things listed above maybe a little bit too hard for a beginner, but I believe this is the trend of future web design. As I stated earlier, 30 seconds is the average time people spend on a webpage. If you have lots to convey then you’ll have to come up with a way to attract attention. The next link talks about something I thought to be quiet effective. http://www.webdesignerdepot.com/2011/06/why-typography-rules/ “Typography is defined as the style, arrangement, or appearance of typeset matter.” If you want to attract peoples’ eye then you’ll have to make it look special and unique. Through this type of technique, it gives the viewers of your page a higher chance to stay longer and look into details of your page. http://www.powerhomebiz.com/vol37/webdesign.htm this article is basically talking about how to be a web designer. http://www.hortongroup.com/blog/mreich/2011/07/08/web-design-and-seo-small-business This article is talking about how is web design influence small business. http://www.sfgate.com/cgi-bin/article.cgi?f=/g/a/2011/09/07/prweb8775972.DTL this article is listing those web design company who success. http://www.websiteoptimization.com/speed/tweak/blink/ When creating a website and formatting your web design it is important to remember less is more. You want to focus on your main objective or point you are trying to get across. You don’t want to clutter the webpage and make it hard for your viewer to see what you are trying to portray. You have to take into account that you are not trying to please yourself with the content and layout of your website, but your target market and consumers. http://www.webpagesthatsuck.com/biggest-mistakes-in-web-design-1995-2015.html People don’t just abandon your website because they feel like it, well they do, but why do they? Your web design layout is extremely important to the process of retaining your viewers to your website. There are do’s and don’ts in the web design process. http://www.conversion-rate-experts.com/articles/understanding-your-visitors/ Web design is important to all webpage’s and companies but it is most important for sales. When selling a product you need to make your webpage and design relevant. You can’t have a clown laughing on your front page when you are trying to sell medical devices to senior citizens, it just doesn’t fit. You have to know your audience and what they are looking for in your product and service. 5 Step Guide to Designing an Effective Website for Small Business by Matt Bramowicz http://www.zippycart.com/ecommerce-news/3045-5-step-guide-to-designing-an-effectivewebsite-for-a-small-business.html Regardless of size, all business can compete effectively online. Design and functionality are the two key aspects of web design that need to be kept in mind at all times in order to maximize the customer experience. Finding a balance between the two is what separates the good from the bad on the web. One website format does not fit all—know your customer and stay focused on creating a place that fits the audience. Why DIY Websites Are Many Times a Horrible Mistake by Rebecca Gill http://www.sys-con.com/node/1968235 Most businesses understand that having a web presence is important. There is an abundance of information available on the web regarding website design and how to do it yourself. However, in most cases, money is best spent hiring someone to do this for your business. The Internet is not going anywhere and is only going to continue to improve and have a larger impact on business in the future. Creating a website is one of the best investments any company can make that will pay itself off and more if done correctly. Five Web Design No-Nos to Avoid by Helen Bradley http://www.ecommerce-guide.com/article.php/3832306/Five-Web-Design-No-Nos-to-Avoid.htm The 5 Web Design No-Nos Include: 1. 2. 3. 4. 5. Slow Loading Too Much Information Nasty Navigation Disorganized Information All Flash and No Substance Each design tip to avoid could easily be explained in depth, but the point is simple and relates back to an article above—there needs to be a balance between creativity and functionality. User experience is key to the success of a website. If the customer gets frustrated with not being able to find what they want or make a purchase quickly, they will leave and find someone who will do a better job. Remembering that it’s more expensive to acquire new customers than to retain the ones you have is good motivation to building and maintaining a website the fits the audience and its needs. E-Commerce Success Guide http://www.infinities.com/e-commerce-basics.cfm This article is a guide that touches on 7 basic tips to becoming successful with e-commerce. These tips include not neglecting customer service, integrating your website with traditional business, understanding marketing needs, picking a niche that you know, saving money by keeping it simple, adding value whenever you can, and not forcing people to order online. Each one of these points can be connected back to Module 3, because the main importance in both is to value the customer while making your website easily accessible. When customers visit a site, they are looking for ease of use and quick responses. The guide in this article explains how to provide that for customers by keeping in mind these 7 different points. This article states, “If you sell on the web, you’re likely to do a lot of business with people you’ll never meet.” For this very reason it is so important that websites provide convenience and an attractive design to create customer awareness and loyalty. Web Design Trends in 2011 http://webdesignledger.com/tips/web-design-trends-in-2011 This article talks about 11 different trends that successful websites are utilizing this year. These trends include more CSS3 + HTML5, simple color schemes, mobile ready, parallax scrolling, designing for touch screens, depth perception in web design, large photographic backgrounds, adventurous domain names and integration, quick response, thumbnail design, and constant connection /life stream. This article brings up some extremely strong trends for websites as technology continues to advance; such as mobile ready, touch screens, and QR. A statement from this article says, “2011 is not about beauty, it’s about function.” As I think about my encounters with websites I can see that this statement is completely true. Most users are looking to get onto the internet, find exactly what they are looking for, in a short amount of time. As a company, it is their responsibility to design a website that fits all of these criteria for consumers. Module 3 talks about how the internet is a young medium. As advanced as the internet is becoming, we are able to forsee that it is only going to continue to grow and advance. The Importance of Website Design http://www.squidoo.com/The-Importance-Of-Website-Design The very first statement of this article says it all; “Internet users form an impression of the website design of your page in milliseconds. They can make instantaneous judgments of your web page for its visual appeal.” It is important to understand that first impressions are everything. If users come to a site that is cluttered, flashy, or unappealing then they will choose to leave the site before ever looking around. Design is a key element that needs to be used to attract consumers and not chase them away. This article relates to the section in Module 3 that says, “How a site is designed…can have an immediate and lasting impression on visitors. And it can keep them coming back.” In today’s society, consumers are highly worried about convenience and appearance, therefore, companies need to create visually appealing websites to attract customers. http://digitalenterprise.org/design/design.html Just as discussed in the module, this blog catrgorizes how a good website should be designed. These categories are content, visual design, and organization. As listed in module 3, the design includes color, typography, page layout, site hierarchy, and more. The blog similarly states the same thing. The content should be well written and if you are an e-retailing site then your product(s) should be very easy to find. http://hints.1-2-wonder.com/goodsite.shtml > This site basically enhances what the module says. It litterally states in facts what makes a good website. The module states that the site should be easy to use, download time, and freshness. The article stated the same thing and those are reasons that your site will be credible. http://www.aksi.net/website-design-tutorial2.htm > This article relates to the module because it speciffically states in categories and more than one page how a website should be designed , what will bring users back again and again, how to plan, and more. http://webdesign.about.com/cs/webnavigation/a/aaeffectivenav.htm Module 3 covers Web Navigation. Because use of the Internet is increasing in popularity, it is extremely important to be more specific in describing ways to enforce the efficiency of the factors that keep consumers coming back to an e-retailing site. I chose this article because it specifies how to create a site that is easily navigated and can be used efficiently by first time consumers. This article sets up the necessary steps for creating an easy-to-navigate website and even describes how this can help improve navigation. Considering that ease of use of a website is one of the top factors that keep consumers returning to a website, having anything less than an easy-to-navigate website is completely unacceptable to today’s on-line consumer. http://whatisecommerce.net/ecommerce-solutions/ecommerce-shopping-cart While the on-line shopping cart is mentioned in Digital Design because it simulates the physicality of a brick-and-mortar store, it does not touch on the major benefits that including a shopping cart into your web design can provide to the on-line consumer. This article touches on all of the features that a shopping cart provides to the overall design of a site. Since the majority of consumers are familiar with the shopping cart icon, it does affect the overall navigation abilities of a consumer purchasing items on one’s site. Because it plays a major key in the navigation process of an e-retailing site, it is important to understand the features. If the e-retailer understands the features and all that an on-line shopping cart can provide, they are more likely to purchase one that works efficiently to please customers. http://www.designjuices.co.uk/2011/09/tools-web-development/ Module 3 focuses solely on Digital Design. It stresses the importance of an easy-to-use, fast, and conveniently navigable website. What Module 3 does not talk about are the tools with which this can be achieved. Many e-retailers cannot afford to have websites professionally created, or do not have the knowledge on how to create an effective website on their own. It is because of this that I chose this last article. This article gives e-retailers 5 different tools with which they can use to create a website that will keep customers returning. All 5 of these tools can help achieve this. I believe that because this article focuses on ways to create a greatly designed website, it can benefit Module 3 which focuses on the importance of Digital Design. http://donerightweb.com/customer-effective.html I choose this website article because it tells people how to make their website effective. The ways that they say to use are the same ways that store retailers use. E-retailer wants products and services that attracts target customer and wants to give customers a reason to come back. This and a few other tips are the fundamentals for having a successful business. http://lutrov.com/blog/whats-the-difference-between-a-template-and-a-theme If you haven’t been around computers all your life to learn the new lingo that comes with it, things can get very confusing. In order to help understand some of the lingo, this article explains the difference between what a theme and template is. http://www.cio.com/article/127850/The_Top_Five_Consumer_Websites_What_They_re_ Doing_That_You_re_Not I decided to use this article because “Digital Design” talks about how the difference between a great website and a bad website can determine whether or not an e-retailing site makes it or breaks. This article shows after extensive research what the top 5 consumer websites and even takes it further and tells us how they are making it work. The Basics: Websites that Drive Traffic and Repeat Visits http://www.business2community.com/online­marketing/the­basics­websites­that­drive­traffic­and­repeat­ visits­054699 This article is full of valuable information pertaining to creating and maintaining a successful website. It sums up what was discussed in a two hour workshop held by website owners in Arizona. The article stresses the fact that we are past the age of opening a website and being done with it, which is an error that many individuals make when creating a website. At this day in age websites that are successful are going to need to be constantly updated and refreshed to keep users interested. Design is All App­ening on the Small Screens http://www.nebusiness.co.uk/business­news/science­and­technology/2011/08/18/design­is­all­app­ening­on­the­small­ screens­51140­29255671/ This article discusses web design from a professionals point of view. Two young web designers discuss their careers in web design, how things have changed, and how technology has evolved the way they work with website design. It proves that when designing a website in 2011, there are so many things that you need to consider. For example, think of many people will be accessing that website from a small screen, such as a Smartphone. Your website needs to be just as easy to navigate and view from a Blackberry as from a desktop computer. Adobe Muse Lets You Design Websites Without Knowing Code http://www.fastcodesign.com/1664905/adobe­muse­lets­you­design­websites­without­knowing­code In this day in age, anyone can design their own website. Now with the help of Adobe Muse, it is easier than ever to create your own website without knowing anything about the technical aspect of it. Small business owners can now create their own websites without having to know the code behind it all. http://www.famousbloggers.net/10-user-friendly-website.html This is an article that gives “10 ways to make your website more user-friendly”. It can be very helpful considering that ease of use is one of the top ways to get repeat visitors to your website. The article goes over being on top of your game, with all the competition on the internet these days, you have to be an efficient site to be successful. Speed, Navigation, Maps, Search bars, Categorization are just a few of the things mentioned in the article which are all mentioned in the digital design article. http://www.webpagesthatsuck.com/biggest-mistakes-in-web-design-1995-2015.html Along with knowing what to do when designing a website, knowing what not to do is as important. This article goes over mistakes that people make in web design. It includes pictures of mistakes on WebPages. It emphasizes designing your website for your target market and not just what you think looks good, but what will get your customers to purchase from you. This topic is discussed in the Digital Design article when they say it is important for people to find what they are looking for and make a purchase. The article also correlates with Digital Design about the concept of time and that people are always rapidly changing sites. This article says that any viewer should be able to figure out what your website is about in less that four seconds. People do not have a lot of lot of time and if they cant find what they are looking for they will keep clicking till they find another site that they do understand. http://www.sitepoint.com/shopping-cart-solutions/ A point mentioned in the article, Digital Design, is the usage of shopping carts on a website. Shopping carts can either break or make your site based on the ease of use at the time of purchase. In this article called, 18 Great Shopping Carts to Power Your Online Store, it discusses the top choices for online retailers and the benefits each of them can have. More importantly from this article I learned what choices there are to be made when it comes to setting up a shopping cart option. Some of them include free of fee-based, group-specific pricing, payment gateways and many more. All these options would depend on the size of ones business. http://money.howstuffworks.com/amazon.htm I felt this website was relevant, because there was a link in the article we were given that aims to explain how Amazon became so successful and outlines some of their marketing techniques. The website I selected is from a website that I use frequently to find information on a number of topics. It has a segment on “E-Commerce” that appears to be significantly important. It also talks about their marketing techniques and customer database. http://spyrestudios.com/usable-ecommerce-website/ This website describes the 10 steps to having a successful and more usable e-commerce site. The first step was the one that actually resonated with me the most. It states that your website should “let shoppers buy without registering”. This, to me, is such an important concept for an online company. I immediately cancel any purchase order with a company that forces me to “create an account”. A lot of women typically use online shopping as a stress-reliever (I know I do), and when filling out billing and credit card information is already drag, making a shopping account if by far the worst. I also think the matter of feeling secure when shopping with an online company is of monumental importance. I always look online to check if the website I am shopping with has a good history/ is well known. http://www.vanseodesign.com/web-design/the-importance-of-webdesign/ The final website I selected talks about the importance of web design and how it can make or break how your company is viewed. Some interesting points discussed were that it was very apparent if a website was “professional or amateur” based on whether or not text was centered throughout the page. This website also has a hyperlink imbedded into the article which leads to a website that describes the concept of designing with “C.R.A.P.” which actually stands for “Contrast, Repetition, Alignment, Proximity”. (Hyperlink: http://www.vanseodesign.com/webdesign/designing-with-crap-2/) “8 Tips for Designing a Great Website” This particular article really interested me because of the fact that it further expands on the assigned article which talks about the importance of web design and how it can affect the influx of customers or viewers of a particular sight. This article provides specific ways that web designers can create a professional and navigable website for their customers. For instance, it talks about providing external links for sight viewers, which allow them to look at another site but easily come back to your sight if they like. Beware of fancy flash images and texts because they can slow your website down. The assigned article definitely emphasized the fact that customers or website viewers like to click on information and view it as quickly as possible. http://www.cyberindian.com/web-designing/8-tips-for-great-website.php “Five more principles of effective web design” I chose this article because it goes into greater details than the assigned article or my first article does about basic ways to increase the effectiveness of a web design. While it does use more technical terms it also describes them and there are pictures which give the reader a visual of what the words are describing (great for people who are visual learners like me). It also brought to y attention this term “A.I.D.A” which happened to be the model for effective marketing model and points out how it used be taken into consideration when designing a website. http://uxdesign.smashingmagazine.com/2008/04/24/5-more-principles-of-effective-web-design/ “10 usability nightmares” I chose this article because the assigned articled touched on the importance of making a website appealing to users. While the other two articles gives you tips on what to do to attract users to your website. This article tells you what not to do; it provides information that may have been left out in the first two articles but it vital nonetheless. The article gives information of “invisible links”, “dead end” and “pop-ups” to name a few of the extremely relevant terms. Also, there are visual aids, which actually use the websites of real corporations and small businesses to showcase some of these usability blunders. The theme of the article is unmistakable; make your website as easy as possible (still attractive) for your customers and potential customers and also reoccurring them in all of these resources. What does a web designer do? http://www.wisegeek.com/what-does-a-web-designer-do.htm This article is about what a web designer is, what it does, its difference between web programmer, and a web designer's quality. The similarity I can find from this article and "Digital Design" article is that both articles wrote an importance of web designs, and also both wrote web designers need some experience besides education degree. I think web design business is only going to be larger from now on, so as an e-business learners it is important to have at least some ideas about web design. Amazon rolls out website design changes before launching its new tablet http://www.mobilebloom.com/amazon-rolls-out-website-design-changes-before-launching-itsnew-tablet/224033/ In "Digital Design" article, it says "the web designer to entice them to stop, look around, and with minimal effort, find what it is they are searching for and make a purchase". This phrase means that web design needs to be well designed with all the features so customers can make purchase. This "Amazon rolls out website design.." article is about how Amazon redesigned its website before selling $250 worth tablet device to compete against Apple's iPads. Like both articles emphasizing, web design is definitely important to make online customers to have at least some ideas to purchase the items. Web surfing on the rise http://www.starnewsgroup.com.au/star/werribee-hoppers-crossing/310/story/139048.html This article is about Wyndham city's website is redesigned, and added a number of new links made people visit its website more than ever. Wyndham city's Mayor Menegazzo said "Our website is a one-stop shop for residents looking for information on projects, works and events, contact details, providing feedback or links to download policies and strategies." Like the Mayor's comment web design is important more than anything to bring online visitors to the web site. http://www.useit.com/alertbox/9605.html This article illustrates ten common blunders of web design. When I read through it, I found that I related to and agreed with every one of them. I thought that the sections on "walls of text" and opening up new browser windows particularly accurate. I think that avoiding these would help design tremendously on many pages. http://www.inspirationmix.com/40­examples­outstanding­onepage­website­designs/ This article has examples of well done one­page sites. I thought that showing examples of effective design helps to give the reader a full mental image of what has a good chance of success. Especially teamed with the article on common blunders, it shows what not to do and gives ideas of what you could potentially do. http://naldzgraphics.net/design­2/textures­web­design­tips/ I thought that this article was extremely effective for use when designing the aesthetic of a web page. With how important first impressions are today, the first reaction to a website could potentially make or break its profits or number of viewers. Some of these well done images definitely grabbed my attention right away. http://www.useit.com/alertbox/9605.html This article highlights the “Top 10 Mistakes in Web Design,” most of which can fall under the three categories listed on the Digital Enterprise page. The Digital Enterprise lists the top factors responsible for visitors returning to a page as: ease of use, download time, and freshness. For example, the “Top 10” article lists: bad search, not changing the color of visited links, and having PDF files for online reading (all of which can fall under ease of use). http://articles.webdesigners123.com/good_website_navigation_is_important.php This article goes more in-depth with why navigation is important in web design. Navigation goes along with the ease of use factor mentioned in the Digital Enterprise module. For example, this article mentions to “keep the basic purpose of the webpage and the intended audience in mind” when planning out the navigation of the site. Also, most web designers use the “three click rule,” so all pages on a website should be accessible within three mouse clicks. http://sixrevisions.com/web_design/difference-between-design-art/#more-5824 This article focuses on the combination of art and web design. It acknowledges that it’s nice when a page is visually appealing and stimulating (sort of falls into the freshness quality, mentioned in The Digital Enterprise module), but goes further to say that the focus truly needs to be on the user. The article stresses that it may be necessary to take a step back and make sure user expectations and site objectives are met. It also recommends simplicity and a minimalistic approach. This article talks about the importance of color in your web design. The article goes on to talk about the importance of 5 different elements to think about when designing a website. You really do need to think about what is appealing to the customer’s eye. You do not want to overload the viewer with too many colors and you want to make sure the colors will do your website justice. It relates to the article because it talks about the elements of design and how to appeal to customers with color. http://www.mbstia.com/component/content/article/74 This blog’s article gives you an idea of how your viewer should impact your website. There are 21 ways to be exact that are talked about and reviewed on what to think about when designing toward your target audience. It goes on to talk about all the items you need to take into account when thinking about your user-focused website. This relates to the article because it talks about positioning yourself and really standing out to the customer with web design. http://vandelaydesign.com/blog/design/audience-affects-design/ This website is a showcase of 41 colors and well-designed websites. I really enjoy art so this website appeals to me more then words of what works best. I like to see things rather then read about them. There are a wide variety of different styles of websites that work well. It is interesting to look through and see what you like, dislike, what works, and what doesn’t. I like the rufcreative.com site because it is creative, appealing, modern, and eye catching. This show what the article was talking about in terns of having the site look appealing enough to catch the customer’s eye to stay and look around. http://www.designyourway.net/blog/inspiration/showcase-of-41-colorful-and-well-designedwebsites/ http://www.internetretailer.com/2011/09/09/its-new-site-amazonbets-tablets The new Amazon web design emphasizes on the search bar and on smartphones. http://www.buildyoursite.com/?gclid=CJ-Ora7ek6sCFQhrKgodpm1KmA This is a quick website to help customers to build their own website. http://www.dallasprowebdesigners.com/ This website help customers to design their own website on mobile phone. http://www.alistapart.com/articles/understandingwebdesign/ This article talks about the importance of understanding how to create useful web design. If you want to create better sites, better work, and better informed clients, you must understand the concept and display proper designs. According to the article, web design is the creation of digital environments that facilitate and encourage human activity. Therefore designers must plan properly and what makes design easier is developing a good work-flow, a good system for design. It is not about the design itself. Simple sites are not necessarily easier to design than graphic intensive sites so it is all about how you work to achieve certain design and create them so it is well suited. http://www.sandrosalsi.com/blog/288/the-benefits-of-good-web-design-and-seo/ This article describes the benefits of good web design and search engine. First of all well structured websites are easier to navigate. Well designed websites do not have extraneous information. Also, it has simple designs so it loads faster. Faster loading and faster responding websites improve user experience. Websites that have lots of decorative features usually serve no purpose. It is not necessary to remove every decorative feature, but removing some of them can often make your site appear cleaner and more polished. By having a well designed website, companies can certainly attract more customers and customers will be more loyal to the website. http://www.webdesign.org/web-design-basics/design-principles/do-you-know-why-a-website-isso-important-for-your-business.15355.html This reading mentions the importance of website and web design to your business. Websites must emphasize what you are trying to sell to customers. According to Jakob Nielsen, the first law of e-commerce is that if users cannot find the product, they cannot buy it either. Most consumers do their initial research on the web before making a buying decision. It is important that they are able to find you at that stage. Also a website adds value to your brand and gives you an added medium to communicate with customers. Website should ideally be an extension to the brand and provide complimentary information. http://webdesignerwall.com/trends/best-of-design-2010 The best way to relate to the material that we just learned, which is about digital design, is to see some live examples, and these examples are the best of the best in 2010. http://www.designweek.co.uk/the-other-media-works-on-ben-sherman-website-in-brandoverhaul/3029917.article Website design now becomes the best platform to boost your brand image, especially if you are considering doing fashion-retailing business like I am in the near future. http://www.sfgate.com/cgi-bin/article.cgi?f=/g/a/2011/09/07/prweb8775972.DTL Why all the major corporations invest a huge amount of money on hiring designing firms to design their websites? BECAUSE IT IS IMPORTANT. http://www.webdesign.org/ This website page is not precisely an article but I think it contains very important tips that we should know about starting on web design. The page gives us four tips for getting a professional web design. 1. Choose a professional template, 2. Find a professional design company, 3. Create your own flash website, and 4. Build a website that is professional and stunning. Each of these points also comes with a list of companies, ideas, or examples. http://www.designzzz.com/infographics-know-about-web-designers/ This article is info graphic about web designer’s data. It explains in percentages the age, gender, ethnicity, job title, geographic location, education, relevant education, personal website, time spent, next career move, salary, among others. This is interesting if you want some data about this field. It can also use as benchmark to see if you are dedicating enough time or they are paying you enough in this career. http://sixrevisions.com/web_design/10-things-every-web-designer-just-starting-out-shouldknow/ This article talks about the 10 things every web designer starting should know. This is important because it serve as guidance for people that are starting up with their websites. The list of tips comes with a little explanation below them. It is also good to check out peoples’ comments because some of them say how the review was helpful and others give you more advice on these tips. http://www.paladindigital.com/tips.htm Because the focus of this module is digital design, I included this article that lists different design tips for websites. The module mentions that there are rules of design but does not go into detail, so this article would cover that gap. http://www.washington.edu/lst/help/planning/effectivewebsite This article is super helpful in terms of asking questions that make you think about the content of your page. The module discusses the fact that you could have the best design in the world but if the content is crap then it will not matter. This article helps clarify the goals of your page and how to organize it in an effective manner. http://www.designinginteractive.com/design/50-tips-to-a-userfriendly-website/ Finally, this article ties in well because it gives 50 tips for making your page user friendly. Ultimately the consumer is the one who will need to navigate your page, so it needs to be simple enough for everyone to know how to use it Maybe You Don’t Fully Grasp The Value Of Web Page Traffic http://www.sitepronews.com/category/articles/website-traffic/ According to the Module Digital Design, once you have developed the perfect layout for a web page through the use of icons, and physical analogy you still need to promote traffic to the page. Driving customers to the page as well as maintaining repeat customers is vital to the success of a page. This article explains the importance of customers being able to find a page as well as tips for achieving it. One such tip is using “ad tracker”. This allows a webpage monitor to see where customers are accessing the page from, and whether those customers ordered. This can also be done through using organic search methods and paying per click methods. Web Design Techniques for Businesses http://www.allarticlespage.com/business/web-design-techniques-for-businesses.html According to the module the design of a website for a company affects the image that a company portrays. It is crucial for a company to design their website carefully and focus on its’ ease of use, download time and freshness. The article ‘web design techniques for businesses’ explains how ease of use increases a customer’s experience and influences the purchasing of products. The purchasing of products online is integral for increasing business online. Color in Web Design: Color Symbolism http://www.addicottweb.com/2009/01/color-in-web-design-colorsymbolism/http://www.addicottweb.com/2009/01/color-in-web-design-color-symbolism/ Wed deign can create an image about a company, therefore it is important to have your design reflect the image you are trying to portray to consumers. This article highlights how a company’s design can psychologically affect consumers. The example described is color. Different colors can create different emotions in customers. Warm colors for example stimulate energy and excitement. It is important however to pair them with neutrals or cooler colors or else they could turn off a customer with aggression. Cool colors stimulate calming feelings in customers. Bright green for example creates a feeling of wellness, health, and excitement. Neutrals are often used in business web designs to balance out other emotions. Black is used to balance out and stimulate a background feeling of power, sexuality, or protection. http://www.facebook.com/notes/phyx-media/the-benefits-of-good-webdesign/235177833170353 This article discusses the importance of web design. It talks about the elements of good web design. It’s important that the consumer can easily navigate the website. To be successful a website must stand out and be different than it’s competitors. Detail is important. Every section of the page must be consistent with what the customer likes and wants. The website should be designed so that it demonstrates what the business has to offer. Most importantly, the web design should make it easy to shop online. http://www.wired.com/epicenter/2010/11/long-live-design/all/1 This article from wired magazine argues that the design and content of website are independent from each other. This concept pertains to the reading because module 3 states that good web design cannot mask bad content. The article also stresses the importance of a websites readability and says that a website should have a clean uncluttered look. http://www.amsreview.org/articles/tractinsky1-2007.pdf This essay is very similar to module 3, it gives an overview of web design. It explains that web design is important because design decisions influence consumer perceptions of the retailer. It also stresses the importance of aesthetics. An interesting argument made in the essay is that consumers weigh design elements of websites differently depending on the product or service. http://www.myinkblog.com/2010/05/03/7-benefits-of-having-a-professional-website-design/ This article helped me to understand clearly why web design is such a big deal. Web design is critical for businesses because the online users will visit the website and immediately make a decision on whether or not if it’s a place they are going to spend time and money at. The online users have plenty of other choice with the millions of other sites that look just like yours and move on to something else that attracts them better. This article will help you understand how having a professional web design can be translated into great profits and greater satisfaction of the consumers. http://www.washington.edu/accessit/articles?1197 I found this article to be interesting because it claims how having an accessible web design could benefit all web users as well as those disabled users. To simply put, it tells reasons why providing text alternatives to visual content makes things easier for web users to learn the ideas or points that businesses wish the consumers to know. Also, it states how avoiding use of color can help web users to learn the essential information and avoiding flashing animations is necessary. http://business.wikinut.com/Custom-Web-Design%3A-Benefits-of-Custom-WebsiteDesigning/8y042rh8/ This website explains why building a good web design is only about being unique and creative. It tells you that Web design can serve both the needs and want of the customers to satisfy them. This article helped me to understand better why web designing can’t be ignorant to businesses and gives explanations of having good web designing in relation to successful business. “12 Website Design Decisions Your Business or Organization Will Need to Make” by Dr. Ralph F. Wilson http://www.wilsonweb.com/articles/12design.htm This article adds information about how businesses should design their own websites. This is important because every business needs a website today. When this article was written, it was not as important for businesses to have a website. They want to make sure the layout and design is compelling so customers will keep coming back to their website. “Brilliant examples of texture in web design” http://webdesignledger.com/inspiration/30-brilliant-examples-of-texture-in-web-design This website shows the importance of creating texture and pops of color on your web page. Web pages need to be appealing to the eye so customers know where to focus on. “Placing Banner Ads on Websites” By Chris Ayers http://www.webmasteroutpost.com/articles/placing_banner_ads.html When people design websites they need to think about where are the best places to put their advertisements. This is important because this is how website owners make money sometimes. This article shows the best places to have ads so that consumers look at them. http://www.mobilebloom.com/amazon-rolls-out-website-designchanges-before-launching-its-new-tablet/224033/ This article talks about how Amazon is developing a new website design. Amazon is one of the largest online retailers in the world and it is being made available to an increasing number of customers. In module 3 they discuss this when they talk about the factors to bring repeat visitors back. Amazon is making improvements as the site and to make it less cluttered. http://mashable.com/2011/09/02/website-redesign-factors/ Module 3 talks about factors that bring customers back. In this article they list 7 things to consider when you're redesigning your website. The first one is why are you redesigning the website? Second, What types of redesign do you need? Third, What does and doesn't work currently. Four, How is your site being used? Five, Has your brand or company image changed? Six, When and how you launch your redesign? Seven, How do I make the transition slower? http://www.prnewswire.com/news-releases/systems-alliance-willhost-web-typography-webinar-techniques-for-improving-theeffectiveness-of-your-website-september-20-2011-128780368.html In module 3 they discuss how a site is designed. This article explains typography is and why it matters. Typography is the art of designing and choosing typefaces, selecting the size, color, spacing, and placement of content, and arranging type to create a hierarchy of information according to the article. http://www.smashingmagazine.com/2009/02/04/50-beautiful-and-user-friendly-navigationmenus/ The digital enterprise article says that a website should be easy to navigate, so that the customers can come back at any time to buy the products or services. This website mentions about how to design a web page and how the website should be user friendly. http://desizntech.info/2011/02/a-guide-to-creating-user-friendly-website-navigation/ A website should be easy to interpret, which means that you need to use symbols and words that are easy to understand. Also, you need to be consistent with the content and the materials that you put. Using like carts and baskets can help the customers to understand what they are doing. http://www.quickonlinetips.com/archives/2011/02/create-effective-site-user-interface/ Just like this article, a website should be all about the customers who visit the website. It is important to create an environment for users when they visit the website. You should create a image that is similar to a offline store so that the customers are comfortable to navigate. How to develop a good website design http://ezinearticles.com/?How-to-Develop-a-Good-Website-Design&id=2666999 This website provides the basic fundamentals that need to be considered when first making a website. They are pretty basic, but the most basic steps are the foundation to anything becoming successful in the long run. Eye tracking study reveals 12 website tactics http://www.directcreative.com/blog/eye-tracking-websites This article provides some useful information about how to tactical ways to arrange a site in order to place the most important content. This is necessary because people don’t tend to spend a lot of time on any one site. They move around quickly and you have to be able to get them to see what you want early on. Usability testing: What to test http://www.intuitionhq.com/blog/2011/05/website-usability-testing-what-to-test/ After you have a site up and going and have places all your content, it is important to see if everything is going to work together. You have to figure out what your customers want to accomplish on your site and how they‘re going to use it. This article tells you what you need to test in your site in fulfill all these goals. http://www.webdesign.org/ This website shows a newbie the basic ropes on designing a website. It also has a free trial where you can create your own website. There are tutorials to all the programs that you need to create it, such as photoshop, gimp, etc. There are templates that you can begin with so you don’t have a hard time using all the professional tools. The website also offers information of professional web design companies for those who want to create a more professional website. http://www.2createawebsite.com/ This website has step-by-step instructions about what to do on create a website and actually designing it. Each step has a link that has instructions on how to complete it. This is extremely helpful, especially for those who do not know where to start. The first step is to create a domain name. If a newbie follow these instructions, I’m sure he or she will be successful in their goal. http://www.useit.com/alertbox/9605.html This website shows the top 10 mistakes on designing a web. If web designers understand and know all these mistakes, they would be able to create a more successful website. However, the web designers need to know their target market because not all these mistakes apply to certain target markets. http://www.web-designingindia.com/what_makes_successful_business_website.html This article is related because it is telling you what makes a business website design successful. To be successful, it is important to have certain webpages linked onto the main page. It also explains in detail what each page should include under each category. There are seven pages in total, Homepage, Company Profile, Product page or Service page, Achievements, Clientele, Contact Page, and Site Map. These pages must be included - and they are a part of a successful web design page. It is not just about the webpage itself, it affects their design. http://www.web-designingindia.com/types_of_web_design_services.html This article is related because it gives the readers an idea of what different kinds of web designs there are, and each of the different designs are explained in detail as well, what kind of a business company would fit what kind of a design, and what kind attracts your target audience to come take a look and see. http://www.web-designing-india.com/web_page_design_secrets.html This article is related because it is telling you what is the right goal when you create a website. Your website and your design is to set an important girl and that would be your target audience. Once you achieve this goal, you will be able to appeal your target base. There are also some important tips that the article gives, such as reminding webpage creators to make sure it is easy for the target audiences to surf their web. These little tips are important for making a good webpage design. “Digital Design” gave an overview on designing websites. It discusses the importance of having a good site design because it can make a huge difference in the way people view your company. The design should be something that is easy to navigate, guides viewers through to different pages, and appeals to the viewer’s senses. Websites represent companies so it is important to have a site that will reflect what the company stands for. The first article is titled “Enhancing Your Business through Professional Web Design,” . This article states the importance of having a web design that will make your company stand apart from the rest. It discusses all of the little things that go into making a site professional. These include choosing the color, content written, easy accessibility, inclusion of location site maps, and choosing a web design company wisely . All of these items are important to consider and are current with what people like to view. The second article is titled “How Essential is a Good Design,” . The article overviews the basics of what a website layout actually is and how to use it effectively for viewers. According to the article, there are two types of web layout. These are static and dynamic. Static layouts are those that stay the same from page to page. Dynamic layouts are those that change and adapt to the users interaction. The article gives tips on how to better a site and make it efficient for your company’s target customer. The final article is titled, “Designing Accessible Websites,” . The article features three different experts on the topic of Web Design. They each have something similar to say about how websites are sometimes not equipped to attract people and keep them coming back to the site. One expert stated that companies many times think it will be too difficult to create a visually stimulating experience on the web and that is how they lose sight of visual appeal. Another expert says that there are highly negative consequences for ignoring your company’s webpage accessibility and design. Target experienced a major loss of money and customers because their site was not equipped with accessibility for the blind. Many people were angry and Target was sued over it . This article shows us how important a well-designed, accessible website is for a company in order to keep customers satisfied. The first video I viewed was titled, “American Express OPEN: Your Online Business: Website Design,” . This video features a website design expert that discusses different ways that can be good and bad for a company webpage. The main topics discussed were use of excessive flash, which is not always compatible with mobile devices, removing outdated content, avoiding confusing navigation, and removing auto pop-ups . One interesting thing to be taken from this video is that websites are now the storefronts of businesses. It should represent and reflect your company in a positive, enlightening way that makes customers want to stay and revisit. The next video is titled, “Web Design Mistakes,” . The expert in the video discusses some of the main mistakes that are made by companies when creating their website. These include flash, which is appealing to the eye but is not compatible on all devices, and a site that is overly influenced by one person’s point of view . There needs to be a good balance between visually stimulating material and accessibility. The expert also states that he believes websites should have OVP, or Online Value Proposition . This means that there should be content on a website that allows customers to know that it is a reliable and honest website. Companies should really take these ideas into consideration when creating their user-friendly webpage. The final video is titled, “Benefits of Search Optimisation and Good Web Design,” . In the video, the expert states that it is very important for a company to research good website designers. Companies should look at their previous body of work to see if they have created successful pages. There should also be flexibility in the website after the designer has created it because the client will have to change and update the content. It should be user friendly for both the company and for their customers. After reading “Digital Design” and researching these articles and videos, I have realized how important it truly is for a company to create the very best website that will benefit their customers and, in turn, themselves. There are a lot of things to consider when making a website appealing and accessible, but with hard work and research, it is possible to create a site that will keep customers coming back. http://www.stratus.net/enhancing-your-business-through-professional-web-design/ http://www.stratus.net/how-essential-is-a-good-design/ http://www.wpdfd.com/issues/87/designing-accessible-websites/ http://www.readwriteweb.com/hack/2011/09/google-confirms-hints-dropped.php This article talks about new things that Google has on their horizon and are looking to release in the near future. They are putting all these new advances into their Google Chrome program. This new program “Dart” can be summed up as structured web programing. http://www.sfgate.com/cgi-bin/article.cgi?f=/g/a/2011/09/07/prweb8775972.DTL This article talks about the company “Customer Magnetism” and how they were recently named the fifth best web design company. The San Francisco Chronicle lists some of the aspects necessary to be a great web design company one of which is the speed of each programs download. http://www.webdesign.org/ http://www.youtube.com/watch?v=2Vmnsc-Nu-Y This is actually a website that offers free tutorials on how to create a website and offers insight on web design. There are templates, creation ideas, support channels, etc. It communicates in a very comprehendible manner exactly how to build a very professional website. The video as well offers a free tutorial, step by step on how to create the visual characteristics of a website. This article covers basic things to consider whenever you are designing a website. It tells you how to make your website usable and what colors and fonts you should use. It also talks about how you have to design your website around the purpose of the site. It has links to other articles that describe the process of designing a site from start to finish. This article can be used to help people understand what goes into designing a site and learn some basic facts about website design. http://www.garysimon.net/webdesign_tutorial/1 This article discusses the benefits of having a well-designed website for businesses. A site can help a business get new customers and can promote the products they sell or the services they provide. The articles also talks about the importance of being included in the top results of a search engine. This article could be used to show that the design of sites is still very important. http://www.fnhsite.com/the-importance-of-web-design-and-web-development.html This article also talks about the importance of web design. The article states an important thing businesses need to remember: their website is what the customer sees first many times. A company needs to have a website that will get & keep the attention of the customer and also make a good impression. This article could be used to show the importance of good website design. http://www.bestwebsitedevelopment.com/web-design-003.php http://www.mobilebloom.com/amazon-rolls-out-website-designchanges-before-launching-its-new-tablet/224033/ With this article, you can see how amazon is making changes due to their new tablet that is coming out. If tablets were not part of our current technology, then websites wouldn't have to worry about the ease of navigation on their websites for tablet users. Websites and apps are both being changed to make way for th tablet revolution. http://www.webdesignerdepot.com/2011/01/changes-to-the-applecom-design/ The small changes that apple has made to their website is strictly for the aesthetic. As users, we may have not registered these changes when first visiting this website. However, these changes make it easier for the user to recognize certain things on the website. These changes may also make it easier to navigate through. http://www.leadingdir.com/blog/changes-in-web-design-trends.html This article really surprised me, because it was written so recent. I wouldn't have thought that all the flash websites were so late to change. that are CMS based websites have also would have guessed late 2009. I know that there are many for the user friendliness, been off html websites for an article like this to be blog-type websites however many a long time. I written around http://www.useit.com/alertbox/children.html Children’s Websites: Usability Issues in Designing for Kids This reading is about an observational study used on children aged 3-12 and how they react and interact with websites. Kids are beginning to use the internet at a very young age now. According to this article, the amount of time that children spend on a computer has tripled in the past decade. This is due mostly to the accessibility they have. There are millions of websites that are structured purely for children and consist of educational games, learning modules, and more. The conductors of this study created a table of website functions that are used differently between children and adults; such as font size, animation and sound, and more. It’s important for website designers to know this information because children are very opinionated and will instantly recognize if something is unappealing to them and will leave the site. http://webdesignledger.com/tips/20-dos-and-donts-of-effective-web-design 20 Do’s and Don’ts of Effective Web Design This reading contains the 20 do’s and don’ts to having an effective web design. Again, a lot of these tips seem simple-minded; but you’d be surprised how many websites get overlooked because of the complexity of the layout. For example, if a consumer goes to your page, sees that it is covered with advertisements instead of information about your company, they most likely will immediately leave and never return. Also, color scheme is a big deal. People of all age ranges will most likely be visiting your site, so you need it to be well-rounded with the color pattern. If the page is too loud and dizzy, the older generations might leave; if it is just plain white with black letters, the younger generations might get bored and leave. It’s important to have a happy medium. Make it easy for your viewers to access the information they are looking for. They shouldn’t have to search high and low to find something. http://www.wilsonweb.com/articles/12design.htm 12 Website Design Decisions Your Business or Organization Will Need to Make According to the author of this article, there are twelve critical tasks when creating your website that you must accomplish to have the best website and to not have to go back and correct issues when you realize that no one is visiting your site. It depends on exactly you are trying to accomplish with your website. If it is strictly informative, have easy to access tabs for each topic. If your mission is to sell a product or service, it would be smart to have a system where consumers can purchase online with a credit card. If necessary, incorporate a Frequently Asked Questions page or a Contact Us link if consumers have any questions, comments, or concerns. Spending time and effort on making sure that your website is the best it can be will be completely worth it in the end. Your profits will maximize and have returning customers. http://www.onextrapixel.com/2010/01/11/importance-of-great-web-typography-excellentexamples/ In the section on Digital Design it talks about how typography is an important part in the web design process and that it helps make a reader become more engaged when they are visiting the website. In the article that I found it confirms this point on how crucial typography is to a website. It allows a reader to more easily read the words or visuals on a page in order of importance. The article also spoke about having good color and images to help entice a reader. When putting typography into use the article says to place white type on a black background so that it is easier to read. Both of these articles stated how important the aspect of typography is to a website and how if done correctly it could enhance your website and have readers coming back for more. http://www.webdesign.org/web-design-basics/design-principles/four-important-things-toremember-when-it-comes-to-website-design.17954.html In the Digital Design section it touches on the point that elements such as color and page layout if done correctly is what makes a visitor come back to a website. Similarly, in the article that I found it also talked about the elements that make a good website. It stated that the home page, use of color, data size, and aim and purpose of the website are important factors. The websites purpose should be made clear right away and the color should be easy to read and the homepage should have no pop ups and it should be easy to navigate. When it comes to data size the text should be in different sections so that a reader doesn’t feel overwhelmed with information. Both of these articles make the case on how important the different elements are to a website. Ahttp://sixrevisions.com/web_design/details-make-the-difference-in-web-design/ In this article it speaks about how the details of a website can set you apart from other websites. Placing the emphasis of value on the website is the most important part. It talks about how many visitors that come to your site are not well informed on the specifics of a website. So in order to catch the attention of your viewer you have to make your website visually appealing and easy to navigate so that the viewer will be able to enjoy the website more. The article then goes on to show you the importance of different ways to design your website. Likewise, in the section Digital Design it also talks about how the different factors of website design can help make your website special so that visitors want to use your website. http://www.garysimon.net/webdesign_tutorial/1 This website has lots of valuable information about designing websites. He has an entire tutorial on what to do step by step. This article takes a project website and tells the reader how they transformed it into a modern looking site. Having a good, up to date website is just as important as the product you are selling, http://www.thesitewizard.com/gettingstarted/startwebsite.shtml This article explains from a to z how to get started creating your own website. It has valuable information about domain names, getting a hosts, designing your page, testing your page, and getting your site noticed. This piece ties in really well the Digital Enterprise website because it touches various topics that the reader has to know. http://webdesign.about.com/od/webdesignbasics/Principles_of_Web_Design.htm This a great website that uses the principles of design to tell you how to design your website. They have lots of great tips and they tell you how to create a layout, color scheme, balance, and flow. This site has lots of links to other sites that have even more information and great examples. http://adage.com/article/digital/marketers-wise-design-mobileapps-a-purpose/138974/ This article goes into how marketers are filling the wants and desires of consumers to have e-tailing at the tips of their fingertips, as well as user-friendly. This has created the new world of mobile applications. Since the iPhone, mobile applications have been created for hundreds of thousands of companies, games, websites, etc. and leading companies have been joining this era of mobile apps to create a more accessible, pleasurable experience for their consumers. Top companies that have created e-commerce mobile apps have been done by fast food restaurants with online ordering (Dunkin Donuts, Chipotle, Pizza Hut), and shopping mobile apps (Amazon). http://digitalpeabody.com/articles/2010/08/18/building-asuccessful-e-commerce-website/ Digital Peabody goes in-depth about the planning, strategies, execution, and tips for creating a successful e-tailing website. It also provides specific examples of successful e-commerce sites, as well as other advice and links for web design and online businesses. http://www.architectureweek.com/2000/1011/tools_1-1.html This article talks about the architecture of web design and the tools for building and construction of a great digital design. It explains a new paradigm of software that helps the creation and architecture of digital development, and emphasizes the importance of all components and parts of digital architecture. http://artatm.com/2011/05/shopping-carts-designing-how-to-make-them-effective/ The Digital Enterprise mentions the importance of a visible shopping cart or market basket on an ecommerce site. The shopping cart feature gives the online shopping experience a more realistic feel. This article describes the features that the most effective shopping carts have. It is important to consider what customers like and dislike in a checkout process when designing an ecommerce site. http://webdesignledger.com/tips/20-dos-and-donts-of-effective-web-design The design of a webpage is crucial to the traffic that comes to the site and stays on it. The Digital Enterprise says “How a site is designed -- typography, color, page layout, site hierarchy, to name just a few elements -- can have an immediate and lasting impression on visitors. And it can keep them coming back.” This remains a very true statement. The article that I found lists 20 simple dos and donts of web design. They seem like pretty obvious design choices, but I have seen quite a few websites that need these tips. http://sixrevisions.com/usabilityaccessibility/10-usability-tips-based-on-research-studies/ When the Digital Enterprise was written, studies showed that site usability improvements were slow in coming. Since then, more studies have been done to research site usability features. This article summarizes some of the findings of recent studies. I found the eye-tracking studies to be very interesting and useful for site design. http://www.mobilebloom.com/amazon-rolls-out-website-design-changes-before-launching-itsnew-tablet/224033/ This article talks about how Amazon has made changes to their website so it will be more user friendly for their customers using their new tablet. They are re-designing the website so customers can use it with the new tablet they are selling. This new design will be easier to use so customers can browse the web and in turn purchase more things. This relates to the Digital Enterprise article because Amazon is making changes to their website to help draw in consumers. They are making the change so it is more user friendly with the new tablet that they will be selling. http://www.pcworld.com/article/239759/google_gets_bolder_with_search_user_interface.html This article talks about how Google expanded their interfaces and made them more user friendly. The interfaces now have a more uniform look that are located at the top of the search engine. The new CEO of Google wanted to make this change so the page would be better for users. This relates to the Digital Enterprise article because Google is concerned about having an easy layout for their users. This in turn will make it easier for users to navigate around the website. http://blogs.siliconindia.com/indiaonline/Should_customer_satisfaction_be_the_only_goal_of_w ebsite_design-bid-F04y7fzK32257177.html This article talks about how a website portrays an online identity of a business. A business needs to know who their target market is and who will be looking at their information online. A good website will consider all of these things. A website must function smoothly for users to navigate through and use frequently. This article that I chose given eight tips for designing a great website. I think this article really fits with this module because it talks about colors and shapes and not going overboard on special effects. This module has a section on how a site is designed and talks about color and layout. I think it’s of high importance to be extremely careful that the design of your webpage is pleasing to the customer. http://www.cyberindian.com/web-designing/8-tips-for-great-website.php Going along with website design, it’s extremely important to maintain and enforce security. This module discusses some tips on being secure in web design that are very important to the creator. I did find this article that goes more into depth about security and gives tips when designing a website. Some people don’t know the basics about being redirected to another paged that asks for personal information, if you’re company doesn’t ask for personal information, you should make your customers aware of that and inform them to never give that information out. https://www.watsonhall.com/resources/downloads/top10-website-design-security-tips.pdf Lastly, I choose this article regarding navigation. I think it’s important to have examples because they bring ideas to your mind or help you better envision what you should be doing. This module mentions that your product must be able to be found in order for it to be purchased. There are many companies that have webpages that are super confusing and not easy to navigate whatsoever. This article I found provides a good idea of what an easily navigated webpage should look like. https://www.watsonhall.com/resources/downloads/top10-website-design-security-tips.pdf http://www.webreference.com/greatsite.html This article describes what separates good websites from great websites. http://www.web-source.net/successful_website.htm This article discusses how to have a successful webpage and includes tips and strategies to use. http://www.ladyluckmedia.co.uk/blog/key-factors-in-successful-websiteconversions.152.asp This article discusses the key factors of a web page in 2010. http://websitehelpers.com/design/ This article relates to module three of Managing the Digital Enterprise because it provides important tips and tricks to designing a web page. Module three, titled Digital Design, is all about the look and feel of your web page. This article provides information on content, the elements of your page, linking to other sites, navigation of your page, and more. With this information, a beginner to website design can get some great tips and even see examples of what not to do. This article provides great information and is an excellent read for anyone who is putting together a website. http://www.entheosweb.com/website_design/webdesign_tips.asp This article is excellent in relation to website design. Not only does the author provide great tips to designing your website, but throughout this site there are tutorials for many different software programs which are related to website design. Some of the tips given include fast loading pages, easy navigation, use of white space, and more. These tips are meant to help one get started in designing their page and to really think about all aspects of design. These tips go well with those given in module three and the links to tutorials about web designing software also compliments the module nicely. http://www.seowebsitesdesigners.com/what-customers-want.html This article is all about what customers want in a website. It fits in with module three because it describes what customers are truly looking for in a website as far as the content, design, security, and usability. This article discusses these points and provides many, many links to other articles which will discuss specific points more in-depth. This article is a great read for anyone designing a website because it will help them to think through about what the customer wants, how to best serve the customer, and how to retain high traffic to your site. It fits in well with the module because the aspect of customer service is an important extension of website design and this article helps to tie the two together. How a sight is designed is one of the most crucial aspects of doing business on the web. According to Digital Design, “How a site is designed -- typography, color, page layout, site hierarchy, to name just a few elements -- can have an immediate and lasting impression on visitors.” A web site needs to be designed right, so it has the right impact. The article below talks about a new tool that Adobe created to help web designers efficiently and easily create their websites. This is an up to date article that could replace articles listed on Digital Design. http://www.businessnewsdaily.com/website-design-without-coding-1733/ This article helps with the architectural aspect of web design. It gives great tips for having a website neat and orderly to catch the eye of web surfers. Digital Design mentions that a website needs to have something enticing on it for a web surfer to stop to check it out. This article helps web designers to do just that. http://www.seodesignsolutions.com/blog/seo/seo-website-architecture/ This article explains the importance of website security. It mentions that, “Customers say that the security of a website is the number one reason why they do or do not shop on particular websites.” Digital Design stresses the importance of website security, if you want to have consumers viewing your website it needs to be safe. Once a consumer feels like their information is being taken from them or being used elsewhere, they will not return to do business with you again. http://webverification.hubpages.com/hub/importance-of-website-security 40 Cool Website Design Ideas You Should Check (23 February 2011) http://www.youthedesigner.com/2011/02/23/40-cool-website-design-ideas-you-should-check/ This blog post article shows 40 websites that have great website designs; this is more for people who are graphic designers and want to check out things that could inspire them to graphic design the next thing. While the author agrees that content and substance is key, he also believed that creativity is a factor in not only earning, but retaining visitors. As the internet progresses, so has the design of web sites; instead of being text based, it is now colorful, with different styles. In this article, they are 40 websites that have their own unique style of design. Importance of Website Design for Businesses (17 February 2011) http://www.invortex.com/blog/website-design/importance-of-websites-for-businesses This article mentions how all businesses should not only build websites, but also have them optimized for search engine guidelines. It is startling to know that about 40% of small business do not have a website and out of the 60% who do, only about 12% are optimized for search engines. What was once only for large corporations is now open to all businesses: website designing. A store can only need a week of time before their website is up and running. With the right website, a company can have the ability to “open new doors [for] opportunities...as well as [becoming] an efficient mechanism to generate sales leads”. The Power of Color in Web Design (15 April 2011) http://www.chicagonow.com/chicagonow-arts-entertainment/2011/04/the-power-of-color-in-webdesign/ This article mentions one of the most important things when it comes to web designing: COLOR. Believe or not, having the wrong color can influence a lot of negative feeling to the browser, such as user frustration and avoidance. Having poor colors has the same effect as having a poordesign or poor-organization of the website. This article has a brief overview of the colors and gives tips on to how to properly chose the right one for your website. http://www.websitegoodies.com/site-promotion/how-to-get-repeat-visitors-to-your-website I chose this article because it relates to module three about website design. This article explains how to create an E-commerce website that will be beneficial to you and the customer. Within the article, it explains to use consistent colors, logos, and slogans. Another important facts that the article points out are creating a FAQ page, Privacy Policy and Contact Us Link. In module three, it states that these are important elements, which convey security and trust. http://www.startupnation.com/business-articles/1227/1/AT_Costs-Starting-Online-RetailBusiness.asp http://www.redacorn.org/webdesign/planning.html This article was very appealing to me because it made me think about the importance of keeping websites up to date. Within this article, it shares that websites should stay fresh and updated for the convenience of customers. In return this will create repeat customers and be very beneficial to a business. An interesting point that this article had was creating the website to the target audience while using appropriate fonts and modern-friendly pages. http://www.myownbusiness.org/s9/#4 This article caught my attention immediately. This article shares about how important it is to the customer to be able to navigate through the website. If the visitor cannot navigate through the website, the visitor will give up on searching through the website. This article also encourages feedback. This is very important for an E-commerce site because it is in the customer service industry. Feedback whether it is negative or positive is very important for a retailer to have a successful business. ‘Digital Design’, the third chapter in ‘The Digital Enterprise’ focuses on the design of the web pages. The three main themes that that chapter examines are firstly the types of tools and features associated with building an effective webpage. Secondly, the criteria viewers use when searching web pages is evaluated. Finally the effect the web design has on the success of the ecommerce site is highlighted. Using videos and external articles, these topics can be further developed and precise points emphasised. THERE ARE NUMEROUS TOOLS, FEATURES, SOFTWARES AND FORMATS AVAILABLE IN TODAY’S MARKET IN ORDER TO IMPROVE WEB DESIGN. THE FIRST THEME THAT IS DISCUSSED IN THIS CHAPTER IS THE TOOLS AND FEATURES, SUCH AS “TYPOGRAPHY, COLOR, PAGE LAYOUT, SITE HIERARCHY, TO NAME JUST A FEW ELEMENTS,”11 THAT ARE ADOPTED TO TRY GRAB THE VIEWERS ATTENTION. BRANDON JONES’S ARTICLE TITLED, “THE STATE OF WEB DESIGN TRENDS: 2011 ANNUAL EDITION”12 DEMONSTRATES THE TRENDS AND DEVELOPMENTS OF WEB PAGE DESIGN. THE ARTICLE GIVES NUMEROUS EXCELLENT EXAMPLES OF EACH OF THE DIFFERENT TRENDS THAT WERE IMPLEMENTED AND RESULTED IN MANY WELL DESIGNED WEB PAGES. THIS ARTICLE IS AN EXCELLENT EXAMPLE OF THE FEATURES THAT ATTRACT CONSUMERS ATTENTION, A VITAL TOOL IN SUCCESSFUL IN E-RETAILING. THE ARTICLE ALSO HIGHLIGHTS THE IMPORTANCE OF NOT JUST ADAPTING TO CHANGING COMPUTERS BUT ALSO RAPIDLY CHANGING TECHNOLOGY SUCH AS INTERNET ON MOBILES WHICH IS IMPORTANT FOR E-RETAILERS TO NOTE. THE VIDEO “CUISINART – CASE STUDY – WEBSITE DESIGN – CAPRICORN DIGITAL” 13 IS AN EXAMPLE OF THE LIMITLESS POSSIBILITIES OF DIGITAL DESIGN, SPECIFICALLY THE FEATURES AND TOOLS THAT CAN SHAPE AND REPRESENT A BRAND’S IDENTITY. ON THE OTHER HAND, SOME WEB PAGES ARE NOT FOLLOWING THE BEST WAYS TO BUILD SITES. THE VIDEO “BUSINESS WEB DESIGN/ PROFESSIONAL WEB DESIGN”14 LISTS THE WORST FEATURES AND REASONS WHY THEY ARE THE WORST FEATURES FOR WEB PAGE DESIGNS. WHEN A SITE IS NOT WELL DESIGNED CONSUMERS WILL OVERLOOK THE SITE REGARDLESS OF THE PRODUCTS THEY ARE TRYING TO SELL. THIS CHAPTER DISCUSSES HOW DIGITAL DESIGN AFFECTS THE CONSUMERS’ LIKELIHOOD OF REVISITING THE WEBPAGE. JULIA MAY’S ARTICLE, “35 BEAUTIFUL E-COMMERCE WEBSITES” HIGHLIGHTS HOW CONSUMERS CRITERIA FOR EFFECTIVE AND EFFICIENT E-RETAILING SITES HAVE CHANGED. YES “CUSTOMERS [STILL] WANT THE SHOPPING TO BE QUICK AND EASY, AND MERCHANTS WANT TO INCREASE SALES”. BUT CONSUMERS ARE PRESSURED FOR TIME AND THEREFORE E-RETAILING DESIGN ARE EXPECTED TO BE “ATTRACTIVE,” AND “COMBINE A LOOK AND USABILITY THAT IS AT ONCE UNIQUE AND EYE-CATCHING.”15 THE ARTICLE GIVES EXCELLENT EXAMPLES OF HOW DIGITAL DESIGN DOES NOT HAVE TO BE FANCY AND OVERDONE RATHER SIMPLE, CHIC AND USER FRIENDLY IS HIGHLY RANKED AMONGST WEB PAGE VIEWERS. 11 http://digitalenterprise.org/design/design.html 12 http://webdesign.tutsplus.com/articles/design-theory/the-state-of-web-design-trends-2011-annual-edition/ 13 http://www.youtube.com/watch?v=DrN2a2Mb4tQ 14 http://www.youtube.com/watch?v=YVbvzxe9Xo0 15 http://www.smashingmagazine.com/2010/01/22/35-beautiful-and-effective-ecommerce-websites/ DESIGN IS A VITAL PART OF THE SUCCESS OF AN E-COMMERCE SITE. MARY WAGNER’S ARTICLE, “EFFECTIVE WEB DESIGN BLENDS DESIGNER VISION AND CONSUMERS’ NEEDS, IRWD SPEAKERS SAY”16 IS A PRIME EXAMPLE OF WHY THE DESIGN OF A SITE CAN CRITICALLY AFFECT THE SITES AND BUSINESS’S SUCCESS. THE ARTICLE DISCUSSES THE DIFFERENCE BETWEEN WEB DESIGNERS’ VIEW OF WEB PAGES AND CONSUMERS’ VIEW OF WEB PAGES. ESSENTIALLY THE CONSUMERS’ OPINION IS MORE VALUABLE, AS THEIR CRITIC OF THE SITE AFFECTS SALES AND THE SITES TRAFFIC. “THE WEB IS A YOUNG MEDIUM. OUR UNDERSTANDING OF DESIGN EFFECTIVENESS IS FAR FROM COMPLETE.”17 HOWEVER WEB PAGES SUCH AS “THE FWA”18 ARE KEY EXAMPLES OF HOW MUCH DIGITAL DESIGN HAS PROGRESS OVER THE YEARS AND HOW GRAPHICALLY DEVELOPED AND CONSUMERGRABBING DESIGN CAN BE. THE WEBSITE HAS DAILY AND MONTHLY AWARDS, DISPLAYING THE BEST WEB DESIGNS AVAILABLE. FWA STANDS FOR FAVOURITE WEBSITE AWARD; AN INDUSTRY RECOGNISED INTERNET AWARD PROGRAM AND INSPIRATIONAL PORTAL, ESTABLISHED IN MAY 2000. FWA IS THE MOST VISITED WEBSITE AWARD PROGRAM IN THE HISTORY OF THE INTERNET, WITH OVER 140 MILLION SITE VISITS AS OF JULY 2011 (AND MULTIPLE BILLION HITS TO OUR SERVERS). In conclusion, effective and efficient web design is vital in the success of e-retailing. Consumers are pressed for time and distracted by numerous other media devices and therefore design that is easily accessible and attention-grabbing is more likely to be viewed and explored. The first article that I found that relates with the section was excellent because it gives specific details of what an everyday and even new users need to know about the Adobe Digital Enterprise Platform architecture. They don’t want to leave there users uneducated with what is going on in their company/database. This relates very well to the section because the section was talking about having a basic understanding of site design and architecture. The site is: http://wwwimages.adobe.com/www.adobe.com/content/dam/Adobe/en/solutions/customerexperience-solutions/enterprise-platform/pdfs/adep-2011-architecture-considerations-for-new16 http://www.internetretailer.com/2011/02/16/effective-web-design-blends-designer-vision-and-consumers-needs 17 http://digitalenterprise.org/design/design.html 18 http://www.thefwa.com/ and-existing-customers-ue.pdf This article was strictly about “How to Encourage Repeat Visitors to a Website.” The key instructions for this process were very similar to that of the factors from Forrester Research in the “Digital Design” section. The section said that freshness was one factor and in the article the main instruction was to rotate your home page content to keep users appealed and not bored. Another similarity was that the article instructed to add a blog or RSS feed to the site. This is similar to the Digital Design section in that it calls for ease of use. If there is a blog or RSS feed users will be able to know how to easily state their opinion. There are obviously more ways of making a website easy to use as well. http://www.ehow.com/how_4488863_encourage-repeat-visitors-website.html This article is perfect because it stated that product photography could be the single most important design aspect of any commercial website. It stated, “Without the ability to touch, hold, smell, taste or otherwise handle the products they are interested in, potential customers have only images to interact with. Ultimately, the softer, tastier, flashier and more attractive your products look to shoppers, the more confident they’ll feel about purchasing from you and the better your conversion rate will be.” I thought this article was stated excellently and went on to show beautiful examples of what was meant. This article relates to the “Digital Design” section because once again it talked the importance of looks when on a website. http://www.smashingmagazine.com/2010/08/24/improve-your-e-commerce-design-withbrilliant-product-photos/ This chapter is focused and stresses the importance of having a good web design. It emphasizes that no matter what you are selling if you don’t have a web design that will draw customers then it’s nearly impossible to be successful. That being said simple having a good web design will not make you successful, you must have a good product to back it up and having a good web design can push the business to the next level. This chapter pointed out some very key web design aspects that are super important in not only getting people to look at your website but to get those people to come back; those were ease of use, download time, and freshness. In one part of the chapter it talked about designing a website like you would an actual store. They used a bank as being secure and trustworthy as an example. The “Ecommerce Web Design Elements & Features for your Online Store19” video basically is saying the same thing only they used designing a bathroom as an example. They emphasized the finishing touches as being very important in a bathroom as well as when you are designing a webpage; the color is not the only important thing to consider. Earlier I stated the three most important things in web design to get people to your 19 http://www.youtube.com/watch?v=4b9oeQPzWVU website time after time. The article “15 key elements all top websites should have20” states just that. Word for word it’s not exactly on point with what chapter 3 said but it does give some of the same points. Important things pointed out in this article are good visual design, user interface, navigation, etc. just a different way of saying the same thing as what chapter 3 said. One thing that chapter 3 does not point out is the importance of the homepage in website design. In countless articles that I read and videos that I watched one of the key points that people made was how important the homepage is. One such video is “Essential elements of an effective Website homepage21” basically pointing out the important elements of a homepage, design being most important. Keeping it clean, short, and telling the viewers what your website is about. Lastly chapter 3 hints on the future of business websites and how they are affecting businesses, they used the newspaper industry as an example. The article “The importance of good web design22” speaks to the importance of a webpage for companies but stresses mostly on having a solid design for the webpage. The first sentence in chapter 3 is “whether or not you are a web designer…,” this article points out the benefits of using a professional web designer to really push your business to the next level. The last thing I want to mention is the future of web design, not really covered in the chapter. An article that I found informative is “Future of web design-facts and thoughts23” it states the direction in which web design is headed and a lot of technology and tools that will be used, I didn’t fully understand everything. A video that touches on the subject is “Future of Web Design NY 2010 - Part 124” this 20 http://freelancefolder.com/15-top-site-elements/ 21 http://www.youtube.com/watch?v=HbJFqHNDlo4 22 http://ezinearticles.com/?The-Importance-of-Good-Web-Design&id=6518312 23 http://www.1stwebdesigner.com/design/web-design-future-facts-thoughts/ 24 http://www.youtube.com/watch?v=wi_ZpyOKyxY video points out a lot of the tools that will be used in web design in the near future just like in the previous article, including HTML5, CSS3, and many more. These videos and articles touch on a lot of what was covered in chapter 3 in much more detail. I also provided some videos and articles of some things that I think is important that was not covered in the chapter that is very important to web design. Reference List 1WD.CO (2011) Future of web design-facts and thoughts. Retrieved from http://www.1stwebdesigner.com/design/web-design-future-facts-thoughts/ The importance of good web design. Critch, Martin (2011, August 24) Retrieved form http://ezinearticles.com/?The-Importance-of-Good-WebDesign&id=6518312 Freelance Folder (2008, October 28) 15 key elements all top websites should have. Retrieved from http://freelancefolder.com/15-top-site-elements/ http://www.thetipsbank.com/webdesign.htm This website explains the top 15 mistakes of first time web designs. This article is excellent for people designing their website because it presents some key issues that most people would not think about when caught up in the hype of first time website design. http://www.sonicseo.com/user-friendly-site.html Event though this article is somewhat small, it presents some major points. It explains to not have broken links and make sure the information on the page is easy to access because if the user can't find the information needed within the first few minutes they will leave the site and not come back. http://sixrevisions.com/web_design/250-quick-web-design-tips-part-1/ The site is 250 web design tips. The article goes over everything from getting your domain name to how to make your site more user friendly. http://wave.webaim.org/ Although this is not an article, it is a particularly useful tool for web designers. Instead of extensively explaining how to set up a webpage, all you do is enter your webpage and it will show you what areas are good and bad. http://www.useit.com/alertbox/9605.html Web designers would find this article tremendously helpful because it is the Top 10 Mistakes made in Web Design. Some of the most valuable information for a business is what not to do. http://www.maxdesign.com.au/articles/checklist/ This site and article gives a checklist of web standards and thoroughly explains the meaning and importance of each one. I believe web designers would find this practical in their uses to be sure their websites meet the standards necessary. http://www.digital-web.com/articles/principles_of_design/ Compared to other types of design, digital design is a somewhat new form of it. The idea of digital design, also known as web design, is to get the “viewer’s” eye caught on your page. You need to have eye-catching graphics and colors that will keep the viewer wanting to stay on your page to see what all you have to offer. Your chances of them doing business with you or coming back to your page are better this way. Companies hire people that specialize in this area to get the optimum number of people to visit their page and to stay on it to do business. http://digitalpeabody.com/articles/ From my understanding, Digital Peabody is a company that creates e-commerce pages for other companies and businesses. They start e-commerce starts for already existing companies who already have a physical business established. Their site may help to reach out to customers who may live out of town but still wish to purchase their products. I think this is a brilliant way to promote your business and show those who do not know much about it what you are doing. However, there is no reason to have an e-commerce site if you are unable to pursue it. Many businesses use their website to offer coupons, compare products with other companies’ prices, allow the customer to remain in the safety of their home, filter searched products and much more. http://edexchange.adobe.com/pages/4cf2e47eca Adobe has a few different products that individuals or businesses can purchase to build their own website, instead of hiring someone else to do it for them. However, most people in a company already have their set positions and may not be able to work making a website into their schedule. Therefore, hiring someone would be easier. In my English class my freshman year at Purdue, we had to use Adobe to make a website for ourselves. Even though we had someone there to walk us through step by step, I was completely lost. If I ever needed to make a website for a company, I would just hire a professional who knows what they are doing and what gets people’s attention directed to my page. A Model of the Relationship among Consumer Trust, Web Design, and User Attributes. By: Xiaoni Zhang, Victor Prybutok, Sherry Ryan, and Robert Pavur http://www.igi-global.com/viewtitlesample.aspx?id=53090 This article would fit within the fourth paragraph of the Digital Design section. This article states how trust is an important concept when developing a web design, which is also stated within the fourth paragraph. A difference that this article makes is that this trust can help the consumer make a “better” decision and therefore make a connection with the website. This article will update the paragraph and also give a focus on not only the web design aspect but also the presentation, navigation, and user attributes. Web Usability: Based on Design Perspectives By: Tayana Conte and Jobson Massolar http://www.lbd.dcc.ufmg.br:8080/colecoes/sbes/2007/SBES23.pdf This article would fit into the third paragraph as it discusses the features that are offered on a website. The article states how web design is being renamed into “web engineering” and how today it is not only the color and style of the website that matter. Today web users are also looking for that sense of security when browsing and if that reliability is not offered web users may be forced to no longer use that website. I believe this article is beneficial to a reader as there is so much more to a website than its design. There are many behind the scene factors that must play an important role in a website and ultimately must make the web user feel secure. Web design: A key factor for the website success http://www.emeraldinsight.com/journals.htm?articleid=1789454&show=abstract This article gives an overall view of why web design is a key factor to a websites success. A website can gain much information from an individual just by them browsing or buying one product. Websites such as Amazon.com have mastered this by offering a personalized web experience. Today web users are looking for more than just a browsing site, they are looking for a way to interact and ultimately be influenced to either buy a product or visit the website again in the future. Overall this article offers a view from a marketing standpoint and allows readers to understand what “success” for a website really means. http://webdesignledger.com/tips/20-dos-and-donts-of-effective-web-design This article discussed the do’s and don’t’s of effective web designs. It is very important to keep the website structured and focused on what is important. A website that is easy and simple will attract more viewers. A color scheme and good layout will make the website look nice and portray well on the company. How the site is designed will have a lasting impression on visitors. It is important to keep the viewers coming back for more. If you make the website clear and successful to use, more and more people will continue to use it. According to a study conducted by Forrester Research, three of four factors most likely to drive repeat visitors to a web site were design related. Obviously it is very important for the web design to be memorable and this article has a lot of good tips on how to do that. http://www.ourtuts.com/an-image-for-the-real-world-online-design-with-offline-vitality/ These days almost everyone has a website. Entrepreneurs take their websites very seriously because it gives them an opportunity to show their idea visually. It is important for everyone to put time into developing and designing their website. Some websites don’t reflect a business accurately. Visitors should not be confused when they are looking at a website. The business and the product they are selling needs to be clear along with the overall image. If a website is not easy to comprehend and the message isn’t getting across to its customers that can be a huge liability to the company. The five most important things to consider while creating a website are; Clarity, Consistency, Visibility, Vibrancy, and Service. http://grasshopper.com/blog/2011/04/how-important-is-web-design/ Having a good website isn’t enough, it needs to make a lasting impression. It is beneficial for a company to keep track of how many viewers they have monthly. While they keep track of the number of visits they receive they can alter their web designs to see if it is better or worse. While reading this article I found it interesting that other than Google, just about every website you visit looks different today than it did a year ago. Companies are catching on to the design techniques that are successful and updating their websites constantly. Tracking website activity draws inferences about what your visitors were thinking and doing as they moved from one page to the next. Websites are very important to a company and they reflect how your business is overall. A memorable website that will leave an impression on someone will make or break it. http://www.usability.gov/articles/062009news.html This article explains that aesthetics are very important when designing a website because in most cases it dictates the image of the website and company behind it. It goes into talking about how complexity, motivation, and what consumers perceive to be credible when it comes a to websites. http://www.noupe.com/design/a-graphic-design-primer-part-1-the-elements-of-a-design.html This article runs through the basic elements of a website design and offers insight on what each element brings to the table and how to use them to put together a more effective and efficient website. Some of those elements are line, shape, forms, and texture. http://www.onextrapixel.com/2011/05/27/instant-attention-in-web-design/ This article gives insight on how to catch your visitors’ attention using various techniques. It also goes into why these techniques work and some of the thing people are thinking and paying attention to. How to avoid illusions and confusions for the visitor is also covered in the article. 12 Steps to Creating a Professional Web Design by: Matthew Jurmann http://excellstudio.blogspot.com/2011/04/12-steps-to-creating-professional-web.html This article talks about how to create a professional web page that will keep people coming back to you site. The reason I chose this article is because it is new and it talks about some new technologies that can help make things easier when creating a website. For instance it talks about CSS, which stands for Cascading Style Sheets, and it is a new way to control the way your web page looks. By having more control over your web page you can give it a more unique look than pages in the past. Now pages can flow a lot more instead of being so boxy. This new way of designing web pages also can help your page catch your customers eye because of all the easy customization you can do. Luxul Reveals New Website http://www.marketwatch.com/story/luxul-unveils-new-website-logo-and-simply-connectedcampaign-2011-09-06 This article talks about how the company Luxul went through a website makeover in preparation for the CEDIA Expo. Their new marketing campaign is centered around simplicity and that is what they wanted their website to mirror. Their new website does a good job of keeping everything clean and easy to use. Everything you would need to know about their company is on the main toolbar. Their website does a good job of directing you to where you can buy their products. It also gives you all the basic information that you need to know about their company and products so that you know what you need when it comes time to buy. Amazon Going to Refurbish Website; Turning in Tablet Friendly Site http://www.usamarketnews.com/featured/5939/amazon-going-to-refurnish-website-turning-intablet-friendly-site.html Amazon just released a statement saying that they are going to be refurbishing their website to make it more user friendly for tablet users. They plan to eliminate the vertical sidebar on the leftside of their page and put in a new horizontal bar on the top of their page where customers can search for items. This is a pretty big deal in e-retailing because Amazon is the biggest e-retailer and they are acknowledging that tablets are the future. I believe that if Amazon is successful with this refurbishment and they get a positive feedback, we will start to see many other big name eretailers refurbish their sites to make them more tablet friendly too. http://www.sbwire.com/press-releases/sbwire-105335.htm This article discussed how ecommerce development is strongly related to customer experience and satisfaction. It focuses on how there are now agencies out there that help businesses design a website along with utilizing search engines to help the success of a business. Another main point that is made is how important ecommerce is to building one’s customer base. In order to do this the website needs to not only be welcoming and catch a customer’s attention but also to provide security and trust from a business. http://www.e-visualizers.com/make-your-business-website-noticed-through-eye-catching-webdesign/ These articles talks about how an ecommerce site can increase a business’s income or even go as far as being the entire business, but if the website design is not effective then it will be pointless. When consumers are shopping online, they will spend only a few seconds on a web page unless it catches their attention in some way. A good first impression of your web page is just as important as a first impression in real life. This article provided tips on how to make one’s business website grab a customer’s attention. Tips that are provided are on the topics of visual appeal by using photographs, having a catchy slogan, shading and coloring to catch one’s eye and bring attention to certain areas, and organization. http://sixrevisions.com/web_design/how-to-measure-the-effectiveness-of-web-designs/ The last article I found focused on how to measure the effectiveness of web designs and questions that can be asked and things that can be measured to make sure a consumer’s expectations are met. An important thing to consider is that consumer’s go through stages to meet there expectations and the design is what can make that successfully happen. The stages go in order from attention to interest to desire to action to satisfaction. The website design needs to satisfy all of these stages. The rest of this article goes through each stage and discusses questions to ask when designing the website. It then provides a way to measure it and solutions. http://uxdesign.smashingmagazine.com/2008/01/31/10-principlesof-effective-web-design/ This article is consistent with what Module 3 states about user interfaces. This article does a fantastic job of outlining how a user views a website, what the few tools that are effective are, and the many tools that are ineffective. This article offers great visual aids to supplement the text that describe how a user navigates through a site, what they look at, and what they could care less about. http://www.usabilityfirst.com/about-usability/website-design/ This article does a great job explaining the differences that must be noted in creating copy for print and for the web. This site educates readers about the importance of usability over design, especially in e-commerce. This article also outlines the steps in the wire-framing of a website, and details what must be accomplished in each step. This is helpful to those individuals looking to design a site, but starting with no prior knowledge of how to lay it out. http://www.clickz.com/clickz/column/1700989/kiss-your-customersif-you-want-them-back This article is a cheekier, more fun approach to web design. However, this site details the same method of delivery to gain the attention of users, simplicity and ease of use through an intuitive hierarchal structure. http://ezinearticles.com/?Website-Usability-and-Accessibility-Tips&id=4349098 There are two important issues to think about when creating or updating a website. The ability to navigate the website is crucial along with the accessibility. Customization among a web page ranges from page layout, logo and languages. You want your website language to be easily readable by all age groups. And also make sure that the site is transferable to mobile devices and mobile browsing http://usability.gov/ The site provides a guide for making sites more usable and useful. The first step is to plan and design; followed by develop prototypes, conduct usability tests and measure the trends. A good first step is to take advantage of available templates and customize from there; templates provide a great foundation. If you can’t find what you want or if you cannot understand it, then there is not point of its existence. http://usabilitygeek.com/10-free-web-based-web-site-accessibility-evaluation-tools/ This site provides 10 website evaluation tools. Tools include: usability, simple url, web-based, and function ability. There are multiple sites provided that put your website to the test and are able to test your accessibility. You might ask how would one know if your site is user friendly or if it is accessible to a wide variety of people. The tools do the hard work for you. Overview: Module One introduces the Digital Age. It describes how the fundamentals of today’s world is based on being digital, and that everything is interconnected via the internet. Rappa states that it is the ease of communication, ability to perform multiple tasks, the wealth of information available instantly and the relatively inexpensive cost of using the internet which has made it popular (2010). He suggests that the individuals who will lead the next generation will cultivate an understanding of digital technology and where it is heading, while realizing that not everything about being digital bodes well for society. (Rappa: 2010). Article One: The Internet Society The Internet Society details further the history and purpose of the internet, breaking it into four distinct aspects. The technological evolutions on packet switching and the ARPANET, the operations and management aspect of the operational infrastructure, the social and community face of the internet and finally the commercialization aspect. This builds on Module One as it highlights more deeply the significance of communication and social networking and explains the growing world of e-business. Article Two: Graphs and Go! Graphs and Go! concisely captures the state of the internet in 2011, and stresses the importance of seamless browsing. It introduces the new HTML 5, a language that allows maximum interactivity and accessibility. It allows web pages to “be accessible via the most modern web browsers (Chrome for example), without having to download a specific plugin” (Graphs and Go!:2011). Article Three: Jerry Zhang - Red Bubble Zhang makes important points by stating some downfalls of the internet, more specifically than is discussed in Rappa’s introduction. The post is extreme, but it does elude to some of the consequences of unedited footage, internet based hacking and citizen journalism. References Graphs and Go! 2011. Infographics is HTML 5. Retrieved August 26, 2011. http://www.graphsandgo.com/2011/07/infographics-in-html-5-2011-internet.html Rappa, M. 2010. Managing the Digital Enterprise. Retrieved August 26. 2011. http://digitalenterprise.org/introduction/intro.html The Internet Society. 2011. A brief history of the internet. Retrieved August 26, 2011. www.isoc.org/internet/history/brief.shtml Zhang, J. 2011. TV, Internet, Media Bad Influences to Society. Retrieved August 26, 2011. http://www.redbubble.com/people/notculpable/writing/594765-tv-internet-media-bad-influencesto-society http://www.onlineprnews.com/news/165514-1314828879-manhattan-internet-marketing-andwebsite-design-firm-explains-how-to-create-great-ad-copy.html This article covers why it is important to have a great web page and some tips on how to attract people as they are surfing the internet. This ties in with what the author was saying about the amount of time people spend on a web page and what they might be looking for/at. http://www.bizcommunity.com/Article/196/78/63357.html This article talks about web pages for the mobile devices. It talks about how important mobility is these days to consumers and it is critical do have a certain amount of access for people in order to maintain their solicitation. This relates to what the author was saying about web pages and what designers need to be aware of. It is critical to be accessible for many different types of consumers. http://www.nebusiness.co.uk/business-news/science-and-technology/2011/09/01/responsivesites-are-the-way-forward-51140-29337357/ No longer is simply designing the web site good enough, this article talks about how it is now imperative to have a responsive web site where consumers can interact with you and your company. Since accessibility is huge with the web today, people look at a lot more information and they want to be able to connect with what you are showing. This extends what the author was saying about graphics and effects on the web site. http://www.buzzle.com/articles/website-design/ The web page shows that web design is extremely important to having customers want to return to a retailer’s page. This web page would be a really good link to add to the design page, because it gives a lot of information on designing a web page. It gives you several links to where to direct yourself so you can design your own web page, and all the important parts of designing a web page. In the first initial article on the website states that people should be aware of the writing, colors, etc. In the article I found, it gives a link for each category so that a person can find what they need and do’s and don’ts of web design. http://www.web4half.com/blog/web-design/the-importance-of-web-presence-for-a-new-business/ The initial article states that a great web page will keep customers coming back to the web page more than anything else on the internet. This web page would be a great article to place on the page because it gives a full explanation on why it is important for businesses to have a good web design and what they should include. It is important for both business owners and consumers to know the importance of their web design on their web page so they can reach more people and so they will have return customers. The site also shows how to launch your website, where to do it at, and what all should be included to be successful. This is a great article for all consumers since consumers should want to start their own online business and the web design is so important. http://www.pingable.org/importance-of-your-website-design-in-your-seo-campaign/ The initial article really stresses the fact that having a good web design will have customer’s continuing to return to your page. The web page I found would be an extremely good page to have as a link for others to look at. It shows people how to make a web page that will have people returning to the site and is good for a search engine. It goes through step by step to get to what you need to have a web design that will have consumers returning to your page. The web page also gives consumers the ability to ask a question about web design and other people can respond and help them out, which is important since many customers need help at odd times or just have simple questions that can be answered. Giving customers the ability to ask questions and use this application is a great asset to the site. http://digitalpeabody.com/articles/ I found this article and thought that it was relevant because it contains a series of articles that are relevant to building a successful e-commerce web site. The articles are all very extremely recent as of 2010 and focus on search engine optimization and content management systems. http://www.uie.com/articles/mobile_dataviz_process/ This next article is very recent, from April of 2011. The major point article focuses on designing for mobile devices. Everywhere you look nowadays everyone is constantly on their mobile internet accessing some sort of information. Its convenient, fast, and its what consumers want. The article also touches on visual interest and allowing your website to be emotionally engaging to consumers and to always be on top of upgrading your web design. http://www.usabilityfirst.com/about-usability/website-design/ Chapter 3 Digital Design Videos Digital Design: This section of the digital enterprise website focuses on digital design. Anyone who is entering into the digital enterprise should have some basic idea of site design and architecture. Research has shown that people who surf the web, are clicking through pages and pages at a rapid pace, which is leaving the webpage designer/company with as little as seconds to draw the consumer in before clicking away to the next web page. The article mentions how typography, color, page layout, site hierarchy are just a few of the elements used in site design. These elements provide the instantaneous impression you receive from the consumers visiting your site as well as what will keep them coming back to your site if done correctly. Mentioned is the study of Forrester Research stating that the top three factors correlating to the repetition of visits is the ease of use, download time and freshness. When creating your web page you must put forth the same amount of effort in terms of detail to create the architectural complexity needed. Your website needs to express a sense of security and trust, consumers are leery of entering their personal credit card information over the web. Icons are a great way to provide familiar concepts to help guide your visitors throughout the site. When consumers click your webpage they need to be presented with an immediate image that will draw them in, just like you provide when the consumer enters your store. A piece of advice is to continually check the web and see what your competition has to offer, the web is young and is continuing to grow, consumers will continue to expect up to date site architecture. The articles and videos I have attached, all give you a sense of how to create your web page with the proper design techniques, as well as making sure you are staying away from things that will drive people away from your business. All relating to the sole purpose of this section; site architecture is an important aspect of your business. The Databae system video was created in order to coach you on how to get new leads and customers online. Stating that you need to do your keyword research, make sure you claim and optimize your directory listing, and to network as much as possible. The Web ReDesign video offers how to conquer site architecture in terms of your clients, which is exactly what the article was explaining, is an important factor. I believe the following articles and videos all relate to the digital design of your company and really express the importance of every factor related, as well as the simple fact of why your company needs to be on the web. It is fairly interesting to learn about the proper site design and architecture and what you can do to really drive your business into success. http://www.youtube.com/watch?v=MbjVuLQ5c-M http://www.youtube.com/watch?v=d5Ro1E2Hpi0 http://www.youtube.com/watch?v=Q5jBC2iMHBI&feature=related http://www.metacafe.com/watch/4786982/what_to_look_for_in_small_business_web_design_pt 1/ This video delivers some messages and tips on small business web design. When it comes to small business, it doesn’t have a big budget. So, this video talks about how do you make your web page works more and suggests small companies should focus on different aspects on their web design. It also mentions that small business should consider “Easy access” on their web site so that customers can easy to access your company by e-mailing and calling them immediately. Also, easy access will make people trust the company more. Also, small companies should make sure all the information is clearly presented. In addition, the video suggests that small business to have a “summaries of things your company do, contact information, brochures, catalog, video clips, service page and feedback from the real people” in your web site. Also, this video emphasized on “Pricy policy” as module#3 does. http://www.youtube.com/watch?v=t5bnG4mth7o I chose this video because it talks about what makes good web design. The video has a speaker, Christopher Merrill who is the web designer. He says in order to “wow” the people you better to focus on central message rather than complex messages. Also, it is all about the quality. He says it important to find a good quality image. By having one good image on your main page is worth than 200 bad images. In addition, before you design your web page, you’d be better write it down and organized it first. Last but important is that updated with valuable information. Although you have a perfect web page for now, it will be old information in 2 weeks unless you update it. http://www.youtube.com/watch?NR=1&v=ONvkpC2khGY I chose this video because this video conveys 3 keys factors when designing a web site which is important and relates to Module#3. The video was really interesting to me because of the acronym, UPS principal which stands for User, Purpose, and Simplicity. When it comes to Users, company should think about who is going to see your web site and design to help your users. When it comes to Purpose, the company should focus on what are users doing on your website. If they want to purchase some product from your web site, you need to design your web site secure and simple. Or, if you want people to just interact with your web site, it should be easy and accessible to all users. Last factor is Simplicity. Speaker emphasizes that do not lose focus of your users and keep it simple as possible. This video shows you how to quickly mock-up / design a website within 10 minutes. Using Adobe Fireworks, Michael Locke demonstrates how to design a website home page. In this video, you'll see how a web design comes along from beginning to end. You'll see a few design tips and tricks that you can apply to your own project or website. http://www.youtube.com/watch?v=70XwnXB1nXw The guys in this video demonstrates how to create a basic Wordpress 2.8 installation. This website design tutorial is intended for people who are new to Wordpress and will help advance the users knowledge of Wordpress. WordPress is often used as a blog publishing application. It’s one of the most popular places on the internet. http://www.youtube.com/watch?v=iSkIEIvqrbY http://www.dailymotion.com/video/xb906d_website-tips-important-website-desi_tech Web design is one of if not the most important aspects to your website. If your website is not easy to use, fast (because of the amount of material), or not fresh (up to date) you will lose your viewer. There are rules of good web design and common mistakes that people use during their web design process. The rules to stick by when creating a webpage is to include a clear laid out menu, bold underlines for links and standard colors. The mistakes include not knowing your target market and loading up your webpage with information. http://www.ehow.co.uk/video_4774540_rules-good-design.html Web design is important to all webpage’s and companies but it is most important for sales. When selling a product you need to make your webpage and design relevant. You can’t have a clown laughing on your front page when you are trying to sell medical devices to senior citizens, it just doesn’t fit. You have to know your audience and what they are looking for in your product and service. http://www.youtube.com/watch?v=d2TrDOToA-U Top 5 Excuses For Not Having a Professional Website by Local Gold Mine http://www.youtube.com/watch?v=78_ZWdj4SXQ The Excuses Include: 1. 2. 3. 4. 5. It’s too expensive. I can’t afford it! I don’t know anything about computers or the Internet. I have a relative or friend who’s into computers. They are going to build me a website. I don’t sell anything online I already have a webpage on another site. According the video, which was uploaded last August, 13 million small businesses did not have a professional website. The web is an important tool regardless of the size or type of the organization because it serves as a way to communicate. Many consumers today use the web as research tool, not just as a method of purchasing products. Therefore it doesn’t matter if you sell anything or not—a website is still necessary. Hiring a web designer allows you to build a professional website catered to your company in order to maximize the benefits of the Internet. Within the realms of design and functionality, an effective website is one that is search engine friendly with a customer driven focus. Change is a concept that is hard for many to accept, but it is necessary in today’s society that heavily relies on technology. This concept never goes away. If a business doesn’t have a website, they need to get one. But, if they do have a website, what works right now may not necessarily be effective two years from now. Color Selection and Web Design by Michael Locke http://www.youtube.com/watch?v=Ukl9yecLxIQ Color is an important aspect of web design. Knowing the right colors to use and how to integrate them with the website are very important to the overall look. There are many different methods and theories to choosing color. The key is choosing what’s right for your business and staying consistent in order to create a seamless customer experience. Usability Testing—Improve Your Website’s End User Experience by James Nicholas http://www.youtube.com/watch?v=Fj6JAts5k2g Functionality is important to the success of a website. Usability testing should be an ongoing process, which most companies don’t realize. As mentioned earlier, what works today may not be the best option in the future due to the ever changing technological landscape. Usability testing can be done in several ways that are both costly and inexpensive. One of the simplest methods is to watch people navigate your website and rate it on ease of use, navigation, and the overall look and feel of the website. This will give you an overall idea of areas to improve upon for a better customer experience. If you want to dig deeper and have the funds to do so, there is software and professional assistance available. Importance of Web Design http://www.youtube.com/watch?v=d5LWW4sq7EQ This video points out that for your business to grow effectively it’s important to create a dynamic website. As more and more people start to rely on the internet and use the internet on a daily basis, it is ever so important for companies to create websites that are going to be beneficial in creating online traffic. Module 3 mentions that if you have product to sell, the site design can make all the difference. It is crucial for companies to invest in creating a website that surpasses all of the customer’s needs. Effective websites--Sales and TechnologyTips http://www.youtube.com/watch?v=-xxE87sScF0 This video relates to Module 3 by giving tips of how to create an effective website. One statement that he makes is “you can have the best site in the world, but if nobody sees it then its absolutely useless for you.” As the demand for faster and more convenient business to consumer interaction continues to rise, companies need to focus on satisfying customer needs through their websites. In some cases, a customer visiting a company’s website may be the only interaction between that consumer and that business, therefore a successful website is critical. Many American’s will decide to do all their shopping online, and never visiting a brick-and-mortar channel. Website Design Trend, 2011 http://www.youtube.com/watch?v=-QdFE8PELTQ This is a fun video, created in a tutorial format that goes through 10 of the biggest trends in website design. I think this video is a good tool, because it not only writes out each trend, but it also visually shows an example. Therefore, users are able to see exactly the types of design trends that they should be utilizing. One of these trends includes using navigational schemes. This feature will be extremely helpful in creating a site that is easier to use for customers. Module 3 also talks about this when it says that it is important to guide visitors through a site. Also in the study that is talked about in this Module, we can also see that when these needs are not met for the consumer, frustrations with the site may occur, which can lead to possible frustrations with the company itself. http://www.youtube.com/watch?v=6zzlEYrj-zw This video relates to module 3 because they talk about how websites are designed and what keeps users coming back. They said the exact same thing as the module about how you must keep users coming back and adding new features to make the site more boring and interesting which brings up the idea of creativity. http://digitalenterprise.org/design/design.html > Module 3 states a quote, "The first law of ecommerce is that if users cannot find the product, they cannot buy it either." -Jakob Nielsen This quote is very short but has a big meaning when it comes to buying products online. This brings me to this video. It has a good meaning and definition of why you should have a tasteful website that has vibrant or colors that arnt dull. The webpage in this video also makes it easy to find the product. http://www.youtube.com/watch?v=rzb1g3kKyro&feature=related > A good website and a good web design goes hand in hand. Just as the module states, a website should have a lasting impression on visitors. This video talks about how a web desigers should always change content, add videos, etc... http://www.youtube.com/watch?v=HX0y7fe2ndk Because Module 3 tells of Digital Design, I chose this video, which critiques many on-line sites and shows where they can tweak their pages in order to make them better. This video shows the importance of simplicity and creating a hierarchy when creating tabs and options for consumers to click on. This video stresses the importance of organizing a website in order to understand what the site provides and what the site is trying to portray. If a consumer visits your site to find a product or service, but cannot understand what services you provide or where to find them on your site, then it makes your site obsolete in the eyes of the consumer. If they cannot understand your site, they will not use it. http://www.youtube.com/watch?v=ONvkpC2khGY&feature=related This video touches on the factors that a business should focus on when creating a website. I enjoyed this video because it keeps it simple. Very simple. I believe that in order for an e-retailer to successfully create a website, they must follow these steps. Because the first step is to imagine the site from the eye of the consumer, it keeps the customer the number one focus, as it should be. A website will only succeed if the user (the consumer) can navigate the site, use the site with confidence, and if they enjoy the experience the first time. If you cannot create a repeat customer, you have not followed these steps correctly. Simplicity really is key and this video conveys that message, short and sweet. http://www.youtube.com/watch?v=eKKDL6lekmA Module 3 hits on typography, but for some businesses, they won’t understand why. I only believe this, because I was not sure why typography was mentioned here until I looked it up. Now I completely understand. Typography really helps set a brand apart. It will help create the brand identity and it will convey the personality of the brand to the consumer. If it is too complicated to read a website, a consumer will assume they aren’t meant to read it and will move on to the next site. Typography plays a major part in the digital design of a website. Is it modern? Classic? Retro? Humble? Eccentric? Typography can express these different traits. It is what will set the site apart from the next site that could be used. Typography should be a very important & thought out decision when it comes to the digital design of a website. http://www.youtube.com/watch?v=JHokU3Fn0Qo Did you know that users only read about 18% of the text? With this in mind e-retailers need to make sure that they are making effective use of the text that they put on. That’s where this video comes in. It helps website designers make effective use of content when creating a website. http://www.youtube.com/watch?v=lnZ8OPWG-Hk I choose this website because it takes consumer feedback to help guide how to make a website more effective. http://s1132.photobucket.com/albums/m565/digitalmarket2/? action=view&current=Tipstorememberwhiledesigningwebsite.mp4 This video gives tips on making an website that will leave an impression on users. A customer only spends about 2 minutes on a website and if they aren’t wowed they will move on. This only enforces the idea that the way a website is designed plays a huge factor in whether your business makes it or completely fails. Website Design Tips & Tricks http://www.youtube.com/watch?v=gIwnMm17p0c This simply made video offers 3 tips for website creators that are often overlooked. The top three tips he listed were to keep your colors simple, define your objects, and keep the same layout. These are three simple attributes to your website that will keep visitors coming back. What Makes Good Web Design? http://www.youtube.com/watch?v=t5bnG4mth7o&feature=related This video offers great insight from a professional website designer on how to create a website that is attractive and functional. He stresses that it is your users who you are trying to please, not yourself. This is a good educational tool for anyone who is beginning to create a website. He discusses many current factors of websites and common issues. Good vs Bad Website Design http://vimeo.com/13975618 This online lecture is a short ten minute video that visually shows you examples of what works and what does not in website design. I like this video because of the visual examples. It ties into the text because it offers an up to date crash course on website design as well as what is possible, compared to what works and what does not work. http://www.dailymotion.com/video/xcodgi_the-importance-of-webdesign_school This video discusses the importance of a professional web design for online companies. An interesting concept this video discusses is that companies do not have to push the message that they want aside by overdoing the appearance of their website in a certain way. The “bells and whistles” may be a necessity to certain online companies, but the point of a website in its very core is to advertise the company and what it stands for. http://www.youtube.com/watch?v=710eDjb51Go This video is from a presentation Nimish Vohra in 2010. He outlines the importance of marketing based on company goals and vision. He also goes into detail about the 10 principles involved in making a website user-friendly. He also draws examples of usability from everyday items to explain why certain aspects are and are not essential to maintaining the product’s quality. http://vimeo.com/20605055 This video is of Ed Illig and what he feels makes up a “userfriendly website”. Besides outlining what makes something usable, he gives in-depth definitions of what he feels are the most important aspects the website needs. He also shows an actual web page and breaks it down into various segments to illustrate the importance of each and explain the underlying purpose of using those specific concepts and themes. http://www.youtube.com/watch?v=iG8KaWxr2gs I picked this video because I thought they were very informative about digital technology today and its growth. This video talks about the advancement in the digital world creatively. It emphasizes how the digital advancements are becoming a big part of our lives, as many people use the internet. It also mentions consumers demand for digital technology and how we as consumers today use digital technology; examples were taken from major companies such as Facebook, twitter, YouTube and apple. It talks about the future of digital technology and its growth in the internet videos (instead of regular videos). I felt that this had some relation to the article because it mentions how more traditional technology such as (videos, audio and print). This video gave emphasized the growth of the web and how consumers are starting to take advantage of its abilities, basically pointing out how traditional technology will be integrated into the web and potentially grow. http://www.youtube.com/watch?v=t5bnG4mth7o I picked this video because I thought it focused a lot on pleasing users when creating a web design and focusing around what you what the user to get out of your site. This is a point made in the article, creating your web around what your customers. It also gave good insight to designer about making a successful web page. The article also mentions how the web is still being developed due to its maturity, and how designers struggle to make effective designs on the web. Although the article and video didn’t have many similar examples, I felt like the both conveyed web design and how to enhance it. http://www.youtube.com/watch?v=jhv4ofpNF7g&feature=related This video interested me because it talks about the how the internet has become massive. It also talks about making a useful site, through having a goal (what you want out of making a site). It emphasizes creating your whole website around your goal, I Thought that had some very good advice about creating a successful website, which is really competitive today. It touched on a particular point that they made, in the article, in which I felt was very important. Although, this video was more focused around creating a goal to be successful, the article emphasized that designing your web around customers and what your business stand for. How to make/design a website for free for beginners http://www.youtube.com/watch?v=pC8KGpMxuYo First, there were lots of other videos that were related to designing a website but most of the videos are made with using different computer programs to design a website. So I picked this video about creating a website with using Adobe program. This video is about 30 minutes long and explains how to begin the web design with adobe tools. This video does not contain well designed websites but this video shows that web design is open for everybody and has become a trend almost. American Express open: Your online business: Website Design http://www.youtube.com/watch?v=8gi2txwcaZA This video is 4 minutes long and explains about what kinds of web designs are not as effective as before, and having an expert sharing some common website design mistakes that businesses make, with recommendations for improving usability. Even this video is not long enough, I found this video short and interesting enough to relate to the "Digital Design" article. Website design planning: Determining your online strategy http://www.youtube.com/watch?v=5K-HEGtrd-c This video explains about how to do online business with designed websites. This video is only about 9 minutes long, but regardless of its length, this video is composed of very useful information about doing e-business. This video has good contents for audiences to watch at least once or more. http://video.foxnews.com/v/4505678/web­design­made­easy/ This video visits squarespace.com which is a site I haven't heard of before but I've been doing some research since I found this video. Its a good basic guide for people who don't know a lot about web design. Making guides and tips accessible to almost anyone is always a big bonus. http://video.foxnews.com/v/4505678/web­design­made­easy/ This video is a bit longer, but it is more in depth about what exactly makes a web design effective. They even include reviews of submitted websites. It even includes Photoshop to show how certain aspects of a web design are made. The description can get fairly technical to the point where the average web browser might get confused but I thought it was an informative video regardless. http://www.youtube.com/watch?v=vPO7lDZbcfA Here is another analysis of mistakes that web designers make. This is more of a discussion than a list of statements, and they were mostly unique points from the article I posted earlier. It would be nice if there were more visuals in this video but I enjoyed his analysis. http://www.youtube.com/watch?v=t5bnG4mth7o This video is quick and simple. Christopher Merrill delivers concise tips about good web design. He mentions simplicity, the idea of “less is more”, and quality. He also talks about constantly updating your information to keep users wanting to come back. He draws upon the characteristics that are mentioned in The Digital Enterprise. http://www.youtube.com/watch?v=KGOeiOm7kuE This video offers a step-by-step tutorial on how to build a web site. It starts out very basic and gets more detailed as the video progresses. There are also more parts of this video available that get even more advanced. This is easy to understand and will be useful for those who are beginners in web design. It’s important to understand how a website is built and what the components are. Anyone wanting to design a web page will need to start with the basics. http://www.ehow.com/video_4774534_increase-traffic.html This video mentions ways to increase web traffic to a web page. It offers resources that can be used to get the web page included onto important search engines. This also explains how people find your site based on key words they type in. This information will better your “search engine optimization,” which makes your website design worthwhile. Also, knowing what search phrases bring people to your page will allow you to design and phrase your website accordingly. This is a video about making sure you position yourself well on your website by making sure it delivers. His equation is a website that converts + good online reputation + SEO (search engine optimization) = successful Internet marketing. He states you can do all you want trying to pep up your business but if you do not have a website that is appealing and usable people are going to just move on to the next. This relates to the article by showing what goes in to designing a website and making sure it is appealing and inviting. http://www.dailymotion.com/video/xeiugg_web-design-that-works-does-your-web_school This video is about how web design works. It is a kind of inspiring video with images and words that make an impression kind of like a web site. They stated to make a lasting impression, stand out from the rest, be aware of the sharks, get found with SEO, and they want you to trust in their service. I liked the visuals and how simple it was. This video relates to the article by showing how web design works and what to make sure you have in order to succeed and stand out. http://www.youtube.com/watch?v=U7BqN77Q0M4 This video shows how a web site is designed. It shows how a person goes through and tries different things and sees what looks best. In this case the design is for a bridal website so they play around with different dainty colors. It is neat to see the trial and error process included in the image of the website. There are so many different elements that you do not even realize, like the edges of the corners or the fade behind the picture that all goes into the visual effect of making a website appealing. This related to the article by showing how to design and what goes into making sure your customer likes what they see. http://genexmarketing.com/1371/video-how-a-website-is-designed/ http://vimeo.com/6520450 This tutorial video covers the basics of web design. http://www.youtube.com/watch?v=vPO7lDZbcfA This video points out the common mistake people make while designing their website. http://www.youtube.com/watch?v=t5bnG4mth7o This video talks about what makes a good web design. http://www.youtube.com/watch?v=6zzlEYrj-zw This video reviews about web design and what makes for a good design. It is easy to make an average web page. Throughout the video Jose mentions how well designed sites are usually handcrafted to ensure usability, and visual appeal. Also he talks about how it is easy to make a very nice, clean, professional looking web page even without much experience. However it is very difficult to create professional looking web design. Creator must keep in mind that the point of eliminating bad features is not just o make the page better, but to communicate more effectively. Communication is a key to business especially in buying and selling. Therefore it is very important to design a website that contains useful and accurate information that provide the use with a clear and consistent conceptual structure. http://www.youtube.com/watch?v=t5bnG4mth7o This video simply talks what web designers do and want to accomplish. Throughout the video, Chris Merrill a web designer emphasizes on two main ideas. First, common mistakes that designer make is that designers tend to wow the users but it is better to focus on essential message and find quality images. One quality image on the main page is worth 200 bad images inside. Also, when you design a website, it is not you who you want to please; it is the users who you want to please. A website is not necessarily what impresses consumers but what product and services companies offer. A web designer must possess qualities such as creativity, visualization, technical know-how, and advertising knowledge. It is very costly for a web designer to have these qualities because the end-result of their job is useful to the existence of a certain business. http://www.dailymotion.com/video/xcodgi_the-importance-of-web-design_school This video gives insight of the website and web design. The World Wide Web is a huge encyclopedia of information, but it has also become a way to validate any type of business. If you currently have a business, whether it is online or offline, you must have a website to communicate effectively and present accurate information. Throughout the video he emphasizes how the website must look professional and fulfill what customer needs and wants. Also the outlay on developing a good website is substantial the potential benefits can be enormous. Internet is an easy platform capable of attracting, maintaining customers. One of the main ideas of business is to attract potential customers and maintaining them for a long period of time. http://www.oki-ni.com/page/the-individualists/ E-commerce combine with digital design to create something extraordinary like this video. http://www.allisnotlo.st/index_en.html Or you can take advantage of the latest technology to make your stuff interactive with potential consumers or just simply make it cooler. http://www.youtube.com/watch?v=_MOgIy7lzPc&feature=related There are tons of commercials like this up on youtube, which indicates the importance of digital design to E commerce. http://www.youtube.com/watch?v=GOfhmzNLWzY This video shows us how to create basic things on html using notepad. The things that he talks about in the video are fonts, line breaks, and centrally align your text. I think it is a well explained video where you can see what he is doing on his screen. The tips here will allow you give you a taste of what is like to create a website using html on notepad. http://www.youtube.com/watch?v=NqExeAuH5ks Knowing where to start and what to look in web design is good, but is also good to know what not to do. This video talks about five website design mistakes that you should avoid. The mistakes are: using pdf files instead of pages, making your website look boring like the page of a book, creating a website that is to flashy and hard to navigate, preventing Smartphone users to enter your site (now a days this is very important because more people are getting smart phones and technology is getting better), and the number one mistake stated here is not hiring a professional website designer. http://www.youtube.com/watch?v=IhDP_HmZDlQ&feature=pyv This is a video by yahoo on how their web design platform has helped many small businesses. To have a great internet website sometimes is best to leave the web design part to the experts. Companies like Yahoo, had already design and analyze its templates so it makes it easier for small businesses to start their online company. http://www.youtube.com/watch?v=3meSOXY9uGA This is an instructional video that covers the basics of web layout and design. Clearly this ties in with the module because it is an instructor physically going through the steps of design, which would be more helpful to some people than just reading a list of steps to creating a page. It also is relatively simple and does not use a lot of technical language that would be hard to understand. http://vimeo.com/7158576 This video is actually a commercial/infomercial from a web design firm, but they discuss different things that your webpage should include if you want it to be successful. They list various features they add to your website, and how to make it more user friendly and accessible. Also, I just find these guys awkwardly funny. http://www.youtube.com/watch?v=PTqymB8JpFQ This module is all about how to successfully design a website that caters to your business and your customers. All the other articles and videos I have found give you tips or suggestions on what to do, so I figured I would include this video of what NOT to do. Just a helpful contrast to all the to do tips. Web Design Tips - Improving Page Speed http://www.youtube.com/watch? v=EXZJD_ovQw0 According the module Digital Design the three most important features of a website that increase repeat customers are ease of use, download time, and freshness. This video deals with downloading time. The video explains 5 ways to improve the navigation speed of your webpage. The video also explains how you can monitor your progress using Google Webmaster Tools. Google Webmaster Tools shows your page’s performance, page speed, as well as general tips for how to improve. Google Search Engine Optimization: Dominate the first page of google for any keyword phrase... http://www.youtube.com/watch?v=QE4EGqPCTYg The module explains that if a “user cannot find a product, they cannot buy it”. This means that coming up quickly on an internet search in important. This fact not only falls under the need for customers to find you, but the features that affect repeat customers. Customers don’t want to search around so appearing quickly will improve customers’ perceptions on your ease of use and time. This video explains to businesses how to improve their Google search listing through key word searches and search engine optimization. To use key words you find the words with the highest monthly search then build your webpage and webpage content around those words. From there you need to bookmark your content on pages such as delicious, dig, and Google bookmarks. This will improve your organic search listing so customers can find you. Best Internet Marketing Strategy Using Local Business Search http://www.youtube.com/watch?v=fXINkiTrqHo&feature=related As previously explained it is very important for a business to come up early on a search. While this video is an advertisement for a company claiming to help you reach the top of a Google search, it explains the importance of the internet. Times have changed and customers often search on the internet locally first. Customer also will not spend time to scroll down the search results, therefore appearing early is crucial to a business. http://www.metacafe.com/watch/2921141/video_web_design/ This video talks about how web design progresses as technology progresses. Since the internet is getting faster it is easer to do more with web design. It also discusses the advantages of websites that incorporate videos and multimedia designs. http://www.youtube.com/watch?v=lJC5NV__DqE&feature=related This video shows an example of a good web design. First it talks about the overall look and feel of a website which is influenced by the website’s color scheme. It advises people to gravitate to soothing light colors when designing a website. It’s also important that the website states it’s position on it’s homepage. It’s crucial that the website is easy to use and consumer friendly. Another good tip is to show popular items and other products that the consumer would probably be interested in buying. http://www.youtube.com/watch?v=d5LWW4sq7EQ This is a commercial for a web design company but it reflects many points discussed in module 3. It’s important that the website is dynamic. Again it needs to be easy to navigate. The video demonstrates that good web design is necessary to achieve success. Web Design Mistakes http://www.youtube.com/watch?v=vPO7lDZbcfA There are many mistakes to watch out for in web design. In this video, Dr. Dave Chaffey speaks about common web design mistakes. He believes the biggest mistake he sees with design is that it’s not balanced and have been overly influenced by one person. One website that he really likes is firebox.com because it really creates a lot of user involvement, by having people submit their own videos and commentary. He thinks that websites like this really help sell the products. Another common mistake with web design has to do with the clarity of goals for each page. Each page should be designed around what you want to achieve. The last major mistake of web design is that the site just isn’t flexible enough. Technology is causing web design to constantly change and so your website has to be able to be updated as need be. Three Types Of Website Designers http://www.youtube.com/watch?v=n4etuqvRS_I There are three different ways to have your website built. First there is the “do it yourself” web designer. These people want to use open source technology such as WordPress, to create a website with. This is the smartest way to go about designing your website if you have a limited budget. However, you are going to have to learn all about the type of software you are going to be using and this can sometimes be confusing. Creating your website this way might not have as professional of a design as you would get from a professional web designer. The second option for creating a website is hire a freelancer. If you are going to take this route you must have a tightly defined scope so you don’t get taken advantage of by the freelancer. This option is a great way to be able to focus your attention on other aspects of the business and delegate full responsibility to the freelancer. The third option is to hire a professional design firm. With this option you are guaranteed a really great finished product, however, these firms are quite expensive. How To Make Websites More Visual http://vimeo.com/3957530 This video talks about the ways to make your website more visually appealing. A lot of websites can appear to be quite boring. Many of these sites suffer from too much text, overly busy design, and confusing site navigation. The video explains that in order to make a website more visually engaging you can add more visual elements and allow the content to take center stage. There are three tools that can help you achieve this they are: Thinkbox, Slideshow Pro, and Flash. These 3 tools will help you put pictures and videos on your site while making them visually appealing to users. It is really important to take advantage of these options available to you in order to have a successful website design. http://www.youtube.com/watch?v=t5bnG4mth7o A professional web designer Christopher Merrill talks about how to build an attractive web designs. It is to better focus on central messages, quality images on main page, please the users, impress them with the products or service you are offering and more. I was able to find out many things to impress the web users from this short video clip. http://www.youtube.com/watch?v=6zzlEYrj-zw After learning why web designing is a significant to every business, I wanted to learn what it takes to build good web designs, which I found out from this video clip. This video talks about achieving site goals, user goals, branding and remembrance to impress users to position on users’ minds and etc. http://www.youtube.com/watch?v=zxGZy0U2sQk This video tells what things to avoid when building a good website. I thought this could help many other people to learn the basic knowledge of building a web to please the web users and make a profit. “Increasing the effectiveness of your website” by Jeremy Duran http://www.youtube.com/watch?v=futQlRxr4zo This video explains why you need an effective website and why it is so important for your business. The design and layout of your website generates credibility. “Creative web design/ Best web design” http://www.youtube.com/watch?v=qIwI7HJAia4 This video has interesting facts and quotes to help you think of how you should go about designing your web page. It also gives a brief over view of how to understanding HTML coding. “HTML for beginners” http://www.youtube.com/watch?v=RGAkpvkOtjE&feature=related This video has a basic lesson on how to understand HTML. This is something that is very important if you would like to start designing websites. The article does not go into this and this video provides some basic knowledge. http://www.metacafe.com/watch/3782232/effective_website_design/ This video is about how to create an effective website design. All of the factors regarding creating a great website are explained in this video, especially how to keep the visitors attracted to it by color and keeping it simple so they want to read on and don't get confused. It touches briefly on how to keep your customers coming back and how to make money. http://www.youtube.com/watch?v=ERVSpnMtcNw This video takes a look at a way on how to create a website and simple it is. You can tell by watching it that one of the factors discussed in module 3 stands out when creating a website, color. There is a lot of color on this website and it is designed well and there is no clutter added to it and does not look confusing to navigate around. http://www.viddler.com/explore/Andian44/videos/3/ This video is about 7 factors that will make your website successful. Having a successful website is what most people want. They want to have repeat visitors and want to try to potentially sell a product or service. You need to make sure that you hold your visitors attention so that they want to come back. This may involve changing your website every couple of years to keep up with the trends and times and technology. http://www.youtube.com/watch?v=gg_cfnPFwdE You need to make an url that is easy to remember and recognize. A website is just like an offline store, it needs to be consistent and it also needs to be carefully designed to draw customers since most people are doing things through online these days. You also need to make sure that a website should draw the focus. http://www.youtube.com/watch?v=kqTjYqnq-uM Your website or web design should represent your brand so that people are easy to catch you and know who you are. Also, you need to design it in a way that people can easily understand the content of the website. http://www.youtube.com/watch?v=UM1XtT4lx6E You need to realize that the designs you put in on your website because clients only look for what they want, which means that they do not have any interest in other things. You need to make sure that you design it in a way that the website provides what your core customers want. Worst websites ever http://www.youtube.com/watch?v=Mck3xDdabb0 This video is pretty simple and quick. There are a lot of ways that a website can be done. This is a 1 minute long video of snap shot of what not to have your site look like. They aren’t user friendly and you don’t want to linger at the site at all. What makes for good design http://www.youtube.com/watch?v=6zzlEYrj-zw This video is a dialog between two web design experts on what makes a good site. They break down different sites and talk about what is good and bad about them. They have some very useful information here, but it doesn’t start until about six and half minutes into it. Web accessibility for people with disabilities http://www.youtube.com/watch?v=kziXJX6a7E4 This last video gives us something to think about when designing a site. Not everyone in the world is fully able bodied. There are disabilities that affect those around us that keep them from being able to see, hear or physically interact with a site. These are potential customers as well and it is important to make a site accessible to them as we would any other person. http://www.youtube.com/watch?v=tTLt-D8foQs This youtube video shows hands-on tutorial on how to use the adobe photoshop program. Obviously just reading instructions aren’t always helpful for everyone. This video shows how to work certain aspects of the program and actually use it to your advantage as a web designer. http://www.youtube.com/watch?v=6zzlEYrj-zw This video shows what makes for a good design for a website. The host invited a well-known web designer to have him talk about what works and what doesn’t for a successful website. He shows example on real websites what should have been done and what is done well. http://www.youtube.com/watch?v=gR-V_CZMFJA This video actually tells you what website to go to start designing your website. Afterwards, it tells you how to navigate through the website. The narrator tells you the important aspects and what templates to choose. This video basically shows the ABCs of web designing. http://www.youtube.com/watch?v=UV-pxxdqkpw This video is related because your goal by getting more people to want to view your website is to have something that will attract them to your web page. By doing so, you need to know what you feel comfortable with and what you enjoy doing and share it to people on your website. By creating things you like doing (such as writing blogs, article marketing, youtube videos, graphic design or drawings) it will display your understanding of how you prefer to share information to your target audience. http://www.youtube.com/watch?v=JfQUVI9Wp80 This video is related because it explains to you why using a web video marketing will attract your customers. It is telling you that recording a video and putting it on your web page is not a bad idea for one of your web designs too. It is easy, and fast. First of all, on your web page, it is important to grab their attention. Try to see what are the best ideas or things your target audience would like to see on your webpage, and put that in your website so that it will attract them. Your potential target customers will hear what you have to say. Next, you get to the point. You are able to condense your information and make it into a video. Since there may be a lot of information on your website, people tend to be lazy or don't want to read so much of what you have posted in your website, so a video will be a lot easier and straight to the point. You are also able to promote a new product or service that you are possibly selling to your target audience as well. Lastly, web video is a very good way to connect to your costumers and "meet" them. They will be familiarized with your face and know who you are with a friendlier greeting. You are also able to demonstrate your products, and connect to more customers out there in the world. Giving your webpage a comfortable feeling is important because your target customers would want to stay at your website longer and possibly check out more of your other webpages too. http://www.youtube.com/watch?v=mWlO2MzjfMk This video is related because it gives the tips and tricks to build a webpage and how to make it attract the target audience. It not only tells you how to design a layout, you also learn how to write the HTML, styling, CSS tips, styling & building templates, reducing codes, scripting and sample codes. The first video I viewed was titled, “American Express OPEN: Your Online Business: Website Design,” . This video features a website design expert that discusses different ways that can be good and bad for a company webpage. The main topics discussed were use of excessive flash, which is not always compatible with mobile devices, removing outdated content, avoiding confusing navigation, and removing auto pop-ups . One interesting thing to be taken from this video is that websites are now the storefronts of businesses. It should represent and reflect your company in a positive, enlightening way that makes customers want to stay and revisit. The next video is titled, “Web Design Mistakes,” . The expert in the video discusses some of the main mistakes that are made by companies when creating their website. These include flash, which is appealing to the eye but is not compatible on all devices, and a site that is overly influenced by one person’s point of view . There needs to be a good balance between visually stimulating material and accessibility. The expert also states that he believes websites should have OVP, or Online Value Proposition . This means that there should be content on a website that allows customers to know that it is a reliable and honest website. Companies should really take these ideas into consideration when creating their user-friendly webpage. The final video is titled, “Benefits of Search Optimisation and Good Web Design,” . In the video, the expert states that it is very important for a company to research good website designers. Companies should look at their previous body of work to see if they have created successful pages. There should also be flexibility in the website after the designer has created it because the client will have to change and update the content. It should be user friendly for both the company and for their customers. After reading “Digital Design” and researching these articles and videos, I have realized how important it truly is for a company to create the very best website that will benefit their customers and, in turn, themselves. There are a lot of things to consider when making a website appealing and accessible, but with hard work and research, it is possible to create a site that will keep customers coming back. "American Express OPEN: Your Online Business: Website Design." 19 August 2011. YouTube. 9 September 2011 <http://www.youtube.com/watch?v=8gi2txwca "Benefits of Search Optimisation and Good Web Design." 10 May 2010. YouTube. 9 September 2011 http://www.youtube.com/watch?v=4KDEhinrtlg "Web Design Mistakes." 20 March 2008. YouTube. 9 September 2011 http://www.youtube.com/watch?v=vPO7lDZbcfA http://www.youtube.com/watch?v=2Vmnsc-Nu-Y This is actually a website that offers free tutorials on how to create a website and offers insight on web design. There are templates, creation ideas, support channels, etc. It communicates in a very comprehendible manner exactly how to build a very professional website. The video as well offers a free tutorial, step by step on how to create the visual characteristics of a website. http://www.youtube.com/watch?v=GwQMnpUsj8I This video goes beyond just the visual aesthetics of web design. It talks about actually building a webpage from scratch. I think this is incredibly helpful because, some people learn things best by reading articles or tutorials, while others will not fully understand it until they are able to see it. http://www.youtube.com/watch?v=s6o5Amfja6o This video talks about various tips, suggestions and advice when it comes to creating your website. It discusses colors, various kinds of buttons, placement of links, buttons, etc. I think this video is also very helpful because it is the step after you have a basic layout and helps you to improve it. This video gives tips on how to design your website and keep it professional looking. It talks about the layout of websites and the colors and types of borders that should be used. This video could be used to update the site for people creating their own website or just to help people understand website design. http://www.youtube.com/watch?v=gIwnMm17p0c The importance of a good web design is discussed in this video. The man in the video states that it is important to please the viewers of your website so they will return to your site. It is also important to display your products/services properly. This video can be used to show how important it is to have a good web design. http://www.youtube.com/watch?v=t5bnG4mth7o&feature=related This video talks about how to use social networking with your business. This is something that is very important to businesses today. This video can be used to show how the use of internet has changed for businesses and just how important it is today. http://www.youtube.com/watch? v=cSNHBcmX8Fg&feature=related http://www.youtube.com/watch?v=yuKu6PZXCIY This video may not have to deal with website design, however it does have something to do with our changing world. After seeing all of the statistics, you wonder where the internet is going. 5 years ago these websites were so basic with small pictures and text covering the pages. They have changed quite a bit since then. Where are they going next? When you start seeing these unreal statistics about how internet and Facebook reach people, one can only think that these websites are going to one day be like going into an actual virtual store to pick things out. http://www.dailymotion.com/video/xibkk7_american-web-designtimes-are-changing_tech Here, AmericanWebDesigns are letting us know that just like the world, the internet is changing too. We don't want to be left behind in this ever changing world, and we definitely don't want to be left behind in our even faster changing internet. http://www.youtube.com/watch?v=dCD1jU--wwg&feature=related This short video shows a guy drawing out his website template on a large white paper. He is getting out his designs until he ends up falling. After he falls, he is all bandaged up but his work is not done. With all the technology changes he has realized that he can use a sketch app on his iPhone to make the necessary changes that he would want to make to his website. Website development has gone from something that is quite hard to do, to something that can be done on an iPhone. http://www.youtube.com/watch?v=3J85SUZFXNM HFI Animate: 7 principles that make your website more engaging with Dr. Susan Weinschenk The tips given during this video seem like common sense for some, but apparently it’s harder than we know. One tip was about having too many choices for your consumers to choose from. If there are too many, they won’t pick any at all. Having lots to choose from freaks out customers and they freeze up. Dr. Weinschenk discussed using a User Centered Design Process when creating your website. It’s important for those thinking about designing a website to understand these principles so that they will be able to maximize the effectiveness of their site. These principles will also be helpful for someone who has already created a web page and maybe they need to reevaluate their site to ensure that they will be able to reach the customers in a way that will keep them coming back. http://www.youtube.com/watch?v=t5bnG4mth7o What Makes Good Web Design? Web designer Christopher Merrill discusses the importance of the “less is more” concept when designing a website. He said it is most definitely more important to have quality over quantity. 1 good, large quality image is better than 200 average images. It’s not about designing the site for you, it’s to meet the needs of the customers and to be visually appealing to them. It’s important to keep updating your website with current information; in order to keep the consumers wanting to come back. Merrill also touches on how the first page of the website is the most crucial page. This is what attracts and retains customers on the website. If they don’t like what they see when they first click on your page, why would they stay on your site to look around? http://www.youtube.com/watch?v=ONvkpC2khGY&feature=related 3 Key Factors When Designing a Website The employees at Xone Creative give advice on the 3 main factors to consider when designing a website. They use the UPS principle- User, Purpose, and Simplicity. You have to think about what you want the customers to do on your website; whether it is to purchase, be informed, or simply interact. You then have to cater your site to accommodate that purpose. http://vimeo.com/17079380 Although this video is a little long it discusses the topic of typography and its importance. Tim brown in the video states that type can be an inspiration for a website and make your website more appealing. He also said that with technology the way that is today we can test different types and see which one works out the best for our website before we make a decision. Brown makes the argument that any type setting can help with your content. This validates what was said in the Digital Design section about the importance of typography and how it relates to building a successful website that people want to come back and visit. http://www.youtube.com/watch?v=1g1HrvDCVh0 In this video is talks about the ten web design elements that make a website successful. In summarizing the video it touches on the fact that a clean design will help people be able to read the website better, navigation has to be easy to use, contact information has to be clear so that your customers know what is the best way to get into contact with you. In the Digital Design section it also stated the elements that were important to web design and in this video it shows a more up to date and in depth look at all the elements that go into making a successful website. http://www.youtube.com/watch?v=UHpyES6Jbx0 In the section Digital Design it says that site design can make the difference for your website and how important it is to place detail on all aspects of your website. Likewise in this video it also talks about site design and went deeper to talk about how less is more when it comes to websites and finding great images to attract your viewers. Although a good web deign is important it should always have the focus of the product that you are trying to sell. He also spoke about how the life span of a new website is very short so in order to keep it fresh it needs constant updating. All of these points help validate what was in the Digital Design section on how the details make the website so being careful and constantly keeping your viewer in mind will help with the making of a successful website. http://www.youtube.com/watch?v=gR-V_CZMFJA This video called Top of the world designs gives great advice and examples of webpages. This video shows you different prices and templetes that you can use to easily create a webpage. http://www.youtube.com/watch?v=pDgAoysl9GE This video exaplains step by step how to use he element of design to create a webpage. This video uses tutorials in other programs to explain how to get the design on your page instead of just ugly links. http://www.youtube.com/watch?v=vRIQ9tlvKoc This video is a great piece of information. They talk about the top 5 visibility elements for web pages. They tell you that you need a search box, collapsible and expandable context and menus, good location for shopping cart and login, expiration for credit cards, and easily identifiable links. Some people might look over these things but they are very important. http://vimeo.com/24075103 This video is an interview with Wieting Design and how they manage, architect, and execute website design with their clients in order to have a great website, as well as the right mechanics for visibility by consumers. It also talks about the importance of being found on the website by creating the SEO of a website in order to maximize the consumer views and the convenience of the website, as well as the new technology for mobile apps. Web Design: What Makes For Good Design? http://www.youtube.com/watch?v=6zzlEYrj-zw Web Design: Live Website Redesign: Sitemaps http://www.youtube.com/watch? v=1bzs1JWB2dU&feature=sh_e_se&list=SL "What Makes for Good Design" and "Live Website Redesign: Sitemaps" are episodes on This Week in Web Design. In "What Makes for Good Design," Jose, the show's host talks with special quests about what makes a good website. They review three different websites and determine which websites will "sink or swim" on today's Internet. In "Web Design: Live Website Redesign: Sitemaps," Jose, Aure, and guest Victoria Heric use Illustrator to demonstrate two techniques for approaching sitemap creation. They provide advise for small companies and how to get them to adopt new platforms on the Web. http://www.youtube.com/watch?v=ZUD3qUtT3go This video discusses an interesting issue that I have never considered before. Is WordPress killing web design? People use WordPress to design a site because it is so easy to use; however it kind of crushes creativity because you have to work under certain constraints. Digital Enterprise mentions that a website should be built with the same attention to detail and sophistication as a brick and mortar store. I think that the web designers on this panel would agree with that statement. http://www.youtube.com/watch?v=Ukl9yecLxIQ This video explains color theory in web design. I am really interested in color, and I think it is the most important design element of a website. http://www.eyeflow.com/blog/seo-video-why-to-design-your-site-with-a-flat-hierarchy/ The Digital Enterprise briefly mentions site hierarchy, and I wanted to look more into that subject. This video explains why people should design their site with a flat hierarchy. A flat hierarchy leads to easier navigation for users and Search Engine Optimization. http://www.youtube.com/watch?v=8gi2txwcaZA This video talks about common mistakes companies make while designing their websites. One of the major points is for the website to be mobile user friendly. Companies need to make the website interactive so customers are drawn in. Navigation needs to be very simple and understandable by many people. I think all of these are really good points that were discussed in the Digital Enterprise article as well. http://www.youtube.com/watch?v=vPO7lDZbcfA This article talks about what to do and what not to do in web design. The main thing to have is called an online value proposition. These are things you can have such as testimonials to show users that you are a trusted site. Accessibility is a huge issue that a lot of web designs do not reflect. This video brings up really great ideas just like the Digital Enterprise article. http://www.youtube.com/watch?v=86EhJpttcm4 Both small and large companies make mistakes when designing websites. Flash is not a good thing to use when designing a website. This can cause it to run really slow and this can lose customers before they even see your page. Another tip is to not use a black background. Color is a huge decision for a website and it should be considered. This video has really good updated information that is similar to the Digital Enterprise article. http://www.youtube.com/watch?v=8gi2txwcaZA This video talks about common mistakes companies make while designing their websites. One of the major points is for the website to be mobile user friendly. Companies need to make the website interactive so customers are drawn in. Navigation needs to be very simple and understandable by many people. I think all of these are really good points that were discussed in the Digital Enterprise article as well. http://www.youtube.com/watch?v=vPO7lDZbcfA This article talks about what to do and what not to do in web design. The main thing to have is called an online value proposition. These are things you can have such as testimonials to show users that you are a trusted site. Accessibility is a huge issue that a lot of web designs do not reflect. This video brings up really great ideas just like the Digital Enterprise article. http://www.youtube.com/watch?v=86EhJpttcm4 Both small and large companies make mistakes when designing websites. Flash is not a good thing to use when designing a website. This can cause it to run really slow and this can lose customers before they even see your page. Another tip is to not use a black background. Color is a huge decision for a website and it should be considered. This video has really good updated information that is similar to the Digital Enterprise article. http://www.youtube.com/watch?v=tDlJK9VhGFQ&feature=related This video discusses how to optimize your webpage to get more views when searched on google or any other seach engine which will at least get people to your site. http://www.youtube.com/watch?v=Ucppx1PXPOA This video describes how to keep customers on your site and what you can do to get them to invest their time in your product's site. http://www.youtube.com/watch?v=6zzlEYrj-zw This video describes what makes a good website. http://www.youtube.com/watch?v=6zzlEYrj-zw This video features special guest Aure Gimon who is a website designer and host José Caballer. These two gentlemen answer questions, critique real website designs, and give tips on what makes a website design good. Answering questions in real time from real people, they truly get down to those strong positive qualities which help to make great websites. Tips and tricks and unique design elements are featured and really help the viewer to gain a visual idea of what works and what does not. This fits very closely with module three because it is all about the design of the website, what makes a website good or bad, and how to improve your site based upon the design principles you are using. http://vimeo.com/9339919 Taken from an interview at the Future of Web Design Conference in New York, this video is a talk with designer Mike Kus on what he believes the future of web design may be. Some of the things Mike discusses include 3-D technology on websites, and simply the exploration and creativity people continue to come up with. This video is an interesting extension of module three because it discusses areas where web design could go in the future. I think it is a great video for anyone creating a website or looking to create a website in the future because it gives unique ideas and could simply get one’s creative juices flowing. I feel it fits in well with the theme of design and is an excellent video for anyone with involvement in web design. This video speaks about what goes wrong in web design. Dr. Dave Chaffey mentions that balance and accessibility is most important when designing a website. He also mentions that you should get across to the viewer that you are a trusted provider; this is a big factor that Digital Design talks about as well. He mentions that web design should be flexible enough for when web technology changes your webpage can adjust accordingly. http://www.youtube.com/watch?v=vPO7lDZbcfA This video is an IT specialist talking about different types of website security. He claims that vulnerability is there for websites receiving hackers, especially for small businesses. This video reinforces the idea of having the proper website security for your website. You need to make sure that you properly set up website security for your web page. http://www.youtube.com/watch?v=EvutjoE4Kss Even though this video is from 2008, I feel that it still applies to what is happening today. The video speaks about getting your customers to look at your websites, and for business to determine who their customers are. The video goes on to talk about what is needed to make a customer-centric website. This video would fit perfectly on the Digital Design explaining how websites should be published to focus on the customer. http://www.youtube.com/watch?v=cd_eQwoovaw Website Design Tips and Tricks (19 April 2009) http://www.youtube.com/watch?v=gIwnMm17p0c This short video, presented by a website developer, gives 3 his own tips that will help a website look professional but also stylish. Like the previous article, it mentions about color: keep it simple but yet catching. He talks about some of the major websites have the same background color: Google, Youtube, Wikipedia, and Yahoo have a white background. Another good tip he mentioned is to keep consistent design and layout throughout the entire website. If not, there's a chance that the browser made feel he/she went to a different website without warning. What Makes Good Web Design (8 March 2009) http://www.youtube.com/watch?v=t5bnG4mth7o This video was also presented by another web designer, who had more good advice on how to make a good website. For example, he believes in the mantra of “Less is almost, always, more” and that a common mistake is to try to 'wow'the user. He also tells the viewers that you are trying to please the viewers and not yourself. Also, he believes that the viewer should not be necessarily be impressed with the website but what the site offers, such as the products and services. The presenter tells people to start with information and organize it; from there, that's when you start the website design. Another common mistake is to start designing the website first and then add information after wards. Web Design Mistakes (20 March 2008) http://www.youtube.com/watch?v=vPO7lDZbcfA This video was presented by the author of E-consultancy's Wed Design Best Practice Report. He talks about his experiences and the common mistakes he has seen on websites. For example, one common mistake is having a website unbalance: one site may have great accessibility but visually it is bland or that one site may have great visuals but horrible accessibility. In general, a great website needs to have a good balance of both accessibility and visuals. He mentions the concept of OVP, or Online Value Proposition. Another mistake he sees commonly is that the goals for each web page is not clear enough. http://vimeo.com/16845153 I chose this website because in this video explains the importance of making the website very convenient for the customers. She also explains that the Contact Us and Shopping Basket are at the very top at eye level so that the customer can easily access these. In the video she explains how to keep the webpage clutter free while also promoting Featured Items that the business is trying to get out of their warehouse. http://vimeo.com/18185786 I chose this video because it relates to a lot of topics discussed in class and module three. This video was interesting because it explains how to build an e-commerce site step by step. It also explains how important the navigation system for visitors are as well as recent reviews made by customers. In the video, it also explains how customer support should be in view. It is very important to provide a straight forward shopping cart and a buy now option for customers. This is one of the most important parts of an e-commerce site. I know this from experience. I have tried to purchase items on a website and give up quickly after becoming frustrated with trying to purchase the items. I think this video was very beneficial and would recommend it to anyone taking an E-retailing course. http://www.youtube.com/watch?v=JJZRCo9gEYU This video was short and sweet. In the video, a representative from Elastic Path Software provides a few tips to make sure that visitors become customers. He states that the company should not have two separate websites but instead being able to purchase the items on the website as well. He also explains the importance of placing a buy now button next to the item located on the website. This relates to the customers being able to navigate on the website easily as talked about in module three. http://vimeo.com/16845153 I chose this website because in this video explains the importance of making the website very convenient for the customers. She also explains that the Contact Us and Shopping Basket are at the very top at eye level so that the customer can easily access these. In the video she explains how to keep the webpage clutter free while also promoting Featured Items that the business is trying to get out of their warehouse. http://vimeo.com/18185786 I chose this video because it relates to a lot of topics discussed in class and module three. This video was interesting because it explains how to build an e-commerce site step by step. It also explains how important the navigation system for visitors are as well as recent reviews made by customers. In the video, it also explains how customer support should be in view. It is very important to provide a straight forward shopping cart and a buy now option for customers. This is one of the most important parts of an e-commerce site. I know this from experience. I have tried to purchase items on a website and give up quickly after becoming frustrated with trying to purchase the items. I think this video was very beneficial and would recommend it to anyone taking an E-retailing course. http://www.youtube.com/watch?v=JJZRCo9gEYU This video was short and sweet. In the video, a representative from Elastic Path Software provides a few tips to make sure that visitors become customers. He states that the company should not have two separate websites but instead being able to purchase the items on the website as well. He also explains the importance of placing a buy now button next to the item located on the website. This relates to the customers being able to navigate on the website easily as talked about in module three. ‘Digital Design’, the third chapter in ‘The Digital Enterprise’ focuses on the design of the web pages. The three main themes that that chapter examines are firstly the types of tools and features associated with building an effective webpage. Secondly, the criteria viewers use when searching web pages is evaluated. Finally the effect the web design has on the success of the ecommerce site is highlighted. Using videos and external articles, these topics can be further developed and precise points emphasised. There are numerous tools, features, softwares and formats available in today’s market in order to improve web design. The first theme that is discussed in this chapter is the tools and features, such as “typography, color, page layout, site hierarchy, to name just a few elements,”25 that are adopted to try grab the viewers attention. Brandon Jones’s article titled, “The State of Web Design Trends: 2011 Annual Edition”26 demonstrates the trends and developments of web page design. The article gives numerous excellent examples of each of the different trends that were implemented and resulted in many well designed web pages. This article is an excellent example of the features that attract consumers attention, a vital tool in successful in e-retailing. The article also highlights the importance of not just adapting to changing computers but also rapidly changing technology such as internet on mobiles which is important for e-retailers to note. The 25 http://digitalenterprise.org/design/design.html 26 http://webdesign.tutsplus.com/articles/design-theory/the-state-of-web-design-trends-2011-annual-edition/ video “Cuisinart – Case Study – Website Design – Capricorn Digital”27 is an example of the limitless possibilities of digital design, specifically the features and tools that can shape and represent a brand’s identity. On the other hand, some web pages are not following the best ways to build sites. The video “Business Web Design/ Professional Web Design” 28 lists the worst features and reasons why they are the worst features for web page designs. When a site is not well designed consumers will overlook the site regardless of the products they are trying to sell. THIS CHAPTER DISCUSSES HOW DIGITAL DESIGN AFFECTS THE CONSUMERS’ LIKELIHOOD OF REVISITING THE WEBPAGE. JULIA MAY’S ARTICLE, “35 BEAUTIFUL E-COMMERCE WEBSITES” HIGHLIGHTS HOW CONSUMERS CRITERIA FOR EFFECTIVE AND EFFICIENT E-RETAILING SITES HAVE CHANGED. YES “CUSTOMERS [STILL] WANT THE SHOPPING TO BE QUICK AND EASY, AND MERCHANTS WANT TO INCREASE SALES”. BUT CONSUMERS ARE PRESSURED FOR TIME AND THEREFORE E-RETAILING DESIGN ARE EXPECTED TO BE “ATTRACTIVE,” AND “COMBINE A LOOK AND USABILITY THAT IS AT ONCE UNIQUE AND EYE-CATCHING.”29 THE ARTICLE GIVES EXCELLENT EXAMPLES OF HOW DIGITAL DESIGN DOES NOT HAVE TO BE FANCY AND OVERDONE RATHER SIMPLE, CHIC AND USER FRIENDLY IS HIGHLY RANKED AMONGST WEB PAGE VIEWERS. DESIGN IS A VITAL PART OF THE SUCCESS OF AN E-COMMERCE SITE. MARY WAGNER’S ARTICLE, “EFFECTIVE WEB DESIGN BLENDS DESIGNER VISION AND CONSUMERS’ NEEDS, IRWD SPEAKERS SAY”30 IS A PRIME EXAMPLE OF WHY THE DESIGN OF A SITE CAN CRITICALLY AFFECT THE SITES AND BUSINESS’S SUCCESS. THE ARTICLE DISCUSSES THE DIFFERENCE BETWEEN WEB DESIGNERS’ VIEW OF WEB PAGES AND CONSUMERS’ VIEW OF WEB PAGES. ESSENTIALLY THE CONSUMERS’ OPINION IS MORE VALUABLE, AS THEIR CRITIC OF THE SITE AFFECTS SALES AND THE SITES TRAFFIC. 27 http://www.youtube.com/watch?v=DrN2a2Mb4tQ 28 http://www.youtube.com/watch?v=YVbvzxe9Xo0 29 http://www.smashingmagazine.com/2010/01/22/35-beautiful-and-effective-ecommerce-websites/ 30 http://www.internetretailer.com/2011/02/16/effective-web-design-blends-designer-vision-and-consumers-needs “THE WEB IS A YOUNG MEDIUM. OUR UNDERSTANDING OF DESIGN EFFECTIVENESS IS FAR FROM COMPLETE.”31 HOWEVER WEB PAGES SUCH AS “THE FWA”32 ARE KEY EXAMPLES OF HOW MUCH DIGITAL DESIGN HAS PROGRESS OVER THE YEARS AND HOW GRAPHICALLY DEVELOPED AND CONSUMERGRABBING DESIGN CAN BE. THE WEBSITE HAS DAILY AND MONTHLY AWARDS, DISPLAYING THE BEST WEB DESIGNS AVAILABLE. FWA STANDS FOR FAVOURITE WEBSITE AWARD; AN INDUSTRY RECOGNISED INTERNET AWARD PROGRAM AND INSPIRATIONAL PORTAL, ESTABLISHED IN MAY 2000. FWA IS THE MOST VISITED WEBSITE AWARD PROGRAM IN THE HISTORY OF THE INTERNET, WITH OVER 140 MILLION SITE VISITS AS OF JULY 2011 (AND MULTIPLE BILLION HITS TO OUR SERVERS). In conclusion, effective and efficient web design is vital in the success of e-retailing. Consumers are pressed for time and distracted by numerous other media devices and therefore design that is easily accessible and attention-grabbing is more likely to be viewed and explored. Reference List Business Web Design | Professional Web Design. (2010, September 27). [Video File]. Retrieved from http://www.youtube.com/watch?v=YVbvzxe9Xo0 Cuisinart - Case study - Website design - Capricorn Digital. (2010, November 16). [Video file]. Retrieved from http://www.youtube.com/watch?v=DrN2a2Mb4tQ WAGNER, M. (2011). EFFECTIVE WEB DESIGN BLENDS DESIGNER VISION AND CONSUMERS’ NEEDS, IRWD SPEAKERS SAY. RETRIEVED SEPTEMBER 7, 2011 FROM HTTP://WWW.INTERNETRETAILER.COM/2011/02/16/EFFECTIVE-WEB-DESIGNBLENDS-DESIGNER-VISION-AND-CONSUMERS-NEEDS 31 http://digitalenterprise.org/design/design.html 32 http://www.thefwa.com/ I thought this video clip was very affective because in the last half it displays how Tampax.com has navigational issues on their website. They have displayed the icons side-ways making it very difficult for people to read. The “Digital Design” section talks about how web design and how needs to be appealing and easy for users to navigate. This is a poor use of user friendly. http://www.youtube.com/watch?v=pBJXggsYfMk&feature=player_embedded#! This video clip was hilarious. When I watched the video it made me think that the Association of International Glaucoma Societies was anything but professional. They had so many things going on such as Monte Python people in the corner moving around, another random megabyte animation in the bottom corner, and random music playing. To me it seemed as if the Association was trying to mask a lack of content as mentioned in the “Digital Design” section. http://www.youtube.com/watch?v=L9Q31Q_404Q&NR=1 This video clip was veered toward a good website design. It showed how the designer used a nice color scheme that isn’t too dull. It also had key positioning statements and they stuck to it. It seemed to have a suffice amount of information and wasn’t trying to mask anything. The navigation was great and easy as well. This is a great website design and matches up well with the “Digital Design” section. http://www.youtube.com/watch? v=lJC5NV__DqE&feature=related This chapter is focused and stresses the importance of having a good web design. It emphasizes that no matter what you are selling if you don’t have a web design that will draw customers then it’s nearly impossible to be successful. That being said simple having a good web design will not make you successful, you must have a good product to back it up and having a good web design can push the business to the next level. This chapter pointed out some very key web design aspects that are super important in not only getting people to look at your website but to get those people to come back; those were ease of use, download time, and freshness. In one part of the chapter it talked about designing a website like you would an actual store. They used a bank as being secure and trustworthy as an example. The “Ecommerce Web Design Elements & Features for your Online Store33” video basically is saying the same thing only they used designing a bathroom as an example. They emphasized the finishing touches as being very important in a bathroom as well as when you are designing a webpage; the color is not the only important thing to consider. Earlier I stated the three most important things in web design to get people to your website time after time. The article “15 key elements all top websites should have34” states just that. Word for word it’s not exactly on point with what chapter 3 said but it does give some of the same points. Important things pointed out in this article are good visual design, user interface, navigation, etc. just a different way of saying the same thing as what chapter 3 said. One thing that chapter 3 does not point out is the importance of the homepage in website design. In countless articles that I read and videos that I watched one of the key points that people made was how important the homepage is. One such video is “Essential elements of an effective Website homepage35” basically pointing out the important elements of a homepage, design being most important. Keeping it clean, short, and telling the viewers what your website is about. Lastly chapter 3 hints on the future of business websites and how they are affecting businesses, they used the newspaper industry as an example. The article “The importance of good web design36” speaks to the importance of a webpage for companies but stresses mostly on having a solid design for the webpage. The first sentence in chapter 3 is “whether or not you are a web designer…,” this article points out the benefits of using a professional web designer to really push your business to the next level. 33 http://www.youtube.com/watch?v=4b9oeQPzWVU 34 http://freelancefolder.com/15-top-site-elements/ 35 http://www.youtube.com/watch?v=HbJFqHNDlo4 36 http://ezinearticles.com/?The-Importance-of-Good-Web-Design&id=6518312 The last thing I want to mention is the future of web design, not really covered in the chapter. An article that I found informative is “Future of web design-facts and thoughts37” it states the direction in which web design is headed and a lot of technology and tools that will be used, I didn’t fully understand everything. A video that touches on the subject is “Future of Web Design NY 2010 - Part 138” this video points out a lot of the tools that will be used in web design in the near future just like in the previous article, including HTML5, CSS3, and many more. These videos and articles touch on a lot of what was covered in chapter 3 in much more detail. I also provided some videos and articles of some things that I think is important that was not covered in the chapter that is very important to web design. Ecommerce Web Design Elements & Features for your Online Store (2011, March 4) Retrieved from http://www.youtube.com/watch?v=4b9oeQPzWVU Essential elements of an effective Website homepage (2009, February 11) Retrieved from http://www.youtube.com/watch?v=HbJFqHNDlo4 Future of Web Design NY 2010 - Part 1 (2010, November 30) Retrieved from http://www.youtube.com/watch?v=wi_ZpyOKyxY http://www.youtube.com/watch?v=tTLt-D8foQs This video talks about how to design a website header while using adobe photo shop. This article is good because most people know how to use photo shop so this tutorial will show users how to make their website using their previous knowledge for their website. 37 http://www.1stwebdesigner.com/design/web-design-future-facts-thoughts/ 38 http://www.youtube.com/watch?v=wi_ZpyOKyxY http://www.youtube.com/watch?v=Zj2NRqK9jOY This is an effective video explaining why an attractive website is not always and effective website. The narrator explains what thoughts go through the users mind through-out the entire use of the website, whether they can find their information or move to another site. The narrator uses a website as an example and points out that even though the site looks clean and attractive, the user would move to a different site because they can't find information effectively. http://www.youtube.com/watch?v=EYblTCw_NRA This video explains how your website is part of your sales department. If your website is not effective, your business will not be maximizing the amount of sales you receive. The narrator also gives three very simple questions you must be able to answer about your website to make your site effective. He explains the main points of how to draw in customers, keep the customers on your site, and then how to eventually make that final sale. http://www.youtube.com/watch?v=GzgRfE5B1Yc This video was extremely interesting and informative on how the human eye works while looking at a computer screen. Also, the mini experiment that was done was a great way to be interactive. http://www.youtube.com/watch?v=JvmJXh4p278 I found Jason Keith to be a compelling speaker and explained catching the attention of your customer very well. It is very true that each website needs to have a user-friendly navigation bar for customers to find information fast and efficient. http://www.youtube.com/watch?v=si4qm8dlYNc&feature=related This video emphasizes the importance to meet the expectations of your consumer, in a comical way. Although the people in the video are putting a funny spin on the topic, it is extremely important to achieve this task. http://www.youtube.com/watch?v=qAXQrGk3hew This video is extremely confusing to me. This is what we had to do in my freshman English class here at Purdue and I could never get mine to work properly. If you are not tech savvy, then I think your best bet is to find someone who is and hire them for all of your online business needs. http://www.youtube.com/watch?v=urUiFFUHaEE I feel that this video is something that can be very beneficial for those with the time and patience to learn how to make a website from scratch. If you have the time to sit there and follow them as they are going along, I could see where this would be helpful. However, not everyone does have the time or patience for that, so they may, once again, want to hire someone to do this for them. http://www.youtube.com/watch?v=NhRiMKMZWIE These are the kinds of people that companies and businesses should hire if they cannot start and maintain a website on their own. They are people just like us, who do studies and research about what they are passionate about. We are passionate about retail and the art of that and how we interact with the customers. They are passionate about web design and helping others to make their websites better. They are wanting to help businesses just like we are wanting to satisfy the customers so that they will keep coming back to us. http://www.youtube.com/watch?v=_HCtTpkg178 Web Design Best Practice Guide Dr Dave Chaffey This video by Dr. Dave Chaffey gives an overall look at what a website should include such as: web strategies, user center design, accessibility, style, web standards, and persuasion. His video emphasizes that web analytics will bring your website to its success and staying up on the current trends is the key. The video also gives a lot of information on making sure a website is usercentered. Dr. Chaffey explains using “scent trails” and how important it is to persuade your user to explore the site. Overall this video gives tips on what aspects should be included in a websites design and will give the reader a look into web success. http://www.youtube.com/watch?v=CPtayDzQJkQ&list=SL&feature=sh_e_top Web Design: The Brand Edition This video is part of a series which is featured on YouTube under “This Week In”. The series ultimately creates a short video which helps users simplify web design and includes guest speakers, experts, and technical web designers. On this episode the video features two guests including Julie Glassman, who is a brand image expert and gives advice on how to brand your website and also answers any questions that are posted on the website during the videotaping. This video would be very helpful to watch if interested in creating a website and can also provide the reader with more information regarding web optimization. http://www.youtube.com/watch?v=8gi2txwcaZA Your Online Business: Website Design This video is from a segment of MSNBC and features Ken Wisnefski, who is the founder and CEO of Webimax. The video discusses some of the common web design mistakes that business’s make such as not updating your website on a regular basis, using “flash” media, having confusing navigation, and using of auto pop-ups. These mistakes can lead users away from your website instead of getting them engaged. As the video discusses how recognizable companies make these mistakes it is important to include this video as the reader will know what should not be included on a website’s design. http://www.youtube.com/watch?v=1g1HrvDCVh0 This video states the top 10 web design elements. The first one is a clean and simple visual design. Thoughtful user interface, navigation, search, sitemap and browser auditing are important key roles in web designs. This video uses Apple as a good example because their websites are always catching attention and displaying the most recent product. The apple website does a good job of displaying a clean simple design. They usually have bold key words that stand out to catch the viewers attention. http://www.youtube.com/watch?v=GbOOyQGgYWY This video discusses the importance of graphic design. It clarifies that it’s not only about the graphic design, but it’s about the message the website is sending off. You have the first 5-7 seconds to make an impact on the viewer. Web browsing can become a careless activity that most people don’t pay attention to. After hours of searching on the Internet, users won’t stay on a webpage unless it catches their eye. Icons are good navigational devices to give visitors a sense of movement through a site. Having one main person focus on the website is a good idea because they can devote all their time to making the website look perfect. Other viewers can make suggestions and give feedback to that main person so they can make adjustments to the page. http://www.youtube.com/watch?v=TA3ZBpePI40 This video describes the basic web design tips. I found this video very helpful because it was simple to watch and understand. It emphasizes the importance of knowing your audience. We are creating these websites for them and not ourselves. Although the website looks clear to us, it needs to make sense to the audience. One of the most important elements of the web design is content. The content is why the viewers are visiting the website, so it has to specific to the product/business. Creating a website can be difficult so it is important to learn from mistakes. Developing a website will be a trial and error process. There are many web designing companies out there in the market and they would be a good investment for a business. http://www.youtube.com/watch?v=6zzlEYrj-zw This video is of a talk show where they tackle the question “What makes for good design?” They bring on a guest who expresses his ideas and talks about trends in web design today. http://www.youtube.com/watch?v=vPO7lDZbcfA This video is goes into talking about some of the mistakes commonly made with websites in internet retailing, design being one of them. http://www.youtube.com/watch?v=XAy6s7TJQaM This video talks about small businesses and how security on their website is a very important part of design deciding whether a customer purchases from you or not. Website Design: Importance to sales http://www.youtube.com/watch?v=d2TrDOToA-U This video shows a man talking about what he thinks is most important about web design. He says that the design of your website is the most important thing when developing a website. He relates web design to automotive design. When you think about the design of a car, you don’t just think about how it looks, you think about how well it works. This is also true for websites. A good design doesn’t just look good, it also functions well and that is what customer want to see when they are visiting a website. Importance of Facebook Design for Ecommerce | Volusion http://www.youtube.com/watch? v=1ghQtwHfj1A This is a video for Volusion on how they can help you integrate your website with Facebook to give your customers another way to buy from you. They can create a Facebook page for your company that has the same look and feel as your actual website. They can also create a tab for shopping so that customers can actually buy your products from your Facebook page, which makes it a lot easier for your customers. Having an easy to use Facebook page might be just as important these days as having an easy to use business page. Since so many people are on Facebook everyday, it is a great way to get in touch with your customers and find new ones. Internet Statistics 2010 http://www.youtube.com/watch?v=7XyWTGepCHo This video shows some of the jaw dropping stats about the Internet. The most jaw dropping stat that I saw was the one about how many websites there are out there (234 million). How are you supposed to differentiate yourself from 234 million other websites? I think that design has a lot to do with this. If someone comes to your website they want everything to work perfectly. If it doesn’t than they have millions of other websites out there that they can try. Being able to keep your customers attention is very important and to have a website that catches their eye is something not to take lightly. http://www.youtube.com/watch?v=7fpHYvruEVU This video provided some very basic steps needed for an ecommerce site but was very informative at the same time what exactly needed to be done and the impact that the website design would have. The website overall needs to appear very credible or it will show in sales. The first step is to pick a template that will represent the company’s branding through color scheme and design. The company needs to add in a logo that will show customer’s what you are offering or providing to them. Graphics are important to visually show what your products are and how you are differentiated from you competitors. A few other key tips are included but overall the video explains how important each aspect of the site ties into one another and to always update the website and makes changes to improve it. It ties into the original article but focusing on effectiveness and credibility of a site. http://www.youtube.com/watch?v=vSIn_yQh2jY&feature=related This was a shorter video that gave tips on building an ecommerce site. The information in this video could be applied to elements discussed in the initial article such as page layout. He discussed that unlike in a store where you want to try and build your brand, online shoppers want things to be direct and to the point so the focus of your site and page layouts should be all about selling. The second point he focused on what differentiating your site from competitors’. Online the competitors are only a click away so your site needs to not only grab a customer’s attention but also be very clear and easy to understand. http://www.youtube.com/watch?v=futQlRxr4zo This video was more of a marketing perspective that still had beneficial information on the importance of website design and content. It also emphasized how your website serves as a credibility piece so that people will know your business is dependable. The website can give the first impression of a company since people will often times visit a website before visiting the actual store. The best way to display credibility is through the design. Design not only needs to create a look and feel for the business, but just as importantly needs to have a layout that customer’s can effectively navigate through. If they cannot find what they are looking for in a timely manner they will leave. The last point made was that the content placed on the company’s website needs to be effective because that is what search engines pull key words from. http://www.youtube.com/watch?v=uY8QmG0u1_s This is a very basic tutorial on how to create a website. Not the most detailed explanation but still a pretty good place to start. This is beneficial in laying the ground work for someone to start from when creating their site. http://www.youtube.com/watch?v=fVTDFVSmweY This video points out very obvious errors in web design. It also points out applications in web design that seem very usable to experienced users, but may not be as easy to follow for older users. http://www.youtube.com/watch?v=5CkKg_FHLa4 While this is an advertisement for a book about web design, it points out many metaphors for usability issues that we can easily apply from everyday annoyances to frustrating and ineffective web design. This video offers a unique way to look at usability design in websites. http://video.search.yahoo.com/search/video?p=website+userability+and+accessibility&fr2=pivweb&tnr=20&b=21 Sitecore delivers the most useful content to its visitors right on time and then using the feedback to test and update your website. With the power and simplicity you have the ability to drive business. Customers want relevant and accurate results. Adding and updating pictures and text, including interactive features in important in the web experience. The content now days needs to be accessible by mobile device with the option to the full site experience. http://video.search.yahoo.com/search/video;_ylt=A0oG7hO5RWZOhgsAYO1XNyoA? p=website+userability+and+accessibility&fr2=piv-web This video goes in depth about web design mistakes, with the most common being unbalanced. It’s about having the right approach pertaining to content. An online value proposition, including testimonials are important as well as search engine optimization. Flexibility is important in web design since technology is constantly changing and to reevaluate what is working and what is not, Amazon is a good example of this. http://video.search.yahoo.com/search/video;_ylt=A0oG7mUYc2ZOHDIARYpXNyoA? p=designing+a+website&fr2=piv-web This news caption emphasizes how a girl started a simple business with a website she designed herself. It combined the ideas of two companies, combining an eBay market place with Dell who focuses on customer customization. She shares her story of how she sold her work online; creativity can take you a long way when you use it to the best of your ability. http://www.youtube.com/watch?v=eI_KN04NUzc This video demonstrates how compared to traditional advertising, online advertising is great for local businesses. It compares a salon newspaper advertisement with a customer searching for a salon online. It updates Rappa’s thoughts of keywords and tags by suggesting a personable, easyto-use website is also key. It allows customers to browse the salon services, get a ‘feel’ for the experience through the website layout and also enables instant booking. http://www.youtube.com/watch?v=ELclOOxzt3U&feature=related Video Two details exactly how to evaluate sources on the web. It highlights the importance of evaluating sources, but unlike Managing the Digital Enterprise, it also explains exactly how to do so. The video stresses looking for .org/.gov codes, when the page was last updated and crosschecking authors etc. http://www.youtube.com/watch?v=GTSgyhVaK2M&feature=related This video emphasizes the need for not just individuals, but also teams to be digital and online capable. http://www.youtube.com/watch?v=yIKIoXU98gc&feature=pyv&ad=3955097371&kw=web %20site This video shows you a company that can help you build an effective web site. It explains some of the important issues you would want to consider while building a site. This expands upon what the author was saying in his article. http://www.youtube.com/watch?v=t5rCKdZDd60&feature=related This video shows you a web site that will help you deign a personal site for free. It gives you many different options on how to do that and what would help your viewers. It is similar to the other video, but it gives you different options. You can either build the site yourself or they can help you. It does not go into as much about what to avoid, but the site will help you with that as well. http://www.youtube.com/watch?v=8T-BIkHxQgE This video explains how to build a pleasing website and what you would like to avoid. This expands on what the author was saying about how your site needs to be user friendly. There are several subsequent videos that go on to explain further details down to the type of font you are using. http://video.search.yahoo.com/search/video;_ylt=AsTotVn5838EKCWsvkGYMcebvZx4? p=web+design+&toggle=1&cop=mss&ei=UTF-8&fr=yfp-t-374 The initial article stresses the factors of having a good design is extremely important in having a competitive advantage over other businesses. This video would be great to place on the site because it goes into extreme detail about how to build your e business and build it with a successful site. The video also stresses how important it is to have good design on your web page so you can keep your business growing. The gentleman in the video goes into great detail about how great design sells, this means that great design keeps customers returning and keeps selling products. Since many people are visual learners this is a great video to show consumers and business owners how to keep a winning site. http://video.search.yahoo.com/search/video?ei=UTF-8&fr=yfp-t374&p=importance+of+web+design&SpellState=&fr2=sp-qrw-corr-top&norw=1 The initial article stresses the importance of writing, color and the ability to get around on the site. This video goes into great detail of these things, using color in different ways, the ease of getting around the site and writing for everyone to be able to see. The great thing about this video is it is not just someone talking, it is an actual visual of a website and what are the important factors and how to use them effectively. As the person is speaking about the items, they are also pointing to the items they are speaking of which makes it a great resource, since the consumer can look and they pause so they can do the same on their own personal computer. This is a great video to add so people can really work hands on with their site and see what they should be getting across. http://www.youtube.com/watch?v=cdhLOIMltEc Some people are not sure where to start when it comes to certain things, so this could be the same thing when it comes to web design; many hire people to do this for them since they don’t know what to do. This video would be extremely beneficial to many people; it explains the basics of web design from the beginning to the end. The video is a bit long for many, but is extremely helpful, because you can stop it and do those things on your own personal computer and then continue to watch. This video gives a lot of valuable information about how design a web page and how to do it correctly, all the important things that is necessary for a successful site also. This site would be a great asset to the article because of all the details that it includes and all the information that it gives. http://www.youtube.com/watch?v=vPO7lDZbcfA This video is relative because it talks about having the right hybrid of accessibility and usability to become interesting to the consumer. He mentions that one mistake most company’s make is that they design sites that does not clearly reflect the brand image, therefore confusing the customer. An important point that was made would be to have an online value proposition to get across to consumers that you are a trusted brand. You must always question if your goals are good enough. http://www.youtube.com/watch?v=Yyz_glDM0dI&feature=related This video focuses on search engine optimization. You should provide your clients with valuable information and always keep your website current. Key words should always be geographic specific so that search results are optimal and not overwhelming. SEO is a long- term process and is an important part of creating a successful web design. http://www.youtube.com/watch?v=ONvkpC2khGY&feature=related This video features any sort of media that helps businesses grow. They are focusing on web design and discuss 3 key factors when designing a website. Questions are answered from various clients throughout the video. The first key factor covered is UPS, or user purpose simplicity which fits in well with the original article because it allows us to know what exactly consumers want, and being able to give them that in the easiest way attainable. Chapter 4 Web Analytics Articles http://content.usatoday.com/communities/technologylive/post/2011/08/internet-advertisersbegin-offering-new-do-not-track-icon-/1 This article talks about how the UK has moved to allow consumers to opt out of being tracked by a company for privacy reasons. This relates to what the author mentioned about privacy issues and how a consumer is being tracked by their online movements. http://www.mozenda.com/web-data-collection This article talks about how to actually go about collecting data from consumers as a company. It provides helpful tips and shows how that information can be invaluable to a company. This goes back to what the author was saying about how the information is stored, how you can be tracked, and how valuable that can be. http://en.wikipedia.org/wiki/Web_analytics This web site talks about what web analytics are and how they are used today. It goes further into on and off site data collection and updates the author’s definition. To be able to study something, you need to know what is and what it is all about. This definition is easier to follow in today’s world, rather than what the author has because the original information is out-dated. http://www.idealware.org/articles/few-good-web-analytics-tools-0 This article has many good web analytics tools. It emphasizes the data you should analyze, the software offered by your web host, site counters, powerful analytics packages, and how to chose a package. These are all beneficial tools that should be taken into consideration. Data-tracking needs are similar for all organizations, including nonprofits, small businesses and corporations. But given the vast array of analytics tools out there, selecting the right package can be overwhelming. Web analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends, which is useful for market research. The world of analytics is complicated by the fact that not every software tool handles metrics in the same way. Determining what sequence of Web actions to interpret as a “visit” or a “unique visitor” is complex. Different tools calculate these figures differently. The right package can make a big difference in your ability to understand visitors’ needs and your site’s traffic. Choosing the right option means you’ll be able to track exactly what people are doing on your site and get all your questions answered. http://www.panalysis.com/missing_data_web_analytics.php If your website is a simple one, a lead generation website or a small ecommerce site, then you probably don't need to worry too much about this article. However if your website isn't converting visitors to customers, is large or complex or has many different audiences then combining segmentation with a sampling style will lead to the greatest results in analyzing your website. Both data collection methods lose data and yes, visitors don't behave themselves and they do occasionally (or even regularly) clear their cookies. This article states that you shouldn’t be worried about missing data. Web analytics is not just a tool for measuring website traffic but can be used as a tool for business research and market research. Web analytics applications can also help companies measure the results of traditional print advertising campaigns. It helps one to estimate how traffic to a website changes after the launch of a new advertising campaign. http://webdesign.about.com/od/loganalysis/a/aa092605.htm This article is important for anyone looking to measure their Internet data and understand their web page. If you're going to get the most out of Web analytics or Web measurement, then you should know some of the more commonly used terms and what they mean. Understanding these terms in Web analytics will insure that you know what you're measuring and what information you don't have. Looking at Web logs is something that most Web developers do and it's a great idea for getting a better sense of what your readers are doing on your site and what they're looking for. But, unless your site is getting 2 hits a day, it can be quickly overwhelming to review pages and pages of logs. So it's best to have a plan for reviewing your Web analytics so that you can get the most out of your analysis. Historically, web analytics has referred to on-site visitor measurement. However in recent years this has blurred, mainly because vendors are producing tools that span both categories. http://www.dmnews.com/web-analytics-boost-e-commerce-sites/article/208145/ This article is titled “Web analytics boost e-commerce sites”. Retailers are looking into how they can enhance the online shopping experience using web analytic data provided. One provider that has brought other businesses success is Google analytics. Google analytics examine performance and promotion. http://www.inc.com/guides/google/201108/secret-to-web-analytics.html “The secret to winning with web analytics? Starting right”. There are tools available through Yahoo and Google that provides more than enough data and of the right source. The five steps recommended in the article are the follow: identify business objectives, specify goals (setting goals and strategies help accomplish your objectives), distinguish key performance indicators (understand how you are doing and moving towards your goals and strategies), set and sweat targets (numerical value of success or failure), and lastly decide the valuable segments (source, behavior, and outcome). http://www.inc.com/guides/12/2010/11-best-web-analytics-tools.html 11 Best Winning Analytic Tools provide the best analytic tools on the market to assist your business in understanding the web data you obtain. Some example include Optimizely is a relatively new server who lets you put your site through certain experiments. Another example is Kissinsights from Kiss Metrics which is a simple tool that can customize feedback from website visitors, managing all the questions. There are many options with a wide range of prices. http://searchenginewatch.com/article/2108307/Top-10-Web-Analytics-Myths-Dispelled It is important to know what to do with your site, but it is also important not to make the same mistakes as everyone else, so knowing what not to do is even more important. This news article that was just completed 3 days ago that gives the top 10 things that are important not to do when it comes to web analytics and making your business the best it can be. By placing this on the website will give business owners and other individuals the confidence to use things effectively by knowing it is not on this list. http://www.website-hit-counters.com/website-statistics.html Many businesses don’t have time to do a lot of things there selves so they need someone to do it for them. By placing this on the website this gives the business owner the places to go with the best websites to help, gives great statistics on what is used now. The website is also been recently updated which is also extremely important. This will be a very helpful tool for anyone to use when accessing the website. http://rkapoor.blogspot.com/ This site gives a great step by step instruction plan on what to do for your web analytics and how it is all helpful. There is also a blog to show what people have already asked and a place for you to ask questions. This gives people a way to ask without feeling silly or stupid. This site is really helpful and many people like when they can see what others have said about a topic and what they need to do for basics. This gives a starting place for the basics and everyone needs a starting place and a place to know they can look for help. http://www.cmswire.com/cms/customer-experience/webtrends-adds-realtime-analytics-enginewith-reinvigorate-acquisition-012270.php This article is relevant to the original module because it discusses the ways that companies are trying to offer real-time and historical analytics for mobile social and web channels. This type of portfolio will aim to enable clients to keep up with the speed of today’s key areas which include website, mobile, and social marketing. http://searchengineland.com/four-web-analytics-gurus-on-key-trends-in-2011-70790 I thought that is article from searchengineland was very relatable to the original article because it focuses on measuring our outcomes of activities especially when concerned with the everchanging market of the internet. The article has a series of questions answered by the most trusting web analytic gurus for 2011. The gurus discuss privacy issues and also focus on affordable qualitative analysis tools as well the social media data explosion. http://mashable.com/2011/09/13/twitter-web-analtyics/ This last article is about Twitter releasing a web analytics article. I feel that is relevant especially in today’s society since social media is such a big platform on the internet. Twitter Web Analytics is a new tool used to give owners some clarity to rely on the information for content distribution. The tool is currently free and shows users how much content is being shown on Twitter, how much traffic is being sent their way, and how well the Tweet buttons are performing. http://gigaom.com/2011/09/13/twitter-offers-analytics-to-try-and-prove-its-value/ This article is based on Twitter and how they are using data collection and analytics to try to prove the actual business value. The company just recently came up with their own tool to track activity on their network after relying on other analytical tools for that responsibility. Many companies besides Twitter utilize this type of service so they can see who is interacting with their content. One of Twitter’s main reasons for looking deeper into their site activity was to try and prove to other businesses looking to advertise online that their site gets so much traffic that they should resort to Twitter for their advertising. This relates to the initial article because its entire focus is on analytics and the value that it has to offer. http://www.marketwatch.com/story/amid-tough-economy-investing-in-web-analytics-still-asmart-bet-and-an-addictive-drug-because-it-can-demonstrate-success-2011-09-07 This article was small, but had a lot of great information on how positive web analytics has been for businesses even when the economy has struggled. Web analytics have become a great investment for companies struggling against the economy that is not strain on the budget to invest in. Along with the low cost of investment, there are many beneficial things the data provides the company. These solutions can improve the company's online presence, sales, and marketing efforts. With the low start-up cost, the solutions provided make it well worth it. This article provides information about how web analytics can benefit a company while incorporating current information about its relation to the economy. http://online.wsj.com/article/SB20001424053111903480904576508382675931492.html This article hits on the point in the initial article about “cookies” raising concerns about individual privacy. This up-to-date article shows how some major websites have now been taking it a step further with a method that computers can rarely detect. The new technique is a step beyond a “cookie” and is called “supercookie”. This technique is considered legal and recreates users’ profiles after they delete “cookies”. Many of the companies using these stopped after being contacted but this article goes to show that as consumers try harder to protect their privacy new techniques are being found to get around it. http://www.webanalyticsassociation.org/ The Web Analytic Assoc. was created to “lead, unite and foster the interests of industry practitioners, vendors, consultants and educators worldwide” (website). This would be a great addition to the website because the benefits that members of the WAA receive are incomparable to any group out the formed specifically for people in this field. http://www.statsaholic.com/ Not only does this site allow you to enter up to three different domain names to compare, but it takes the data it finds about the web traffic of the sites and created easy to read graphs. Not all people can comprehend the numbers and data that is found from these websites, so being able to see it in a pretty picture is much more understandable. http://searchenginewatch.com/article/2066798/Building-a-Data-Driven-Organization Eric Enge explains why it is so important to become a data driven business and how to make the change. By using the information collected to gain insight, the company can use this as a major competitive advantage against their competition. This article helps you decide what analytical tools you need for your website. It gives great insight on how to choose which tools are appropriate and the most useful for the data you want to track. Web Analytics mentions that “The data logged by servers can be analyzed to help optimize network infrastructure, improve web site architecture, measure the effectiveness of site design and advertising campaigns…” This article is an updated version of how to go about achieving that. http://www.idealware.org/articles/few-good-web-analytics-tools-0 This article explains how important it is to use web tracking analytics. Your website’s profit may rely on web traffic. A miscount of web trafficking can cause harm to your website/ company mainly because some advertisers could drop your business. This article is perfect for an updated version of Web Analytics because it describes the importance of web analytics to website creators. http://online.wsj.com/article/SB10001424052748703983004575074103038050426.html Web Analysts have to be careful to not invade consumer’s privacy. It is important to have regulations to abide by. This article explains why we need to protect the privacy of consumers, and how easy it is to use web analytics to invade that privacy. The article mentions that a new code is coming out, if the petition passes, to help consumers control their privacy. In the article it is stated that the new code would, “work to ensure that consumers have a means to opt out and to ensure that they are removed from tracking when requested.” This is important and relates to Web Analytics because it gives current news on how companies can use web analysts successfully without invading consumers’ privacy. http://blogs.wsj.com/digits/2011/01/27/web-analysts-back-code-of-ethics-amid-privacyconcerns/ “Show Me My Cookies and No One Gets Hurt.” By Chris Morse http://opensource.com/business/11/6/show-me-my-cookies-and-no-one-gets-hurt This article does a good job of explaining how consumers are tracked. The author goes on to explain that companies are trying to build brand loyalty by doing this and it does not actually hurt consumers. This article just reinforces some of the concepts in the “managing the digital enterprises” article. “Social Media Websites Being Used for Data Collection” By Sahil Arora http://www.websitemarketing.com/blog/social-media-marketing/social-media-websites-beingused-for-data-collection/ Many people spend a lot of time each day on a social media site. Companies are taking advantage of this by collecting data from the site’s users. This is a marketing tool that companies are using to target their consumers. This article explains how the data collection is done and how users can benefit from the data. “Does Facebook Track You? Answer Might Surprise You” by Erin Breen http://www.ktvn.com/story/14491019/is-facebook-trackingtracking-you After reading the article, the first example of logging data from visitors that came to my mind was Facebook. Facebook can track pretty much everything a user does on their account. They then use this information to have each users Facebook page be personalized. They also generate advertisements to certain consumers based on their interests. Although this may bother some consumers, it is what makes Facebook so successful and addictive to users. Determinants of Web Analytics – By: Jae Park, JaeJon Kim, Joon Koh http://www.morganclaypool.com/doi/pdf/10.2200/S00191ED1V01Y200904ICR006 This article would become an introductory paragraph in the “Web Analytics” section as it provides an overview of the Web analytics process. The article also gives insight into different aspects of web analytics including: methodological foundations, strengths and weaknesses, data collection techniques, and key data indicators. This article is relevant to this section as it not only provides background but also describes how the data is collected. The option they provide for users to collect data includes tracing data, which is viewing user interaction. This type of data collection can either happen accidently or when using a third party system. Overall this article would provide readers with an in-depth look into what data analytics is, how it can be accessed, and the techniques that are used today to capture the information. How Google Analytics and Conventional Cookie Tracking Techniques Overestimate Unique Visitors – By: Max Fomitchev http://www.sciencedirect.com/science/article/pii/S1567422309000581 The information discussed in this article would fit into the fourth paragraph of the “Web Analytics” section, which currently discusses cookies and privacy issues. The article looks into the analysis of traffic logs and argues that cookies overestimate the number of visitors to an URL address. Throughout the article the author also discusses the disadvantages of using cookies including: the same user can access the same site from different locations, which creates multiple cookies; and cookies are easily deleted either by anti-viruses, OS re-installers, or by the user themselves. The article describes this in-depth by using ultramax-music.com as an example. Overall this article gives an in-depth look into what “cookies” are and the advantages and disadvantages it possesses. Tracking the Impact of your Web Based Content – By: Aaron Patton and John Kaminski http://www.joe.org/joe/2010august/pdf/JOE_v48_4tt1.pdf This article would fit into the last paragraph and also in the table which discusses the tools used for web analytics. The article discusses one of the analytic programs that is used to track website and user information, which is Google Analytics. Today Google Analytics is one of the easiest programs to use and can provide much insight into a websites traffic. The article continues to explain the features of Google Analytics such as: how visitors find the website, what connection speed is being used, and which web browser is being used. Overall the article would provide updated information on Google Analytics and also give readers insight on what impact this type information could have. 5 Business Models for Social Media Startups http://mashable.com/2009/07/14/social-media-business-models/ This article list 5 business models that companies nowadays are using to start up with Internet business. It talks about how in the past business that were on the internet mostly focused on getting people to their website and then they would think about how to make money off of them. Now that the Internet has been around for decades, the models have been past due for a change. The 5 models that this article lists are Freeium Model, Affiliate Model, Subscription Model, Virtual Goods Model, and Advertising model. The one that I thought was the weirdest was the Virtual Goods Model. The idea behind this model is to get people to buy virtual gifts for other people. The most popular example of this is Facebook Gifts, which is where you guys a gift that you can touch or feel and you send it to a friend. I think this type of model is goofy and I have never purchased something from a website that used this. Pick a Web Business Model That Works For You http://www.inc.com/articles/2000/06/20003.html This article talks about the things you have to think about when choosing a business model for you online website. It uses the example of a startup Internet sweater company. They talk about the importance of understanding how you want people to buy your product. You could with have an auction site where you bring in other sweaters in hopes that more customers will come because of the greater options. You could also have your own website were people can only buy your sweaters and that its. You can also have a site where people can create their own sweater and then you make it for them. When starting your online business it is important to understand how you customers but and that will help you decide which site will work best for you. 6 Hottest Businesses on the Web http://www.powerhomebiz.com/052006/web.htm This article explains what they think are they hottest business ideas on the web right now. The one that I like the most is the one about user generated sites. When I think of these types of websites I think about Facebook, Myspace, and Linkedin. These are obviously some of the biggest names in the Internet game and I believe that it is mainly because people are able to create there own identity of the internet by creating their own page. They put you in control of what goes on the website. Their business model revolves around getting you to sign up for free. Once you do that, their website becomes a place for you and you can do whatever you want to it. Giving the customer this sort of control I think is important and that’s why I think they are so successful. http://www.google.com/analytics/product.html Google has created a branch of its company called “Google Analytics”. Google Analytics makes it easier for businesses with websites and even online businesses to profit off of how many views their site it getting. They also offer other products to help maximize business and profit, and for your company to be found more easily when searched on the internet. Some of the other products that Google Analytics offers are AdWords, AdSense, Website Optimizer, and Webmaster Tools. Even if only using one of these tools, it will make your website and your business that much more successful in the long run. http://www.pcworld.com/businesscenter/article/239981/how_twitter_web_analytics_will_help_y our_business.html There is an analytics feature on Twitter that can help you to monitor how many people go directly from Twitter to your company’s website. When people visit your site and find that it is something that their peers might want to check out, they can spread the word about your company and what you have to offer. Twitter is a great word of mouth tool that many businesses use. Using Google Analytics, you can monitor the amount of “traffic” your site is getting from Twitter. You can see how effective your tweets are in promoting what you are doing. http://www.omniture.com/en/products/analytics Adobe has an analytics tool that does basically the same thing that Google Analytics does. Omniture is the company that came out with this tool and Adobe now has it. It helps to come up with better strategies for interactions between the consumer and the company online, can customize ads featured on what sites the person has recently looked at and much more. http://mashable.com/2009/07/14/social-media-business-models/ This article lists 5 business models that social media start-up companies can use. When the Digital Enterprise was written, social networking was just starting to be popular. Facebook was not even mentioned as a social networking service. But now, social networking is at an all time high. Some social media companies are combining these business models and making huge profits doing so. http://techcrunch.com/2011/09/13/walmart-acquires-mobile-and-social-ad-targeting-startuponeriot/ This article was written this week. Wal-Mart purchased a mobile and social advertising start-up company called OneRiot. Wal-Mart announced, “OneRiot has developed some pretty nifty technology that analyzes social media signals from popular networks like Twitter and Facebook to deliver ads that are relevant to consumers’ interests”. This shows that it is important for “click and mortar” stores to be on the lookout for the latest trends in technology because it can add value to their company. http://www.businessreviewusa.com/business_leaders/amazon-considering-netflix-like-bookrentals This article is not yet confirmed as true, but it claims that Amazon is considering a digital book rental program. If it does become part of Amazon’s business model, they will add yet another type of model to their offerings. This would be considered the Subscription model. Since Twitter use is on the rise, I thought this article regarding Twitter and how it can help with business. This article is from 2011 and shows how you can track who is visiting your webpage on twitter and allows you to see how many times you’re mentioned. Twitter also has a web analytics tool you can use to better assist you. This article fits with this module because it’s all about web analytic and tracking who is on your site. Since Twitter is the newest networking site right now I thought it would be good to incorporate this article into the module. http://www.pcworld.com/businesscenter/article/239981/how_twitter _web_analytics_will_help_your_business.html This article from 2011 seemed to fit well with this module, because it talks about tracking data and how long to actually log and keep that data. There are some privacy concerns addressed in the actually module and I thought since this had to do with logging files it was appropriate to have a more up to date article talking about logging files and accessing them quickly and effectively. http://www.itbusinessedge.com/cm/blogs/itdownloads/server-logmanagement-is-at-heart-of-network-security/?cs=48354 This article from 2011 talked about how webpages will assign a user a “cookie” and “cache” their information so next time they visit, their information is stored and the site remembers them. I think this is very fascinating, since it’s something that I notice being done on company webpages. This makes it easier for the user to navigate and allows for a more pleasing experience. This article also states how the cool thing about page tagging is that allows for a more analytical break down compared to just using basic analytic tools. This article fit well with the module as it spoke a lot about the same concepts, but they were just more up to date. http://www.tech-faq.com/web-analytics.html http://www.cookiecentral.com/ccstory/cc3.htm This article, or rather series of articles, describes the benefits and threats posed by cookies. This article analyses the proper use of cookies, as well as the potential hazards that malicious cookies can cause. The fourth module in digital enterprise describes this sort of concern over privacy in regards to cookies, and this article supports the need for fear of damaging cookies to one’s personal digital information. http://www.pcworld.com/article/139212/most_consumers_clueless_ab out_online_tracking.html This article documents the misconceptions online consumers have when it comes to the online privacy companies are not necessarily providing them. The article explains that while 55 percent of online users believed all of their information and online history was safe under privacy agreements, that this is rarely the case at all. The ideas that companies are collecting mountainous amounts of information and selling it to whoever will pay the f=highest price becomes a reality in this article. This relates to this week’s module on digital enterprise, and the statement about how marketers and advertisers can use the information about you online as a “virtual calling card” to market toward you in the future and make you as profitable as possible. While this is one great step for e-retaining, it seems like back pedaling in terms of ethics. http://www.opentracker.net/article/online-privacy-issues Converse to the previous two articles, this article paints a brighter, more industrious side to information gathering online. This company, Opentracker.com wrote this article with the purpose of informing the general public about the rational fears they should have and not have regarding the Internet and their personal information. This article attributed the greatest use of online data gathering to be in the form of click-stream data, which is used for the benefit of helping to present the most relevant information and ads to each consumer while online. Regardless if you want to believe that this is for your benefit or not most of the time, it is certainly beneficial to the online companies that track it, making it easy to see what ads draw the most attention and where best to place them. http://www.pcmag.com/article2/0,2817,2392909,00.asp Twitter just released a web analytics tactic to better follow, track, and understand what people are doing on Twitter, and how they are using this social networking site to market, share, and advertise. It will show how much Twitter is integrated into other websites, businesses, and personal use in order to better serve their users to maximize their experience and market to their audiences. http://www.consumeraffairs.com/news04/2011/09/targets-missoniroll-out-crashes-website.html This news report talks about a very fitting situation that happened on Tuesday with Target's website. Missoni created a Go International line for Target, and it was so popular that their website crashed in the early morning of introducing the line. It is a dream for website crashing to happen to retails, because that means it is extremely popular, but this article talks about how it happened and why. http://www.franchise-update.com/article/1518/ This article interviewed executives of two different large corporate companies, and asked them how they work with their website and internet to create the most compelling and responsedriven website in order to create fans and followers of their companies in order for return visitors and brand loyal consumers. The first article that I found is from the Wall Street Journal. It relates perfectly to the Web Analytics section that we were to read because it talks about tracking internet users and where they have been. The article said that the widgets, data collectors, have been added to millions of web pages in the past year. The widgets, which were created to make it easy to share content with friends and to help websites attract visitors, are a potentially powerful way to track internet users. There is much concern with privacy with the rapid growth of social widgets, and therefore Congress has introduced at least five privacy-related bills this year. http://online.wsj.com/article/SB10001424052748704281504576329441432995616.html This article that I found talked a lot about the analysis of the IP address, the HTPP request, and the user agent. It broke things down and gave very specific visual examples of what each of these would look like on the web. It also went on to give explanations of each section. For example under IP address it said that you can tell whereabouts on the internet you are, (roughly) what city you are in, and who your ISP is. The user-agent describes your web browser. It typically contains the browser name and version of your Operating system. This article was good because it did relate to the Web Analytics section in terms of the web browser and IP address information. http://djce.org.uk/dumprequest The last article that I found had a portion regarding the function of Server Log Files. It gave a very similar explanation of what a server log is, much like the one in the Web Analytics article assigned for class. This new article also gave a very in-depth example. It used the Apache log as its example and said the following information could be discovered found within it: IP address of the requesting computer, date and time of the request, the full HTTP request, HTTP Response Code, response size, referring document, and the user agent. Some interesting information is that the IP address, referrer and user-agent string should be regarded as unreliable because it can be faked in some way by the user. http://www.boxesandarrows.com/view/the-limitations-of The fourth chapter in ‘The Digital Enterprise’ focuses on web analytics, the “data collection for the analysis of business processes”39. The chapter discusses two key concepts, firstly, the type of data that is able to be collected for analysis and the software that is available to do so and secondly, the benefits for e-retailers when web analytics is adopted. These two points can be further understood and emphasised through the use of additional resources such as articles and videos. Internet users’ every click can be tracked and “leaves a trail of bits”1 that can be monitored and collected for data in web analytics. The analysis of the data that is logged can be as simple as the summaries of basic actives, or as complex as yielding “meaningful statistics for decision makers.”1 Lou Dubois’s, article “11 Best Web Analytics Tools”40 defines what exactly web analytics is and highlights the various tools available to businesses. The article includes a diverse list of both free and availableto-buy software, detailing the advantages and capabilities of each illustrating the vast amounts of 39 http://digitalenterprise.org/metrics/metrics.html 40 http://www.inc.com/guides/12/2010/11­best­web­analytics­tools.html resources accessible to companies. Google Analytics is one of the free options, and is one of the simplest web analytics available. The video “Google Analytics Tutorial- Part 1”41 shows the simplicity and ease of use of this tool which is why it is “currently used by over 50% of the top 10,000 websites in the world.”2 The video provides a good demonstration of the how Google Analytics operates and its capabilities of analysing a range of data. In addition, the video “useitbetter.com- web analytics for adobe flash”42 highlights the diversity of web analytic tools. Useitbetter.com is tailored for adobe flash websites and adopts various methods to analyse data and present features such as identifying which sections most visitors exist a website and transreports to show how visitors’ activity has change over time. The benefits of adopting web analytics is great for e-commerce sites as the data logged can be analysed and help “optimize network infrastructure, improve website architecture, measure the effectiveness of site design and advertising campaigns.”43 Kristy Lee’s article titles “The Benefits of Web Analytics” 44 illustrates the various uses of web analytics and how these tools can assist an e-retailing site. The tools can analyze market trends, identify website users and determine the visitors’ behaviors. The article underlines the importance of using tools to improve ecommerce sites in order to effectively interact and entice website users. Furthermore the article “Web analytics boost e-commerce sites,”45 by Juan Martinez highlights the direct impact web analytics has on e-commerce. The article provides useful examples of how analytics can directly affect profit such as clothing retailers testing different background colours of the checkout page. Martinez identifies the basic tests performed by web analytics such as the “different configurations of checkout cart and the number of pages consumers need to go through” 6 in order to make “a person more likely to complete the process, [and] make [the retailer] a lot more money." 6 “As impressive as these tools are, the analysis of web activity has only just begun to scratch the surface of what may be possible in the future”46 which is supported by the video, “Why Data Matters: Extracting Insights, Making Better Decisions”47. The video is a prime example of how web analytics is developing and the vast potential for more advanced tools to be cultivated. The video highlights the greater opportunities available with web analytics and the benefits of adopting these such as “reducing churn by up to 50% in a consumer database.”8 In conclusion, the fourth chapter of “The Digital Enterprise” focuses on web analytics, and through additional resources such as articles and videos the key concepts can be empathised. Web analytics is developing, but currently provides e-commerce sites the tools to track 41 http://www.youtube.com/watch?v=u­I7osnBu38 42 http://www.youtube.com/watch?v=j3_gBIGLSzg 43 http://digitalenterprise.org/introduction/intro.html 44 http://www.focus.com/briefs/benefits-web-analytics/ 45 http://www.dmnews.com/web-analytics-boost-e-commerce-sites/article/208145/ 46 http://digitalenterprise.org/introduction/intro.html 47 http://www.youtube.com/watch?v=sSSLYIURzmE&feature=relmfu consumers’ behaviour and activities, aiding in the effectiveness and efficiency of these sites. Google Analytics Tutorial- Part 1. (2011, January 11) [Video file]. Retrieved from http://www.youtube.com/watch?v=u-I7osnBu38 Useitbetter.com - web analytics for Adobe Flash. (2001, March 16) [Video file]. Retrieved From http://www.youtube.com/watch?v=j3_gBIGLSzg Why Data Matters: Extracting Insights, Making Better Decisions. (2010, April 12) [Video file]. Retrieved from http://www.youtube.com/watch?v=sSSLYIURzmE&feature=relmfu http://www.pcmag.com/article2/0,2817,2392909,00.asp This article, Twitter Unveils Web Analytics Tool, Expands Promoted Tweets, explains tools twitter uses for web analytics. With 100 million users, people now use twitter to drive customers to their web sites. Twitter's tool allows these users to learn how many of their customers are attracted to their sites by twitter. http://getclicky.com/ Real time web analytics is offered by Get Clicky. They offer web analytic services that beat out their cutting-edge competition such as Google, Woopra, Chartbeat, Piwik, and StatCounter. I think this reading will allow students to see what the newest analytic companies can do, and what they offer to their customers. It is designed to be the easiest service to use. It sorts out the useful information from the trash. There are testimonials from users that would recommend it to clients. They offer user friendly features such as their dashboard, data on mobile devices like Iphone, powerful information segmentation, on site goals and campaigns to help productivity. http://www.business2community.com/trends-news/2011-trends-forweb-analytics-–-revisited-058879 This last reading is a news article about trends for web analytics. This will prove useful to readers for understanding what companies are using web analytics for today and how businesses are affected by analytic innovations. http://www.cmswire.com/cms/information-management/ibm-launches-coremetrics-lifecycle-fordeep-online-marketing-011137.php In the section on Web Analytics it talks about how the company Coremetrics monitors clickstream activity for business to help them have a successful e-business. In the article that I found it states about how Coremetrics is trying to capitalize on the contact that customers have with e-business. It is doing this by working with other channels such as email, and social media. It allows for companies to know exactly where they stand with consumers therefore getting a better understanding of what consumers need and want. The article that I found also touches on how Coremetrics is now using a new system called Coremetrics Lifestyle, which will allow businesses to track their relationship with a business over an entire lifestyle. Both articles talk about the importance of customers and how using Coremetrics will help e-businesses. http://www.businesswire.com/news/home/20090504005157/en/SAS%C2%AE-Web-AnalyticsSolution-Turns-Raw-Data In the article that I found on SAS Web Analytics it stated that companies have trouble analyzing online and offline data. SAS realized that this was a problem so they have geared their business toward forecasting for companies about web data. SAS Web Analytics looked at what businesses had trouble with and decided that in order for a company to have a successful business they needed to be aware of the activity that was going on with their website as well as with each individual customer. This confirms the point that was stated on the Web Analytics section on how statistics are being used to help business now with tracking web activity. Both articles spoke about how becoming a presence on the web is vital for companies now a days and with the help of commercial tool companies such as SAS Web Analytics it makes it easier for companies to do this successfully. http://www.betterimage.org/why-google-analytics-is-important In the section on Web Analytics it talks about the importance of log data and how tracking things such as how many people visit your website can actually improve your business and its future success. Likewise to this I found an article on one of the programs that helps with web analytics called Google Analytics. In this article it went into further detail and said that this reporting tool tracks how many visitors a website gets, the average time a visitor spends on the site, what pages of the website are visited he most just to name a few. All of these aspects are important when you are trying to figure out how many people go onto your website. This can give you an opportunity to see where any restructuring is needed for your website to make it more successful. Both articles touch on the importance of Google Analytics and why it is beneficial to use it for your website. http://www.webopedia.com/TERM/W/Web_analytics.html I chose this article, because it explains all the concepts of what is web analytic mean and how it works. According to the article, there is tons of software that can help automatic Web Analytics. By using web analytics software, we can easily measure details as how many visitors were here today, how they came to the site, how long they stayed on and what other sites they clicked on. Not only that but also it could be used to monitor your web site’s technical issues. If your web pages are not working properly, it will report you an error. With this report, you can determine which area of site are get traffic and which data can be used to create a better user experience. In my opinion, each web site should have this software and use it properly to check their web conditions. For example, I just went to “The body shop” and “The bath & body works” web sites today and I had bad experience from both web sites. Since it was my first time visiting their web-site, I was curious about everything they have online. But, I couldn’t explore their web site since their server was very unstable and it took forever to move one page to another. I wish they have better “Web Analytics software” so that their technical support team can monitor the issue and fix it issues immediately. http://ist.mit.edu/services/network/ip This article talks about the web site’s identity such as IP Address, Host Names, and Domain Names. Article says that since every computer has IP address consists of four numbers between 0 and 255 and separated by periods, we can simply find out some user’s information. One example the author give was the IP address: ‘18.72.03.’ The number #18 here means MIT network and later numbers identify the specific machine. In other words, the first two parts of the IP address represents the network, and the last two parts represents the specific computer in that network. Although I knew the meaning of IP address, I wasn’t sure about what represents what and how it actually works. Thanks to this article, I was able to learn more about details about specific terms and more concepts that related to our Module #4 Web Analytics. http://netforbeginners.about.com/od/i/f/ip_address.htm This article explains the difference between ‘IP and ‘Domain name address.’ Since this article has further information than Module #4, I chose this article to get better understanding of those concepts. According to the article, IP address is a unique way to identify the web site by given serial number. So, I understood IP address as one’s social security number which has a special serial number for each person’s identification. On the other hand, Domain name is an easy version for helping users to remember or find the web site whereas IP address cannot help with. www.wired.com/epicenter/2010/12/microsfot-tracking-protection/ Module 4 lightly touches on the issue of privacy when it comes to web analytics; this article discusses an online tracking-blocking feature that Microsoft is building into the new version of Internet explorer. The new feature lets users keep lists of websites that track their online activity. The tracking protection feature also lets users block websites through a “tracking protection list.” However, the new feature is not going to be welcomed by ad and tracking firms who argue, “much of the internet’s free services are dependent upon targeted advertising.” This article demonstrates how big of an issue privacy is when it comes to web analytics. bits.blogs.nytimes/2011/08/25/hewlett-packards-look-eaststrategy/?scp=11&sq=Web %20analytics,&st=cse This article talks about Hewlett-Packard’s new business strategy. It demonstrates the importance of web analytics because Hewlett-Packard is completely changing their business strategy based on the rise of web analytics. The company is going to shift their focus from making to PCs to selling data-serving computers and specialized software that provides web analysis tools to corporations and governments. www.destinationcrm.com/Articles/CRM-News/Daily-News/Web-Analytics-Market-to-Hit-theBillion-Dollar-Mark-by2014-53957.aspx This article discusses the enormous growth of web analytics. Researches are predicting the web analytics market to hit the $1 billion mark by 2014. According to John Levett, an analyst, if we were to equate web analytics to a human life stage it would be in its awkward adolescence stage. Data suggests that 73 percent of businesses are using Web analytics. However, it’s hard to make money in the web analytics market because free tools take up 78 percent of the market share. This article demonstrates the size and importance of the web analytics market and also shows that the importance and size is going to continue to grow and shows no signs of slowing down. http://www.dmnews.com/web-analytics-boost-e-commerce-sites/article/208145/ This article gives an insight on how ecommerce sites are starting to use web analytics, more specifically Google analytics. It gives examples of some companies that are using it and how it’s becoming a pivotal part of everyday business especially for companies that are trying to boost productivity. http://www.internetretailer.com/2011/06/30/web-analytics This article talks about how web analytics is growing and evolving to something more than processing a batch of data to something much more. It also goes into a new kind of analytics called social analytics that’s becoming more prevalent. http://www.internetretailer.com/2010/04/01/a-new-analytics-tool-ties-shopping-behavior-tomerchandising-and This article talks about a new web analytics application called Web Journey that gives retailers a look at what their visitors are looking at in more accurate way. Its goes deeper into all the functions and benefits this program has for internet retailers. http://www.ibtimes.com/articles/214004/20110914/twitter-twitter-web-analytics-tweet-buttongoogle-analytics-backtype-y-combinator-bitly-comscore-omn.htm This article talks about Twitter and how they have added the new feature of analytics to their website. Users of the site can now see how their tweets have a presence on Twitter. Traffic to each individual’s site can now be tracked and actually viewed by users. This is a great new tool that will enhance the experience each user has on the site. This relates to the digital enterprise article because Twitter is improving the site by using analytics. Using new features like these will help usability and functionality of the site. http://www.qsrweb.com/article/184135/5-new-ways-Google-Analytics-tracks-customerengagment This article talks about the 5 new features Google has added to their analytics and how they will benefit businesses. The five new features are multi-channel funnel overview, assisted conversions report, top conversion paths report, time lag reports, and path length reports. All of these will benefit businesses wanting more information on how effective their website is. It can help them compare their sites with others in the same industry, track where visitors arrived on the site and where they left, view visitors' clicking habits and set up alerts when traffic spikes. http://www.usatoday.com/tech/columnist/kimkomando/story/2011-09-16/how-to-increase-yoursearch-engine-optimization/50415410/1 This article talks about optimizing your presence on Google searches and how to do so. A company needs to make sure they are on the Google index to take advantage of searches. It is important to use the analytics page and see what is going on with your website. It will tell you what parts of the website are most popular and where the traffic originates. This was an important point brought up in the Digital Enterprise article that you must optimize all of the tools offered to find out about the traffic on your website. http://www.businessinsider.com/the-hidden-treasures-withingoogle-analytics-2011-9 According to module 4 Google Analytics offers free web analytics services with integrated analysis of Adwords and other keywordbased search advertising. Based on Urchin, which Google purchased in 2005. This article is about little hidden treasures withing Google Analytics. It shows you how people found your website and what they look at the most. This can be good because it will help you in the future with driving visitors back to your website. One hidden treasure they talk about in the article is making sure you check the spelling of words on your website. You can use this tool to help figure this out so that you do not have these little mistakes that could turn visitors away from your website. http://gcn.com/articles/2011/09/16/cybereye-new-domainsdoppelgangers-typo-squatters.aspx In module 4, it states that the domain name identifies the location of the computer network you are using. This article talks about how many hackers will use domain names to fool the customers or visitors to going to there website instead of the real deal. For example, www.britneyspears.com vs. www.britneyspears.com. These hackers will use a very similar domain name. The article discusses that the bigger the brand the bigger the problem with this. http://blogs.computerworlduk.com/managementbriefing/2011/09/businesses-risk-crumbling-without-better-eucookie-law-guidance/index.htm Cookies raise important concerns about individual privacy according to module 4. A cookie is a record of what you may be browsing on the web. Cookies are a big deal if hackers can get a hold of it, they will have all of your browsing history. In this article, a new law by the Government states that users have to give permission for websites to install cookies on their browsers. This could effect e-commerce sites, people trust these cookies when checking out with their carts. They do not want this to fail and crumble in their faces. http://adage.com/article/digital/digital-marketing-guide-analytics/135618/ This article ties in with the Digital Enterprise website well because it discusses the importance of having the correct data. The right data makes marketing more effective. This man being interviewed in this article works with analyzing data for Google. He gives lots of helpful and informative information on the topic. http://westorange.patch.com/articles/cyber-littering-your-digital-trail I thought that this article was really interesting. It was about the digital trail that one leaves. It can be really easy to leave a digital trail that doesn’t really well on you or your business. It is even easier for people to find this digital trail. Be careful what you do and say online, because it can come back to hurt your business or you. http://antezeta.com/web-analytics/ This was a great article explain web analytics. I had no idea what that even met, so I am sure that the people reading the digital enterprise don’t either. This article does in depth about web analytics by giving the reader blogs and other sources to look into to get more information. The other resources found on this page were helpful to look at as well to help further explain this idea. http://www.google.com/analytics/features.html The web analytics section for module 4 discusses new kinds of data collection to get information from visitors of the site. The link provided for google analytics fits into this because it is an up-to-date way for webpage owners to collect this data. http://www.pcmag.com/article2/0,2817,2392909,00.asp To provide a new and current article about how web analytics are being used on the internet to promote social media, I chose this article. The web analytics article does not give examples of how this tool is being used in social media or how it is beneficial, which is why I have chosen to include this article. http://webtrends.com/products/analytics/ The web analytics article discusses using analytics to improve your webpage, measure effectiveness, and log data. The link provided expands on this and discusses how to make using these tools beneficial to a webpage owner. Twitter’s new analytic tools will track its effectiveness http://latimesblogs.latimes.com/technology/2011/09/twitter-web-analytics.html While the recent boom of the Twitter world, those behind the scenes in the company want to know exactly how much traffic they are getting by those non-stop tweeters. They are launching a new analytic tool called Twitter Web Analytics. Twitter has become such powerful marketing tool for up and coming companies, established companies, song writers, and many more. Knowing an estimate of the traffic they are receiving will help determine future marketing decisions and how to position their marketing and advertising strategies. Twitter decided to invent this analytic tool because the concept of web analytics hasn’t evolved as rapidly as the social world has during the past few years. Integrated Data and Insight- It’s Not as Easy as It Looks http://www.clickz.com/clickz/column/1899453/integrated-insight-easy-looks This article talks about the difference in data between online and the offline channels of a website. Online and offline data are analyzed differently and have different results. It’s important that both research times work together to achieve the best results and data information. It is also important that each “team” have a good knowledgeable understanding of what each team does and how they operate. In this article, the author discusses whether or not the insight team and web analyst team should integrate/join together. Why You Should Use Multiple Web Analytics Tools http://www.seobook.com/multiple-web-analytics This article talks about the importance of using more than one analytics tool when obtaining data from your website. Most tools are either good for tracking realtime or giving historical data. There are very few tools that are available for a fairly attainable cost and that are efficient at both aspects. That is why the author of this article suggests using at least two to ensure that you get the best of both worlds. I think this article was very helpful for those starting companies because it compares analytic tools and the costs and whether it is worth the money. Obviously if you are a company that is just beginning the internet world, it wouldn’t be the smartest idea in the book to purchase a $10,000 tool. It’s also important to have a back up analytics tool just in case. Some preferences and things to look for in a back up tool is light weight, low cost, that it provides a general base to compare primary analytics and that it will offer realtime data. http://www.thinkmetrics.com/articles-about-web-analytics.php#web-analytics-concepts The website thinkmetrics goes a little more in depth than a regular article you have to subscribe to them and then they will give you ways to base the numbers and people you are attracting to your website. If you have an Ebusiness I believe this is a big factor because you want things on your website that people want to buy. If you don’t have a way to track what people generally click on or want then how will you know. It’s all about allocating your resources to the place where you can make the most money. http://www.google.com/analytics/ Google has again shown why they are one of the best companies by having a web analytics portion of their business. As a huge website search engine this is money on top of what they already make and they can find out and help businesses find out what marketing things work where the traffic is going. Using web analytics is a very genius idea because the fact that a business can understand what a customer wants it can shift its business model or website to fit its customers needs. http://www.pcworld.com/businesscenter/article/239981/how_twitter_web_analytics_will_help_y our_business.html This article is about Twitter and they just recently launched a web analytics of their own. It shows how much twitter helps your business and the amount of viewings it gets off of the twitter account. Also sharing how much information from your company is being shared across twitter. I think this is a great venture for twitter because for a business to be successful you have to launch on the social media websites and this gives a business an opportunity to be passed around the world via twitter and they can now track all that information to see the impact on business. This video is about why websites track information and different kinds of programs they use to track the information. It is important for businesses to know how often their site is visited and to get information about the visitors. This video could be used to update the reading to give people a basic understanding of why tracking is important and what information websites can get from visitors. http://www.dailymotion.com/video/xct0wh_website-tracking-the-key-to-a-highl_news This video talks about the importance of website tracking and using Google Analytics. The video talks about the features of Google Analytics and some of the information you can get from it, such as knowing how many visitors your website gets, where the visitors are, and what pages they look at. This video could be used to update the reading by giving readers more information about tracking and Google Analytics. http://vimeo.com/14516540 This is a video about using web analytics to become more successful. The man in the video says that you need to know what your goals are for your site before you can utilize your web analytics. After establishing your goals, you need to see if they are being met or if they are falling short. If they are falling short, you need to change your site and re-evaluate it after that. This video can be used to update the reading to give viewers with their own website a new insight. http://www.youtube.com/watch?v=0FceNJp72AE http://www.youtube.com/watch?v=KMa0IR7cjxE This video explains the importance of web analytics and segmentation. If an average visitor only spends 60 seconds on a site, the e-commerce site must understand their web analytics. Ecommerce sites must understand who their visitors are. This is important to understand because there are many different types of visitors. Visitors include new visitors, competitors, visitors who are purchasing, employees, job seekers, and many more. A company might have many visitors but it is not helpful if no one is purchasing items from the e-commerce sites. This video explains how companies can set up segment data to increase revenue. http://vimeo.com/22685848 This video was beneficial for e-commerce sites because he starts by making companies understand why they have an e-commerce site. Web analytics helps companies see their performance and achieve their goals they have set. E-commerce sites should determine the gain of numbers. E-commerce sites must understand the importance of the numbers such as who is visiting the sites and who is purchasing. E-commerce sites should also understand how it was in the past to how the site is now. These sites should look at the data to better their site to make the company successful. It is very beneficial for people running the company to understand the data that is being recorded. http://vimeo.com/16707613 This video was an interview with Harold Johns who is from Johnson & Johnson. He explains how it is important to understand KPI and web analytics. This is important to understand what kind of people are coming to your sites. He explains how it is important to ask yourself what success is. After the company defines what success is, are they successful? Are people purchasing from your site? He definitely made me think about the kind of people who are visiting these websites. He made me think about if the visitors are going to share the e-commerce site with their friends and if they are willing to purchase from this site. http://www.youtube.com/watch?v=lfHzELsreas This video is a question and answer session with Google web analytic specialists Avinash Kaushik and Nick Mihailovski which addresses common questions users have about Google analytics. These experts examine some common concerns regarding web analytics. This truly ties in with the module because it extends the users knowledge about how to utilize web analytics. The questions they answer are from real website designers and managers and provide valuable insight into the world of Google analytics. http://vimeo.com/16073665 This video is a great tool for anyone who is starting their own website. It is simply a tutorial of how to use Google analytics with pivot tables. It takes the viewer through the steps and explains how to interpret, use, and create this information. It is a great resource for anyone running a website and can provide excellent insight. This video is an extension of module four and provides great advice and tips for anyone on how to create a pivot table using data from Google analytics. http://techtv.mit.edu/videos/6065-webpub-presents-web-analytics-collecting-and-demystifying-data This video delves into the different web analytic engines which are available and evaluate their strengths, weaknesses, ease of use, and more. Throughout the video they demonstrate what the options are, what they collect, and which engine you might want to use. They also go through how to interpret the data. This video is excellent to view if you are unsure of what you need in analytics. I feel it is another great extension to module four because it elaborates the many tools that are available, takes the viewer through each of those, as well as giving beginner tips to understanding the material presented. http://www.youtube.com/watch?v=_HbjsNaUJ2A&feature=related This video clip was created by IBM. It is very helpful considering the video clip begins with a common approach of birds and baseball. It gives examples and why web analytics is necessary in the modern world. Also, the clip talks about how the web analytics works, in a more common term, that any one can understand the concept of web analytics. http://www.youtube.com/watch?v=jA02lVL06Y&feature=results_video&playnext=1&list=PLCFA68B8A101336E0 This video clip shows what a career in web analytics entails. The salaries and where you would be heading on your career path. It also lists all the responsibilities and skills needed to be a web analyst. For those who wants to take this career path, this video clip would be very helpful. http://www.youtube.com/watch?v=brUyIQJJjE0 This video clip shows an easy to understand diagram of what tagging and tracking aspect of web analytics. The narrator visually shows how tagging and tracking works and how you can do it on your own. This video clip is helpful because it is easy to understand and the narrator restate what he said about his diagrams twice. http://www.youtube.com/watch?v=FDWt2MyOS1k Web analytics can be very helpful to judge the performance of you or your company. Through web analytics, you can find out about the trends, traits, and behaviors of your customer and by gathering these information, you can make an assumption or prediction for future use. http://www.youtube.com/watch?v=0FceNJp72AE In order to analyze websites, you need to carefully examine the hits and page views in order to reach your goals. You need to analyze well so that you can meet the customers’ need at the right time. http://www.youtube.com/watch?v=ML5SK8fwH2c When you analyze the data, you need to consider many different aspects. For example, you need to look for keywords, geographical location, and many more. Also, you need to recognize what your customers are looking for. http://www.youtube.com/watch?v=lfHzELsreas This video is related because although it is a question and answer video, the questions people ask and their answers are related with web analytics. For example, one of the questions asked "Because google analytics require javascript to be enabled, is it safe to assume that all of the data it gathers comes from actual users and not from search box?" The answer was "Generally, most most box don't execute javascript, so that means they won't execute the javascript tracking code, and that way we can accurately track what people are doing on the website. Some box might execute javascript but there are so few that there shouldn't be a meaningful impact on the metric on the site, so there is nothing to worry about." It is telling us the importance of web analytics and how websites actually work when people like us, surf on it and they track what kind of things we are looking for. That is why every time we go online, while typing in our url bar something that we have already been to before, they will show up below because they have already tracked what kind of websites we go on and how often we go on them. http://www.youtube.com/watch?v=brUyIQJJjE0 This video is related because web analytics explains to you how tracking and tagging works. The javascript is a great help in the beginning, it asks itself, what page is this that the visitor is on? Then it tells you detailed information such as where this visitor came from (such as which link did the visitor click to get to this website?) or whether or not this visitor as visited this webpage before. Then, it goes to the web analytics server and then these information are ensued. http://www.youtube.com/watch?v=XZgd6Yv0_kQ This video is related because it is asking when you get to a new website, what is the first thing that you do? One of the interesting responses was to look for these 404 errors in the analytics. These 404 errors are shown to what visitors get and can indicate a problem from search engines. People don't know the power of segmentation and the power of analytic programs. Getting into the analytics and segmenting into their keyword research groups don't allow them to know how difficult it is to do these segments. http://www.dailymotion.com/video/xg4551_web-analytics-training-measuring-successof-site-search_school This video talks about using web analytics to measure success of the website. It also talks about integrating site search and using the site search to see what users are looking for in the website. http://youtu.be/a9qzgH-Ktmk This video shows in depth how to use Google web analytics and how to integrate that in our business. http://youtu.be/xwK3UOKEylM This video shows how web analytics affect core business strategy. This is very important for the businesses these days where everything is going online. http://www.youtube.com/watch?v=bpDxGrSqA-E This video is a must-watch if you are serious about learning about the web analytics. If you use analytics, you are doing as he says, understanding the users intentions. Google has access to all that data too they most likely compile all data from account’s. Google is trying to improve the web experiences by implementing better strategies using the web analytics. http://www.youtube.com/watch?v=EKWEemm6ous This video deals with questions of people who are interested in web analytics. Two professional web analysts kindly and precisely answer to each of question being asked and I learned a lot of the strategies of web analytics. I really liked the explanations of advantages and disadvantages of using page tagging. http://www.youtube.com/watch?v=40Wga7r4-ww This video talks about how a web analytics strategy can only be successful if it mirrors an organization’s internal goals and key performance indicators. A large part of the web analytics strategy is continuous communication with clients to understand what they define as key measurements of success. It emphasizes about the important role of clients and how their satisfaction should be what the companies must focus on. Web Analytics discusses how the Internet leaves a trail of everything visited by a person. Every webpage has the means of keeping track of locations and networks by using IP addresses and domain names. Being able to file this information allows websites to look at their traffic and see what they can improve or change. They can add new information that allows personalization, such as advertisements. Web analytics will one day open the doors to new ways the view the web. The first article is titled “Measuring How Quickly your Web Pages Load Using Google Analytics” . This article is interesting because it discusses the importance of having a fast loading webpage. Having this is extremely important for websites, especially sites that sell products. People typically will not want to wait for a page to load when they are busy looking for things so if the page is loading slowly they will tend to find the information elsewhere and exit your site. The article also states that Google Analytics can provide information on how quickly websites load. This allows websites to look at the speed and change the way their site loads. In turn, websites will hopefully be able to keep customers on their site for longer periods of time. The second article (report) is titled “2010 Web Analytics Progress and Plans in BtoB Organizations: Survey Report” . This report overviews a survey done by the Web Analytics Association on the effectiveness of different companies web analytics on their webpages. The results of the survey showed a few important details about the topic. The first result showed that investments are growing in web analytics with 56.1% of the companies increasing money put into analysis of the site . The second result showed that the most effective companies have their analytics in the marketing department . Lastly, the survey showed that 43% of the companies are confident in the data they receive from using analytics. The findings of this survey are important to companies because it allows them to see what the most effective ways are to use web analytics compared to the best companies. The final article is titled “Twitter Unveils Web Analytics Tool, Expands Promoted Tweets” . The article explains that Twitter has made a web analytics tool that will help companies keep track of their Twitter page traffic. Twitter has recently become a huge network with over 100 million users, which opens up great opportunities for companies to advertise and speak personally with their consumers . The social networking site is free, so it is basically free advertising. The new web analytics tool will allow companies to advertise and personally get in touch with their customers on a larger, smarter scale. Albanesius, Chloe. "Twitter Unveils Web Analytics Tool, Expands Promoted Tweets." 13 September 2011. PCMAG.COM. 15 September 2011 http://www.pcmag.com/article2/0,2817,2392909,00.asp "Measuring How Quickly your Web Pages Load Using Google Analytics." 2011. PANALYSIS. 15 September 2011 http://www.panalysis.com/tracking-webpage-load-times.php Web Analytics Association. "2010 Web Analytics Progress and Plans in BtoB Organizations: Survey Report." June 2011. Web Analytics Association. 15 September 2011 <http://www.webanalyticsassociation.org/resource/resmgr/PDF_research/WAA-B2BSurvey-Report-2010v3.pdf Facebook Analytics: Tracking Your Insights http://www.theinternettimemachine.com/marketing-blog/2011/07/facebook-analytics-trackingyour-insights/ The Module Web Analytics explains that the data logged about customer internet trails can be used to help improve a website. The article Facebook Analytics: Tracking Your Insights explains how to use the technology that Facebook provide you with to improve marketing techniques and business strategies. Facebook provides you with your page’s feedback percentages, viewer data and page viewer tracking. This kind of customer tracking can optimize customer interaction on a business’s webpage. Twitter Launches Web Analytics Service For Websites http://www.forbes.com/sites/tomiogeron/2011/09/13/twitter-launches-web-analytics-service-forwebsites/ The Module Web Analytics explains how a customer’s internet trail can be collected and analyzed by e-businesses. According to the article Twitter Launches Web Analytics Service For Websites, Twitter has found a way for businesses to track a customer’s path from social media sites to their website. The Analytics tools provides businesses with information about customers’ tweets that integrate company information, how much traffic that tweet received, usage of their “tweet button”, and a list of the links and stories about companies. The previously mentioned Tweet Button is a ‘share’ button and monitors how many times a tweet was shared with other Twitter users. All of these will help businesses understand their social media presence. Online Analytics Maturity Model http://www.newcommcollaborative.com/knowledge/876-online-analytics-maturity-model The Module Web Analytics mentions how businesses track consumer internet usage through IP addresses and domain names logged into a server. From there companies analyze the information for website improvements. This article explains the ways a business needs to go about analyzing this data so that it can affect their consumer interactions. According to the article this collected data needs to be analyzed in a set of frameworks that lead to the most effective use of the data. One of these frameworks is Scope. A business must define the scope of their business’s “playground”. If the playground is left to broad the buzz, and customer interactions can shift to far and the business will lose influence. http://www.support.com/security/computer-privacy/cookies This webpage talks about computer cookies and what effect it has on the computers. Computer cookies are also known as spyware, spyware is a simple program that runs on pc and spy on the activities. Web cookies are simply bits of software placed on a computer when users browse websites. Not all websites have these, but some of the websites do especially the large wellknown websites. Cookies are used on websites primarily for convenience purposes. Without getting into technical specifics, cookies store information such as passwords and login data onto users’ computer so that every time user visits a webpage, the data is automatically retrieved. Websites use cookies so they can track what users are viewing, and although they will not necessarily know users information in detail however the website will usually recognize users computer when the user comes back to visit again. Therefore users must be cautious and be aware of spyware and cookies to protect personal computer. http://techcrunch.com/2011/04/10/how-worried-are-consumers-about-privacy/ This article discuss about consumers’ concerns regarding privacy on internet. I personally believe that people should really need to pay attention to their online privacy. Internet is very open to public therefore there is nothing out there to really protect for consumers. Once information gets leaked it will be very difficult to recover perfectly. Not only websites get your personal information but also random people are watching every move online without you knowing. Some random people are not the government it's large internet based corporations like Google and Facebook. Due to the fact that Google and Facebook are very useful and most used website that does not necessarily mean it is a safe website. http://ebizine.com/marketing/super-cookies-new-web-code-draws-concern-over-privacy-risks/ This article describes how cookies can be risky to users’ identification and personal information. While cookies provide a variety of benefits to web users, they also present two primary risks to consumers. One of the risks is that web sites can use cookies to gather and sell your personal information to third parties. Using cookies is one of the ways a site can aggregate many pieces of information about a user into a rich profile. Once website gathers your information they can basically sell your personal information to third parties regardless of right. Another risk is Web sites can track your surfing behavior and tie it to your user profile. Certain infrastructure providers can create cookies that are visible on multiple sites. The risk for a consumer is a violation of privacy. Therefore do not leave private information stored on a public or shared computer. How Internet Cookies Work(Problems with cookies) http://www.howstuffworks.com/cookie.htm This article contains total of eight articles about what internet cookies are and other necessary information that will help people to understand about cookies. And among these eight different articles, I have picked the "Problems with cookies". This article mentions about how dangerous it is to use public computers to do online shopping and et cetera, because it leaves the cookies(traces) of the previous users in the computer and people who happen to use the computer later could illegally use previous users already input data. Also, the writer of this article mentions an actual incident happened between him and his wife's online shopping on the same website and same computer. The "Web Analytics" article mentions about concerns of the information leak by the cookies at the very end of the article, but it does not explain whole a lot. But definitely needs to be mentioned. Why You Need Web Analytics http://www.imediaconnection.com/content/10888.asp "In online advertising, web analytics help us understand where people are going, where they came from, where they drop out and what might help them to convert." This phrase pretty much defines everything there is to talk about web analytics. The article which contains the phrase aforementioned demystifies the need of web analytics for the online marketers to realize what could be achieved by using it. For an example, "web analytics can be utilized to turn that data into actionable recommendations about company objectives and bring e-business insights and important trends to C-level attention." Like this, the writer emphasizes the importance of web analytics. At the very end of the article, the writer says web analytics is valuable tool in shaping overall business objectives. So as a student who is learning about e-business, this article is essential to read and to be stamped in the memory. Fundamental Benefits of Web Analytics http://seo.blogs.webucator.com/2010/04/16/web-analytics-benefits/ This article has three sections to stress the benefits of web analytics. They are called "How web analytics can benefit your business", "Web analytics to measure key performance indicators", and "Web analytics and opportunity cost." The first section is about how we can use web analytics to measure and understand the online visitors(to analyze so the business can be optimized for the customers), and the second section is about web analytics can be used to determine how deep visitors dig and how often they revisit the website, and some complex tasks. Third section is about how web analytics tools can be used and also mention about Google analytics. This article is absolutely needed to be read just like other articles mentioned above. The first article I selected because after reading this module’s text, I began to wonder what exactly a “cookie” was. I’ve heard this term over and over throughout my life in regards to computers, but was never exactly sure what it really meant. After seeing it in this module’s text, I decided I’d like to get a correct, exact answer for once, which led me to finding this article. I really enjoyed reading this article and was glad I stumbled across it because it cleared up all my questions and provided some great insight onto what exactly a “cookie” truly is. http://www.whatarecookies.com/ These articles I decided to search for because much like the first, this module’s text, really got me questioning my true knowledge in regards to computers and the internet. I couldn’t help but notice that “server logs” and “status code” were highlighted in the reading. After reading the article and coming back to these two topics, I realized I wasn’t really sure what they were. Hence, I researched the following two articles which I found extremely interesting and helpful and really cleared up any questions or wonderings I had in regards to these two topic areas. http://www.boxesandarrows.com/view/the-limitations-of http://www.w3.org/Protocols/rfc2616/rfc2616-sec10.html Web Analytics and User Experience: An Interview with Louis Rosenfeld http://johnnyholland.org/2011/01/18/web-analytics-and-user-experience-an-interview-with-louisrosenfeld/ This article talks about how web analytics are used to track a user’s experience. This article takes and interview approach that answers various questions about analytics and the user experiences. It talks about the growth of strategies utilized in order to capture what users are doing online. This article also goes into depth about how it can be effective for business. This article related to the required article because it talks about some tools used in order to analyze users and what occurs over the internet. 90 Percent of Everything http://www.90percentofeverything.com/2009/06/05/the-importance-of-analytics-in-userexperience/ This article talks about how powerful analytics is becoming in order for businesses to track what consumers are doing online. It also talks about hard it is for businesses to capture analytics and the various strategies they use in order to obtain information; one strategy mentioned is through hiring consultants. It also talks about the future of analytics that will be able to assist in decision making for companies. This article related to the required article because it talks about how analytics can be used as a decision making tool. J Boye: Web Analytics and User Experience, A Match Made in Heaven? http://www.cmswire.com/cms/web-content/j-boye-web-analytics-and-user-experience-a-matchmade-in-heaven-004574.php This article talks about the relationship between analytics and those who track the consumer experience. It leads to how this can lead to better decision making. It also goes into depth about analytics and what it does for businesses. They talk about how major websites such as Amazon and eBay have found this method to be effective. This article had relation to the required article because, some aspect such as the benefits of analytics and decision making are both points made. http://www.seoblogger.bxuhub.com/improve-your-profits-with-basic-web-analytics/ This article is mostly geared toward someone that is just getting started with their website or online business. It explains some of the basic areas of web analytics and what they represent. Here the author uses Google Analytics as her example tool to get things rolling. She explains the simple data that you can collect like visitor numbers, bounce rates and traffic sources. She also gives insight on the importance of not tracking your own info and visits to the site. All of these things are important, and there are a lot of things to look at, but she explains that the data needs to be digested as one. Web Site and Social Media Metrics You Should Monitor http://www.problogger.net/archives/2009/01/31/web-site-and-social-media-metrics-you-shouldmonitor/ This article is by a professional blogger. This isn’t something that you necessarily expect to have insight as to what you should look at when analyzing your site. But in fact he provides numerous things to consider depending on your specific goals. He outlines different metrics to look at for email tracking, rss feeds, from social media, sites and then for sales. All these are becoming more important as the internet evolves and more people are moving to this area for their business. In some ways you may have to treat your pages like a blogger does and make it the landing page for your customers to they use your for their navigation. All about Cookies http://www.allaboutcookies.org/cookies/ This site provides some information about cookies. Cookies are a small tid bit of information that a website stores in your website history subfolder. They don’t store much information about you personally other than your activity on that site. This is actually beneficial to the user because it will help them navigate easier when they visit the next time. The site owner can use this information also, but that is again to help the visitors experience with them better the next time around. This is the sort of information that you’ll have at this website along with other quick facts about cookies and what they do http://www.pcmag.com/article2/0,2817,2392909,00.asp This article is from pcmag.com website and it talks about the new launch twitter analytic platform. It was launched on Tuesday 13 at TechCrunch Disrupt in San Francisco. The new web analytic tool will help “Web site owners understand how much traffic they receive from Twitter and the effectiveness of Twitter integrations on their sites”. This tool will provide web site owners three key benefits: understanding of how much your website content is being shared across the Twitter network, see the amount of traffic Twitter sends to your site, and measure the effectiveness of your Tweet Button integration. The service begins with a small pilot group and then expand. http://www.thestreet.com/story/11180029/1/five­things­you­should­know­about­web­analytics.html Starting your own webpage is difficult and only successful if you have a lot of users. This article talks about five things you should know about web analytics. It gives you five points each with an explanation that you should take into consideration. 1. Do your Web site visitors already know you? 2. Are you bringing in potential customers? 3. Does your social media presence work? 4. Are visitors bailing from your homepage? 5. Are they looking at your product or service pages? http://www.analyticbridge.com/profiles/blogs/future­of­web­analytics This is article is an interview to Dr. Vincent Granville. Dr. Granville is the founder of Analytic bridge that is the leading social network for analytic professionals. He also is a consultant for companies like Visa and eBay. It is a list of several questions and at the end he has suggestions for graduates. Some of the questions he addresses are: What is web analytics, vs. advanced web analytics? How do you see the future of web analytics? What is your plan regarding Analyticbridge, with respect to the web analytics community? How did you started you career in web analytics? 10 mistakes web analytics consultant should avoid? http://www.pcmag.com/article2/0,2817,2392909,00.asp This article talks about the new web analytics that Twitter is investing in, which should better their understanding of online sharing and social signals. Most twitter users primarily use their twitter as an outlet to promote their products, services or websites but they have no idea how effective this actually is because before now there was no way to monitor the traffic it was generating. In this day and age web analytics are so crucial to understanding you customer on a whole new level. http://searchenginewatch.com/article/2108307/Top-10-Web-Analytics-Myths-Dispelled http://www.business2community.com/trends-news/2011-trends-for-web-analytics-–-revisited058879 The first article talks about all the myths regarding web analytics. Some of the key points that the article highlights are to actually pay for good analytic software and every website requires different features because they cater to different consumers. This article discusses various new trends in the analytics world. The piece of advice that stuck out to me the most was that in the end it all comes down to consumers and their feelings towards your product, website or service, so it is always best to ask them their opinion rather than assume you know it. http://www.marketwatch.com/story/upcoming-waa-seattle-symposium-to-focus-on-future-ofanalytics-2011-09-12 This article is a great example of how important web analytics are today. The Web Analytics Association is hosting a series of workshops, which will highlight industry leaders as well include educational courses. They are strongly focusing on the future of businesses and how proper analytics can help bring you and your company into the future. E-Commerce Web Analytics Market Share Google Analytics, Omniture, Coremetrics, Web Trends, Clicky, and Fireclick are the main analytic system used by online retailers. In this article they talk about how it is curtail for an online retailer to have analytic software to run a successful online storefront. There are 520 online retailers examined in order to bring this data to us in the article. Like talked about in the class article, Google analytics is one of the most popular software used when tracking on sites. I picked this article because it talks more in detail about what our assignment was talking about with the tools used, but I wanted to take it a step forward and see how it related to our e-retailing world. The class article talked about the impact it had on sites and here it talks about the impact on online retailing. http://www.google.com/search?client=firefox-a&rls=org.mozilla%3Aen-US %3Aofficial&channel=s&hl=en&source=hp&biw=1280&bih=646&q=web+analysis&btnG=Go ogle+Search#sclient=psy-ab&hl=en&client=firefox-a&rls=org.mozilla:en-US %3Aofficial&channel=s&source=hp&q=web+analytics+uses+in+eretailing&pbx=1&oq=web+analytics+uses+in+eretailing&aq=f&aqi=&aql=&gs_sm=e&gs_upl=16007l22592l3l22759l20l20l0l0l0l0l243l3180l2 .14.4l20l0&bav=on.2,or.r_gc.r_pw.&fp=65578ff75fcbd8b3&biw=1280&bih=646 Web Analytics Boosts e- commerce sites Multichannel retailers are figuring out how to better serve there customer by following their paths like talked about in the class article with “cookies.” They are making connections, seeing paths, and making decisions based on those clicks They are figuring out what works best, how to serve that customer, and where they can take them to. They make links in the online shopping experience and get to know the customer. Just like I the class article, they can configure your address and the host can save your path to know your usage. The retailers are getting into social media and using mobile outreach efforts and doing the same thing, following their customer to better understand them. The better you understand your customer, the better you are positioned on the web. http://www.dmnews.com/web-analytics-boost-e-commerce-sites/article/208145/ Omniture CEO Josh James on Web Analytics This is a great article that talks about the many aspects to web analytics. Web analytics just isn’t a helpful tool anymore; it has evolved into a brand. Just like talked about in the class article, he goes on to talk about some of the companies you can work with and a more in-depth synopsis about them. He talks about the way the technology has evolved so rapidly and things keep changing just like in the class article. He talks about how businesses should use analytics and the many mistakes people tend to make. James goes on to talk about connection and the way a company follows its visitor like talked about in the class article and how it should be used. The item that I found most interesting is the top metrics he says to pay attention to including revenue per visit, conversion, and profit per customer. There is a lot to learn from this article and many great questions answered for e-retailers. http://www.ecommercetimes.com/story/39238.html 11 Best Web Analytics Tools http://www.inc.com/guides/12/2010/11­best­web­analytics­tools.html This article gives a brief description of what exactly web analytics is along with examples of businesses that use them. It also includes quotes from experts of web analytics on the best ways to use them. After the thorough explanation, it goes into the 11 best web analytic tools. Why You Should Use Multiple Analytics Tools http://www.seobook.com/multiple­web­analytics This article briefly discusses different types of analytic tools prior to explaining why one specific web analytic tool would not be very effective in providing a broad array of data. In order to collect the variety of data that would be most beneficial to the website, a web analytics user should incorporate different types of tools that specialize in different areas. Google Analytics Overview http://www.google.com/intl/en/analytics/privacyoverview.html This page is directly from Google Analytics and describes the privacy policy. There have been debates over the privacy of Web Analytics. This page explains how IP addresses and personal information is used in order to put the internet users at ease. It describes how the use of this information is used for the benefit of the website. Twitter Releases Web Analytics Tool by Jennifer Van Grove http://mashable.com/2011/09/13/twitter-web-analtyics/ This past week Twitter released a tool to track how much traffic it brings to a company’s website. Social media has become a large force to be reckoned with over the past few years. Organizations are starting to incorporate it into their daily business activities in an effort to reach consumers in a new way. Social media allows organizations to communicate to large amounts of customers quickly and extremely cost effectively. Those organizations that do not use social media are behind the curve and are missing out on another opportunity to connect with their customer base. Consumers are not as brand loyal as they used to be, which is all the more reason to become as much of a presence in their lives as possible. The Secret to Winning With Web Analytics? Starting Right by Avinash Kaushik http://www.inc.com/guides/google/201108/secret-to-web-analytics.html There are free web analytics tools available that will give you more than enough data to base decisions off of, especially for small businesses. The article discusses five tips to getting started in tracking your online business: 1. Identify Business Objectives 2. Specify Goals 3. Distinguish Key Performance Indicators 4. Set and Sweat Targets 5. Decide the Valuable Segments These tips should not be at all shocking to any business owner because they follow the typical process that any decision or activity should be based off of. Using the Internet channel still requires you to know your customer and act in ways to satisfy their needs—a concept that is no different than a traditional format. The key take away point is that the information is there and you don’t have to be a 60 billion dollar company to make smart, sound business decisions with the data to back it up. Free Pricing Analytics For SMBs by Renee Oricchio http://www.inc.com/tech-blog/2009/11/free_pricing_analytics_for_smb_1.html Most people think of web analytics as tracking customers on their website. However, there are also pricing analytic tools that can help you figure out the price that allows you to get the most profit. Pricing too high or low can be detrimental to your business. Sales Compass is a free pricing analytics software that any business, especially small or start up, can take advantage of. How Twitter Web Analytics Will Help Your Business http://www.pcworld.com/businesscenter/article/239981/how_twitter_web_analytics_will_he lp_your_business.html Web analytics are an essential part of online businesses. It is also important to understand how they work. This article is about one of the most popular social networking sites, Twitter, and how web analytics can help your business. The new tools will provide 3 specific benefits including understanding how much content is being shared across twitter, seeing the amount of traffic twitter sends to your site, and measuring the effectiveness of your tweet button integration. Module 4 talks about how as you travel the web everything can be tracked by a trail. Web analytics can become extremely important to sites such as Twitter and can be a great asset to your online business. The Advantages of Web Analytics http://www.sooperarticles.com/internet-articles/seo-articles/advantages-web-analytics57105.html This article talks about all of the advantages that analyzing web activity can provide. It says, “The results are tallied, organized, and charted to provide detailed information regarding the website's traffic. The total number of hits, unique visitors, return visits, and pages viewed are counted. The length of the visits, origin of the visitors, the visitors' search engine and server, keyword usage, and the most frequently viewed pages are usually included in the analysis.” This process is extremely helpful for online businesses who want to tailor their websites in order to attract customers. Module 4 talks about clicktracks, which documents where you surf on the internet. This type of information can create more successful online businesses. How Web Analytics Goals Makes Your Online Business Better http://succeedasyourownboss.com/08/2011/how-web-analytics-goals-makes-your-onlinebusiness-better/ This article talks about web analytics related specifically to online businesses. This article says, “Goals can strengthen your business by revealing where to focus on your website – be it adjusting the marketing or even adjust the code itself.” When a company is able to analyze their web activity and receive results, they are able to better tailor their websites to what consumers want. Module 4 talks about how “the data logged by servers can be analyzed to help optimize network infrastructure, improve web site architecture, measure the effectiveness of site design and advertising campaigns, and much, much more.” Online companies can analyze this data in order to specifically alter their websites to appeal more to their specific target market. Through this analysis companies can also measure if their marketing campaigns and site design are effective. http://www.kaushik.net/avinash/web-metrics-super-lame-super-awesome/ This blog has a unique take on web metrics that I found interesting. While I read some metrics are better than others, this article classifies them as super lame or super awesome. Avinash does a great job explaining why each of the metrics listed are or aren’t good and what makes a great metric so awesome. He makes a valid point, metrics needs to provide data to a company that is considered useful. Some that companies are using make analysts make inferences that may or may not be accurate. A metric should provide information that doesn’t need to be guessed. http://www.opentracker.net/article/web-metrics-101 This article provides a brief description of each metric as well as why you should use them. It has a brief summary of how to choose which metrics to use and how multiple metrics can work together. This is an updated overview of metrics for 2011 but the site also provides more in depth papers on the side bar pertaining to marketing and other applications of metrics. http://webdesign.about.com/od/analytics/qt/what_to_track.htm This article is called “What Web Metrics to Use”. It’s useful for small companies that are just starting to use web metrics. Lots of articles are explaining all the metrics that are available and it can be overwhelming trying to decide what is helpful for your business. This short article breaks down some basic metrics and explains why they are useful over the others. http://summary.net/manual/tutorial/lesson1.html This articles relates web analytics more to real life so that it'll be easier to understand. When a website asks for us to register, we may feel it is just another way for us to get hasseled with emails but it is usually for web analytics. http://www.atlantaanalytics.com/web-analytics/ > When having a site or an online store, we all want to know who visits our site. Other questions we asked are: How many people visit my site? Why do they come to visit? Where in the world are these people when they look at my site? All of these questions can be answered when looking at your site analytics and this article states just that. http://www.webopedia.com/TERM/W/Web_analytics.html > When reading the module, we may get a little confused as to what web analytics are. The module basically says that the owner of the site wants to know the effectiveness of the site. This article explains more in depth about what the effectiveness of the site is. Twitter Debuts Web Analytics http://www.ibtimes.com/articles/214004/20110914/twitter-twitter-web-analytics-tweet-buttongoogle-analytics-backtype-y-combinator-bitly-comscore-omn.htm A new form of web analytics is now on Twitter. This will be very beneficial for businesses to be able to analyze the traffic they get on their Twitter. Until Twitter Web Analytics it has been extremely hard for companies to accurately track the amount of traffic Twitter is sending to their websites. They will now be able to see the influence of each individual tweet. People will now be able to also track how their website’s content is shared over Twitter. Before this debut, the only way you could analyze your Twitter presence was by using 3rd party web analytic services. A Few Good Web Analytics Tools http://www.techsoup.org/learningcenter/internet/page6760.cfm There are many good web analytics tool that you can use to analyze traffic on your website. These tools help you track your site’s statistics. From these statistics you can see how many people are looking at each page, what sites they came from, and other valuable information about who visits your site. By using these web analytic tools you can better understand your visitors’ needs and behaviors. In order to use a web analytic tool though, you must have some sense of what information you are wanting to track. The main things you are going to want to look for are going to be hits, visits, unique visitors, and page views. From these you are going to be able to get an accurate measure of who is visiting your site. Fundamental Benefits Of Web Analytics http://seo.blogs.webucator.com/2010/04/16/web-analytics-benefits/ Web analytic tools can be very beneficial for businesses. They can help you collect, measure, and analyze information about your website visitors. As a result of these measurements you can begin to better understand and control what happens on your website. By doing this, you will be able to turn your website presence into a customer-centric approach. Web analytics will be able to show you how often a person visits your website and what their activity on the website is. A major benefit for businesses using the web analytic tools is to find out how long it takes to close out a sale online. Web analytics also provides a way for you to determine if your business is meeting its goals associated with running a website. http://domaininfo.buydomains.com/ec/search-marketing/what-is-web-analytics/ This article clearly just talks about the basic facts of domains and how to buy them. It talks about what you can use them for and to know what is positive about them. It continues to talk about the different things you can observe like number of visitors, number of views, amount of search catches and many other things. It better explains this. http://news.yahoo.com/building-website-provides-helpful-domain-name-information-beginners070347184.html This article talks about how building your own website has only gotten easier and easier. It discusses how making your own domain name is vital. It gives you tips on doing it. It also brings up different websites that can help you with the process. It is basically just press for the website 4creatingawebsite.com http://news.yahoo.com/building-website-provides-helpful-domain-name-information-beginners070347184.html This article discusses how to control the domain names. And discusses how to track them. http://www.youtube.com/watch?v=0FceNJp72AE This is a great article because it talks about exactly why you should be tracking your web traffic. The website does not need to just know things like how many people are hitting up the website. They need to know what pages they are looking at and how much time they are spending at those pages. This article tells you everything from why you should collect this data to what to do with the data once you have found it! http://searchenginewatch.com/article/2066798/Building-a-Data-Driven-Organization This article is good because it tells you how to be a data driven organization. Temporary edges are nothing and things need to be achieved by a successful operations process and productive methods for decision making. The first big step for this is to become data driven and it explains steps to do after that is achieved. http://www.thearling.com/text/dmwhite/dmwhite.htm This article goes into how data mining is a powerful new technology and how it can be helpful. They talk about how it is an affective fast way to do things. It is also helpful because it talks about how it was started and gives some background information to people who might find that interesting before they start doing something like this. http://www.dwinfocenter.org/webdata.html This is a site which discusses the benefits of website analysis. The site talks about how even though the web analysis will not be used for major career changing decisions the information will be used to make minor changes to your website and make it easier for the user to find information. With web analysis you can see the cusotmer's "clicks," on the website. This information will allow you to see if the customer has found the information they need easily or if they have moved to another site. http://seo.blogs.webucator.com/2010/04/16/web-analyticsbenefits/ This site talks about how web analytics of your businesses web site can be used as a key performance indicator. The analytics can be used to see how much your customer dig into your site and the information you have provided. Web analytics can also be used to see how long it takes to close and online sale. http://help.yahoo.com/l/us/yahoo/smallbusiness/store/analytics/a nalytics-07.html This article talks about how site tracking works and how hopeful it can be. It shows how you can track your customers clicks and see if they are finding this information they are looking for. A Few Good Web Analytics (April 2011) http://www.idealware.org/articles/few-good-web-analytics-tools-0 Written by Quinn and Andrei, this article gives the reader their own two cents on what web analytic tools one should use. While this may be one of their own opinions, they also talk to nonprofit experts to determine their decision on good tools. They first explained what data should be analyzed, or the metrics that is important to a website. Some of the tools they listed are free, such as Google Analytics, while others you have to pay for. All in all, this is a great read for those who are actually interested in improving their website. Why You Should use Multiple Web Analytics Tools (17 August 2011) http://www.seobook.com/multiple-web-analytics This article first answers an important question: Why Analytics Are So Important? In a nutshell, it is giving you data on what is and what isn't working on your website. Because the author says that most analytical tools are great, he believes that having two is good as it can give a “stable baseline in case something changes”. He broken down web analytical tools into two categories: Primary and Back-Up. He gives his two cents on some of these tools and why they might be suitable for you. Twitter Unveils Web Analytics Tools, Expands Promoted Tweets (13 September 2011) http://www.pcmag.com/article2/0,2817,2392909,00.asp This article highlights a new tool that Twitter will offer to web site owners. With about 100 million users of Twitter, they hope that by offering these type of services, web analytical software will evolve quickly like their technological peers, online sharing and social signals. While well-known analytical software has data on such things such as visitors or hits, Twitter will help the web-site owner determine how much “traffic they receive from Twitter and the effectiveness of Twitter integrations on their sites”. FTC Proposes Kid’s Online Privacy Rule Update http://ibnlive.in.com/news/ftc­proposes­kids­online­privacy­rule­update/184667­11.html This article addresses a the current issue of children being tracked online. The FTC is proposing that there be an update in the Kid’s Online Privacy Rule, meaning that it will be harder for trackers to profile children. They want there to me more parental consent for children who are playing online whether it be on a computer or on a mobile device. In previous years something so simple as sending an email to the parent allowed children to be tracked and profiled. The FTC is now calling for more rules and regulations when it comes to companies tracking children online. Do You Have to Block Ads to Block Web Tracking? http://blogs.wsj.com/digits/2011/09/13/do­you­have­to­block­ads­to­block­web­tracking/ Privacy on the internet is an ever evolving issue in the world today. This article talks about what lengths users must now go to in order to stop being tracked online. A recent study found that the most effective method to avoid being tracked is to block ads altogether. This article compares and contrasts different tools that users can utilize to avoid being tracked online. Who’s Tracking You Online? http://www.msnbc.msn.com/id/42239031/ns/business­consumer_news/t/whos­watching­you­online­ftc­ pushes­do­not­track­plan/ This article is focused on the fact that many individuals online are unaware of who is tracking them and what this could mean. Currently, tracking is mostly done for marketing and advertising purposes, but officials claim the there is a very large potential for abuse of this information. The government is currently trying to pass a bill that would require online companies to inform you as to what information they collect and what they intend to do with it. There is also talk of a “Do Not Track” program in the future, to give consumers a choice when it comes to their information being shared online. http://en.wikipedia.org/wiki/Web_analytics This website is great for this module because it explains the basic definition of web analytics. For people like me who know nothing about technology or the internet, I felt like this was a basic definition that was easy to understand. It would be a great article to start off with. It also explained why knowing who visits your website is important to businesses. http://www.makeuseof.com/tag/web-metrics-101-what-do-all-these-terms-mean/ This article fits in this module because it explains what terms like, “hits, referrers, and bounce rate” are. These terms are different measures one can take when determining who, when, or where consumers are visiting their site from. One of the learning objectives for this module is to become familiar with tools for measuring web activity. These terms will help the reader understand those measurements more. http://www.websitemagazine.com/content/blogs/posts/pages/Understanding-ConsumerBehavior-with-Web-Analytics.aspx I like this article because it takes information the reader will have learned from the first two articles and applies it to consumer behavior. It talks about how to understand buying trends on your website (i.e. web analytics); it also discusses the need to understand where your customers are coming from. Chapter 4 Web Analytics Videos How Advertisers Use Internet Cookies to Track You http://vimeo.com/12204858 This animated video is an entertaining but educational explanation of how internet cookies work and why businesses use them. It has very easy to follow step by step lessons on how cookies track you, what information they are using, and how businesses and internet sites use that information to sell to you. Google, Apple Track Users Location Information http://abcnews.go.com/Technology/google­apple­track­users­location­information/story?id=13436330 Being tracked is no longer something that you only have to worry about on your computer. It has been found out that Apple is tracking its iPhone and iPad users as well. Apple has been tracking and logging information such as users detailed location data. Users worry that predators could steal this information and use it for wrong doing. While Apple and Google agree that they track some information from their users, they did not comment on how often the information is being collected. How Mobile Tracking Can Benefit Consumers http://news.cnet.com/1606­2_3­50104254.html This short news video explains how tracking consumers can actually be beneficial to the consumer. It explains that some apps on your smart phone require tracking cookies to serve their intended purpose. It is common of people to think of tracking and the use of cookies as an invasion of user privacy, but sometimes they are very beneficial to the consumer and essential for their favorite programs or applications to run. Can Web Analytics Affect Core Business Strategy (30 August 2011) http://www.youtube.com/watch?v=xwK3UOKEylM This informational video summarizes on how Web Analytics can be used for strategic business decision-marking. However, it has been known through interviews that understanding web analytical data is a barrier for senior executives. The most common way to overcome this barrier is by educating these executives: help them understand what kind of data is needed to help the organization fulfill its organization and the relevancy of data are one of the many things that can be taught. On top of knowing the data, the video also shows that the reporting style on web analytical data is important, and that delivering this information face-to-face is better than having access to it online. In the end, things may need to put in place for web analytical data affecting core business strategy. Web Analytics Tagging and Tracking Explained (25 May 2011) http://www.youtube.com/watch?v=brUyIQJJjE0 This video summarizes in a simple manner on the basics of how the many web analytical tools collecting data. He first explains on TAGGING, that the web page owner can make a page tag via javascript; with tagging, the javascript determines what the page is, whether a visitor has been to this page before, where the visitor came from, and other data that is useful. From there, all of this data is sent to a web analytics server (such as Google, Yahoo, and other servers) for analysis. He also explains about Campaign Tracking. Performing Web Analytics – What is your first priority(16 May 2011) http://www.youtube.com/watch?v=XZgd6Yv0_kQ This video was an interview on the topic of website analytics and some of the ways it can be used. One of the surprising ways of using website analytics were to troubleshoot, such as looking for 404 errors. He also gave some tips on the topic, like using the power of segmentation. While people understand keyword research and using keyword research groups, however, it is not used in analytics. It clearly shows that while web analytics are important, they are still new to people as the m ajority have not used the full potential of these tools, according to the poll in the SES expo. http://www.youtube.com/watch?v=xwK3UOKEylM This is a video that talks about how your digital/internet marketing objectives should be aligned with the companies core business strategies. By using web analytics you can have a better insight into your customer and how they use your website. http://www.youtube.com/watch?v=vWAwijPPV8g This video explains how web analytics can be use to improve the CRM of your business. The information you will learn from the analytics can help you know what customers what from your website. http://vimeo.com/5067046 This video is a good one because it shows how Google can be used to track web traffic and the different ways that it can be utilized. Some great things are how it shows you what sites are referring people to your page and sending them there. This can tell you who you are already reaching, what affect you’re already having and what kind of changes should be made. http://www.youtube.com/watch?v=0FceNJp72AE This video is very informative because it tells you why it is important to use website analytic tools. It tells you exactly what you should be looking for and what you could be improving on based on what the web analytics tell you. You need to know what your goals are and identify and monitor them. http://www.youtube.com/watch?v=DV3fTCakXN0 Now this man may be a bit hard to understand, however, this video is great because it tells exactly why online data collection is important. The man is from Amazon, so he is very knowledgeable and the video has an advertisement at the beginning also which shows it is pretty legitimate. It gives good examples of how companies are using online data to help them succeed. http://www.youtube.com/watch?v=yto2h9AZIHo This video is a tutorial on web analytics and what it is. http://www.youtube.com/watch?v=yto2h9AZIHo This is a video about domain names and is a tutorial. http://www.youtube.com/watch?v=JmmEAlsKQXM This is a video about domain names. It is a advertisement for a company that buys domain names. . Introduction To Web Analytics With Jim Sterne of eMetrics http://www.youtube.com/watch?v=xBEIydFH1qk Jim Sterne explains that web analytics is simply just measuring the success of your website. Web analytics helps to answer questions such as how many people come to your website? What do these people do on your website? And do they accomplish goals? How do you change your website to make it easier to use? In order to answer these questions there are some tools you can use. Jim explains that you should measure the page views and the click-throughs as a main tool. Then you want to measure the outcomes. Then you want to measure the customer’s attitude. He goes onto explain that there are numerous tools that can be used to measure these things. Google Analytics is a free tool that you can use and is the most popular. However, there are other web analytic tools that you can pay a great deal of money for. How it Works: Analytics http://www.youtube.com/watch?v=_HbjsNaUJ2A This video explains how in today’s world information is growing like crazy and will one day grow to 988 exabytes. There is so much information it is hard to keep track of it all. This video raises the question of what if you can tap into this information that you needed to retain customers or improve research? Companies are asking these questions and are finding out the answers through clever analytics software that can organize, store, and mine all the information. Through these analytics companies can gain faster insight into the information they want or need. Can Web Analytics Affect Core Business Strategy? Special Report By Mark McGee http://www.youtube.com/watch?v=xwK3UOKEylM Web analytics are commonly used by marketing departments, however, it can also be used across the organization. It’s important to understand how to use web analytical data to make strategic business decisions. It is also imperative that the analysts understand what data to look for in order to create goals. Then companies need to act on this information. The information needs to be relevant to upper management in order for it to get passed through and have decisions made. The information needs to be clear and personal. How you present this data from the web analytics is really important if you are trying to have a strategic decision based off this information. http://www.youtube.com/watch?v=yto2h9AZIHo > This video has an exact definition of what web analytics are. Web analytics is just another way to find out how your site is doing. The video also shows what web analytics look like and how to check them. http://www.youtube.com/watch?v=nxSrCRElcUY&feature=related > This site is specifically on Google Analytics. It shows you how to et up google analytics and exactly what it is. http://www.youtube.com/watch?v=XEmj_g-gn8I&feature=related > This video explains what web analytics are and why we need them. We need to know what web analytics are to imprpve our site and also see how good our site is doing. http://www.youtube.com/watch?v=L5wS9Y7S_O0 This video is a 45 minute presentation by Bill Franks, Chief Analytics Officer, Global SAS Program, Teradata Corporation. His presentation focuses on moving past basic metrics and what companies today need to be focusing on. His emphasis is linking ecommerce information gathered from web metrics to brick and mortar stores. He briefly explains what the article covers about logging customer information but then goes on to point out that currently most companies log this information for the website but that information is not transferred beyond the website and applied in stores. This is important because it points out a gap in current practices that companies should be filling. Customer interactions are very important so it’s helpful to know someone’s shopping habits such as how much they spend, if they are shopping online, putting items in their carts, and then removing them and going to the store. By linking this data websites can then gain partial credit for a sale that happened in the store because the company can determine that the customer started online http://www.youtube.com/watch?v=oq9os8jz5wc&feature=related Cloud computing is what the internet world is moving toward. This video is actually a webinar put on by Amazon explaining how to use analytics in the cloud. This is important for companies to learn about now to be able to keep up with trends and stay ahead. Since this is new it will take a bit of trial and error which is what makes it more critical for companies to start now to figure out what works best for them. http://www.youtube.com/watch?v=sNJdimQsNI4 Jessica Mah, of Indeniro.com, explains very simply why metrics are so important to businesses. For her, she discovered she wasted lots of time and energy working on projects that once they were finished, proved unsuccessful. Once she started using metrics though, she was able to see what projects would and wouldn’t work before she started so she was able to save time and money working on projects that she knew would be worthwhile. Business Analytics: Revelwood, an IBM Business Partner, Offers Solutions to Help Midsize Businesses http://www.youtube.com/watch?v=V-YA-O71NCc This video provides insights for midsized businesses. Ken Wolf, the CEO of Revelwood (an IBM business partner) talks about how his company utilizes web analytics technology. His company helps to provide solutions for companies in order to drive their business through the use of this technology. With the use of this technology, companies will be able to drive financial improvement. Module 4 talks about how “the tools are becoming increasingly sophisticated and the amount of information gathered about each individual web site visitor can be quite extensive.” Therefore, in some cases, it is important to hire people who specialize in analyzing web analytics, in order to receive the most benefits from this technology. This video shows that there are businesses out there to help companies understand this technology. Can Web Analytics Affect Core Business Strategy? http://www.youtube.com/watch?v=xwK3UOKEylM In this video, Mark McGee talks about how web analytics can give you a tremendous insight into your customer behavior, allowing you to interact with them and gain competitive advantage over others. This is extremely important in today’s retail world. It seems as if every type of shopping has been centered on convenience. However, if customers are offered service that is completely tailored to their needs, then they will be blown away. Web analytics technology can help companies to target customers in a completely different way. Module 4 talks about how impressive the use of this technology can be and how it has only begin to scratch the surface. Utilizing this technology is going to be vital in creating a competitive advantage over other companies. How To Use Web Analytics To Grow Your Business http://www.dailymotion.com/video/x84mc4_how-to-use-web-analytics-to-grow-yo_news This video talks about Google Analytics. The CEO for code greene talks about how many web analytics services cost a bunch of money and typically require a subscription fee, however, he has found that the most useful tool is simply Google Analytics. Module 4 mentions Google Analytics and says that it “offers free web analytics services with integrated analysis of Adwords and other keyword-based search advertising.” Once companies take advantage of this technology they will be able to track the traffic on their sites and be able to see how your design is affecting consumers. The CEO also talks about how this technology is a great step towards building a successful online business. As much online activity that is taking place with consumers today, it is extremely important that businesses take web analytics technology into consideration when sculpting their websites. Can web analytics affect core business strategy? by Mark McGee http://www.youtube.com/watch?v=xwK3UOKEylM Web analytics gives organizations the data that allows them to better study their customers. They are tools that can not only give insight, but also help improve business activities and strategies. It’s important to find out which data is needed to properly analyze the organization. Most don’t have the time and/or man power to look into every statistic, so knowing where to focus the time is key. Although some businesses may be similar, they each are unique in their own way. This is important because there is no cookie cutter formula for which statistics to track, making it vital the data is relevant to that specific organization. Using Web Analytics Tools by Mikal Belicove http://www.youtube.com/watch?v=0FceNJp72AE The online marketplace is huge. In today’s age, it takes more than simply having a website to get people to visit it. Tracking traffic, advertising, and how your key words are performing are some examples of important statistics that can relate to all organizations. Establishing performance goals is important in order to figure out which metrics best fit your business. You have to have a starting point in order to get to where you going, which is why web analytics is vital for an online business to be effective. 5 Promising Free (or Nearly Free) Web Analytics Tools by ListFormula.com http://www.youtube.com/watch?v=Ym0yjDehcF0 There is tracking software for purchase, such as Omniture, that offers a more in depth and advanced look into web analytics. But, there are still effective free tracking tools. The free tools are important especially for small businesses or start ups that may not have the capital to invest. Five promising ones include Google Analytics, Yahoo Analytics, Crazy Egg, My Blog Log, and 103 Bees. The resources are out there for anyone to use. There really is no excuse for online businesses not taking advantage of something that is not only free, but also crucial to being successful and staying in business. It all falls back to the customer. They are the reason you are either in or out of business. Therefore, learning everything about them and continuing to improve how you satisfy them is any businesses top priority. Web Analytics: Tagging and Tracking Explained http://www.youtube.com/watch? v=brUyIQJJjE0 This video demonstrates the simple basics of how companies use certain tools to collect data from internet users. For those who don’t know much about web analytics, this slideshow and audio explains very well regardless of how much technical knowledge the viewer has. After explaining, it gives examples of how and why companies would want to use tools like these to collect certain information. Google Analytics Tutorial http://www.youtube.com/watch?v=UnTR­aAoA2c This video works specifically with visitor segmentation and how it can be simple and manageable. It begins by defining visitor segmentation and then moving into an example of what you could use the information for in terms of benefiting your website. Google analytics is used to demonstrate how a web site owner would collect this data. Google Analytics Essential Training http://www.youtube.com/watch?v=FGu5TLGcLSU This video gives a technical tutorial of Google Analytics. It goes into detail about how JavaScript is used to collect data. It describes what is going on behind the scenes with the program as well as how to operate the program as a user. Google Analytics Simply analyzing data about your website is no longer a viable means of understanding your business. Google Analytics allows businesses to put their data into context. By putting data into context you can understand metrics like number of page views, the number of unique page views as well as the time each person spent on the page. Taking all of these metrics and analyzing them over time allows organizations to see the success that their website is doing. Decisionmakers can then take action within the analytics frame work to improve upon their weaknesses. With Google Analytics organizations can now truly turn their raw data into actionable information. http://www.youtube.com/watch?v=bpDxGrSqA-E Web Analytics is a Tool and a Process By definition Web Analytics is the study of online behavior and how to improve it. With so much business being done via the internet, it’s important for organizations to understand their customers and interact with them on a virtual level. Traditionally, when a customer walked into a store, an employee of that store could make a judgment on their perceived needs and the items that they might want. With internet retailing, this element has been eliminated. This is where web analytics comes in, allowing organizations to tailor certain aspects of their site to the tastes and preferences of their visiting customer. Web analytics is an important tool to understand, especially with the ever-increasing use of e-commerce. http://www.youtube.com/watch?v=XEmj_g-gn8I&feature=related Website Hits, Unique Visitors and Page views Explained The definition of a hit is when you have files on a web browser and those files are being viewed. A pageview is whenever a single page is being viewed. Unique Visitors are really the area of importance because it’s when a user enters a webpage for the first time. The number of unique visitors is truly the only metric that can allow you to understand how much new business you are getting over time. It’s important to understand the patterns and habits of each of your unique visitors and tailor your offerings to fit their needs in order to ensure repeat business. This will allow your website to become sticky and incentivize customers to come back frequently. http://www.youtube.com/watch?v=RFdWRtAyja4 http://www.youtube.com/watch?v=yto2h9AZIHo This youtube video is an excellent tutorial because it takes you through step by step and explains everything in great detail along the way. It starts by explaining what exactly web analytics are why they are so beneficial when used properly. He then goes on to discuss a few free web analytics tools and the most significant features to pay attention to. Overall I think the visuals are very advantageous to helping understand web analytics. http://www.youtube.com/watch?v=PDaftWmgyUc This video is very similar to the previous one, however it focuses solely on Google Analytics. It does go very in depth about the process and again why it is so beneficial. Towards the end of the video it demonstrates the amount of data you can obtain about your viewers, everything from where they are relatively located, to how many clicks they made while on your website and the length of time they were viewing your site. http://www.youtube.com/watch?v=lfHzELsreas This video I found to be extremely helpful. It thoroughly discusses what web analytics are and answers frequently asked questions. Both Avinash Kaushik & Nick Mihailovski seemed very knowledgeable and were easy to listen to. Often it is easier for people to understand material when they can both see and hear it versus just reading it. http://viralmom.com/web-analytics-101-what-you-need-to-know/ This website features three introductory videos of good web analytics tools. They have Google analytics which is a good source for new people with websites and advance people. It has everything you need for analytics. Then we have Get Clicky, that is great for tracking real time visitors and analyze data over time. Lastly there is Site meter which is a very popular blog analytics tool that is free and provides detailed information for the last 100 visitors. http://www.youtube.com/watch?v=xwK3UOKEylM The topic of this video is “Can web analytics affect core business?” It features International Cooperative and Mutual Insurance Federation Vice-President of Communications, Mark McGee. He explains the data from a research they made to learn more about the effects of analytics in businesses. It provides an explanation, tips, and examples of the different findings. http://www.youtube.com/watch?v=phdwSxiPfjQ This video is an explanation for why web analytics is important from a marketing stand point. The speaker in the video is Joe Whyte of HybridSEM. This is a video for beginners because it provides a good explanation and recommendations to some of the different programs that are out there. He also talks about the key points that you should be looking for in web analytics. A New Way to Measure and Analyze Online Audience http://www.youtube.com/watch? v=GjOxtjFLoDI&feature=related This video is a commercial for Aperture. Aperture is a web analysis company developing a new way to track people and demographics when going to a website. The way that web analyze has been tracking people in the past is similar to how it was for radio decades ago. This is very generic and doesn’t give the most accurate measurements. What Aperture does is a campaign based measurement that is more focused. These measurements can be so tuned as to hit the income of the people, where they live and their family. This could be the future for web analytics and ways for businesses to better reach their target market. Neustar Webmetrics Mobile Device Monitoring http://www.youtube.com/watch?v=X3BpLgBvVP8 This video is a about a new development in the web analysis world. With the advancement of technology people are no long tied down to their desks when they want to browse the internet. People are going mobile with these experiences the use of the smart phone is making thiings easier than it ever has been before. With potential customers having this ability it is important that business be able to track and optimize this outlet to make ease of its use and be profitable themselves. Beginning Analytics: Interpreting and Acting on Your Data http://www.youtube.com/watch?v=Hdsb_uH2yPU This video is simply a “how to” from Google on how to use their analytic software. Using this kind of software is very beneficial but can be overwhelming if the user has no idea what they are doing, looking for or what the data they are looking at means. This is more geared toward the small business owner with limited resources but has the desire to perform well their market. Through this they learn what they are looking at and how to use what is shown to then take the right action. The Wall Street Journal http://online.wsj.com/video/web-companies-are-watching-you-with-supercookies/DB11E2B013A9-45A7-A170-7AE641EB0DA5.html?mod=googlewsj This video talks about the cookies that major companies use in order to track users activities. They also talk about other ways businesses can track consumers through Google in Microsoft as well as a method called history stealing. The also talk about how you can overcome some of these problems that involve tracking a user’s history. This related to the article because a major point that was emphasized is how businesses use the web to analyze user’s activities. What Analytics Can Tell You about Improving Your Online Business - Richard Zwicky http://www.youtube.com/watch?v=Ow8VmCzi6Ak These video talks about what Analytics do for businesses and ways that they can utilize analytics to get the most out of users. It talks about some options businesses have, as mentioned in the article. It talks about some tools that are used that make businesses successful in tracking users. Behavioral Targeting: Ads That Track Your Web Activity http://www.youtube.com/watch?v=jXoDSu12ces This video talks about how businesses target users and how assessable information is for them .It give some examples of some of the things that businesses look for in consumers web activity. This relates to the article because talks about how businesses track users activity and the technology available to them to do so. The first video I selected is similar to the first article I selected. It features Don Schechter from about.com computer. In this video, Don explains what cookies are, how to get rid of cookies, and several other insightful tips regarding cookies. I enjoyed watching this video and learning about cookies because I am more of a visual learning and like to see /watch things, as opposed to just reading an article about it. Therefore, I think watching this video really helped me have a better understanding of what cookies are exactly. http://www.youtube.com/watch?v=HTDH0rZBQSk&feature=fvst This video I searched for because I wanted to gain a little more insight on server logs and how to go about finding them, using them, etc. In this video, you are shown step by step how to deal with server logs. I particularly like this video because its being described to you while being shown to you on a computer screen simultaneously so you’re sure to catch on. http://www.youtube.com/watch?v=D6zm0j5c0FE This last video I selected because in the end of the module 4 text, it mentions privacy. After seeing that word, I began thinking about internet privacy and for that matter, just how private it is being on the internet. After searching around, I found this video, which I found very interesting and somewhat scary. This video really leaves you hanging with the thought of how much control you have over your privacy while online??? In today’s world, our amazing technology we surround ourselves with, also can lead to our downfall; at the end of the video, you see headlines about murders and crimes that occurred due to the nature or message of things posted online that these criminals saw and reacted too. This video really made me ponder how smart it is to be transferring some information online and what to do and what not to do. http://www.youtube.com/watch?v=5PlofmoUu8s http://best-lawyer.tistory.com/79126 Internet security is an important issue today. Corporate data are at risk when they are exposed to the Internet. Current technologies provide a number of ways to secure data transmission and storage, including encryption, firewalls, and private networks. This video discusses the awareness of internet security and why it is important to understand about internet security. There are a variety of methods that a company or an individual may use to protect itself from unauthorized access. Some of the most popular methods are firewalls, virus detection, and user authentication. These are anti-virus programs and can certainly use them to prevent from internet security issues. http://www.youtube.com/watch?v=NnxfMZw1HNw This video shows how website uses cookies help users and provide convenience. Typically Web sites use cookies to track visitor information. Cookies are what websites use to persist information between you clicking on links and going to different pages on the internet. Cookies allow a web site to store information on a user's machine and later retrieve it. For example, a surfer might shop for an item in an online store, but once they have placed the item in their online shopping cart, they decide to comparison shop at another site. When the user returns to the site, the product is still in the shopping cart and ready for the surfer to checkout if they wish to complete the sale. This is a matter of convenience and a great use of cookies to provide convenience. In reality it is not possible to shop at most online stores without the use of cookies. http://vimeo.com/2181164 This video explains the fundamentals of the privacy and security in e-commerce industry. The main point of this video is to increase awareness amongst students and business owners about the importance of the privacy and security online for successful online business. The public lack of confidence in online information is not merely about security of value, but also about trust in the information society. Privacy and security concerns are the number one reason Web users are not purchasing over the internet. This video emphasizes the privacy and security concerns are the main obstruction to e-commerce. The implication is that the successful organizations will be those who expend their resources and efforts to ensure that IT users’ concerns are sufficiently addressed. Why Data Matters: Extracting Insights, Making Better Decisions http://www.youtube.com/watch?v=sSSLYIURzmE&feature=pyv The module Web Analytics explains how we now have technologies that can monitor what customers do online. Technology can find exactly what customers are doing, and how they get there. This video explains how everything a consumer does on the internet is data. Every time a customer enters in a search phrase and then clicks on a site a trail is left that can be collected and turned into data. Even Facebook, twitter, and blogs are data, and these sites can be analyzed to find what e-business customer bases want. The video also explains that the more internet usage you collect and analyze the more you can grow your business online. Analytics for Agencies #6 - Measuring Customer Engagement http://www.youtube.com/user/googleanalytics?blend=1&ob=5 The module Web Analytics explains the importance of using technologies to research how consumers are using your webpage. Technologies like Google Analytics help e-businesses monitor how customers engage with their website. This video goes into detail about how to use technologies like Google Analytics to watch customers traveling to your site. Google Analytics monitors customers’ keywords and page usage. From here business owners can discover issues with their site and use tips explained in this video to advance their page traffic and improve customer interactions. Power of Analytics - Jim Davis Explains http://www.youtube.com/user/SASsoftware? v=bvHgOyj5a2s&feature=pyv&ad=8187705996&kw=analytics The Module Web Analytics explains how today everything you do leaves a trail. Companies such as SAS are using this to help businesses online. According to the video there is a lot of information on the internet and we can tend to drown in it. Instead of being overwhelmed Jim Davis has created a program that will help e-stores analyze customer’s web usage and make discussions for their web page based on their findings. The first video is titled “The Making of Google Analytics v5” . The video discusses how Google Analytics v5 is easier, more user friendly and rebuilding Google Analytics from the ground up. The Google team wanted to make the web analytics tool simpler for users to obtain the information they need about their site. Google Analytics is about their customers being able to get the most useful information for a successful website overall. The second video is titled “Can Web Analytics Affect Core Business Strategy? Special report by Mark McGee” . In this video, the host discusses the use of web analytics for directly interacting with customers and using different business strategies to create more awareness for a website. This will help a site gain a competitive advantage over other sites. The video also discusses the barriers for executives in understanding web analytics. They need to become educated on the subject in order to utilize the best information to their advantage. They need to learn the best way to present the analytics data. The best way, according to the video, is not on a PDF or email or anything of the sort: it is through face-to-face interaction. It is important to understand web analytics in order to understand the companies place in the Internet. The final video is titled “Integrating Web Analytics & CRM Part 1 by Adam Greco eMetrics Summit San Jose 2010” . The video explains that web analytics and customer relationship management go hand-in-hand. The host states that 90% of what happens on your website are things that you do not really know about . When you try to learn about the customers coming to the site, it may lead to privacy issues if stored in the analytics tool. Since it is difficult to keep information together, it is important to find a way to combine the analytics and the customer relationships. In order to do this, the host began using advertising space on his company website to attract more customers by using the web analytics knowledge based on their CRM information. The use of CRM is always important and can be utilized with analytics in order to get the most traffic on a website. "Can web analytics affect core business strategy? Special report by Mark McGee." 30 August 2011. YouTube. 15 September 2011 <http://www.youtube.com/watch? v=xwK3UOKEylM>. "Integrating Web Analytics & CRM Part 1 by Adam Greco - eMetrics Summit San Jose 2010." 10 April 2011. YouTube. 15 September 2011 <http://www.youtube.com/watch? v=vWAwijPPV8g&feature=related>. . "The Making of Google Analytics v5." 25 May 2011. YouTube. 15 September 2011 <http://www.youtube.com/googleanalytics?hl=en#p/u/8/3KaHlt5pKSY>. http://www.youtube.com/watch?v=bpDxGrSqA-E This video is a must-watch if you are serious about learning about the web analytics. If you use analytics, you are doing as he says, understanding the users intentions. Google has access to all that data too they most likely compile all data from account’s. Google is trying to improve the web experiences by implementing better strategies using the web analytics. http://www.youtube.com/watch?v=EKWEemm6ous This video deals with questions of people who are interested in web analytics. Two professional web analysts kindly and precisely answer to each of question being asked and I learned a lot of the strategies of web analytics. I really liked the explanations of advantages and disadvantages of using page tagging. http://www.youtube.com/watch?v=40Wga7r4-ww This video talks about how a web analytics strategy can only be successful if it mirrors an organization’s internal goals and key performance indicators. A large part of the web analytics strategy is continuous communication with clients to understand what they define as key measurements of success. It emphasizes about the important role of clients and how their satisfaction should be what the companies must focus on. http://www.dailymotion.com/video/xg4551_web-analytics-training-measuring-successof-site-search_school This video talks about using web analytics to measure success of the website. It also talks about integrating site search and using the site search to see what users are looking for in the website. http://youtu.be/a9qzgH-Ktmk This video shows in depth how to use Google web analytics and how to integrate that in our business. http://youtu.be/xwK3UOKEylM This video shows how web analytics affect core business strategy. This is very important for the businesses these days where everything is going online. http://www.youtube.com/watch?v=lfHzELsreas This video is related because although it is a question and answer video, the questions people ask and their answers are related with web analytics. For example, one of the questions asked "Because google analytics require javascript to be enabled, is it safe to assume that all of the data it gathers comes from actual users and not from search box?" The answer was "Generally, most most box don't execute javascript, so that means they won't execute the javascript tracking code, and that way we can accurately track what people are doing on the website. Some box might execute javascript but there are so few that there shouldn't be a meaningful impact on the metric on the site, so there is nothing to worry about." It is telling us the importance of web analytics and how websites actually work when people like us, surf on it and they track what kind of things we are looking for. That is why every time we go online, while typing in our url bar something that we have already been to before, they will show up below because they have already tracked what kind of websites we go on and how often we go on them. http://www.youtube.com/watch?v=brUyIQJJjE0 This video is related because web analytics explains to you how tracking and tagging works. The javascript is a great help in the beginning, it asks itself, what page is this that the visitor is on? Then it tells you detailed information such as where this visitor came from (such as which link did the visitor click to get to this website?) or whether or not this visitor as visited this webpage before. Then, it goes to the web analytics server and then these information are ensued. http://www.youtube.com/watch?v=XZgd6Yv0_kQ This video is related because it is asking when you get to a new website, what is the first thing that you do? One of the interesting responses was to look for these 404 errors in the analytics. These 404 errors are shown to what visitors get and can indicate a problem from search engines. People don't know the power of segmentation and the power of analytic programs. Getting into the analytics and segmenting into their keyword research groups don't allow them to know how difficult it is to do these segments. http://www.youtube.com/watch?v=FDWt2MyOS1k Web analytics can be very helpful to judge the performance of you or your company. Through web analytics, you can find out about the trends, traits, and behaviors of your customer and by gathering these information, you can make an assumption or prediction for future use. http://www.youtube.com/watch?v=0FceNJp72AE In order to analyze websites, you need to carefully examine the hits and page views in order to reach your goals. You need to analyze well so that you can meet the customers’ need at the right time. http://www.youtube.com/watch?v=ML5SK8fwH2c When you analyze the data, you need to consider many different aspects. For example, you need to look for keywords, geographical location, and many more. Also, you need to recognize what your customers are looking for. http://www.youtube.com/watch?v=_HbjsNaUJ2A&feature=related This video clip was created by IBM. It is very helpful considering the video clip begins with a common approach of birds and baseball. It gives examples and why web analytics is necessary in the modern world. Also, the clip talks about how the web analytics works, in a more common term, that any one can understand the concept of web analytics. http://www.youtube.com/watch?v=jA02lVL06Y&feature=results_video&playnext=1&list=PLCFA68B8A101336E0 This video clip shows what a career in web analytics entails. The salaries and where you would be heading on your career path. It also lists all the responsibilities and skills needed to be a web analyst. For those who wants to take this career path, this video clip would be very helpful. http://www.youtube.com/watch?v=brUyIQJJjE0 This video clip shows an easy to understand diagram of what tagging and tracking aspect of web analytics. The narrator visually shows how tagging and tracking works and how you can do it on your own. This video clip is helpful because it is easy to understand and the narrator restate what he said about his diagrams twice. http://www.youtube.com/watch?v=lfHzELsreas This video is a question and answer session with Google web analytic specialists Avinash Kaushik and Nick Mihailovski which addresses common questions users have about Google analytics. These experts examine some common concerns regarding web analytics. This truly ties in with the module because it extends the users knowledge about how to utilize web analytics. The questions they answer are from real website designers and managers and provide valuable insight into the world of Google analytics. http://vimeo.com/16073665 This video is a great tool for anyone who is starting their own website. It is simply a tutorial of how to use Google analytics with pivot tables. It takes the viewer through the steps and explains how to interpret, use, and create this information. It is a great resource for anyone running a website and can provide excellent insight. This video is an extension of module four and provides great advice and tips for anyone on how to create a pivot table using data from Google analytics. http://techtv.mit.edu/videos/6065-webpub-presents-web-analytics-collecting-and-demystifying-data This video delves into the different web analytic engines which are available and evaluate their strengths, weaknesses, ease of use, and more. Throughout the video they demonstrate what the options are, what they collect, and which engine you might want to use. They also go through how to interpret the data. This video is excellent to view if you are unsure of what you need in analytics. I feel it is another great extension to module four because it elaborates the many tools that are available, takes the viewer through each of those, as well as giving beginner tips to understanding the material presented. http://www.youtube.com/watch?v=KMa0IR7cjxE This video explains the importance of web analytics and segmentation. If an average visitor only spends 60 seconds on a site, the e-commerce site must understand their web analytics. Ecommerce sites must understand who their visitors are. This is important to understand because there are many different types of visitors. Visitors include new visitors, competitors, visitors who are purchasing, employees, job seekers, and many more. A company might have many visitors but it is not helpful if no one is purchasing items from the e-commerce sites. This video explains how companies can set up segment data to increase revenue. http://vimeo.com/22685848 This video was beneficial for e-commerce sites because he starts by making companies understand why they have an e-commerce site. Web analytics helps companies see their performance and achieve their goals they have set. E-commerce sites should determine the gain of numbers. E-commerce sites must understand the importance of the numbers such as who is visiting the sites and who is purchasing. E-commerce sites should also understand how it was in the past to how the site is now. These sites should look at the data to better their site to make the company successful. It is very beneficial for people running the company to understand the data that is being recorded. http://vimeo.com/16707613 This video was an interview with Harold Johns who is from Johnson & Johnson. He explains how it is important to understand KPI and web analytics. This is important to understand what kind of people are coming to your sites. He explains how it is important to ask yourself what success is. After the company defines what success is, are they successful? Are people purchasing from your site? He definitely made me think about the kind of people who are visiting these websites. He made me think about if the visitors are going to share the e-commerce site with their friends and if they are willing to purchase from this site. This video is about why websites track information and different kinds of programs they use to track the information. It is important for businesses to know how often their site is visited and to get information about the visitors. This video could be used to update the reading to give people a basic understanding of why tracking is important and what information websites can get from visitors. http://www.dailymotion.com/video/xct0wh_website-tracking-the-key-to-a-highl_news This video talks about the importance of website tracking and using Google Analytics. The video talks about the features of Google Analytics and some of the information you can get from it, such as knowing how many visitors your website gets, where the visitors are, and what pages they look at. This video could be used to update the reading by giving readers more information about tracking and Google Analytics . http://vimeo.com/14516540 This is a video about using web analytics to become more successful. The man in the video says that you need to know what your goals are for your site before you can utilize your web analytics. After establishing your goals, you need to see if they are being met or if they are falling short. If they are falling short, you need to change your site and re-evaluate it after that. This video can be used to update the reading to give viewers with their own website a new insight. http://www.youtube.com/watch?v=0FceNJp72AE http://www.youtube.com/watch?v=brUyIQJJjE0&feature=related This video talks about page tagging and tracking. He talks about how the codes work and is able to track it and save it so they can see whether the visitor has ever been to the site or what site did you come from. The cookies show and save our information as we trek through the web and its sent to a data base server and web techs can break down what areas to focus on. http://www.youtube.com/watch?v=XEmj_g-gn8I&feature=related The gentleman in this video wants to clearly define what web analytics is compared to what it is not. He says web analytics is the study of online behavior in order to improve it. He says web analytics is here to show us what we can do with the information we get from the analytics to make the website better and more effective to bring the customer back to the website. http://www.youtube.com/watch?v=RxPqHhR4bf8&feature=related This is a video about the Google analytics site and the lady goes into details about how to customize the analytics to fit what your company is looking for or the products you have. With Google having the capabilities to do things of this nature you can actually come right down on exactly what needs to be done to help market on your webpage or display the most effective information for a customer. Why Data Matters: Extracting Insights, Making Better Decisions http://www.youtube.com/watch?v=sSSLYIURzmE&feature=pyv&ad=6186276933&kw=web %20analytics The employees in this video obviously LOVE data. They mention that people might think that the more data they see, the more complicated things might get. When, actually, the more data, the clearer you see. Data is everywhere: social networking, emails, even machinery is data. Data is not necessarily authorized. Once the data is understood, trends about the data researched can be created and further conclusions can be made. Data is useful in all fields- engineering, medical, technology, retail, education and much more. “A lot of organizations are overwhelmed by data; but the reality is, they’ve seen nothing yet.” This phrase really stuck out to me in the video. Our world is becoming so digital-incline and constantly evolving. Obtaining a good data structure and organization method is so crucial because things in this day and age are only going to get more digital and more intense. It’s better to get things under control now rather than to have to back track and fix your mistakes further down the road. Can web analytics affect core business strategy? http://www.youtube.com/watch?v=xwK3UOKEylM There are many ways that web analytics can affect the business strategy of a company in both good and bad ways. Mark McGee said that your digital marketing objectives should be aligned with your core business objectives. If this is the case, then the data you gain from your web analytics should give you some helpful insight to the behavior of your consumers; this will in turn help you to gain a competitive advantage through better interaction. One thing that was mentioned that I would have never thought of is that senior executives don’t understand web analytics and the concepts of utilizing the data. Once they understand the type of data being construed, they can then use this useful information to make a better business strategy. This will have a tremendous impact on the company and will bring a greater profit margin once the senior executives clearly understand how the web analytics team is gaining their data and how consumers are viewing the company. Use Web Analytics to Sell More, Sell Smarter http://video.search.yahoo.com/search/video;_ylt=AkVfPIXD8akLbD_5j_bUAMObvZx4? p=web+analytics&toggle=1&cop=mss&ei=UTF-8&fr=yfp-t-701 Web Analytics isn’t always going to be dead on perfect. John Tukey once said “Far better an approximate answer to the right question, which is often vague, than an exact answer to the wrong question, which can always be made precise.” The speaker in this video is telling the audience not to sweat the small things. Sometimes the data will seem overwhelming and it might look like it doesn’t make sense. In the end, things even out. Simply learning how to sort and organize the data you receive will help you to pinpoint where your major profits are and your downfalls. This will help the business to maximize on the profits or take the downfalls and restructure to make those categories more profitable. Coming up with keywords or phrases to help you navigate through your data might be helpful as well. Knowing how to use the right approaches and how to use them correctly when obtaining data for your company will in turn maximize your profits so you know what area you should focus on to achieve your goals. http://www.youtube.com/watch?v=sSSLYIURzmE&feature=pyv This video from IBM fits in with the article in the sense that it further describes the importance of data collection with more up-to-date technologies than the technology in the original article. The article states that "analysis of web activity has only just begun to scratch the surface" this video shows what has been developed since this article was published. http://www.youtube.com/watch?v=brUyIQJJjE0 The article uses pretty old technology to describe how web analytics work. There have been new advances and easier ways to collect and determine the results of the data. This video uses up-to-date technology to explain in more modern terms what web analytics does. http://www.youtube.com/watch?v=_HbjsNaUJ2A The second paragraph of the article tries to explain briefly how web analytics is used and processed. This video is a more in depth and descriptive version of the articles paragraph. http://youtu.be/bpDxGrSqA-E This is a video about successful web analytic approaches that features a discussion by the same man that works for Google. Kaushik must be a pioneer in the field of web analytics because he has a lot of videos and articles featuring him and his work and he knows what he is talking about. He was very informative. http://youtu.be/lfHzELsreas This was a very informative piece about the same Google man. He answered questions that people had about Analytics and other Google tools. This 12 minute long video had lots of great information and will clear up any questions that the reader might have. http://youtu.be/xwK3UOKEylM This video asks the question, “Can web analytics affect core business strategy?” This video dicusses how being educated is key and the fact that you need data that is relevant to your business strategy. Irrelevant information wastes your time and money. You also need to report your data, discuss it, and communicate effectively in your business. http://www.youtube.com/watch?v=65PMUO1Gi70 Module 4 states that Web Trends offers both an On Demand service and software solutions to measure campaign performance, search engine marketing, web site conversion and customer retention. This video is about webtrends and the importance of numbers as well. It tells us that we mus look at the big picture. It is also all about the understanding not just the numbers. http://www.youtube.com/watch?v=L8jxwdrt01c SAS web analytics applies SAS Customer Intelligence software to online channels so that every customer interaction is powered by a complete view of the customer. This video talks about the importance of web analytics and some key points and terms that are discussed in module 4. It talks about how to go about this and the time line with the customer coming on to your website and visiting each part of the website. http://www.youtube.com/user/CoremetricsAnalytics Coremetrics web analytics platform captures and stores all customer and visitor click stream activity to build LIVE (Lifetime Individual Visitor Experience) profiles that serve as the foundation for all successful e-business initiatives.This video talks about how are companys optimizing their online marketing efforts and looking at pieces of the online campaign and looking to tweak it. The Vice President of 1-800 flowers is the man talking. He also discusses a new experience that is new tools that have attribution tracking and thinking about what channels to invest in. http://www.youtube.com/watch?v=rHeKRvo6OhI This video is a great tool to use when learning how to use Google analytics. This is something that will be very important for businesses to use that have websites. This can help a business understand who is viewing their website and how they can improve it. This video is really easy to understand how to use the tool. http://www.youtube.com/watch?v=SeRL8nlBGnw This video talks about a new tool called Reviewd that is an analytic tool for Twitter. This company lets users create free accounts that let them see information about Twitter and what people are talking about. It can break things down into positive and negatives on Twitter. This new tool goes to show that analytics is something that a lot of companies and people on the web must think about these days. These tools are out there and should be used by companies wanting to maintain the relevance of their company on the web. http://www.youtube.com/watch?v=jQoEAfSCkl8 This video gives a really good definition of analytics. It is really important to understand what it is and why businesses should take it into account when having a presence online. I think this was a good point that the Digital Enterprise article made. A business really needs to be aware of the tools available to help them learn about improving their website. http://www.youtube.com/watch?v=sSSLYIURzmE&feature=pyv&ad=6186276933&kw=web %20analytics This video created by IBM talks about why data matters and what we can do with that data. http://www.youtube.com/watch?v=lfHzELsreas In the video web analytics questions are being answered by two experts each giving insight on how web analytics can be used and beneficial. The questions asked are from users that are confused about a topic or just are curious about the validity of a certain unit of measurement. http://www.youtube.com/watch?v=xwK3UOKEylM THIS VIDEO IS A SPECIAL REPORT BY ICMIF TV TITLED “CAN WEB ANALYTICS AFFECT CORE BUSINESS STRATEGY?” THE PERSON IN THIS VIDEO, MARK MCGEE VP OF COMMUNICATIONS FOR THE COMPANY, TALKS ABOUT HOW WEB ANALYTICS CAN AND WILL AFFECT YOUR BUSINESS. http://www.youtube.com/watch?v=pBJNVhGsKuQ This video explains why web analytics are important. One of the advantages of Internet marketing is that it is one of the most measurable forms of marketing and it is measured through web analytics. Web analytics allows marketers to track customer’s activity on their company’s site and therefore adjust their marketing strategies to better connect and appeal to consumers. In addition to discussing the significance of web analytics the video also provides the names of free web analytic tools. http://www.youtube.com/watch?v=dG7ss-2RNMw This video demonstrates how web analytics help businesses grow. It explains that web analytics help businesses see how consumers are using their website. It also shows that web analytics can help businesses compare online customers and offline customers. Typically, online customers are more valuable than offline customers because they are more loyal, and buy more expensive products. The video proves that web analytics are the tools needed to build the best possible relationship with customers. http://www.youtube.com/watch?v=sSSLYIURzmE&feature=pyv This video also illustrates the relevance of data in modern business. It talks about the size of the data that web analytics collects. The size of the data collected through web analytics is 8 times the books in all of the libraries in the United States combined. It also explains that the data gathered through web analytics is honest because it’s not just the data that is offered by customers, it’s data that reflects real customer behavior. Web analytics helps businesses work smarter because it allows them to collect and sort through information so that they can process it quickly and effectively. The video also says that web analytics makes it easier for marketers to understand customer data because it puts the data together in a more effective manner that allows them to see the information in a cohesive picture rather than broken up statistics. The data collected through web analytics also helps businesses see trends. The video ends by saying that “we haven’t seen anything yet” when it comes to web analytics. http://www.youtube.com/watch?v=uKfohJYeGmg&feature=related I chose this video because it is related to our Module#4, about Web Analytics. The speaker of the video is Jim Sterne, president of Web Analytics Association and he talks about web analytics megatrends which means a web analyst become a business advisor by taking analyst positions to optimize the profit. He also gives some advice that in order to success in your web site, simply measuring the “How many people show up? What do they do? Do they accomplish goals?” are really important. http://www.youtube.com/watch?v=mJCEN9pMoU0&feature=related I chose this video because it explains the concept of Web analytics and shows actual usage in web management. First of all, the definition that video gives of Web Analytics is “Collection, Measurement, Analyst and reporting of the Internet data for purpose of understanding and optimizing web usages.” Second, the video uses a lot of graph and data to explain about some changes that people made through ‘Google analytic program’ and the video also gives some case studies to let people know the importance of using Web Analytic program such as Google Analytic. I especially agreed with the idea that you need to know what story is my web site about. Before you try to change something on your web site, you’d better understand the goals that your website wants to accomplish. Then, it is a time for you to use web analytics program and make some changes to make your web page works better. http://www.youtube.com/watch?v=JHj6ZDUTSSE What would be the most important parts in your web page? There are a lot of sections that you need to consider about. However, in my opinion, landing page is one of the most important parts in your web site because people get first impression from your landing page and decide whether they want to visit you again or not. Hence, I chose this video clips to learn about “Landing page optimization” with Google web analytic program which is an important part of ‘Web Analytics’ process. The goal of this process is to increase percentage of the visitor and let them have a better experience from your web site. Then, the video suggests us to focus on contents page with good image and brand mission. By following this suggestion, I’m sure that people will have a better web pages. http://www.youtube.com/watch?v=E2W94atRA84 In the section Web Analytics it discusses the collection of data on the web and how “cookies” plays a role in the privacy of individuals. In the video that I found it also raised a point about how “cookies” limits the privacy of individuals on the web. It stated that when you visit a website it stores “cookies” on the website so that it can remember you. However, the problem that people are now finding with this is that one business could partner with another company and then they have information about you. In the video that I have chosen and in the section on Web Analytics they both talk about the issues of “cookies” and how it relates to privacy. Both of these mediums confirm each other’s point on how “cookies” can be an infringement on some ones privacy and that carful attention to this detail must be taken. http://vimeo.com/13503448 In the video that I found it validates the point that was made in the section on Web Analytics on how important Google Analytics is to businesses as a commercial tool. It focused on bounce rate which is people you only view one page on you website and don’t look any further. One of the goals of an e-business is to have a low bounce rate so that the customers who are visiting your website are staying on it for a longer period of time and therefore buying your product or service. In the video it starts off focusing on blogs and their bounce rate. It goes through how Google Analytics helps with the bounce rate of websites and lets you take a deeper look into your website so that you know the percentage of people who are viewing your information. The video also states that when using Google Analytics you have the ability to look at the context of individual posts and view the bounce rate that each post had when focusing on the topic of blogs. This video shows that the Google Analytics commercial tool is important to e-businesses and the success of their product or service. http://www.youtube.com/user/SASsoftware? v=bvHgOyj5a2s&feature=pyv&ad=8187705996&kw=analytics In the Web Analytics section it makes the point that companies such as SAS Web Analytics use statistics to help businesses make decisions that are better for both the company and the customer. In the video that I found it also talks about the company SAS and how they understand that there is so much data out there for businesses that it starts to become overwhelming to try and understand. However. Instead of ignoring the data we need to look at it as an opportunity and use the facts to make decisions. When dealing with a business analytics helps you become proactive in decision making. Analytics will help prevent problems before they happen and it will give you a better understanding of both your customers and suppliers. By using companies such as SAS it will help your business so that in the future you will be able to connect more with your customers. http://www.youtube.com/watch?v=OTu02Gab0Qw&feature=relmfu This video is a lecture by Avinash Kaushik, an esteemed board member of many web intelligence groups around the country. His lectures simplify the perceived complexity of web analytics. This video specifically is about creating a data driven culture for business uses. http://www.youtube.com/watch?v=xwK3UOKEylM This video is a report on web analytics and their affects on core business strategies. Mark McGhee addresses how insight to customer behavior can be found through analytics to monitor performance for improvements. There are barriers to understanding and utilising web analytics such as proper education for the senior executives that are using the information for improvements. http://www.viddler.com/explore/gparker6878/videos/9/ Lastly, this video explains what web analytics are in the industry of physical therapy. This video takes what we know about web analytics and puts it to an example use. This is basically a case study of analytics and will prove useful for viewers by providing an easily understandable use for analytics. The video is only 2 minutes long but is well worth the watch. The fourth chapter in ‘The Digital Enterprise’ focuses on web analytics, the “data collection for the analysis of business processes”48. The chapter discusses two key concepts, firstly, the type of data that is able to be collected for analysis and the software that is available to do so and secondly, the benefits for e-retailers when web analytics is adopted. These two points can be further understood and emphasised through the use of additional resources such as articles and videos. Internet users’ every click can be tracked and “leaves a trail of bits”1 that can be monitored and collected for data in web analytics. The analysis of the data that is logged can be as simple as the summaries of basic actives, or as complex as yielding “meaningful statistics for decision makers.”1 Lou Dubois’s, article “11 Best Web Analytics Tools”49 defines what exactly web analytics is and highlights the various tools available to businesses. The article includes a diverse list of both free and availableto-buy software, detailing the advantages and capabilities of each illustrating the vast amounts of resources accessible to companies. Google Analytics is one of the free options, and is one of the simplest web analytics available. The video “Google Analytics Tutorial- Part 1”50 shows the simplicity and ease of use of this tool which is why it is “currently used by over 50% of the top 10,000 websites in the world.”2 The video provides a good demonstration of the how Google Analytics operates and its capabilities of analysing a range of data. In addition, the video “useitbetter.com- web analytics for adobe flash”51 highlights the diversity of web analytic tools. 48 49 http://www.inc.com/guides/12/2010/11­best­web­analytics­tools.html 50 http://www.youtube.com/watch?v=u­I7osnBu38 51 http://www.youtube.com/watch?v=j3_gBIGLSzg Useitbetter.com is tailored for adobe flash websites and adopts various methods to analyse data and present features such as identifying which sections most visitors exist a website and transreports to show how visitors’ activity has change over time. The benefits of adopting web analytics is great for e-commerce sites as the data logged can be analysed and help “optimize network infrastructure, improve website architecture, measure the effectiveness of site design and advertising campaigns.”52 Kristy Lee’s article titles “The Benefits of Web Analytics” 53 illustrates the various uses of web analytics and how these tools can assist an e-retailing site. The tools can analyze market trends, identify website users and determine the visitors’ behaviors. The article underlines the importance of using tools to improve ecommerce sites in order to effectively interact and entice website users. Furthermore the article “Web analytics boost e-commerce sites,”54 by Juan Martinez highlights the direct impact web analytics has on e-commerce. The article provides useful examples of how analytics can directly affect profit such as clothing retailers testing different background colours of the checkout page. Martinez identifies the basic tests performed by web analytics such as the “different configurations of checkout cart and the number of pages consumers need to go through” 6 in order to make “a person more likely to complete the process, [and] make [the retailer] a lot more money." 6 “As impressive as these tools are, the analysis of web activity has only just begun to scratch the surface of what may be possible in the future”55 which is supported by the video, “Why Data Matters: Extracting Insights, Making Better Decisions”56. The video is a prime example of how web analytics is developing and the vast potential for more advanced tools to be cultivated. The video highlights the greater opportunities available with web analytics and the benefits of adopting these such as “reducing churn by up to 50% in a consumer database.”8 In conclusion, the fourth chapter of “The Digital Enterprise” focuses on web analytics, and through additional resources such as articles and videos the key concepts can be empathised. Web analytics is developing, but currently provides e-commerce sites the tools to track 52 http://digitalenterprise.org/introduction/intro.html 53 http://www.focus.com/briefs/benefits-web-analytics/ 54 http://www.dmnews.com/web-analytics-boost-e-commerce-sites/article/208145/ 55 http://digitalenterprise.org/introduction/intro.html 56 http://www.youtube.com/watch?v=sSSLYIURzmE&feature=relmfu consumers’ behaviour and activities, aiding in the effectiveness and efficiency of these sites. Reference List Google Analytics Tutorial- Part 1. (2011, January 11) [Video file]. Retrieved from http://www.youtube.com/watch?v=u-I7osnBu38 Useitbetter.com - web analytics for Adobe Flash. (2001, March 16) [Video file]. Retrieved from http://www.youtube.com/watch?v=j3_gBIGLSzg Why Data Matters: Extracting Insights, Making Better Decisions. (2010, April 12) [Video file]. Retrieved from http://www.youtube.com/watch?v=sSSLYIURzmE&feature=relmfu When I watched the video it was a little creepy because he looked like he could be a hacker, I actually think it was set up to look like that just to mask who he was. I thought this video was very educational especially for those not familiar with IP addresses and security within websites. The video was split up into increments of questions that were answered and lectured about. One question was, “What is IP masking and can it help ensure my privacy?” On the user side it refers to the tracking from the websites that you as the user have been on. Most users who have a cable modem or DSL don’t have a permanent IP. They have an ACP which means every time you are on the internet you have a different IP address. IP masking is a way to cover your IP address so the site doesn’t read it as a real IP address. Contrary to popular belief, IP masking is not illegal. I thought the information related to the web analytics because of all the IP information. http://www.videojug.com/interview/computer-privacy I thought this video was interesting because it differentiated between loading app after app on to a server and someone using the new product “Red Hat Enterprise Lunux 5” and how it keeps viruses out of the server. The statement at the end of the video was, “Use servers you already have to create smaller, virtualized machines.” I think this reflects a portion of our assignment with the server and what goes on within it. http://www.youtube.com/watch?v=NFIoMFUplPc The last video is about IP addresses. Sean Hewitt described them as your address. A complete IP address is as follows: 74.125.226.180. You type exactly this in the domain and you will find that it is actually google.com. Try it and see it for yourself! If you want to find out what your IP address is go to www.whatsmyip.org. The IP address is simply your address for connecting to the internet. This relates to the Web Analytics because of the IP address. http://www.youtube.com/watch?v=Fsr_rWboRKg http://www.youtube.com/watch?v=fEq9mc_OVww This video talks about the increasing influence of online marketing and how companies can optimize their strategies by using great tactics and web analysis. It talks about how they track every click and move of consumers on their site to be able to better market to their customers. This is a company out of Australia, but they talk about the percentage of market spent online and e-tailing and how much it is growing. http://www.kaushik.net/avinash/actionable-web-analytics-tips/ Dr. Turner discusses how Segmentation is the key to web analytics and how it will help your company and website focus on your target markets in order to serve different audiences. Customization will help return consumers to websites and better your success with e-tailing. http://techcrunch.com/2011/09/13/twitter-analytics/ (video at bottom of the page) This is a video on how Twitter released its new web analytics to better serve all Twitter users. More than 3 Million websites have the Twitter button on their page in order to direct them to their account on Twitter and how it will market and advertise their company. It will help websites understand exactly how much they are getting out of being a part of the Twitter network. http://www.youtube.com/watch?v=IIiS969U-0Q&feature=fvsr This video presents the idea of the “do not track” list. It is interesting that this issue has gained so much momentum that the Federal Trade Commission may be stepping in to protect consumers. This fact supports the idea that online tracking has gone beyond the point of being helpful, to the realm of annoyance to most online users. This again refers back to the privacy issues talked about in the digital enterprise module, making it more pronounced how important of an issue this is to consumers. E-retailers may want to pay attention to this and advocate for no tracking lists to show their customers that their convictions are with them, not with exploiting their privacy for more profits. http://www.youtube.com/watch?v=I9-NhtRllBw This video brings up a point that the previous video did not. If we do implement a do not track law, then won’t advertisers find a sneakier way to pry information out of consumers? Scary, yes, but not entirely out of the question. The fact may be that there is no way to go unnoticed thought the web, and perhaps it is best to do as one blogger claims in this video, and “confuse the crap out of advertisers” so that they give up on you. http://www.youtube.com/watch?v=R8TWrXU2a9s&feature=related This video uncovers an even larger i]problem than cookies…super cookies! But this is no laughing matter, super cookies or local shared objects (LSOs) are up to 1kb in size, as opposed to the 4mb size for an average cookie. This means that they can gather a lot more data more quickly, and unfortunately have the potential to do more damage. This video instructs you on the add-on firefox provides to block these or use them more efficiently. Please note the narrator’s creepy accent and need for a glass of water in addition to his good advice. Web analytics and business strategy is a video from 2011 that discusses how using web analytics for your business can benefit you. I think this is very important because it allows for your visitors to seem like actual people and not just another “click.” I think this is very effective and beneficial to businesses and allows them to track their progress and see what customers are enjoying. http://www.youtube.com/watch?v=xwK3UOKEylM This video is about a free web service that is free and can be used to track visitors and receive analytics. This video is from 2010 and is more up to date then some of the information on the current module. I thought it would be important to post this on the module, because it would allow visitors to have an opportunity to see a short demo and have a free program to try out if they are new to collecting this sort of data. Since the module was all about analytics, I think this will fit right in. http://www.youtube.com/watch?v=daI9wa23q38&feature=related This last video is from 2011 and speaks about the importance of clearing your cache and cookies. Although it’s very simple and common sense to some people, there are many people who have no idea what these are and how to go about deleting it. I think it’s important to stay secure and practice safe surfing when on the web. Since this module spoke a little about cache and cookies I thought it would be important to mention that and give a brief understanding on why they should be cleared periodically and what’s the purpose of them. http://www.youtube.com/watch? v=Khea9gi3JG4 http://www.youtube.com/watch?v=fAo0IfOCevA This is a more recent interview with Jeff Bezos regarding the Kindle. The Kindle represents a new type of business model for Amazon. No longer does Amazon just facilitate transactions, now they have a product that is exclusively theirs. Amazon is even signing contracts to sell Kindles in brick and mortar stores such as Follett’s College Bookstores. This shows that companies can combine many business models and be extremely successful at it. http://www.youtube.com/user/priceline?blend=7&ob=5#p/u/12/7Cc6CZiRTKs The Digital Enterprise mentions a Brokerage model called the Demand Collection System. This Priceline commercial does a good job of explaining their unique business model. http://www.youtube.com/watch?v=eQDvNoJ3QjM This webinar argues that world is moving away from buying products and moving towards subscribing to services. For example, instead of buying DVD’s, we subscribe to Netflix and instead of buying CD’s or mp3s, we subscribe to Pandora or Rhapsody. This is good news for those companies who have the Subscription business model described on The Digital Enterprise. This is an interesting phenomenon that I have never considered before, but it makes sense that consumers like subscription services. http://www.youtube.com/watch?v=a9qzgH-Ktmk Data and numbers do not make sense unless they are put into a context. Avinash Kaushik is saying that over time, almost no matter what, the data on the chart will go up and to the right. But numbers and charts do not mean anything unless you understand them. With Google Analytics, the data is put into a way that anyone can comprehend. They can take the numbers and see what they need to change to improve their profits, margins, etc. http://www.youtube.com/watch?v=jA02lVL06Y&feature=results_video&playnext=1&list=PLCFA68B8A101336E0 Web analysts usually come from a mathematical or engineering background in their undergraduate studies. They can analyze many different things. Their day to day jobs are always changing because the data they are looking at is always different. Most people never knew that there were so many positions in an e-commerce company, I sure did not. http://www.youtube.com/watch?v=xwK3UOKEylM The top senior executives need to be educated on how to read and understand the analytic data that they are provided. They can use that to make decisions to better the company and how they can make more money. The data that they are reviewing needs to be relative to them. If they don’t understand it, then they are not going to care what they results are. Zappo’s Business Model Centers Around UPS http://www.youtube.com/watch?v=59tcP7CEjjo&feature=related This is a great video about how an internet company has built their business model around another company. Zappo’s is an online shoe company who is known for getting their customers their products faster than anyone else in the market. They do this by working with UPS very closely. Most of Zappo’s warehouses are right next to UPS warehouses which enables them to be able to get their products out on their delivery route much faster. Some business models cant be created until technology catches up and that is what you can see with Zappo’s. Since the technology is there, they can use that to their advantage and now it is part of their business model. Choose Your Internet Business Model http://www.youtube.com/watch?v=vhYSi_LeXN0 This video is an advertisement for this old couples book that they wrote about internet business modeling. Their main purpose is to help someone decide on what to sell on the internet. Their biggest point to helping people find what to sell, is to find something that they have a passion for or something that they do to relate and sell things in that category. There are so many different things out there to sell and if sell something that you don’t have an interest in, it is likely that you will not be successful. Once you find what you are interested in then you can decide the type of model that you want to use for your business. Easy Internet Business Model For Making Big Money http://www.youtube.com/watch?v=Hx-MBvENwO8&feature=related This video is of a guy that shares his ideas for what it takes to have a good website that can help you make some money. His first step is about finding a hungry market that is in need of your information. The next thing to do is to offer something of value for free. This will make it more applealing to your customers and it will entice them to try it. The next is to create what he called a “squeeze page” where you ask for someone’s name and email. The free stuff that you give away will be free once you give them your name and email. This will help you acquire a list of customers that you can keep in contact with. After the squeeze page he talked about driving traffic to your page. This can happen any kind of way by either Google Adwords or paying for a banner on someone else’s website. There are many ways to create traffic and you just have to find the one that works for you. Once you do all this you have to create valuable content on a regular basis. This will help bring repeat traffic and drive up your traffic. http://www.youtube.com/watch?v=bpDxGrSqA-E Successful Web Analytics Approaches by Avinash Kaushik As discussed in the last article, Google Analytics is one of the easiest ways to retrieve data and metrics from a website. Avinash Kaushik presents his background knowledge on Google Analytics and how he believes this system can help users understand their information more efficiently. He also explains how this system drives for “action” and can produce efficient results. Throughout his presentation he shows many helpful graphs and tables, which explain exactly what Google Analytics is and how easy it is to use. As this video relates to the article listed above it would give the reader a more in-depth look into Google Analytics and what measurements and actions it can show. http://video.search.yahoo.com/search/video;_ylt=A0WTfYsjAXBOUHwAiSObvZx4? p=web+analytics&toggle=1&cop=mss&ei=UTF-8&fr=yfp-t-701Finding Better Information on the Web The importance of Web Analytics This video provides readers with an inside look at how Yahoo uses web analytics and also offers tips from their data analytics partners. Some insights that they offer is to not only look at the results you have measured but also reviewing your analytics to see if you are measuring the right variables. A good point that they make is it’s better to do something right, instead of wasting your time and doing nothing with your results. They emphasize how your analytics must serve the overall goal of your organization and how you must understand what metrics you can benefit from. I believe this video looks at a different side of web analytics and will provide the reader with how these metrics could hurt or help a business. http://video.search.yahoo.com/search/video;_ylt=A0WTfYsjAXBOUHwAiSObvZx4? p=web+analytics&toggle=1&cop=mss&ei=UTF-8&fr=yfp-t-701Finding%20Better %20Information%20on%20the%20WebFive Stages of Web Analytics Five Stages of Web Analytics This video gives a tutorial of the five stages of web analytics which include: site analysis, site optimization, segment targeting, individual customization, and integrated marketing. For readers who are unaware of what web analytics is, this video is a great guide to understand each factor that plays an important part. The video also goes into detail on the first step, which is site analysis. This step is very important to new users, as they need to know what to measure in order to be successful at this technique. Overall this video gives a great step by step guide on web analytics and would be great for someone who is new to the concept. “Internet Privacy and Security” by Allan Friedman http://www.youtube.com/watch?v=_QBSz5YNjsc After people read this article and understand how they are tracked every time they go to a website, they might be thinking about their own personal privacy and security. People need to know what is appropriate to share on the web and what they should refrain from doing as well. This video is also good for online businesses to see so they understand that they need to build a trust with their customers. If there is not mutual trust then, consumers will not buy from your website. “Behavioral Targeting: Ads That Track Your Web Activity” http://www.youtube.com/watch?v=4Ib3WDFWefc Behavioral target is considered to be the single most important revenue growth opportunity for the future, according to this video. This is because of Internet users purchasing power and what sites they visit online. This is something that many advertisement companies are using today. “Websites Track Your Browsing History” http://www.youtube.com/watch?v=4Ib3WDFWefc This video talks about a bug that that over 400 websites are using to track visitors. They are using this to track people’s interests to personalize advertisements to them. The reporters in this video think this is a direct invasion of privacy. Even though the opinions in this video are biased, it is interesting to see their stance on this topic. This video explains how important analytics are to websites. It claims that analytics allows you to be “proactive in decision making… allowing you to capitalize on opportunities”. This video is perfect for Web Analytics because it explains the importance of them and how it will benefit your company. http://www.youtube.com/user/SASsoftware? v=bvHgOyj5a2s&feature=pyv&ad=8187705996&kw=analytics This video is an overview of what analytics are and what they do for websites. It fits in with Web Analytics because it updates some of what is explained in the article. This video gives statistics and information on how and why companies use web analytics. It is a beneficial video because it has a lot of facts and is informative to its audience. It breaks down what analytics is for the viewer to fully understand. http://www.youtube.com/watch?v=_HbjsNaUJ2A This video is of CNN reporter John Roberts speaking about how “big Brother” is watching you online. He speaks about web analytics and the “death” of online privacy. He talks about the change of technology and how cookies are working to track visitors, as mentioned in Web Analytics. He speaks with Julia Angwin of the Wall Street Journal about these issues and many more that relate to the Web Analytics article. They also speak about how to minimize your presence on the internet, so that companies can limit what they take from you. http://www.youtube.com/watch?v=0hP4AWG6fJo http://www.youtube.com/watch?v=kEhffNQTYRw This video preview of Anametrix’s next-generation web analytics solution, called SiteVantage, is absolutely amazing! It is exactly what businesses need to create their own databases of information and use them the way they want to, not some premade that might not be what you are looking for. It would be a great addition to the website because it would show the new and current choices that are out there for companies to take advantage of and use to their benefit. http://www.youtube.com/watch?v=brUyIQJJjE0 I was not really sure what web analytics entailed completely until I watched this video. It is a great explanation of how tagging and tracking works on a website. A typical video explaining this sort of thing would use very technical words, but this was easy to understand and follow. http://www.youtube.com/watch?v=lGPnzSBVBOk Bounce rate is explained in detail in this simple video. He shows what information you will need to know and how to use the information to decrease your bounce rate. His advice is extremely useful and could help a business get to the next level by paying more attention to a few minor details in their analytics. http://www.youtube.com/watch?v=xwK3UOKEylM This video made a great point on how using data you get through web analytics can allow you to understand your customer’s behavior which helps a company gain a competitive advantage through that understanding. There is a two-way system that needs to be successful if companies want web analytics to be beneficial for them. The senior executives need to have the education and training so that they understand and know how to utilize data. Secondly, web analysts need to know what type of information companies need to meet their objectives. I thought this video broadened on the topic of data and how useful it can be in the initial article. http://www.youtube.com/watch?v=itlu65_Ej8c&feature=related This video shows two ways of how to track visitors on your website. The first example used by the man who created this video was a free online website that one can register on, set up, and then track the number of visitors and data from their webpage. It provides many types of data and is very organized by even letting one know if visitors on their website are returning users, page loads, or unique visitors. Many other statistics are provided through this program. His second way of tracking is through the original website host. This relates to the original article by giving a specific example on how data can be collected based on the traffic of a website. http://www.youtube.com/watch?v=E2W94atRA84 This video explained how websites gain your information when you are on a website and what they use the information for. This allows the websites to remember specific things about you. At times websites remembering things about you can be very convenient but the downfall that is if one company has your information it can make a partnership with other companies and share your information which is what really bothers consumers. http://www.youtube.com/watch?v=xwK3UOKEylM This first video features ICMIF Communications VP Mark McGee. The video focuses primarily on how web analytics can affect core business strategy. The main message throughout the video is that organizations can find competitive advantages by understanding customers and by interacting with them in deep and meaningful ways. I feel like this video would be beneficial for many companies. http://www.youtube.com/watch?v=sSSLYIURzmE&feature=pyv This video fits in very well with what the original module article was trying to explain. The video is discussing why data matters and how data can be personal or machine generated. The discussion is lead by people on the Technology Systems team for IBM. Analyzing and minding the data will allow us to better understand it and if we understand it we can focus on understanding trends. The most important message of the video is “the more data you have, the more clearly you see.” http://www.youtube.com/watch?v=XZgd6Yv0_kQ This is a very recent video based on the newest priorities in web analytics based on a presentation done by Matthew Bailey, who is involved in site logistics marketing, at the SES conference and expo in New York City. He focuses on the power of segmentation in key words used in search engines on various websites. He encourages web site builders to take the take to use segmentation and analytics to better the results generated. http://www.youtube.com/user/SASsoftware? v=bvHgOyj5a2s&feature=pyv&ad=8187705996&kw=analytics This video is only one minute and fifty-nine seconds; it is very short but right to the point of what many may need. When I first read the original article I understood, but did not fully understand what analytics were and how they could be beneficial for your business. So by watching this video it only took me a couple minutes to then really understand what analytics were and how I could use them in my future for owning a business. Many people in these days do not have much extra time, so by being able to watch a short video and know what they need to change, this will help them greatly and gets right to the point of what they need to do to improve their business. http://video.search.yahoo.com/search/video;_ylt=AsTotVn5838EKCWsvkGYMcebvZx4? p=web+analytics&toggle=1&cop=mss&ei=UTF-8&fr=yfp-t-374y This video is much longer, but very effective. Reading the original article it really states that the importance of web analytics and why it is necessary for your e-business being successful. The easiest way to improve your business is to listen to customer’s feedback and really look into what they want. So by watching this video you get an insight from someone else on what the important features should be and why they are important to growing your business. The video is not the most entertaining but it is extremely helpful since the people speaking have been there and already experience the things that many business owners are or may experience now. http://www.youtube.com/watch?v=_XBoTT0DuyA This video is much longer that many videos that people would like to watch, but I took the time to watch it and it was extremely helpful. This video has a PowerPoint presentation right next to the gentleman while he is speaking so you can take notes on main points. The gentleman also gives a lot of valuable information that is very needed for all business owners. The video gives you information on the population and how that affects your business and describes what web analytics is and what it is used for. It also explains to you what you should be using your research for, who and what you should be targeting. This video is extremely beneficial to everyone; it gives so much information, without having to do much at all. Someone spent a lot of time on putting this video together and you can tell by the amount of information you receive out of it. By placing this video on the website, it would be beneficial to all beginners, the in between people and even the advanced people. http://www.youtube.com/watch?v=6lpErvF_VSE Defining web analytics is to research and improve websites. Why do we use analytics: to measure and improve things from a marketing aspect. We measure to change the output. The aspects to examine include place, price, promotion, and product. Other areas to consider include the social platforms and presence. Web analytics examine the effectiveness of the company’s presence. http://www.youtube.com/user/SASsoftware? v=bvHgOyj5a2s&feature=pyv&ad=7445227836&kw=analytics Businesses are responsible for managing customers, changing market conditions, and output and costs. There is an overwhelming amount of data in the world where analytics is most beneficial. Analytics allows one to be proactive to adjusting your strategy and looking into the future. Analytics allows critical aspects to be taken into consideration including suppliers, customers and other aspects of your business. The advantage analytics bring is to overcome your competition by being proactive instead of reactive. http://www.youtube.com/watch?v=xwK3UOKEylM Can analytics affect your overall business strategy? It gives you an insight into your customer behavior, also a competitive advantage. You also need to understand the data and actually apply it to the business. Education executive need to understand the types of data and how they can utilize it makes the data more useful. Web analysts also need to understand what data your company needs and it is relevant data to the business. http://www.youtube.com/watch?v=RyvkmjGx1rc This video is a basic tutorial video that explains what Google analytics can do for you. This stepby-step video is clear and simple for anyone to understand. Google Analytics is the enterpriseclass web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Google Analytics, you're more prepared to write bettertargeted ads, strengthen your marketing initiatives and create higher converting websites. After watching this step-by-step video I have a better understanding on how Google analytics works. http://www.youtube.com/watch?v=_XBoTT0DuyA This is a lecture on web analytics. It defines what web analytics are, identifies its purpose, describes the populations studied, and evaluates the procedures used. Web analytics is the measurement, collection, analysis and reporting of Internet data for purposes of understanding and optimizing web usage. Off-site web analytics refers to web measurement and analysis regardless of whether you own or maintain a website. It includes the measurement of a website's potential audience (opportunity), share of voice (visibility), and buzz (comments) that is happening on the Internet as a whole. The first stage in web analytics is to decide the objectives, according to this lecture, then identify relevant media. http://www.youtube.com/watch?v=xwK3UOKEylM Can web analytics affect core business strategy? This video discusses how organizations can find competitive advantages by understanding customers and interacting with them in deep and meaningful ways. The barriers to understanding and utilizing web analytics can be difficult. Education is key and should be two-way. The video suggests relevancy of data and reporting style is very important. Information needs to be communicated clearly. Deliver face-to-face enables learning and sharing of information. On-site web analytics measure a visitor's journey once on your website. This includes its drivers and conversions; for example, which landing pages encourage people to make a purchase. On-site web analytics measures the performance of your website in a commercial context. This data is typically compared against key performance indicators for performance, and used to improve a web site or marketing campaign's audience response. http://www.youtube.com/watch?v=sSSLYIURzmE&feature=pyv This video talks about web data and why it matters to us today. The video supplements what the author and the other articles are talking about. It also helps people visualize why storing the data is so critical. http://www.youtube.com/watch?v=a9qzgH-Ktmk This video explains that web data is simply not enough, but you must have more information to work with. The internet provides that additional information so as a company you can make an intelligent decision. By showing people how critical the data and internet are, this video really brings home what the author was saying about storing data and being able to access it. http://www.youtube.com/watch?v=XEmj_g-gn8I This video helps define what web analytics are and how it can be used. This is what the author was talking about on his original web page. The video just helps visualize and bring it down to earth. http://www.youtube.com/watch?v=lfHzELsreas This is an easy video to watch. Its two guys going back and forth like a Q & A section. They talk about different benchmarking opportunities with websites, a part of web analytics. Also, they talked a little bit about search box tips, which draws on the information from the last module. So even though not all the questions were relevant to this particular module, I believe all the questions supported this website as a whole. http://www.youtube.com/watch?v=uKfohJYeGmg&feature=related This was a credible video because the guy speaking is the president of the Web Analytics Association. In this video he stressed the importance of gathering both web analytics and consumer information gathered in the store. He believes in the future web analytics will become the business advisor. This video works well with this module because one of the learning objectives was to learn about trends in web metrics and he spoke on just that. http://www.kantola.com/Shari-Cleary-PDPD-196-S.aspx This video works for this module because it explains how to shift through all the information you can receive from web analytics and get to the information that will really make a difference for your website. For an example, she said you need to examine the average time spent on your website because this information could make a difference for your website in the future. Chapter 5 Business Models Articles 10 Business Models that Rocked 2010. Board of Innovation. Blog. http:// www.boardofinnovation.com/2011/01/04/10-business-models-that-rocked-2010/ . I liked this article for module 5 because this shows a great slide show about each website that really made an impacted in 2010. The slide show gives a sentence or two about how the website works and why the business model works. Also included is a diagram of how the business models works. The blog gives a wide range of web sites so everyone can find interesting to read. 10 Tips 4 Business Model Innovation. slideshare. http://www.slideshare.net/patrickpijl/10tips-4-business-model-innovation I liked this website because the information is easy to read, attractive in the sense the information is in a slide show and the information is useful. The wording of the tips are for someone who has been in the business for a long time or someone who is just learning. The slide show I believe is an interesting way to put the information on the site because people have click to find out what is next. Last the information is useful because it is basic tip to help build a business model to life. Moors, Pam. “Social Media & Small Business: 14 Tip to Develop a Business Model for Success in 2011”. 20 Decemeber 2011. http://socialmediatoday.com/pammoore/253866/socialmedia-small-business-14-tips-developbusiness-model success-2011 She gives a list of ten why a business model will help you make decisions such as core purpose and value you will offer your customers and organization structures to support business. The last half of the article are 14 questions to ask yourself when developing a business model. The questions are simple but something you have to think about. For example, What is my core value I offer customers, What type of clients should I target and serve and What mediums should I use to market and advertise my products and services? Three Steps to a Sound Business Model In this article, it first talks about the great success of an online marketing company mainly because of their “strong competitive advantage” with their business model. Like in the class article, it talks about how a lot of companies fail to understand what a good business model is. They did give the basic definition of business modeling, like in the class article, but they took it a step forward with introducing the deeper understanding with these three steps. He talks about getting a foothold and get your customer to adapt to that it is you are selling. Second, differentiation is important because you are competing with thousands of other companies and you are not going to succeed and make money if you are not picked. Third, pricing can be another way to your customer’s value position. Here in this article we have the introduction of what business modeling is like talked about in the class article and how to succeed with one. http://www.businessweek.com/smallbiz/content/feb2009/sb20090226_798877.h Business Model 3. Retail Here we have an article that talks about the simplicity of business modeling, which I though was interesting because the class article talks about how many people cannot understand it correctly. The article goes on to talk about how simple it is to sell a product online and ship it to your customer. The tricky part, as they say, is the significant operating cost of logistics, technology, marketing costs, and so one. This was also talk about in the class, how you have to position yourself right in the value chain in order to gain a profit after the cost of operating. http://www.simplyseven.net/?page_id=59tm Different Types of Business Models Used on the Internet In this article it talks about the different types of business models there are. Just like talked about in the class article, you have to think about where your business is and what type of model fits you best. When first starting out it is best to stick to the simple types of models and not combined any to save you from confusion. The basics that you should look at is you are first starting out are website, work ethics, content, and things that pertain to all business types is what is stated. It goes on to talk about other forms of business models like talked about in the class article like affiliate marketing, passive, information sites, product creators and many others. http://biggbucksonline.com/2009/08/25/types-of-internet-business-models/ http://www.1000advices.com/guru/business_model_new_vk.html I chose this article, because this article talks about ‘Definition of Business model’, ‘Power of Diversity’, ‘Extended Enterprise’, ‘Internet Power’ and ‘The Role of Venture Capital Investors.’ which are related to Module #5. I especially enjoyed this article because the author emphasize on importance of “Business Model” by giving us interesting case examples. For example, he wants us to think about the online company, ‘Amazon.com’ to learn about their new business model which is “Creating value for customers.” Amazon’s new business model is a combination of all the benefits such as ‘Shopping convenience, ease of purchase, speed and reliability of order fulfillment’ and so on. In my opinion, this is really important part to understand your customer’s wants and needs. In addition, by adding a value for customers, you can build a better relationship with them. For instance, if you create your customer loyalty program, you can create a “specialty” value to your customers. By creating this value, you can achieve more customer satisfaction. http://www.yensa.com/qa/3/6.htm I chose this article, because it talks about why we do need a business model. Answer of this question is related to Module #5. It says that business model is the method of doing business by generating its revenue. Moreover, it can direct how company makes money by specifying where it is positioned in the value chain. Another thing that I liked about this article is that it gives a clear explanation and examples of ‘Business model.’ Also, the author has a same opinion with Module#5, about the future business model. He predicts it will have more diversity because of all the internet commerce and agrees that ‘Auction’s broadened its applicability to a wide of goods and services. http://smallbusiness.chron.com/types-business-models-ecommerce3996.html I chose this article, because it explains the types of business model in Ecommerce and it helped me to understand Module#5 better. According to the author, many traditional Ecommerce models have been modified to profitable and the Internet market allowed customers to have more options in business markets. This article mostly talks about each types of E business model. First, it mentions ‘Merchant, Manufacturer Direct, Virtual Mall.’ Then, it explains about one of the most common E business models, ‘Auction Room.’ The author explains the concepts about ‘Open auction’, ‘Reverse auction’ as mentioned in module #5. Then, he talks about ‘Brokers and Affiliate Programs.’ Brokers use websites through links to bring the consumer to the market. By having more clicks from customer, brokers will get more referral fee or commission. I think this is really popular business model to online business now because I went to a lot of web sites that hired those official brokers in their website. After that, he talks about ‘Service Providers’ and the market researchers of the Internet, ‘Infomediary.’ Lastly, the writer explains about ‘Advertiser’ which is the largest parts of the E-business. As this article mentioned, what I like online ads about is online ads can modified or updated easily so we can get the most recent information. 10 Business Models to Monetize Web Applications http://blog.louisgray.com/2009/03/10-business-models-to-monetize-web.html This article would be a good one to read because it tells you in detail about 10 business models that are used. It has four groups (Subscriptions, third party support, Products and pay per use and services. It’s just explaining the basic models. Website Business Models http://articles.bplans.com/running-an-online-business/starting-online-business/website-businessmodels/161 This article is good because it tells you that basically no matter what you are doing online, their needs to be a pay off. It gives examples of what people are doing and what is going on in the internet world. The 9 Business Models of the Web http://thenextweb.com/2008/11/11/the-9-business-models-of-the-web/ This article explains 9 different business models that businesses use. It talks about how they can have different strategies. It kind of shows that there are a lot of different business models than one might think. This article has all 9 of the business models and explains each one thoroughly. The interesting thing about business models is that there is not much magic involved. Business models are pretty much set and all you have to do really is apply one of them to your business. The trick of course is to pick the right one or a combination of models. http://thenextweb.com/entrepreneur/2011/05/25/the-9-types-of-online-business-models-which-one-do-you-use/ TechCrunch says you can innovate as much in your business model as you do in your products and to be prepared to evolve business innovation strategy’s as experience is gained and as your market changes. They say that similar to products, it will probably take several versions to get your business model right and you get better with practice. When building a successful business, it is important to learn what products or technologies the customers really need and are willing to buy. The vast majority of technology startups fail because too few customers buy or use their products. http://techcrunch.com/2011/01/08/business-models-and-teenage-sex/ This article talks about the different ways of earning money online using the various business models. It says that some business models involve much more work than others but will ultimately yield more profit. Also, depends on which model a business chooses to use and on how much time and effort you want to put in your online company. http://www.webgeekly.com/lessons/e-business/the-7-types-of-business-models-for-websites/ The 5 Most Innovative New Online Business Models in 2010 http://www.openforum.com/idea-hub/topics/marketing/article/the-5-most-innovative-new-onlinebusiness-models-in-2010-1 The article discusses five relatively new online business models that include: 1. Woot 2. Groupon 3. Hotwire 4. Blippy 5. Dubli. Woot is a site that sells only one product a day. This works because it constantly drives traffic to the site because customers want to see what the item of the day is. In addition, it encourages an immediate purchase because there are limited quantities of each item. Groupon offers various discounted deals for different cities. People like to save money and still have fun. When the recession hit, people became even more conscious of how much money they were spending. Groupon and other sites like it can capitalize on this behavior because their business model is built around it. Hotwire allows the customer to name the price they want to pay to travel. This revolutionized the travel industry, which has had an impact on more traditional business models involving actual travel agents. Blippy is a social media type site that shows consumer purchases, how much they paid for them, and where they purchased it. Dubli uses a reverse auction concept where each product has a set price. Consumers use credits to lower and reveal the price to purchase the product. The bottom line with each of the business models is that consumers like the hunt and excitement of finding or getting a “deal”. It’s important for all businesses to have a basic understanding of the models described above. Established online businesses can still take advantage of sites like these by getting rid of excess inventory on Woot or gaining new customers by offering a Groupon. The Art of The Pivot http://www.inc.com/magazine/20110201/the-art-of-the-pivot.html The textbook industry has gone through many changes throughout the past couple of years. More and more companies are aggressively advertising textbook rentals versus buying and reselling them. Some of this change can be attributed to sites like Chegg. Chegg.com is an online textbook rental site that started out offering free classifieds listings for college students in 2003. The company realized students were posting ads involving textbooks, which sparked the idea of an online rental site. The state of the textbook industry is proof that Chegg is a way of the future. The take away point is that the Internet allows you great flexibility and adaptability. It’s much easier to test the marketplace and probe unsatisfied needs online versus offline. The Economics of Giving it Away http://online.wsj.com/article/SB123335678420235003.html Free is a buzzword that really gets people excited. A “freemium” business model is becoming more and more popular online, where “a free version is supported by a paid premium version”. Some examples of this include LinkedIn, Skype, Pandora, and Flickr. Allowing customers to try something first often leads to a purchase. Because the cost of technology decreases each year, a company doesn’t need a large pool of premium users in order to have a successful business. This type of model is important to keep an eye on because the psychological influence “free” has on consumers is starting to take over the web. http://www.rejournals.com/2011/04/12/the-brokerage-business-model-is-changing/ Advertising business models are pretty simple… follow the money and interest the consumer. As a company you need to know what your consumers wants and needs are also well how much they are willing to spend. Affiliate Business Model This model enables a company to produce a profit on items without carrying inventories, managing orders or handling packaging and shipping. A website concentrates on a relationship with a target market and it develops and upgrades content and services to attract and retain from this group. Once it has a large number of regular visitors, it makes profit by carrying ads or links to other company’s products that its visitors interested in. http://ecommerce.hostip.info/pages/17/Affiliate-Model.html Subscription business model is pretty simple: it is where a customer must pay a subscription price to have access to the product/service. The model was pioneered by magazines and newspapers, but is now used by many businesses and websites. http://ecommerce.hostip.info/pages/962/Subscription-Model-SUBSCRIPTION-BASEDAPPROACHES.html http://www.thinkipstrategy.com/ipthinktank/376/intellectual-propertybusiness-models/ This website helps describe the various means of acquiring intellectual property based on a variety of business models. The site also differentiates obtaining intellectual property protection for the various business models based on whether the business are emerging or established. It also has a hyperlink (http://vcexperts.com/buzz_articles/592) that leads to a more in-depth analysis of what the IP business models are. http://www.webpronews.com/web-business-models-2005-12 This website was helpful for me to visualize business models and differentiate types based on if they are technology or network focused. This site explains that “offering a compelling value proposition not available elsewhere” is the most important aspect to an online company, which is presumably true for any kind of business model. This website also talks a lot about “web 2.0” and the “second coming of the internet”, which marks the increased usage of the internet as a means of conducting business. http://blog.louisgray.com/2009/03/10-business-models-to-monetizeweb.html This website page describes ways to gain capital using various business models while using the internet as a pertinent resource. The business models are separated into third party, subscription, pay-per-view, and services based models. The site talks about the importance of breaking each of these models into sub-groups that describe how to make the business successful, such as branding, platforming, affiliate sales, and white label as a means to satisfy a service based business model. Three Steps To A Sound Business Model http://www.businessweek.com/smallbiz/content/feb2009/sb20090226_798877.htm The first statement that caught my eye in this article was that “the poor economic environment means even more emphasis will be placed on your business model.” From this we can see just how important a successful business model is, especially in the rough economy that we are still unfortunately dealing with today. Many people do not think about starting at the foundation of the business in order to asses problems. Module 5 talked about how business models are one of the most widely discussed aspects, however, not many people truly understand what a business model is and what it means for their business. The content of this article suggests the framework for business models, and stresses the importance of understanding your business model in order to have a successful business. What Exactly Is A Business Model http://techcrunch.com/2011/01/08/business-models-and-teenage-sex/ This article is written by an entrepreneurship professor from UC-Berkley. The point of this article is to inform everyone exactly what a business model is and what it can mean for your business. He realizes that there is a lot of confusion when it comes to understanding business models, and thus, he outlines the seven basic components of a business model. These components consist of reaching customers, differentiating your product, pricing, selling, delivery/distribution, supporting customers, and achieving customer satisfaction. The professor also makes the comment that “like your products, it will probably take several versions to get your business model right; you get better with practice.” Module 5 talks about how there is a multitude of business models, but it is important to realize that all models are continuing to evolve. As the article also talks about, it is important to keep your model current with the changing times. Pick A Web Business Model That Works For You http://www.inc.com/articles/2000/06/20003.html This article talks specifically about internet business models. “Each Web business model draws on certain skills and will entail a certain set of responsibilities. Each will have a different source of profit. You'll need to understand the type of Web site functionality required for each one and what components can provide this capability, so that you can estimate your associated costs.” Once again, stressing the importance of understanding your business model. This article specifically relates to Module 5 because it is concerned with e-commerce and internet businesses. It talks about the three most common web business models; product sales (selling goods), service sales (offering services), and information delivery (providing an informational web site). The possibilities of e-commerce are endless, and the many variations and combinations of business models can take your business far. Groupon and the Future of Web Business Models (17 September 2010) http://nextnewsroom.com/2010/09/17/groupon-and-the-future-of-web-business-models This article focuses one of the promising business models emerging from the web: daily deals. The author of the article had the opportunity to interview the CEO and co-founder of Groupon, a company that dedicates itself in offering a single deal everyday via email to the people who sign up for their service. There was tips provided from the CEO for companies, such as: being adaptable, designing business with customers in mind, and thinking of constraints being an advantage. 10 Business Models to Monetize Web Applications (28 March 2009) http://blog.louisgray.com/2009/03/10-business-models-to-monetize-web.html The article lists 10 business models and gives a brief description on what "needs to be done to support" them in application. He organized them into 4 categories: subscriptions, third party support, products and pay per use, and services. While he admits that these models are not the only things that can be implemented into the web, he believe that these models are basic and can be implemented to virtually all applications. Next-gen workforce to make companies relook biz models (23 September 2011) http://www.zdnetasia.com/next-gen-workforce-to-make-companies-relook-biz-models62302208.htm This article mentions how the current trend and usage of the Internet is giving companies to “relook their business models”, to make sure that they can adapt and accommodate those in demand on the IT infrastructure. Through research, the Cisco Connected World Technology report has found that about 55% of college students and 62% of working professionals (of those who responded) considered the Internet their oxygen, an important part of life. Due to the alarming number of these stats, companies like Cisco urge for companies to look at their business models, in “order to attract talent”. http://www.businessoffashion.com/2007/11/gilt-groupe-the-art-of-the-private-sale-part-i.html Gilt groupe is an uprising E-Commerce firm that gained a lot of success in the past few years since their initial launch through internet private sales, the unique way of this firm is doing business is worth to learn and discuss about. The article offers detail insights of gilt’s business model by interviewing with Rachel Wolkowitz, Gilt Groupe’s Director of Marketing and Communications. http://www.stylusinc.com/website/business_models.htm This article explores some successful Internet companies and how they tapped the internet business opportunity. Since our company often does web development work for e-businesses and web entrepreneurs, we have gained experience in understanding both the technological and business side of a web site. Please contact us here to outsource web business consulting and development. http://www.helium.com/items/742455-a-look-at-amazons-business-model An ex-amazon employee talking about the business models that amazon is using and stated the importance of the free-expressing working atmosphere and the possibility that this freedom reflect on their business tactics. Intellectual Property Reuse – A New Business Model http://www.design-reuse.com/articles/5230/intellectual-property-reuse-a-new-businessmodel.html According to the module business models are now being filed as intellectual property. The article Intellectual Property Reuse – A New Business Model has changed business models in order to reduce costs and turnover. Companies are now offering Intellectual Property to be reused after they have executed it. If the benefit is greater than the cost of the keeping the Intellectual Property for themselves, they can sell it to customers. When this is put into effect it benefits both companies. Internet Marketing--Various Online Business Models http://ezinearticles.com/?Internet-Marketing--Various-Online-Business-Models&id=287994 According to the module a business model is simply a way for a business to generate money. It is the way a company goes about selling a product or service. This article describes the various types of online business models. According the article Internet Marketing-Various Online Business Models, online business models are very similar to the business models offline. They still deal with production, development, distributor, and broker etc. Some of the types of business models described in the article are Product, Merchant, Advertising, Affiliate Broker and Information. One such business model is a Brokerage Model which is a “This model is one that compensates the broker for bringing together buyer and seller, usually in the form of a personal, one-on-one introduction. An example of this might be an online auction or a processor of online payments.” About the Online Auction Business Model http://ezinearticles.com/?About-the-Online-Auction-Business-Model&id=4591400 One of the business models described in the module is Auction Model the oldest form of business models. According to the module e-commerce has given way too many new types of business models. This article gives a deeper insight to the Auction Model and its repercussions for online businesses. It explains that an online-auction model sustains itself through fees levied upon the seller of the item just as with traditional auctions. Some of the positive effects of the Auction Models are the competitive nature it creates in consumers. It also has a way of getting rid of unwanted items and encourages self-sustaining growth. Internet Business Models: It's Not Just about Revenues, There's Also Costs http://seekingalpha.com/article/117826-internet-business-models-it-s-not-just-about-revenuesthere-s-also-costs This article talks about what businesses need to do today in order to become successful through the internet and the types of strategies that will work for specific companies. I specifically goes into detail about Advertising and how it can be beneficial to some companies but not only because of the cost and competition today online. I thought this was good because I gave more insight on a business model that really important today and is largely utilized by many companies. It also gave some specific examples about notable companies such as Google, Facebook and twitter and some aspects their business model. Internet Business Models That Really Work http://www.premium-online-writing.com/internet-business-models.html This article talks about whether or not certain business models can be affective. It goes into depth about what companies are doing to become successful and benefit from using each internet model. It goes into detail about ways you can attract users to visit your site and the best way to get you site noticed. I picked this article because I thought it went into more detail about some models and gave step by step direction on what businesses can do, which is always beneficial. Next-gen workforce to make companies relook biz models http://www.zdnetasia.com/next-gen-workforce-to-make-companies-relook-biz-models-62302208.htm This was a fairly new article; it talks about how important the internet is for people today, especially the younger generation and how this affects how business is conducted because the internet is such a vital part of everyone lives today. It discusses the affect it will have on our workforce in the future. I thought that this related to the article because it talked a little bit about how business models will change due to the frequent usage of internet. http://www.inc.com/articles/2000/06/20003.html This article helps new online business people to get started on deciding their online business model. It examines the three most common Web business models: product sales (selling goods), service sales (offering services), and information delivery (providing an informational Web site). It provides information about how the model works, responsibilities, costs, and the profits they can generate. http://thenextweb.com/2008/11/11/the-9-business-models-of-the-web/ This article was written due to the curiosity of the author to know how many business models there were because in a presentation from 50 companies, 39% of those companies didn’t really know what their online business model was. The author found that Professor Michael Rappa, director of the Institute for Advanced Analytics at North Carolina State University, had categorize and explain all the different models that are out there. http://articles.bplans.com/running-an-online-business/starting-online-business/website-businessmodels/161 This article is from a website that helps you start your own business plan. Here, the author Sabrina Parsons talks about some of the different business models that you can use. She also mentions the hybrid models. In the summary she gives out some points you should be thinking about when starting your business. http://www.practicalecommerce.com/articles/2122-SEO-for-Anti-SEO-Business-Models In this article Jill Kocher, a SEO Manager, talks about how the search engine optimization business model has flaws in certain cases and may not work for all products and services. She then goes into to talking about how SEO managers need to change up their strategies as they run into these types of ecommerce sites. http://www.johnchow.com/hasoffers-admits-online-advertising-is-broken/ This article talks about new company called Hasoffers claiming that that online advertising is a broken business model. This company has technology that enables companies to track the influence of various affiliate and publisher relationships on a single user. http://emoneymakingonline.com/2011/05/06/2-great-internet-business-community-vs-trendingbusiness-models/ This article explains two different types of internet business models. The first is a community oriented internet business where you build a community around an idea and provide an all around service to the people in that community. The second is selling trendy products on the internet. With this strategy you have to follow the market and look out for these different products. Pick a web business model that works for you http://www.inc.com/articles/2000/06/20003.html According to this article, each web business model draws on certain skills and will entail a certain set of responsibilities. Each will have a different source of profit. You'll need to understand the type of Web site functionality required for each one and what components can provide this capability, so that you can estimate your associated costs. Also, there are product sales, service sales, and information delivery for business models. This article is very relevant to the article "Business Models." Exploring E-commerce http://www.entrepreneur.com/article/81238 This article is about the preparation and process people need to know about online E-commerce to do business. It also explains why people need to do online business and one of numerous reasons, there was because the doors of an online business never close. By not running a 24/7 operation, online business owners may fail to fulfill orders in the manner promised--a surefire way to lose customers and miss the chance to build loyalty. Such as this online E-commerce will be bigger than ever. Online advertising lacking horns with office promotions in India http://www.vccircle.com/500/news/online-advertising-locking-horns-with-offline-promotions-inindia I believe that this article is very recently written about online advertisement. This article even mentions about "Costs Of Developing Online Ads & RoE", and recent incident happened in India et cetera. Newly sprouted e-commerce firms are also spending as much as bigger brands on advertising. Those who are spending have deep pockets and are creating a new format of retailing. They are talking about the convenience of online shopping and are offering exciting offers and return policies to generate interest of consumers. The fifth chapter in The Digital Enterprise is ‘Business Models on the Web’. The chapter focuses on the types on business models on the web, the ways in which traditional business have changed to be more effective for the web and case studies of real business models. Through the external articles and videos these points can be further understood and emphasized. Firstly, the types of business models available, which are listed in the chapter, have been acknowledged by numerous external sources as key online business models. According to the chapter “business models have been defined and categorized in many different ways,”57 however sources agree on the basic aim of each model. Marc von Brockdorff’s article, "The 7 Types of Business Models for Websites”58 lists the types of business models available for the web. The article defines each business model, clearly explains what each business model is best for and provides good examples. One such model is the Affiliates Model, which is further explained in the “Affiliate Marketing Business Model Online - Website Selling Online for Money”59 video. The video explains the business model, describing the process of the model, providing the advantages and disadvantages of this model according to the type of business it is being applied to. Another business model is the Advertising model, which according to the video, “Online Ad Fraud: A Business Model at Risk”60 is struggling. Video is an interesting example of how not all business models work, but how many features are being implemented to fix such a substantial aspect of online business. The chapter discusses how internet commerce will give rise to new kinds of business models and that “internet business models continue to evolve. New and interesting variations can be expected in the future.”1 Michael Fauscette’s article, “Online Business Model Innovation”61 highlights how the internet is enabling innovative and creative twists on traditional business models. The article discusses the differences between traditional business and new web models, and how business models are evolving and becoming more complex, supporting the concepts in the chapter. This concept of innovative business models is further supported by Rohit Bhargava’s article “The 5 Most Innovative New Online Business Models in 2010.”62 The article provides example of innovative business models, describing each and highlighting the advantages. 57 http://digitalenterprise.org/models/models.html#Brokerage 58 http://www.webgeekly.com/lessons/e-business/the-7-types-of-business-models-for-websites/ 59 http://www.youtube.com/watch?v=oU4o_JUOP7k 60 http://www.youtube.com/watch?v=zwtEl-NUI2s 61 http://www.enterpriseirregulars.com/38586/online-business-model-innovation/ 62 http://www.openforum.com/idea-hub/topics/marketing/article/the-5-most-innovative-new-online-businessmodels-in-2010-1 FINALLY THE CHAPTER LISTS NUMEROUS CASE STUDIES OF BUSINESS MODELS THAT HAVE BEEN ADOPTED BY SUCCESSFUL COMPANIES SUCH AS GOOGLE AND AMAZON. ROB WHEELER’S ARTICLE, “WHY GROUPON LACKS A VIABLE BUSINESS MODEL” FOCUSES ON HOW A SEEMINGLY SUCCESSFUL BUSINESS HAS STILL NOT SUCCESSFULLY ADOPTED A BUSINESS MODEL THAT ENHANCES THE COMPANY AND GENERATES FURTHER POTENTIAL FOR PROFITS. THE ARTICLE IS AN INTERESTING EXAMPLE OF REAL LIFE BUSINESSES AND THEIR BUSINESS MODELS HIGHLIGHTING THEIR EFFECTIVENESS AND PROFITS. IN CONCLUSION, INTERNET BUSINESS MODELS CONTINUE TO EVOLVE, NEW AND INNOVATIVE MODELS ARE BEING ADOPTED BY WEB COMPANIES OVER TRADITIONAL BUSINESS MODELS TO FURTHER ENHANCE PROFITS AND GROWTH. EACH MODEL HAS ITS ADVANTAGES FOR A SPECIFIC TYPE OF BUSINESS, BUT ULTIMATELY CREATIVITY AND GOOD BUSINESS SENSE ARE KEY IN DEVELOPING AN EFFECTIVE BUSINESS MODEL FOR A SUCCESSFUL COMPANY. Reference List Bhargava, R. (2010). The 5 Most Innovative New Online Business Models in 2010. Retrieved September 21, 2011 from http://www.openforum.com/ideahub/topics/marketing/article/the-5-most-innovative-new-online-business-models-in-2010-1 VON BROCKDORFF, M. (2010). THE 7 TYPES OF BUSINESS MODELS FOR WEBSITES. RETRIEVED SEPTEMBER 22, 2011 FROM HTTP://WWW.WEBGEEKLY.COM/LESSONS/EBUSINESS/THE-7-TYPES-OF-BUSINESS-MODELS-FOR-WEBSITES/ WHEELER, R. (2011). WHY GROUPON LACKS A VIABLE BUSINESS MODEL. RETRIEVED SEPTEMBER 22, 2011 FROM HTTP://WWW.BUSINESSWEEK.COM/MANAGEMENT/WHY-GROUPONLACKS-A-VIABLE-BUSINESS-MODEL-08162011.HTML Google’s ‘Bait and Switch’ Deception Exposed at Hearing http://www.forbes.com/sites/scottcleland/2011/09/22/googles-bait-switch-deception-exposed-at-hearing/ This article discusses the important part of keeping your business in line with the business model you have proposed. Google has been under fire for tricking its users into trusting them to keep Google searches unbiased and contain what is best for the customer. Allegations are now being thrown around that Google has been putting its own interests ahead of the companies that trust them. If this is true, it goes against Google’s original business plan. HiddenBrains offer Flexible Business Models to Fulfill Web Development Needs http://www.addpr.com/articles/programming/88393.html This article discusses a product that is offered to help individuals create their own business models for anyone doing business on the internet. It looks like they basically lay out the business model and you fill in the blanks. They offer all of the tools and services anyone running an online business would need to keep their business model running in good shape. This seems to be a new approach to creating your own business model, have someone basically do it for you and pay them to maintain it. How Great is Your Business Model? http://www.business2community.com/leadership/how-great-is-your-business-model-058745 This article breaks down what a good business model should consist of. The ideal business model is ever changing with new technology and always changing markets. This article does a good job of describing in depth how to create the ideal business model for this day in age. http://techcrunch.com/2011/01/08/business-models-and-teenage-sex/ In this article, the author talks about the how to build a business model. Just like the enterprise article said, business model exists in order to generate profit. In order to generate profit, we need to know what our customer wants and needs. Without understanding the customers’ mind, we cannot meet the demands and therefore; we cannot generate profit. There seven steps that you can do to build your business model. a. Reaching customer: know your target market and listen to their opinions. b. Differentiating your product: Everyone is making everything today. If our product does not have a unique feature comparing to other products, we cannot be successful. c. Pricing: It is important to have a pricing strategy so that you can win the competition. d. Selling: When you decide your price, it is time to sell your product. People tend to be attractive to more specific and special product and you need to create a strategy to sell effectively. e. Delivery: You need to have every part of your product on time all the time to meet the customer’s needs. f. Support: Customer service is very important in business world. For electronic products, it is crucial. You need to show your promise to customers that you will handle all the problems rather than the customer dealing the problem. g. Customer Satisfaction: Achieving all of these procedures will result customer satisfaction. Be sure to build a strong business model to satisfy the customer’s needs. http://www.boardofinnovation.com/2011/09/17/a-strong-e-commerce-business-model-yemeksepetiu-turkey/ Since it is an advanced world that we are living in, we can definitely use that technology to build a business model. Just like yemeksepeti.com, Turkey’s first online food ordering website, we can have a win-win-win situation. When people order food through yemeksepeti.com, the order of the food goes to the member restaurant and the food is delivered to the homes. This through this analogy, yemeksepeti.com gets commission, while the member restaurants sell food, and hungry customers get the food. This business model seems simple, but it requires a careful plan to proceed http://www.wisegeek.com/what-is-an-e-commerce-business-model.htm An e-commerce business model is a strategic plan outlining and defining how an individual or company will conduct electronic trade or Internet commerce ( e-commerce). The model provides an organized and structured guide to ensure the business makes a profit, generating enough revenue to be self-sustaining. (WISEGEEK) Through using digital, we can reduce the operating costs and generate more profit. http://www.marketwatch.com/story/sp-director-all-businessmodels-have-conflicts-2011-09-23?link=MW_latest_news Although this is a short article, it fits with the business models section because it explains that all business models have a conflict of interest. The key issue is how these conflicts are managed. Managing directors at S&P have made comments about this issue as global regulators seek to limit conflicts in the existing system. In this current system, an institution pays for rating, which means most companies will shop for the best rating they can get at the lowest price. This causes for conflicts in certain business models. http://www.marketwatch.com/story/cigna-enhances-business-modelto-meet-changing-customer-needs-2011-09-19 This article is very fitting for the business model section because it shows how one company is changing its business model to keep up with changing customer needs. Cigna has announced a national brand campaign that reflects an approach which meets the evolving health and well-being needs of consumers. This will be their largest advertising campaign which supports the company's focus to deliver simple programs and provide customer service. The market is constantly changing, and this article is a great example of what one company is doing to keep up with their consumers. http://www.americanbanker.com/issues/176_185/jingit-us-bancorponline-ads-1042456-1.html Paying consumers to do seemingly mindless tasks in order to expose them to a company or advertisement is quickly growing in popularity. This article describes how one vendor, Jingit, is implementing a business model which pays consumers to watch advertisements. One of the website's goals is to make payments to its consumers as easy and seamless as possible. This is a good article to fit in with the business model section because it is current and could quite possibly be a scam that consumers need to be aware of. http://www.wired.com/epicenter/2010/04/twitter-unveils-ad-supported-businetss-model/ This article discusses Twitter’s ad-supported business model. Last year Twitter announced that they were going to start showing sponsored tweets on some search pages. Businesses could pay to have their ads tweeted. These promoted tweets would appear at the top of some of the Twitter search pages. This article is relevant to the reading because it is a good example of how online companies are taking classic business models and reinventing them. http://www.wired.com/techbiz/it/magazine/16-03/ff_free?currentPage=all This article talks about the business model based on the concept that you can make money by giving something away. The reading for this week is about how web commerce is transforming business models by reinventing old ones and introducing new ones. This article explains that web technology has invented a new business model where businesses provide their consumers with information and services for free. The New York Times is an example of a company using this business model; people can read articles and access their website for free. Yahoo mail is also another good example. http://www.thevlyhouse.com/2011/01/the-itunes-business-model-and-its-widespread-effects/ This paper shows how web commerce can invent business models that can completely transform how an industry works. iTunes revolutionized the music world and it shows the power of web based business models. http://www.addpr.com/articles/programming/88393.html http://www.addpr.com/articles/marketing_internet/88600.html Hidden Brains outlines all the necessary procedures to consider when creating your online business model. It offers flexibility and a number of various styles to fulfill your web development needs. It is concise, but clear and appears to be a great resource for someone considering developing an online business model. The second website is just a step further into the site Hidden Brains and offers insight on social marketing web based business models. http://smallbusiness-plan.net/amazon-business-model-analysis/ This is an article that analyses Amazon’s business model. Amazon is one of the leading e-commerce businesses of this generation and it continues to show its dominance through its continual significant growth each year. “ The simple Amazon business model allows this company to make system of computing-hungry start-up than can make expensive capital equipment investments by buying their own servers or can lease the processing power they need when they need it at a very low cost leasing a full years of power equivalent to one server.” This snippet from the article sums up their business strategy perfects and explains to a tee how their company turns a profit. If there is any company that should be used as a guide or source of inspiration, it should be Amazon and this article does a really great job of explaining why. http://www.marketwatch.com/story/fw-media-launches-digital-first-business-imprint-fwmedia-business-now-2011-09-22 In this article, Market Watch discusses FW media’s launch of digital business strategies and business model books. It mentions the relevance and convenience of having a direct to e-book format and in the end this increase their efficiency. All of their articles are a great read for the dynamic, young business professional. http://www.boardofinnovation.com/2011/07/19/comparing-innovative-business-models-likegroupon-kickstarter-and-quirky This article is discussing the comparison of innovative business models like Groupon, or Quirky. They go on to discuss how they succeeded and broke it up into different sections in the graph they used discussing how far business models have come in the past few years. It also discusses how they get funding, where it goes etc. http://www.boardofinnovation.com/2010/05/03/top-10-popular-business-models/ This article is from the same website as the one above. This article is about the top ten business models out there now and explaining why, what they do differently. This also goes on to explain how far business models have come over the course of time. http://businessmodelinstitute.com/ This isn't just an article but a website all about how business models are affecting all different companies. For example how they are affecting Game stop games. then apple iPads then even down to spam. This is more like a blog style of writing. http://www.businessballs.com/business-process-modelling.htm This article talks about how a business model is about a lot more than how to sell something. A business model describes where the company will compete and why it will win customers value promise and advantages that will keep competitors from winning customers on the same terms and how it makes money by doing this. Individual products no matter how wonderful are easy to copy. Clearly, a business model is more than 'selling stuff'. Innovation in business models then means to look for new ways to organize your business. Business must be able to serve your customer in the best way you can while making some money from it. A business model, because it relies on learning, culture, process design, etc. provides the only protection there is against the mass commoditization going on in our economy. http://www.entrepreneurship.org/en/resource-center/business-planning-building-an-effectivebusiness-model.aspx This article describes how most of effective business model is also the simplest. Business model makes stuff insanely great especially the ones that extremely amazes, enriches, and inspires target customer as well as potential customers. That kind of stuff does not need a hard sell, a new market, or a complicated product range. Having effective business model is critical to an entrepreneurial company long term success and its ability to raise capital and grow successfully. Business model innovation is often self-defeating and self-destructive. The real problem with business model innovation is that it dilutes the incentives to make good stuff in the first place . http://www.ethicalim.com/internet-marketing/top-5-most-profitable-internet-marketing-business-models/ This article discusses profitable types of business model for internet marketing. First one is Pay per Click model and PPC is an internet advertising model used to direct traffic to websites where advertisers pay the hosting services when the ad is clicked. Second one is membership sites and it is used to both manage free membership to a website and restrict access to certain parts of the site to those that have signed up or manage paid membership, allowing access to premium content on a website for a monthly or annual fee. According to the article profit potential with membership sites are absolutely obvious. Even though there are many different types of business models, it is very important for business to select right type of business model in order to be successful and generate profit targeting the right customers. Freemium: A future business model on the web? http://jboye.com/blogpost/freemium-future-business-models-on-the-web/ This particular article talks about one specific business model, Freemium. This model is most useful for applications that are more data related at far as information or one that utilizes an electronic service. This works great for web businesses and is becoming more popular as more services of this kind come into existence. With this model, the business provides a service to the customer for free but it has limitations that don’t allow for it to run at optimum performance. Then the business offers upgrades for the customer to make things run better or easier. This attracts people because they are able to use their product for fee, and that will appeal to a lot of people. In the future we can expect to see more offerings of this sort from businesses of all kinds to attract more customers. Board of Innovation http://www.boardofinnovation.com/2011/01/04/10-business-models-that-rocked-2010/ This website is pretty simple. They provide a slideshow that presents examples about 10 of the top business models used in 2010. Most of these companies are ones that people have heard of but the models they use are a variant of the basic models that were discussed by digitalenterprise. Any of these models could be useful to a start up business, depending on what exactly they are intending to do. An interesting one to use is the twitter based model for advertising focus business. With this one they make more money based on the number of followers they have in a pyramid kind of scheme. Twitter’s Best Business Model Yet http://thenextweb.com/socialmedia/2010/11/30/twitters-best-business-model-yet/ This article is about Twitter’s business model and their new plan to make money. Twitter is like most other social networks in how they allow their customer to interact with each other and track what is going on between them. They have a large customer base because they allow their service for free and this attracts a lot of business. They make their money off of advertising from different sponsors. This would be effective except that they can’t target the people they want all the time and people have developed a way of ignoring ads that come up simple because they find them annoying. What Twitter is doing is selling their data about their customers to other businesses to use at their disposal. This is a trend that will probably be adopted by other social networking companies in the future. Knowledge is power, but in this case knowledge is money. Freemium: A future business model on the web? http://jboye.com/blogpost/freemium-future-business-models-on-the-web/ This particular article talks about one specific business model, Freemium. This model is most useful for applications that are more data related at far as information or one that utilizes an electronic service. This works great for web businesses and is becoming more popular as more services of this kind come into existence. With this model, the business provides a service to the customer for free but it has limitations that don’t allow for it to run at optimum performance. Then the business offers upgrades for the customer to make things run better or easier. This attracts people because they are able to use their product for fee, and that will appeal to a lot of people. In the future we can expect to see more offerings of this sort from businesses of all kinds to attract more customers. This article is about businesses with innovative online business models in 2010. Online business models are changing due to social media and online tools, according to the article. The business models of Hotwire, Groupon, Woot, Blippy, and Dubli are discussed. The companies are all using online resources creatively. This article could be used to update the section of the reading that shows the business model of different companies. http://www.openforum.com/idea-hub/topics/marketing/article/the-5-most-innovative-new-onlinebusiness-models-in-2010-1 This article is called “15 business models you’ll wish you thought of first.” The article says the internet is constantly changing how businesses operate. It takes a look at 15 online businesses and their models. A lot of the models are heavily involved in social media. This article could be used to update the section of the reading that shows the different business models and also to show the importance of social media to businesses today. http://econsultancy.com/us/blog/7100-15-online-business-models-youll-wish-youd-thought-offirst This article describes how to start an online business and what business models you can use if you don’t know where to start. It also gives ideas on what type of services you can offer online if you aren’t sure of what you want to do. It talks about affiliate marketing and pay per click marketing as well. This article could be used to help people understand the basics of business models and for those who want to start a business but are lost. http://www.quickonlinetips.com/archives/2010/02/online-business-models/ http://thenextweb.com/2008/11/11/the-9-business-models-of-the-web/ This website is awesome. It is a more easy-to-understand version of the digital design website. It lists all the possible business models on the web. They are the same from the digital design website, but the description of each model are in more simple terms. It is easy for newbies to understand what the world of business models are about. http://www.webpronews.com/web-business-models-2005-12 This is a news article that explain the aspects of the Web 2.0. It claims that “The differences for “Web 2.0″ type companies stem not from their preferred business models – models that are very similar to their dot.com counterparts – but in the forces influencing the implementation of those models.” It claims there are only two models, technology focused model and network effects focused model. http://www.forbes.com/sites/docket/2010/06/28/the-supreme-court-keeps-business-methodpatents-alive/ This is a news article of how a certain decision by the Supreme Court keeps the patents on business methods alive. In other words, patents can provide protection on business methods that have been created by certain companies. The case discussed was about patenting a method to cut down on energy costs against the changes of weather. “In doing so, however, the court didn’t upset the foundations of the multibillion-dollar world of “business method patents,” which are based less on a particular machine than a process for achieving some practical end.” Pandora’s Lesson: Your First Business Model Doesn’t Have to be Your Last http://econsultancy.com/us/blog/5535-pandora-s-lesson-your-first-business-model-doesn-t-haveto-be-your-last Pandora is an ever so popular music streaming website that lets you choose a “station” with a favorite artist and then its plays songs similar to the genre or artist. It is offered free to those who provide an email address. The catch to this is that it will play advertisements sometimes in between the songs; this is how they can provide the free music to consumers is because of sponsors of the advertisements. The company has been around for over a decade but was close to closing their URL a few years back simply because they didn’t create a connection with their consumers. One thing that turned the site around is the launch of their iPhone app in 2008. This launched produced immediate results such as 35,000 new users joined daily from their cell phones- this doubled the amount of daily signups. Using this freemium model has proven to work well for Pandora. They have discovered ways to cover their costs for using the music by charging their users for choosing not to have advertisements. The 5 Most Innovative New Online Business Models in 2010 http://www.openforum.com/idea-hub/topics/marketing/article/the-5-most-innovative-new-onlinebusiness-models-in-2010-1 Open Forum posted an article at the beginning of last year that listed the top 5 models used online by websites and what makes each one unique and gain a competitive advantage. Listed at number 1 was Woot, which I have never heard of before reading this article. This online retailer has a very different approach to selling their merchandise. They sell only one product every day. There is a very detailed description of each product, along with live commentary and a conversation stream. Some might think that this would never bring in enough profit, but this selling approach has proven to be profitable because this brings a sense of urgency to the consumer since they only have that one day to buy the item. The second business discussed in Groupon. I love this site and it has really taken off in the past year or so- business will offer a certain discount on a service or product that is only available for a couple days at a time. For example, at Mike’s Carwash, you can buy a set of 3 of the “the Works” wash for only $20, when at retail; it would go to close to $40. This is a great way to get consumers to use your services because they feel like they won’t be missing out on much money if they choose to not return. The other sites listed were Hotwire, which lets you choose your own price when booking a hotel, Blippy, which is a social network that lets people automatically share the latest items that have purchased and the amount they paid, and Dubli, which uses “reverse auction”. This concept is where products have a starting price and the consumer uses credits that they purchase on the site to reveal the actual price. Each time a member uses a credit, the price keeps decreasing until the product is bought. I thought this approach was a little strange at first, but it makes sense when you think of it from a competitive advantage standpoint. To become a successful online business, you must have a different approach to attracting your consumers or your business will not last. The 9 Types of Online Business Models; Which One Do You Use? http://thenextweb.com/entrepreneur/2011/05/25/the-9-types-of-online-business-models-whichone-do-you-use/ This blog actually refers to Michael Rappa’s forum we are focusing on this week. The author of this blog states that one of the biggest questions one faces when contemplating starting an online business is what is your business model going to be. A lot of entrepreneurs don’t even fully grasp the concept of having a business model; let alone knowing which the right one for your company is. The nice thing about business models is that you can pick parts of various models and combine them to customize your company. It’s important that you carefully research the types of models and how they will work and how they will relate to your business. If not carefully thought out, it can be a recipe for disaster and could result in the forfeit of your business. “Business Models on the Web” discusses the way that businesses maintain their profits and revenues by using a specific way of doing business. Operations run by businesses can use a simple or complex model, depending on the type of company. Internet companies are beginning to change basic business models due to new ways of pursuing revenue through e-commerce. As technology on the Internet changes, the business model will change with it, containing updated operations for e-commerce. The first article is titled, “Amazon’s Smart Innovation Strategy” . The article is based on Amazon’s business model and how they have to transform the site often to keep their share of the market. Amazon is a major e-commerce website that has grown continuously since launching the site. The website has remained successful throughout the harsh economy due to their effective model. The model is based around their customers and the value they have on the company. Amazon sees the changes in the market and is renewing as best they can. The site has expanded from books to just about any product imaginable to the Kindle (the e-book reader). The business model they are following is proving to be highly effective for the website and they will continue to grow with the changing technology. The second article is titled, “Is Collaboration the Future Business Model for Web Startups?” . Many e-commerce sites today have high failure rates due to many factors, one being an insignificant business model. This article explains that Foursquare and Groupon have partnered together to become a better entity than Facebook, their main competition. With so many small business launching websites, it is difficult for companies to survive, especially in this harsh period in time for our economy. According to the article, “smaller startups can strengthen their positioning and successfully consolidate their services”. Applying this to small businesses, the article is saying that these are the businesses that are becoming more successful with survival rates on the web. Smaller businesses with higher collaborations and partnerships will allow companies to be bigger and better than others. The third article is titled, “Experts Question Google Phone Business Model” . As the web expands to new outlets like smartphones and tablets, companies are beginning to expand their own business into these channels. This article discusses Google’s new business model for the smartphone, Nexus One, that allows users to universally choose which phone and which network they want to use as a provider. The issue that the article speaks about with this new model is that it will cost a large amount of money, somewhere around $2,000 . Google may not have enough volume to promote such a device that people will buy. Providing new business models is important for companies these days, but they have to really think it through realistically to be certain that they are forming it correctly in which consumers will respond to. Johnson, Mark W. "Amazon's Smart Innovation Strategy." 12 April 2010. Bloomberg Businessweek. 22 September 2011 http://www.businessweek.com/innovate/content/apr2010/id20100412_520351.htm Fisher, Lauren. "Is Collaboration the Future Business Model for Web Startups?" 29 July 2011. Simply Zesty. 22 September 2011 <http://www.simplyzesty.com/advertising-and-marketing/business/iscollaboration-the-future-business-model-for-web-startups/ Gohring, Nancy. "Experts Question Google Phone Business Model." 4 March 2010. PC World. 22September2011 http://www.pcworld.com/article/190841/experts_question_google_phone_business_model.html> http://platformsandnetworks.blogspot.com/2011/07/business-model-analysis-part-2.html this link is analyzing business model for entrepreneurs. They also discussing network effect toward customer. http://blogs.fuqua.duke.edu/casenotes/2011/09/20/outgrowing-your-business-model-eco/ this article is talking about how important for business model to change and continually adapt over the time, and talk about the recent case business model,E+Co. http://www.basvanoosterhout.com/ in this article 10 business models is involved, which is innovative, make a product useful, aesthetic, make it understandable, unobtrusive, honest, long lasting, thorough down to the last detail, environmentally friendly, simple. This article relates to Business Models on the Web because it gives an overview of what a business model is. It gives an up-to-date version of what is found on Business Models on the Web, this article also gives reasons to why a business model works/doesn’t work. This article really gives an understanding on what a business model is and how to use it to benefit your company. http://www.investopedia.com/articles/fundamental/04/033104.asp#axzz1YmoKnK6H In this article there is information that explains how important it is to have a business model when you want to have a successful company. This article mentions that having a business model is not just about making money, “It also covers where you are positioned in your industry.” This article relates to Business Models on the Web because it helps reinforce the idea of creating your business model a successful way. http://www.businessweek.com/smallbiz/content/mar2007/sb20070327_346780.htm This article speaks about business models and e-commerce. Also, it gives examples of flawed business models and successful business models. Business Models on the Web claims, “Internet commerce will give rise to new kinds of business models.” The article reinforces that idea by showing how Google’s business model is one of the most successful and profitable business model around. This article is a nice addition to Business Model on the Web because it gives first hand examples of what e-commerce business models should be like. http://www.ecommercetimes.com/story/69673.html Tech Savvy Lifestyle Changing the Traditional Business Modeling Concepts This chapter focuses on stressing the concept of business models. It accentuates the fact that it is the least understood aspect in regards to the web. It is important for companies to create and utilize a successful business model. This model is the process of doing business by which a company can ultimately succeed in generating a constant revenue stream. The business model specifies information such as key partners, key activities, value propositions, cost structure, channels, key resources, relationships, customer segment and revenue stream. A company needs to have all of the listen information identified at all times in order to keep an organized structure. This chapter pointed out how the Internet commerce will affect the business model structures and clearly identified the basic categories of business model concepts. In the beginning of this chapter it discussed the characteristics of a simple business model. A company will produce a good or service and sell it to consumers. If the company is successful in this process, the revenue generated from the sales will surpass the initial cost of the operation itself and this is what clearly makes the profit known to the company. However, the chapter goes on to explain a business model perhaps, that might be more complex to understand. The example given in this chapter was “broadcasting,” the radio and television programming have been something that was publicized over airwaves at no cost to any consumer with a receiver. The revenue from this “broadcasting,” is not always well defined due to the many contending elements factored in. This chapter then touches on the issues of how business models have been demarcated and characterized in many different ways. Internet commerce is starting to augment new kinds of business models. The basic categories of business models are brokerage, advertising, infomediary, merchant, manufacturer, affiliate, community, subscription, and utility. This chapter goes on to list a detailed analysis of each of these traditional business models and explain the ways they are implemented. When dealing with bringing your business to the Internet, the company may find that combining more than one of the traditional business models may be beneficial and it is not something that is uncommon to do. The future beholds innovative and stimulating variants to business models. One thing that this chapter is lacking a lot of information on is what has already changed within the E-commerce world. If it is known that these traditional business models are going to be alerted within the future, what changes have been taking place that are arising this thought. The article does mention the concept of auctioning, and how it used to be just a select amount of items, in example, agricultural commodities or unique items like fine art and antiquities. Since the constant development of the Web, auctioning has now been transformed into a much more all-encompassing idea, auctioning off almost all goods or service. As this is an extremely good example to show the differences within the Web, there is certainly not an ample focus on how these businesses modeling concepts are being reformed and that was the main identifying point in this chapter. This chapter should have discussed and explained what truly is happening in regards to the Internet and business models. The articles and videos that are referenced below all relate back to the information presented in this chapter. I believe that in some aspects, they go into more detail, but that is because the focus of the article/video is much more narrow. All of these articles/videos would be an excellent addition to Michael Rappa’s chapter of Business Models on the Web. Reference List Five Business Models of E-Commerce (2011). Samuelson, Robert. Retrieved from http://www.frugalmarketing.com/dtb/5webincomemodels.shtml E-Commerce Business Models and Concepts (1995-2012). Laudon, Kenneth. Retrieved from http://wps.prenhall.com/bp_laudon_ecommerce_4/85/21926/5613234.cw/index.html The Business Model: Theoretical Roots, Recent Developments, and Future Research (2010) Zott, Christoph. Retrieved from http://internetbusinessmodels.org/ http://rinf.com/alt-news/contributions/is-selling-on-ebay-stilla-profitable-business-model/6409/ Business Models on the Web discusses how the internet is reinventing business models for companies but that it may also find new ways to present tried-and-true methods of running a business, such as auctions. eBay is the commonly thought of auction tool on the internet today, it has become a way of doing business for some companies as well as becoming a source of income for others. This article asks if this is still a profitable way of doing business. Since Business Models on the Web has been published, eBay has been a huge hit, and now in today's ever changing technical world it has already started phasing out. http://intellacore.blogspot.com/2009/06/5-ways-technology-haschanged-way-we-do.html A business model is the core explanation of how a business works, what the company values, and what it does to make a profit. Since this webpage was written, leaps and bounds have been made to make business easier, faster, and more of a level playing field. The whole idea of an internet based business model is different as is the way business works online. Doing business is now faster due to instant access to products, it is smarter due to long distance collaboration, the products are more innovative, and we now connect with clients and consumers differently (automated emails, youtube, etc). These changes in the way we do business have created an entirely new and complicated business model for companies to use to compete with each other. http://techcrunch.com/2011/01/08/business-models-and-teenagesex/ The Business Models on the Web article give a outdated version of what a business model consists of when it comes to online ecommerce. When actually, this webpage (though having nothing to do with teenage sex as the url says) gives a more updated and practical version of what you need for a business model in today's retailing to be a success. The main focus of a business model from an e-retailing perspective is first: reach the customer. Without the customer your webpage is just taking up space on the web. Make sure you know how to reach your customers. Second, differentiate your product, sell it at a competitive price, and make sure you can deliver. All of these aspects are essential for a productive e-retailing site. It doesn't matter how good your business model is in theory, you must have a plan of action that executes your business and reaches customers. http://www.birchbox.com/ Birchbox is an online website that requires a monthly subscription to keep you on the site. With this $10 a month charge, you get sample beauty products sent directly to your door. This is obviously an example of a subscription based business model. Birchbox keeps customers coming back by charging them an annual fee. This makes customers want to return because they have already spent the money and want to make the most out of what they purchased. http://seekingalpha.com/article/182909-apple-a-new-businessmodel-for-itunes Itunes has a Merchant based business model, meaning that they are simply selling a product which, in this case, is music. This article is explaining how Apple is making the merge to having both iTunes and their new music service "Lala." Lala is basically a way to own a song without being able to physically have the song on your hard drive. Apple is taking this Merchant based business model and twisting it in a way that is unique for them. Selling the music is now becoming almost like leasing the music instead. http://www.intoweb.co.za/articles-skype.html Skype is becoming huge because of the way people can conference video chat with one another in the business world. Skype, to me, has a utility based business model because you pay as you go with the service if you choose to. I was not sure how Skype really made money until i found this article. Skype makes their money by selling ad ons such as a voicemail service, Skypeout (basically having a phone that works worldwide), and SkypeIn (essentially a landline for your friends to connect to you through your computer). These services are pay as you go based which is what is explained in the Utility Model. http://www.telco2research.com/articles/AN_YouTube-changegame_Full The internet has facilitated major changes in the business models through which many businesses operate. It has led to reinvention of some of the existing models and in some cases introduction of new models. The internet has an immense potential for profit making. Innovation is therefore required in order to gain from this potential. This article by Telco talks of changes in YouTube. It shows how YouTube makes its website more attractive to the owners of the content displayed on the web site. You Tube works in conjunction with Google to develop a win-win situation for the two companies. At the same time, YouTube also works with other web sites such as Vevo. As a result, it has been able to improve its balance sheet by monetizing the viewership of its video content. YouTube works very well as an advertisement site for movie marketers. This article therefore fits into the topic of online business models because it explains one of the basic models described in the article for web based business. In the paper, various articles that are related to the article on business models on the web will be analyzed in detail. http://www.wiley.com/college/sc/trp/ch01.pdf The article discuses the IT based organization in the new economy. It relates to the business models due to its explanation on how the digital economy is enabling businesses to improve the efficiency of their operations. This article shows how the enterprises, which started in the old economy, are being revolutionized using information technology. Further, the article also shows how the internet affects the models used in business, government and the economy. The article shows the recent developments in business models such as the use of reverse auctions in bidding. Some of the governments in the modern economies have resulted to electronic bidding in order to engage their suppliers. The electronic models used to engage suppliers in the new economy are highlighted in the article, linking the two articles. http://search.japantimes.co.jp/cgi-bin/nn20110101f1.html This third article by Nagata discusses business models on the web pertains to the Japanese manufacturing industry, which is threatened with failure since it failed to recognize the need for innovation and reinvention of their business model. The businesses have failed to improve the efficiency of their operations by use of software to manage their enterprises. The companies have also relied on highly bureaucratic business models that do not foster quick decision-making. The Japanese businesses have not taken advantage of low costs of manufacturing in other countries that could lower their operating costs thus improve their profitability. The reliance of Japanese companies on the traditional business models that take advantage of vertical integration has proved to be ineffective for the modern businesses in the digital economy. 5 Business Models for Social Media Startups http://mashable.com/2009/07/14/social-media-business-models/ This article list 5 business models that companies nowadays are using to start up with Internet business. It talks about how in the past business that were on the internet mostly focused on getting people to their website and then they would think about how to make money off of them. Now that the Internet has been around for decades, the models have been past due for a change. The 5 models that this article lists are Freeium Model, Affiliate Model, Subscription Model, Virtual Goods Model, and Advertising model. The one that I thought was the weirdest was the Virtual Goods Model. The idea behind this model is to get people to buy virtual gifts for other people. The most popular example of this is Facebook Gifts, which is where you guys a gift that you can touch or feel and you send it to a friend. I think this type of model is goofy and I have never purchased something from a website that used this. Pick a Web Business Model That Works For You http://www.inc.com/articles/2000/06/20003.html This article talks about the things you have to think about when choosing a business model for you online website. It uses the example of a startup Internet sweater company. They talk about the importance of understanding how you want people to buy your product. You could with have an auction site where you bring in other sweaters in hopes that more customers will come because of the greater options. You could also have your own website were people can only buy your sweaters and that its. You can also have a site where people can create their own sweater and then you make it for them. When starting your online business it is important to understand how you customers but and that will help you decide which site will work best for you. 6 Hottest Businesses on the Web http://www.powerhomebiz.com/052006/web.htm This article explains what they think are they hottest business ideas on the web right now. The one that I like the most is the one about user generated sites. When I think of these types of websites I think about Facebook, Myspace, and Linkedin. These are obviously some of the biggest names in the Internet game and I believe that it is mainly because people are able to create there own identity of the internet by creating their own page. They put you in control of what goes on the website. Their business model revolves around getting you to sign up for free. Once you do that, their website becomes a place for you and you can do whatever you want to it. Giving the customer this sort of control I think is important and that’s why I think they are so successful. The first article I decided I’d like to look for and research is one dealing with examples of business models. After reading this module’s text, I was curious about business models and wanted a closer look at examples of some and more info all around. I found this article after searching for a bit and was quite pleased at the insight I had gained from looking thru it. http://nciia.org/resource_folder/entreguides/gettingstarted/plan1.html This article is from the past June and mentions the controversy that arose in regards to business method patents. I decided to look for an article like this after noticing the words “business method patents” highlighted in this module’s text. http://www.stanfordlawreview.org/content/article/why-business-method-patents After reading this article, I had a better understanding of business method patents, but then was left wondering why all the controversy and whats happening now??? Which led me to find the next article as well. http://www.uslawwatch.com/2011/07/22/intellectual-property/bna-insights-treatment-businessmethod-patents-pending-patent-reform-legislation-bilski-backlash/ http://www.shirky.com/weblog/2010/04/the-collapse-of-complex-business-models/ In this article Clay Shirky talks about speaking at a conference and many business owners not really wondering is the internet going to change their business but how fast is it going to come and affect them. They also want to know if they are going to make a profit and he talks throughout about how to make money and using the internet to your advantage. http://thenextweb.com/entrepreneur/2011/05/25/the-9-types-of-online-business-models-whichone-do-you-use/ In this article the writer talks about business models not really being anything like magic, for the most part you pick one of the standard ones and kind form it to your own identical business. The different types this writer talks about are brokerage, advertising, infomediary, merchant, manufacturer, affiliate, community, and subscription, utility. They share a few details of each on the web page but if you want more info it looks like it directs you to a more personal website. http://www.openforum.com/idea-hub/topics/marketing/article/the-5-most-innovative-new-onlinebusiness-models-in-2010-1 This article on open forum goes into depth about the 5 most innovative web business models of 2010. The last article said there was almost an industry standard to each business model but this article talks about how innovation is key and after reading these an entrepreneur may spark an idea for a small business startup that they are interested in. http://en.wikipedia.org/wiki/Business_model#Business_model_design_template This Wikipedia site gives a good definition of a business model. Since the entire lesson pertains to this, a solid definition of a business model would be a great way to start out the lesson. http://www.onlinebusinesswatch.com/internet-marketing-tips/types-of-business-models.html One of the learning objectives for this module is to determine the nine types of business modules and how they work. This site goes through each one of these one by one. They are straight to the point and leave little room for any confusion. http://articles.bplans.com/running-an-online-business/starting-online-business/website-businessmodels/161 This article is relevant to this module because it takes the types of business modules and explains what kind of websites you could create for your business. For an example, if you were using an advertising business module strategy, you could charge advertisers to advertise on the sides of your website. http://computer.howstuffworks.com/web-30.htm The article written by Jonathan Stickland helped me grasp the concept of Web 3.0 even better than the video listed above. It used examples that I could relate to, like going to a movie and wanting to get food nearby (that happens to me all the time!). This article also explains the personal assistant aspect of Web 3.0 and how your browser could learn to know you personally. http://www.itpro.co.uk/621535/q-a-conrad-wolfram-on-communicating-with-apps-in-web-3-0 An interview with Conrad Wolfram, the creator of Wolfram Alpha, a search tool that was thought by many to be able to compete with Google. Wolfram is an internet innovator who is always thinking of the next best thing. He believes that Web 3.0 will be the computers creating the information instead of humans. http://www.slideshare.net/boardofinnovation/10-business-models-that-rocked-2010-6434921 The Board of Innovation sat down and went through all the business models of last year and compiled their best ten. They give an example of the business and website that pulled off the business model the best and also include a great diagram explaining the model. Their number one was kickstarter.com, which I had not heard of until Dr. Feinburg showed us this fantastic website in class. I was impressed how this slideshare presentation was so easily comprehendible. “Social Media and Business Models” by Alexander Osterwalder http://www.businessmodelalchemist.com/2010/02/social-media-and-business-models.html The article in ‘Managing the Digital Enterprise’ fails to mention anything about social media. Social media is so important for any online business today. This article, explains the business models of social media websites and how to get consumers involved. Even if companies are not looking to start a social media website, this knowledge is important because they will eventually need to use social media to market their online website. “10 Business Models That Rocked 2010” http://www.boardofinnovation.com/2011/01/04/10-business-models-that-rocked-2010/ This article not only shows the top business models of 2010, but it gives details of why they are so successful. This presentation shows how the businesses make money, market their products, and most important sustain their success. This website also gives you the opportunity to pitch your business model visually on a template for free. “The Five Most Innovative New Online Business Models in 2010” by Rohit Bhargava http://www.openforum.com/idea-hub/topics/marketing/article/the-5-most-innovative-new-onlinebusiness-models-in-2010-1 This article states the five most innovative online business models of 2010. What is different about this article is that most of these companies have been around for a while. These companies are redesigning how they are doing business and selling products. In many cases, it is through the use of social media. This article is important because it shows how businesses are adapting and changing to stay relevant in the market. http://businessmodelinstitute.com/ This article helped me to comprehend better about the definition of business models and variety of strategies that businesses use. Among the many examples I especially favored the one about someone who contributed in mail spam stoppage. All this guy did was create an open forum and allowed automatic posting of comments, including those from spammers. Within a few months, the spammers created over one million pages of content and hits to match. The website entrepreneur used a Google Ad Words business model and monetized the traffic. http://www.audiencedialogue.net/busmod.html This page provides ideas and discussion about business models (including a built-in method of assessing progress) and an example of how it can be done. In the last few years, the concept of the business model has become popular. New types of businesses, often created using the Internet, have needed new models. When designing a new business, the model it uses is likely to be a crucial factor in its success. The other type of business that needs to worry about a business model is a business in a steadily declining market. http://techcrunch.com/2011/01/08/business-models-and-teenagesex/ Step one in building a successful business is to learn what products or technologies your customers really need and are willing to buy. The vast majority of technology startups fail because too few customers buy or use their products. So don’t underestimate the importance of validating and testing your ideas. http://www.wired.com/techbiz/it/magazine/16-03/ff_free? currentPage=all This article talks about one approach that was not addressed as a business model, which is a "free" business model. This article describes how online, everything is moving towards free. A good example of how this business model can be successful is skype. Skype have over 500 million users, most of which subscribe to the free service they provide, and a few of which leverage all of these free users by paying a small amount for services. http://blog.hubspot.com/blog/tabid/6307/bid/22762/4-Tips-forEffective-Multi-Channel-Ecommerce.aspx Another business model that this article did not cover is multichannel business models. This article covers the ins and outs of this type of company. There are many benefits and also things to wary of in this type of business and this article does a great job of outlining the types of multichannel online businesses there are and what they should focus on and look out for. http://www.salttvnetwork.com/articles/20110719/oco-akaoverstock-launches-new-online-service-insurance-tab This article discusses the diversification that O.co or Overstock.com, an online discount retailer, recently made into insurance and other services. This was a smart move on this now mature online company's part. This relates to the digital express module as it now represents two kinds of business models. Firstly, overstock was a distributor, and now they have diversified to also be a marketplace exchange. http://www.investopedia.com/articles/fundamental/04/033104.asp#axzz1YVtxOvH1 In the section on Business Models on the Web it discusses the importance of a business model and how it can generate revenue for your business. It is a model that spells out to you how a company is making money. These models can be in a simple form a more complex form. In the article that I found it confirms the importance of business models by stating that a strong business model is the basis of a successful investment. It teaches you how the money for your business is earned and how the delivery of a product brings in revenue. One aspect that the article goes into is by stating that because industries charge so rapidly your business model needs to change as well. Both of these articles highlight the importance if business models and what they can tell you about the revenue of your company. http://www.onlinebusinesswatch.com/internet-marketing-tips/types-of-business-models.html In the article that I found it talked about the nine different categories of business models and how having one is a must for your business, you just need to find that one that is right for you. It also spoke on how business models can expand or create your business into something more. In the section on Business Models on the Web it also discusses nine different categories of business models and gives a little more in depth information on each one of them to better familiarize yourself with. I decided to focus on the infomediary business model within these two articles. Infomediary data is data that is collected about producers and their products which in turn becomes useful to consumers when they are trying to decide on whether or not to purchase something. Both of these articles touch on the importance of this category of business model and how with by using the infomediary model your business will become better since it will be assisting both you and your customer. http://www.businessweek.com/smallbiz/content/feb2009/sb20090226_798877.htm In the section on Business Models on The Web the main focus of the article is that business models can come in all different shapes and sizes and finding the one that fits your business is key to success. It will help you make money for your business and especially with web based business models it is more important now than ever to make sure that it is constantly being updated. In the article that I found it confirms these points that in these economic times more weight is going to be put on your business model. It goes even further to talk about how elements such as customer value proposition, which is how your product helps to solve a problem, a foothold, which is your amount of customers, and about differentiation and pricing. All of these aspects go into making your business model personal and successful. Both of these articles discuss how making your business model your own will help in the future success of your business. 15 online business models you wish you would have thought of first http://econsultancy.com/us/blog/7100-15-online-business-models-youll-wish-youd-thought-offirst It is important in online business to not do just what everyone else is doing, and if you are going to then do it better than your competition. My having a site to come to with online business models that are already in the works you can build ideas off of them and see what they are doing that you could do better. They may have been something you were thinking of doing, but now have to improve and change your idea. Always keeping up with your competition is important so that your business is continually successful. The 9 types of online business models; which one do you use? http://thenextweb.com/entrepreneur/2011/05/25/the-9-types-of-online-business-modelswhich-one-do-you-use/ It is not only important to know your competition but it is also important to know what you are trying to tell your consumers. First you need to decide what type of business model you are going to go with and from there know where to go with it. The first start of your business is to find a starting point, which means research about the types of business models and decide what fits your business. This site is extremely helpful in that it shows all the different types of online business models and how to use them for your business and then shows how to go for your next step on your business. Online business model, an executive summary http://doingbusinesson.com/ Sometimes you may have an idea about what kind of business you want to start up, but you will not have any idea where to go with the idea. A website completely dedicated to a business model and what to do for an executive is the key to your success. This website includes your planning, what to sell, setting up of your website, domain name, design of the web and so much more. You finally have a starting place to see where to go and what you will need to succeed in the online business world. It is important in online business to start strong and know what to do if you don’t want to be like a lot of companies that fail because they are not prepared. Michael Rappa’s 5th chapter of his website covers the topic of business models. We know that using the web will change your business model, but what does that mean? Rappa explains a business model as being the method of doing business by which a company can sustain itself, or generate revenue. Rappa states that the “business model spells out how a company makes money by specifying where it is positioned in the value chain.” A company can produce a good or service to generate revenue, or they can also make money via advertisements or through broadcasting. The internet has allowed companies to expand their business models in many ways. The internet allows companies to connect with customer around the world instantly, allowing for growth in your business. Rappa groups the models into different categories including brokerage, advertising, infomediary, merchant, manufacturer, affiliate, community, subscription, and utility. The 9 Business Models of the Web http://thenextweb.com/2008/11/11/the-9-business-models-of-the-web/ This article asks the question “How many business models are there on the web?” The writer was at a presentation where companies were asking about their online business model. The companies were asked if they received revenue from subscription fees, advertisement, sales, or registration fees. At the presentation, he discovered that 39% of the companies chose the option “different” for the ways they generated revenue. This makes us ask the question, “How many business models are there on the web?” People can find endless ways to make money. Boris goes on to mention Professor Rappa’s business models. He briefly describes each model and explains that they are discussed in further detail on Rappa’s webpage. While the list that Rappa created for the different models is basic and covers the ground for most business, new models can be added as the internet business continues to evolve. I thought that this article would be great for Rappa to have on his website to show readers that his theory is used in the real world. The example of the 39% of businesses choosing “other” as the option for the way they generate revenue informs readers that there are many different business models for the web than the usual advertising, subscriptions, or registration fee models. Website Business Models http://articles.bplans.com/running-an-online-business/starting-online-business/website-businessmodels/161 In this article, the writer Sabrina Parsons sees the term business model as a trendy word that became popular in the 90s during the internet boom. Her opinion is understandable since she argues that the talk of the business model should be discussed in more standard business terms. Sales, profit, expense, and costs are extremely important factors to understand when creating an online business. Parsons agrees with Rappa that there are an infinite number of possible business models for websites. No matter what sort of website business model you chose, you must have some sort of payoff in the end. To some, that payoff could be the satisfaction of creating a website and sharing views or information, and for others that payoff could be in the revenue you earn your business. Most websites are a mix of different models. This article ties in with Rappa’s website because it explains models in an easy to understand way. Parsons wrote this article for the everyday person. Her explanations of different types of websites or models are simple and explanative. She gives the reader information on the portfolio site, basic commerce model, content model, and the community model. Websites Business Models That Work http://www.mequoda.com/articles/internet-business-models/website-business-models-that-work/ In this article, the author Amanda MacArthur writes that “websites are an evolving set of archetypes that represent the similar information architecture that can best meet similar user needs.” She uses the term archetype to categorize types of website business modules. In MacArthur’s article, she found 12 different modules that one can use; internet hub, social networks, online magazine, search engine, directory website, lead generation website, classified website, book website, catalog website, event website, membership website, and newsletter website. These models or “archetypes” can be grouped together more simply by asking if it’s an online search site, social media, informational site, or membership site. When thinking of what model you want to use, ask yourself who is going to support the access to content and what does the user seek. By asking those two questions, you can better decide what model fits best. Using a website allows you to provide users with a wide range of entertainment and information. Choosing the right business model is the key for business success. This article ties in well with Rappa’s website because it talks about business models in today’s world rather than website business models in the early 2000s. The internet business world changes rapidly, so one must be prepared to keep up. Today we are more focused on social networks and blogging, while in the past, online business where focused on informational sites and search engines. I like that MacArthur’s article broke the models down into more specific ones. This allows for the business owner to narrow down their decision of what website business they want to create. http://www.quickmba.com/entre/business-model/ This article is related because both of the articles talk about how business models on the value creation. They both talk about the value for the business and basically, how it generates the revenue. They also talk about how the revenue is generated (sale, leasing, subscription, support, etc.) the cost structure, target profit margins, and basically what each business should worry about when it comes to the value and revenue of how much they need to generate. Businesses need to make sure they don't lose any money and how they earn money by using their business model. http://techcrunch.com/2011/01/08/business-models-and-teenagesex/ This article is related because it talks about how to build a good business model. Although this article relates building a good business model to teenage sex, I thought it was pretty interesting and made sense. It is true that you need to give several tries and versions to get your business model right. You can't expect yourself to do well on something that you have never experienced before, it always takes practice to make things perfect. It is exactly the same as business models. http://www.investopedia.com/articles/fundamental/04/033104.asp#a xzz1YcpbUqgn This article is related because it tells you how a solid business model is the key to a successful investment. The business model is basically how a company makes money, and by doing so, you need to go deeper and learn the structure through which the dollars are earned. Product delivery and how it brings in revenue is also important for business models, they might sell their products at its cost or even lower, because the company is able to sell customers the profitable price over and over again. With this kind of a business model, they rest on giving away products and make profits from a steady stream of product sales. The first article was very similar to the one assigned for us to read. The writer explains how 50 companies were asked about their online business models and what they refer to. They were given 5 options to choose from: Subscription fee, advertisement income, single copy sales, registrations fee, and a “different” category. It was surprising to find that 39% of the companies picked the “different category. This was surprising because it lead to the thought that maybe there are endless possibilities of business models on the web or even so many that they can’t be categorized/determined. http://thenextweb.com/2008/11/11/the-9-business-models-of-the-web/ This article was all about picking a web business model that works for you. It doesn’t matter if you are knitting a bunch of sweaters and wanting to sell them on the web (the example used in the article), you’ll want to consider your options first. You could start an online sweater auction, create a site for online custom sweater design, build a wool sweater information portal, or even get together with your knitting buddies to sell all your different products from one site; whichever you decide on would make a great Web business model. Each one draws on certain skills and will entail certain responsibilities. The article has given all this information and many more quality details such as the 3 most common Web business models: product sales, service sales, and information delivery. http://www.inc.com/articles/2000/06/20003.html This was a very interesting article in the Wall Street Journal regarding the flaws in the “Freemium” business model. It stated that over the last few years “Freemium” has become the most popular business model for digital products, but they are soon coming to discover that it might be less than perfect for businesses. The article goes on to state that Freemium is suppose to be a free service for users but many are finding that only a small portion of this model is free and as they venture in they will end up needing to pay a fee. http://blogs.wsj.com/techeurope/2011/09/12/flaws-in-the-freemium-business-model/?KEYWORDS=business+models+ http://www.quickmba.com/entre/business-model/ Business models are extremely useful when trying to begin a business or make changes to one that already exists. There are different kinds of models that can be used. There are usually six different components that make up a business model. They are the value proposition, the market segment, the value chain structure, revenue generation and margins, position in value network and competitive strategy. Business models are different from strategies. Models are the structure from which a company is based upon. Strategy is the way that you plan to go about things within the company to make them work. http://www.businessmodelgeneration.com/ Apple has come out with an app that you can use to build your own business model. It gives you a canvas to work on and a toolbox with the tools you will need to utilize the app. I think that this app will be very successful with the business people who travel all the time across the country and use their mobile devices all the time. No matter where they are, in a meeting, on the plane, eating dinner, they can use this tool for a means of doing business and making their business or someone else’s business a success. http://www.wisegeek.com/what-is-a-business-model.htm This site provides several different templates for you to use to create your own business model. You can open one of them up and plug all of your information in. This is very helpful for those who are wanting to change their business model and already have a business established, as well as for those who are wanting to start a business and need help starting. http://www.inc.com/articles/2000/06/20003.html This article talks about choosing the right business model for your online business. It starts by giving three examples of web business models and a brief description of each. The three examples are for business providing product sales, service sales, and for sites that are providing information to the users. In the article, you are able to click on each specific model and learn the specific components, costs, responsibilities etc that go into each model. http://www.december.com/present/bmodels.html This is a comprehensive site with information about everything from designing your business model, promoting, stc. If you click on the customer service aspect of the site if shows 3 companies with customer service business models every business should try and mimic. The site also shows excellent diagrams that help explain this information written in the articles. http://articles.bplans.com/running-an-online-business/startingonline-business/website-business-models/161 This article asks questions like "How will you turn the users of your website into revenue?" "How will the revenue be measured?" "Is there a plan in place?" All of these questions are things that will go into your websites business model. They must be carefully thought out in order to have an effective business. http://www.businessmodelalchemist.com/ This article is all about assessing your business model with only seven questions. Based off the popular book Business Model Generations, this article goes through to provide readers with questions to use when analyzing a business model. Some of the areas addressed include switching costs for customers, scalability, recurring revenues, bringing in earnings before spending, and more. This article is a great extension to module five which addresses business models on the web. While this article is for greater use once you have established a model, it is a great tool upon reaching that point. Other material in the article provides insight on developing your model, while this article gives you the tools to make your model stronger. http://www.openforum.com/idea-hub/topics/marketing/article/the-5-most-innovative-new-onlinebusiness-models-in-2010-1 In a world where things constantly change, this article brings to light some of the changes in recent years and explores some new business models. The author delves into five businesses who have innovated business models including Woot, Hotwire, Groupon, Blippy, and Dubli. These websites have deterred from the common path, exploring new ways to create a successful business. In all five cases, these web entrepreneurs have proved successful. This article provides new insight to what is going on in the world of business models and gives new examples to follow. This article ties into module five very well because, it serves as an extension of the list of business models provided in this chapter. With the newer and unusual models presented, it will give readers a chance to think outside the box and come up with a model that truly suits their business the best. http://biggbucksonline.com/2009/08/25/types-of-internet-business-models/ Finding the right type of online business model can be a struggle; however, this article provides great insight to what can be a difficult task. The author takes readers the types of internet business models used—breaking them down into simple, intermediate, and advanced categories. Under these three category heads, up to five different models are presented. The article not only explains what each model is and does, but provides a section of advice for choosing the correct business model to fit your needs. This article ties into module five extremely well. Building on the material already presented, the article gives even more information on different business models that are not mentioned in the module. The added information, as well as the extra section discussing how to find the right model for you, make this article a great read for all entrepreneurs looking to start an online business. http://mashable.com/2009/07/14/social-media-business-models/ This article lists 5 business models that social media start-up companies can use. When the Digital Enterprise was written, social networking was just starting to be popular. Facebook was not even mentioned as a social networking service. But now, social networking is at an all time high. Some social media companies are combining these business models and making huge profits doing so. http://techcrunch.com/2011/09/13/walmart-acquires-mobile-and-social-ad-targeting-startuponeriot/ This article was written last week. Wal-Mart purchased a mobile and social advertising start-up company called OneRiot. Wal-Mart announced, “OneRiot has developed some pretty nifty technology that analyzes social media signals from popular networks like Twitter and Facebook to deliver ads that are relevant to consumers’ interests”. This shows that it is important for “click and mortar” stores to be on the lookout for the latest trends in technology because it can add value to their company. http://www.businessreviewusa.com/business_leaders/amazon-considering-netflix-like-bookrentals This article is not yet confirmed as true, but it claims that Amazon is considering a digital book rental program. If it does become part of Amazon’s business model, they will add yet another type of model to their offerings. This would be considered the Subscription model. http://www.eurekalert.org/pub_releases/2011-09/uoia-mip090811.php This article related to the original article on the topic of intellectual property and how it has recently tied into business models. This is a relatively complicated subject for businesses as they try to tie it into their business models. The article explains in depth how intellectual property, patents, and multi-invention technologies all require businesses to rethink their business models and strategies to incorporate new advances that are being made. Companies need to consider all of these to create the best combination and strategy for their success. http://www.marketwatch.com/story/dc-sets-the-stage-for-over-90-speakers-at-digital-east-2011conference-2011-09-20 Even though the article does not provide as much background information on the subject, the content within the article proves how much business models and strategies have influenced companies and become something that is a key to their success. A conference close to Washington, D.C. will have over ninety innovators from top companies to share insight on business strategies. This article is relatable because it emphasizes that business models are always changing and adapting as a results of the many topics that will be discussed at this upcoming conference. The fact that they are having such a large conference with many top companies also emphasizes the importance of business models and strategies. http://en.ce.cn/Insight/201109/20/t20110920_22707915.shtml This article is titled “Internet Companies Exploring Innovation Business Models”. The entire article is focused on the effect internet growth is having on companies in China. With the increase of internet users in China at 27.7 million from 2010, China has looked to traditional business models to create new business models that are more practical for the internet industry. It discusses issues that deal with creating new business models in China such as human resources, marketing, user experience, and targeting consumers. E-commerce in China has also been rapidly developing which has led to companies creating more e-commerce strategies. This article shows that business models on the web are changing all around the world, even if it is at different rates. This first article is from 2011 and talks about what exactly a business model is. I think it fits in well with this module, because it describes the importance of a business model and why it’s needed, as well as its multiple benefits and purposes. This article also makes a great point and talks about how everyone thinks they have the greatest and best business model and think they are doing better than everyone else, yet nobody is really doing it “right.” A business model is a major tool of importance when opening a business and deciding on many factors that will be used to make that business successful. This article talks about how a business model can help you to increase customer satisfaction, which is of major importance, as well as differentiating your product from the competitors. After all, if your product is the same as every other product on the market, why is a customer going to choose your product over the competitors? Although there is more involved when it comes to answering that question, a business model will help you to come to an answer and allow you to carefully decide the steps and actions that need to be taken in order to create and maintain success within your business. http://techcrunch.com/2011/01/08/business-models-and-teenagesex/ This next article is from 2011 and is a blog that speaks about some different examples of companies that are successful and how they went about creating that successful business model. I think an example are always important when describing a concept and is the reason I believe this article fits with this module. I also thought it was quite fascinating that we spoke about Amazon in class and that is was also on this list of business models that are successful, it’s great to see that the top companies with successes have great business models, it proves that it’s just not luck or coincidence and that there needs to be a set plan of action in order to achieve success. http://tbmdb.blogspot.com/2009/12/business-model-examples.html This next article is from 2011 and is a more up to date version of basic categories of business models. Although most of them are similar, I do find it quite interesting that two of the models do not exist on the more up to date article that did exist on the digitalenterprise.org website. I think it shows that times have changed, and just like any other thing in life, business models change and adapt to changes made. Manufacturer (Direct) and Utility model are both models that are no longer on the new list and Infomediary is now called Information on the new model. These may be slight changes, but I think it’s always good to have the most up to date information. http://www.webgeekly.com/lessons/e-business/the-7-types-ofbusiness-models-for-websites/ http://miha.ef.uni-lj.si/_dokumenti3plus2/195158/teece__business_model.pdf Business Models, Business Strategy and Innovation - By: David J. Teece This article would fit into the third paragraph within the “Business Model” section. The article explains what a business model is and how it can reflect the value the business is offering. An important point the article makes is that a business must regularly ask if they are offering what their customers want, if not, how they can adjust their business model to meet their customers’ expectations. An example used in the article explains how Southwest Airlines had to reinvent their business model as they learned their customers weren’t looking for “frills” but looking for direct flights, low cost, and excellent customer service. This reinvent allowed them to succeed over their competitors and offer the value their customers were looking for. The article also lists other examples including Google, Adidas, and Dell. Overall this article will give the reader a look into multiple business models and help the reader understand how a business model can develop the path for your business whether that path is failure or success. https://blog.itu.dk/ESF23-F2011/files/2011/03/business-models-web-20-value-lrp-2010.pdf Strategic Development of Business Models – By: Bernd W. Wirtz, Oliver Schilke and Sebastian Ullrich This article would update the fourth paragraph in the “Business Model” section. This article explains how Web 2.0 is affecting the trends and characteristics of business models. As technology increases, businesses must alter their business models to correspond with their competitors, but this is becoming a challenge. If a business can successfully adapt a new business model this can close the gap between their competitors, but knowing when and how to do this is the hard part. The article also discusses the 4 C’s which are relevant to internet business models today including: content, commerce, context, and connection. For each topic the paper relates the outcomes to value and revenue, simply putting that if you’re not experiencing these outcomes that your business model isn’t serving its purpose. This article makes a good point that businesses must update their models and customize their offerings to the wants and needs of their main consumer. http://www.sciencedirect.com/science? _ob=MiamiImageURL&_cid=271714&_user=10&_pii=S0019850111000915&_check=y&_orig in=&_coverDate=31-Aug-2011&view=c&wchp=dGLzVlBzSkzk&md5=4d998a32b735187538c03b2f4ff66661/1-s2.0-S0019850111000915-main.pdf The Sites and Practices of Business Models – By: Katy Mason and Martin Spring This paper would update paragraph five within the “Business Model” section. The paper examines the main concepts of business models and focuses on three core elements including: technology, market offering, and network architecture. These three elements frame business models and ultimately shapes the businesses activities. The paper also presents a framework for which businesses seek to understand and acquire into their functions. A main point they make is that you may have a great business plan but are you carrying out the functions correctly. This leads the paper to discuss how businesses need to balance risk and innovation and also strive to be flexible, as that is a key to success in retailing. http://emediavitals.com/content/online-business-models-many-not-one Rob O’Regan discusses touches on how the web is a great marketing tool. Free ad-supported content is critical for online business models. On the other hand, these models should not solely rely on free content. By focusing on your audience, there is plenty of room for innovation in online business models. The web is quite equivalent to the store front. It should create an experience that is closely related to the brick and mortar experience they would encounter. http://articles.bplans.com/running-an-online-business/starting-online-business/website-businessmodels/161 It is important to identify what profits, sales and benefits are extended from an online business model. This article suggests five approaches to develop an organizational purpose for your site; the portfolio site: like a business card on the web, the basic commerce model: sales and profits, the content model: based on advertising, and lastly, community sites. Using these suggestions will allow one to turn their website visitors into a monetary value. Sometimes businesses focus so much on the content of the site that the focus needs to be redirected to the money. http://www.ehow.com/how_5867777_create-online-business-model.html In ‘How to Create on Online Business Model’, Fenell explains that business models start with a website. There are six easy steps to follow to develop a successful business model. #1) Determining the goals of your online business model. #2) Establishing your budget. #3) Purchasing a domain. #4) Find a web host company. #5) Website design and content (should be visually pleasing with relevant material) and #6) Utilize marketing tools (such as ads). http://articles.bplans.com/running-an-online-business/starting-online-business/website-businessmodels/161 This relates back to the original article in a way of explaining what a business model really is and what it is designed to do. The article focuses on the easiest way to understand and design a business plan is by understanding sales and profits. You develop a website because it has a business or organizational purpose therefore you should always question what is your business models payoff? This article also gives information on different types of business models such as a portfolio site and the basic commerce model and how using a hybrid of different models for your site may be beneficial. http://www.chiefmartec.com/2010/03/business-models-for-linked-data-and-web-30.html This article from chiefmartec shows a business model for linked data and web 3.0 that is a mixture of marketing, technology, and management. It also discusses how direct or indirect revenue brought in by your website is. The next section of the article gives a list of 15 new and innovative business models that are useful in monetizing directly or indirectly for your company. I believe this website is relevant to the original article because it helps people better visualize the landscape of data delivery business models. http://www.inc.com/articles/2000/06/20003.html The last article for today encompasses picking a business model that works best for you and your company. Of course, there are many different types of business models and each draws on certain skills and will entail a certain set of responsibilities. This article acknowledges that the three most common business models are selling good, offering services, and providing an informational website. There are detailed explanations about how successful business models work, also giving useful information on responsibilities, costs, and profits associated with each business model. http://www.boxuk.com/blog/monetizing-your-web-app-business-models This article talks about what types of business models are available and has a lot of helpful links to further the business model. I also liked this piece because they immediately stated that their list was not exhaustive and one should look elsewhere before deciding what to do. This information ties in with what the author was saying about various business models and not being able to write an exhaustive list of options. http://www.boxuk.com/blog/web-app-business-models-user-needs-and-what-people-pay-for This article talks about what people pay for, which I feel is critical when coming up with a business model. This ties in with what the author was saying about the importance of having a business model, and choosing that model carefully. http://www.chiefmartec.com/2010/03/business-models-for-linked-data-and-web-30.html This is one person’s opinion on business models and where it is headed in today’s world. It is “hot off the press” information for today’s businesses. Through this article, one can see how businesses are changing based on the internet and how it will influence society today. This relates to what the author was saying about the internet’s changes and how that ties into business. http://www.openforum.com/idea-hub/topics/marketing/article/the-5-most-innovative-new-onlinebusiness-models-in-2010-1 This article expresses the interesting trend that continues to happen with surprising regularity and how frequently new business models are emerging through social media and online tools. In many cases, these trends are helping to reinvent how businesses sell and consumers buy all kinds of products. New sites are worth paying attention to no matter what industry your business happens to be in. The benefit of that for your small business is that watching these new models may also spark a new idea or method of selling that you can consider for your own business. Groupon has rapidly become a popular website and continues to increase. I think this article shows great advice for all businesses. It is beneficial for others to read this article and develop like these successful companies have. What Groupon shows us is that sometimes you can actually count on volume to make up for lowering prices. The nicest thing about the site is that instead of trying to recreate this model on your own site, you can add a special offer for your business to Groupon. Some models are quite simple. A company produces a good or service and sells it to customers. If all goes well, the revenues from sales exceed the cost of operation and the company realizes a profit. http://www.frugalmarketing.com/dtb/5webincomemodels.shtml Michael Rappa discusses, business models are the most discussed and least understood aspect of the web. There is so much discussion about how the web changes traditional business models. But there is little clear-cut evidence of exactly what this means. This article discusses five different ways websites can generate revenue. Even the "free" sites have a business model. A public site offered by a library, school, or university has a business model. Free email service has a business model. Free home pages fit into a business model. Every site in the entire world wide web has a business model. There are different business models underlying each website. This article shows how five distinct eCommerce business models form the basic structure for the wide variety of websites today. The five categories are called vanity, billboard, advertising, subscriptions, and storefront sites. A disjointed company can find it difficult to maintain information needed to report on current business practices. Large organizations typically use business models to organize their company due to the number of divisions or departments in the company. http://www.ehow.com/list_6879346_benefits-business-model_.html In the most basic sense, a business model is the method of doing business by which a company can generate revenue. The business model spells out how a company makes money by specifying where it is positioned in the value chain. Michael Rappa states, business models have taken on greater importance recently as a form of property that can be protected with a patent. Business models, or business methods, have fallen increasingly within the realm of patent law. A number of business method patents relevant to e-commerce have been granted. But what is new as a business model is not always clear. This article describes why a business model benefits a company. This is the concept of a business model. It has three main components: a list of activities, of the business owner and potential customers, a sequence for those activities, a way to measure the linkage between the activities. Chapter 5 Business Models Videos YOUR Franchise Business Model for SUCCESS. YouTube. Nov. 6, 2008. http:// www.youtube.com/watch?v=fv-8NVCmv20 I know he looks creepy and how he is doing this from home but he has very good and Simple marketing tips. He has narrowed down the tips to five tips which include Lead & Traffic Generator, Your Pipeline, Your Cash Flow Machine, Your Primary Opportunity, and last Service, Support and Leadership. He also has a website www.MLMgoldminePRO.com that people visit too. I thought this would be a good video for module 5 because the video is simple, only four minutes long and has life long marketing tips for a business model. Internet cash machine is the book that they wrote together, and in the video they talk about how to make money on the Internet and fast. They talk about how to start up a business and where to begin. They tell you about taking advantage of taking something you are interested in and know a lot about to make money and create a model. They encourage making a business model in order to succeed and they also talk about making sure you know all there is to know about how you are going to make money. Like talked about in the class article, it is confusing to some, but if you become an expert at it and know everything with out any question you will succeed. http://www.youtube.com/watch?v=vhYSi_LeXN0&noredirect=1 In this video he talks about his failures in the bad economy and shares with others what he has learned from the experience. He was a artist, business owner and enteupenure, but he states where he failed what not having a business model. You talks about how he can admit his faults and learn from the experience and now has a business model that can help others. Like talked about in the artice, he did not understand what a business model was, and failed in his business. http://www.metacafe.com/watch/3428286/new_internet_business_model_saves_small_business_ owners/ In this video, it talks about innovating your business model for growth and renewal. He talks about not only innovating the packaging and the product in order to give a business and relift, but also the value you give to your customer. He talks about taking a company that is struggling and revamping the business model in order to succeed. Here again, we have companies that do not understand their business model and he is trying to help them understand the processes and areas they need to go in and change and look at. He talks about how the business model is kind of like the and of the company, just like in the article it talks about ho w it is so crucial to a company. He says in a time like this, in a struggling economy, companies are needing to do something else to better themselves and make sure the survive in this time. He also talks about the different types of models like in the class article and how to go about picking and choosing what goes best with your company. http://www.youtube.com/watch?v=hst_Faxk04c http://www.youtube.com/watch?v=2IJ9JX9FMno Prof. Richardson discussing e-commerce business models in this video. I chose this video because he gave us actual examples to explain all the concepts related to business model and it was easy to follow. According to his lecture, when it comes to online business, it is more important to have a creativity business model because making money on the Internet is much more complicated. He compares the searching engines, ‘Google’ and ‘Yahoo.’ Although Yahoo started their business first, Google is now the number one searching engine. He says this is all because of their different business model. Google is selling the operation of search results to other company and makes money while Yahoo is selling banner ads from page. Also, Ads does not show up in ‘Google’ until you type your searching words. This example shows the importance of the creativity business model. http://www.youtube.com/watch?v=hst_Faxk04c This video was really helpful for me to understanding a lot of aspects of the business models. The video was spoken by Mark Johnson, the chairman of the “Innosight.” He suggests that company should be able to rethinking how to deliver value to their customers. In other words, customer values it foundation of address customer’s needs. All the elements of creating value are thinking about how to organize your company differently in terms of creating value opportunities. He empathizes on understanding components of your business model which are customer proposition, how does the company create value, resources and processes. http://www.youtube.com/watch?v=0wUazHl59y8 I chose this video because, this video emphasized on ‘first mover.’ Today, people are willing to pay for the service they will get. Customers faced with more options. Thus, it is more important to know what can offer for your customers. E business companies should find new points of value, new offers right for the new trend. The speaker argues that ‘business models should be rebuilding to deliver satisfaction’ and I strongly really agreed with his idea. Business Models with Web 2.0 http://www.youtube.com/watch?v=Qyobaj1KBPc This video is a good one because it talks about how business models are not only relevant to the big businesses, but the tinier ones too. Kind of a good introduction video. It’s a quick one but it gets a couple good points across. If people aren’t thinking about them right now, they are going to have to be thinking about them in the future. Top Online Business Models – 6 Figure Systems http://www.youtube.com/watch?v=xw8CVA6HhYY This videos really interesting. The guys really chill and it’s kind of funny how he’s driving his car while filming this video. Just kind of a spontaneous video, but very informative. He’s talking about 6 business models that will make you more money by using. He’s just real relaxed and talking about how to improve your online business model strategy. HUWY – Business models in the internet http://www.youtube.com/watch?v=9eSQOgUDLxE This video is very informative. It gives some history about the internet before it tells you about the business models. I like the little pictures she uses because they’re super simple but they keep you paying attention. It plays out silly little scenarios about business models and is really entertaining to watch. This video covers on how to seize the white space, an area that is untapped and that are areas of opportunity where the business model no longer applies. This is where you can change your business model and improve it drastically. Business models can be extremely successful if done correctly. They said Amazon has the best example of a business model, transforming a new business model as changes are needed. http://www.youtube.com/watch?v=hst_Faxk04c This video explains the business model to the t. It is an important determinant of the profits to be made from an innovation that a business has. It talks about 6 components of a business model including value proposition, market segment, revenue generation and margin, and position in network. http://www.youtube.com/watch?v=DF6cFg4cles I really liked Guy, he explained business models in a nutshell, that they their business is based upon the idea of “customer co-creation” or “user innovation” or “crowdsourcing” or whatever the next buzzword for it is. I really liked Guy, he explained the business model as a plan implemented by a company to generate revenue and make a profit from operations. The model includes the components and functions of the business, as well as the revenues it generates and the expenses it incurs. http://www.youtube.com/watch?v=G4O0epfxzq4 The Four Basic Online Business Models http://www.wilsonweb.com/tools/marko-hurst-business-models.htm The video describes 4 basic online business models that include: 1. 2. 3. 4. E-Commerce—selling goods and services for a profit Content sites—sell advertising to make money Customer support—saves businesses money Lead generation—use customer information for yourself or pass it on Online businesses don’t have to stick to one rigid format. However, the above models are a good beginning point for any startup business. Different models can be combined depending on the type of business and its customers’ needs. Because of the flexibility of the Internet, the business model you start with can be adapted, expanded, or changed completely depending on the market. The main goal of any business is to make a profit. The methods of doing so are endless online, as long as you you’re your customer. Profitable Online Business Models http://www.youtube.com/watch?v=77PYvm-RDDQ The video discusses 3 online business models that include: 1. E-commerce 2. Drop Shipping 3. Affiliate Marketing These are standard online business models that are proven to work. Many people visit e-commerce sites to buy or research goods and services. Drop shipping allows retailers to lessen inventory costs by having another company ship the products. Affiliate marketers guide consumers to the merchants. Knowing what these different models are is important because they often times all work together. For example an apparel retailer may have an e-commerce site, use an affiliate marketing company to drive traffic to the website, and drop shipping for large or bulky items to lessen inventory costs. Although these are common now, something new and innovative is bound to enter the marketplace to enhance or overtake these models. Therefore, keeping up to date on what is happening is vital to succeeding online. Online Ad Fraud: A Business Model at Risk http://www.youtube.com/watch?v=zwtEl-NUI2s Adometry is an ad analytics company. They spent approximately 150 billion dollars this year on advertising in the United States, with online advertising accounting for 15%. From their research, they’ve estimated instances of fraud in online advertising to range from 15% to 25%. The types of fraud include click fraud and malware. This is important to know about for all types of businesses and even consumers. Advertising is the main reason so many services are free online. If fraud gets out of control, consumers may have to start paying for things, which is bound to cause an uproar. The main focus of managing a business online, it the importance to have a flexible business model that can adapt and works accordingly with your company and its product or service. With the technology today it is also vital to research business innovation and increase the visibility of offered products or services through online social media. Promotional expenses compared to the online business model to those of a traditional business model are significantly cheaper. Visibility is a key asset to get out your information given the size of a business. Social environments on the Internet: Facebook, Twitter, blogging, messaging, YouTube, forum sites are many options of business models dependent on your company in today’s society. Below I have found some interesting videos and articles on a few different types of business models and how the company’s are adapting and continuously changing them. Brokerage business models are changing to adapt to today’s economy this video talks about how retail brokerage business models are failing and the article talks about the new changes to make this models successful again. http://www.bing.com/videos/watch/video/retail-brokerage-business-model-failing/3xtaus2i --video http://www.rejournals.com/2011/04/12/the-brokerage-business-model-is-changing/ Advertising business models are pretty simple… follow the money and interest the consumer. As a company you need to know what your consumers wants and needs are also well how much they are willing to spend. http://www.youtube.com/watch?v=hEf1H7AmN0Y Affiliate Business Model This model enables a company to produce a profit on items without carrying inventories, managing orders or handling packaging and shipping. A website concentrates on a relationship with a target market and it develops and upgrades content and services to attract and retain from this group. Once it has a large number of regular visitors, it makes profit by carrying ads or links to other company’s products that its visitors interested in. http://ecommerce.hostip.info/pages/17/Affiliate-Model.html Subscription business model is pretty simple: it is where a customer must pay a subscription price to have access to the product/service. The model was pioneered by magazines and newspapers, but is now used by many businesses and websites. http://ecommerce.hostip.info/pages/962/Subscription-Model-SUBSCRIPTION-BASEDAPPROACHES.html Community Business Model is a method of developing an online presence in which individuals or groups are encouraged to join and participate in interaction designed around a common purpose. Web communities were not only a way for like-minded people to come together online, they also were an increasingly important element of business plans. http://www.youtube.com/watch?v=aOz6Au5NuG0 http://www.youtube.com/watch?v=_EueZ0Pbobo&feature=related This video is pretty much a power-point presentation dedicated entirely to describing the ins and outs of the e-commerce business model. It discusses, in-depth, the challenges of using this model and speaks a lot about the importance of making a business to customer model work smoothly. It lists the three main challenges in making an e-commerce company work as “getting browsers to buy things, customer loyalty, and fulfillment”. I also thought this video was important to this project because it is easy to follow and lists points in a very straight-forward method. http://www.youtube.com/watch?v=-KdTZN-Q1aY In this video, the top four online business models are discussed. The first named is e-commerce, which is significant to this class, and the speaker describes the importance of this online purchasing model. An interesting point made in this video is that e-commerce is a good model because it is easy to track company progress. The other business models discussed are content, customer support, and lead generation. http://www.youtube.com/watch?v=l4b4cY-9zOw This video describes the top online business models. An interesting point made in this video is the use of blogging as a means of marketing your company, since this type of business model may not be one of the first to come to mind. This video also familiarized me with the product launch business model, which I was not previously familiar with. The video also talks about other models which are pretty new, such as the butterfly and underachiever models. New Internet Business Model Saves Small Business Owners http://www.metacafe.com/watch/3428286/new_internet_business_model_saves_small_business_ owners/ Bruce Wood is an artist and an entrepreneur. For 17 years he owned stores around Chicago. Business was good, but then unfortunately all stores had to close because the economy made it so that his customers were not supporting his businesses any longer. Bruce chose to integrate the internet and came up with a solution for small businesses that are failing in the down economy. He has set up his own website that offers business models and solutions for small business. Module 5 discusses how business models are everywhere and easy to understand. It is important, especially for small businesses, to examine their business model at the first sign of failure so that a new business model can be created to save businesses from going under. This video was appealing to me when thinking about business models because Bruce is talking about a real experience that he has had after being a successful business owner for 17 years. 232 Best Business Model For Internet Marketing http://www.youtube.com/watch?v=rD8FDs459aw This video talks about Herbalife, the premier nutrition and wellness company in the world. This video talks about how this company is a leader in the direct sales industry. Module 5 talks about the manufacturer or “direct” model and says “it is predicated on the power of the web to allow a manufacturer (i.e., a company that creates a product or service) to reach buyers directly and thereby compress the distribution channel. The manufacturer model can be based on efficiency, improved customer service, and a better understanding of customer preferences.” This video also goes on to talk about how successful this company and this industry is. It is important to see from this video how successful your company can be when you find the right business model for your needs and your situation. How To Innovate Your Business Model http://www.youtube.com/watch?v=hozC9lM4ltA This video talks about innovating your business model. Many successful companies have business models that just may not be working for them anymore. The times have changed, the economy has changed, and therefore it is important for your business model to adapt to these times. This video compares the ways that we used to communicate (such as letters, and newspapers)compared with the ways that we communicate and are connected today (such as the internet). “There is 24/7 online communication opportunities; changing the way we work, the way we communicate, the way we live, and the way and speed of how we do business.” It is important to look at your current business model and to ask yourself “Is it still profitable?” “Do you know how to still do business while keeping up with the competition in an ever changing world?” In understanding this, companies will be able to generate greater revenues as Module 5 talks about. 6 Online Business Models (6 September 2011) http://www.youtube.com/watch?v=DlpWmFai4ok This short video lists 6 businesses models that are already working online and is catered to those who are either looking to stat an online business or already have one but not yet making enough money. These 6 models are: services, physical products, information products, affiliate income, software products, and membership. She summarizes briefly the main things about these models, the advantages of using them, and when is it best to use them. Ecommerce Business Model – eBay and Amazon Equal Cash (15 February 2010) http://www.youtube.com/watch?v=kr5dqe5PJMo&NR=1 This video briefly describes on how you could use Amazon and eBay to help one's ecommerce site. It starts off with creating an account for both of these sites and start selling some of the products the ecommerce site offers. From there, for each product sold, one would send a personalize letter, thanking the customer in buying the product and would then give them a link to their website, saying if they would buy from there, a discount will be implemented. It is said that using this method would increase traffic to the ecommerce site and within half a year, the use of eBay and/or Amazon to make sales will not be needed anymore. Internet Marketing Business Model (23 May 2009) http://www.youtube.com/watch?v=dqrC8fJUMCo This short video is a commercial that is selling an informative product on how to succeed in the Internet Marketing industry. While it has made many entrepreneurs much money, they are many business models, which can make many confused and do not know what to use. The product featured in the video has much information that could be helpful, such as: online promotion, resell rights, product creation, and other important topics. http://www.youtube.com/watch?v=1aqnyLIB2Yg Bloomberg did this 20 minute video to cover the story behind Pandora’s huge success, inviting the founder of the website to talk about how he turned his geno project on music and how he managed to turn this project to a profitable firm with his unique business approach of offering free tunes with advertisments and membership for really low fee without any advertisement. http://www.youtube.com/watch?v=vhYSi_LeXN0 This short presentation teaches audience how to start out an internet business and what kind of products and services one should choose to sell in the beginning. Choose something you are passionate about is the best. Be open minded is the key to success. http://www.youtube.com/watch?v=h77CmmDYqPE This lady talked about the importance of being creative in doing business. Being a copycat might get you some immediate success but it won’t carry you far. How You Sell Your Business and Price http://www.youtube.com/watch?v=PZ479pMCaq0&feature=pyv&ad=2107048954 According to the module 5, business models are a direct correlation of how a company makes money. This video explains this concept further. How a company chooses to relate their product affects the response the company receives from the market. A part of this response factors into the buyer’s responsibilities. The way a buyer interacts with other businesses and the relationships they form affects the details of the how the business will make money. Another factor is the selling price of how a business is sold. Best Internet Marketing Strategy Using Local Business Search http://www.youtube.com/watch?v=fXINkiTrqHo&feature=related According to the module, e-businesses have completely changed traditional business models. In the video Best Internet Marketing Strategy Using Local Business Search newspapers, radio and television are no longer as effective as they use to be. Now a day it is vital for a business to incorporate internet advertising into their business model. It is important to make sure that your target consumers find you and not your competition. An example of a possible business model technique is geo-technology. This technology will help push you to the front of an internet search. IP in 6 minutes http://www.youtube.com/watch?v=pvWEvkom8s&feature=pyv&ad=6290515807&kw=intellectual%20property The module explains that recently Intellectual Property has become a huge part of business models. Many e-businesses are beginning to understand the importance of receiving patents on business models. This video is published by a representative of Leyendecker & Lemire an intellectual property and business law firm. He starts by explaining what Intellectual Property is and how a business knows if they are eligible. He then goes on to explain the basics of intellectual property, and its various types. He wraps up by explaining how small and large businesses can use Intellectual Property for their advantage. The Four Basic Online Business Models - Marko Hurst http://www.youtube.com/watch?v=-KdTZN-Q1aY This article goes into some popular business models utilized by online businesses. I thought that this article related because gave general definitions of the business models. It also gives advice on how these models can be improved and what they can do for you in you if you utilize them correctly. This related to the article read because it was similar to what the article was trying to provide to readers, a general review of the types of business models and what they are. Digital transformation - creating new business models where digital meets physical http://www.youtube.com/watch?v=4whn5SCdoMc This video discusses the new transformations within company’s businesses models that meet the needs of customers today. It goes into depth about how the expectations of digital technology and their business models need to meet the physical needs of customers today, by making the user experience convenient and satisfactory. I feel like this video created by IBM puts an interesting perspective on the how companies need to position their companies today in order to be successful and I think that the article assigned goes into some of the strategies that can be implemented as well. How Business Models Determine Success http://www.dailymotion.com/video/xd3lq0_how-business-models-determine-succe_tech This article discusses how online business models are affected by our economy today. I thought it gave an interesting perspective because the economy is a big part of how businesses function today. This is something that I felt was important because a lot of internet companies have to be smart today with how they strategize because it’s even more challenging to sell a product than it was before the drop in our economy. This related to the article because it went into more detail in how these models from a different perspective. http://www.youtube.com/watch?v=_dz-a_xG06U This video talks about what makes a good business model. The talks about his own experiences and his rules for any business model. His number one is to have control on the brand. It tells you why each of this points are important for your online business. These are good tips to plan your own business. http://www.youtube.com/watch?v=-KdTZN-Q1aY This is a video interview to Internet marketing expert Marko Hurst. They talk about the 4 basic online business models. (1) E-commerce sites sell goods or services at a profit, (2) Content sites sell advertising, (3) Customer support sites save money for the business, and (4) Lead generation sites provide information for your company or to pass along to generate money from future sales. The interesting part is that some companies combine several of this business models. http://www.youtube.com/watch?v=L7jkKsXcEMk This video is good for beginners who are deciding what type of business model to start. The person talking is Sean Gallagar from StartupFreedom.com. He gives an explanation of how several business models work. The affiliate business model, the online retail store, the info product business model, the cost per acquisition, the continuity model, the advertising model, and the product launch model. He also gives out his 2 secrets to succeed in this business. http://www.youtube.com/watch?v=vhYSi_LeXN0 In this video the writers of the book “Your Internet Cash Machine” talk about how you can turn your everyday hobbies like gardening into a successful internet business. They speak about how if people open their mind to the idea of an internet business that the possibilities are there. http://www.youtube.com/watch?v=ExcnA1ymtKc This video is a presentation about the affiliate marketing business model and how traditional marketing is very costly in comparison. It uses Amazon.com as an example of a company using this affiliate program and how huge companies like Panasonic and Microsoft use this program to reach more people while saving money. http://www.youtube.com/watch?v=-KdTZN-Q1aY This video talks about 4 types of business models someone could adopt on the internet. The four they talk about are ecommerce, content, customer support, and lead generation. The person speaking in the video goes into detail about the different models and speaks about how money is to be made using any of them. E-commerce; Retail, Travel, and Advertising on the Internet http://www.youtube.com/watch?v=_OcsU9M6YrY With the expansion of high speed internet at worldwide critical mass, e-commerce growth is crossing more borders than ever and exceeding most expectations. From retailing to advertising, incredible rapid growth is being seen on the World Wide Web with Amazon.com and Google leading the way. With the latest in market research, statistics and industry trends, Jack W. Plunkett explains how this growth shall continue even in the midst of recession. The four basic online business models- Marko Hurst http://www.youtube.com/watch?v=-KdTZN-Q1aY In this video interview, Internet marketing expert Marko Hurst discusses the four basic online business models and how each of them generates income. (1) E-commerce sites sell goods or services at a profit, (2) Content sites sell advertising, (3) Customer support sites save money for the business, and (4) Lead generation sites provide information for your company or to pass along to generate money from future sales. Online to store; Online advertising drives offline sales http://www.youtube.com/watch?v=Xpay_ckRpIU Data shows that online ads have value beyond immediate conversions. 'Online to Store' experiments help advertisers uncover the effect online advertising has on offline sales. In these controlled studies, Google partners with clients and vendors to test in-store sales lift, return on ad spend and other ad metrics. This video highlights a sample of findings that prove in-store sales for promoted products and categories and the halo effect this can have on general in-store sales. Business Models on the Web http://www.youtube.com/watch?v=-KdTZN-Q1aY There are four basic online business models, with hundreds of more specific ones. Model 1 is selling good/ for a profit. It is a clear cut way for a business to profit. Who has the best optimization to get customers? Content styles sell advertising not on a basis of viewing, but by how many clicks it gets. Model 3 utilizes customer support strategies that allow companies to save money. It is the only model that is not derived on profits. One thing that online businesses do is bury their phone number or not list one at all. This is because they either do not have customer service or do not want to speak to their customers. Lead Generation collects personally identifiable information. This idea creates the pestering spam issue. It is purely about numbers, more information gets more chances for a lead and a sale. After watching this video, I have a better understanding of internet business because it breaks down complex strategies into basic ideas. http://www.youtube.com/watch?v=ynQasjpBTCk http://www.youtube.com/watch?v=Op7-nwGqGx4&feature=related Sustainability is achieved not only when satisfied customers re-buy and refer to others ensuring successful business, but also when investments are safe and successful. Cultural differences can strengthen business person to person and Internet. It is crucial for decision makers to monitor and control the levels of change needed. The fifth chapter in The Digital Enterprise is ‘Business Models on the Web’. The chapter focuses on the types on business models on the web, the ways in which traditional business have changed to be more effective for the web and case studies of real business models. Through the external articles and videos these points can be further understood and emphasized. FIRSTLY, THE TYPES OF BUSINESS MODELS AVAILABLE, WHICH ARE LISTED IN THE CHAPTER, HAVE BEEN ACKNOWLEDGED BY NUMEROUS EXTERNAL SOURCES AS KEY ONLINE BUSINESS MODELS. ACCORDING TO THE CHAPTER “BUSINESS MODELS HAVE BEEN DEFINED AND CATEGORIZED IN MANY DIFFERENT WAYS,”63 HOWEVER SOURCES AGREE ON THE BASIC AIM OF EACH MODEL. MARC VON BROCKDORFF’S ARTICLE, "THE 7 TYPES OF BUSINESS MODELS FOR WEBSITES”64 LISTS THE TYPES OF BUSINESS MODELS AVAILABLE FOR THE WEB. THE ARTICLE DEFINES EACH BUSINESS MODEL, CLEARLY EXPLAINS WHAT EACH BUSINESS MODEL IS BEST FOR AND PROVIDES GOOD EXAMPLES. ONE SUCH MODEL IS THE AFFILIATES MODEL, WHICH IS FURTHER EXPLAINED IN THE “AFFILIATE MARKETING BUSINESS MODEL ONLINE - WEBSITE SELLING ONLINE FOR MONEY”65 VIDEO. THE VIDEO EXPLAINS THE BUSINESS MODEL, DESCRIBING THE PROCESS OF THE MODEL, PROVIDING THE ADVANTAGES AND DISADVANTAGES OF THIS MODEL ACCORDING TO THE TYPE OF BUSINESS IT IS BEING APPLIED TO. ANOTHER BUSINESS MODEL IS THE ADVERTISING MODEL, WHICH ACCORDING TO THE VIDEO, “ONLINE AD FRAUD: A BUSINESS MODEL AT RISK”66 IS STRUGGLING. VIDEO IS AN INTERESTING EXAMPLE OF HOW NOT ALL BUSINESS MODELS WORK, BUT HOW MANY FEATURES ARE BEING IMPLEMENTED TO FIX SUCH A SUBSTANTIAL ASPECT OF ONLINE BUSINESS. The chapter discusses how internet commerce will give rise to new kinds of business models and that “internet business models continue to evolve. New and interesting variations can be expected in the future.”1 Michael Fauscette’s article, “Online Business Model Innovation”67 highlights how the internet is enabling innovative and creative twists on traditional business models. The article discusses the differences between traditional business and new web models, and how business models are evolving and becoming more complex, supporting the concepts in the chapter. This concept of innovative business models is further supported by Rohit Bhargava’s article “The 5 Most Innovative New Online Business Models in 2010.”68 The article provides example of innovative business models, describing each and highlighting the advantages. 63 http://digitalenterprise.org/models/models.html#Brokerage 64 http://www.webgeekly.com/lessons/e-business/the-7-types-of-business-models-for-websites/ 65 http://www.youtube.com/watch?v=oU4o_JUOP7k 66 http://www.youtube.com/watch?v=zwtEl-NUI2s 67 http://www.enterpriseirregulars.com/38586/online-business-model-innovation/ 68 http://www.openforum.com/idea-hub/topics/marketing/article/the-5-most-innovative-new-online-businessmodels-in-2010-1 FINALLY THE CHAPTER LISTS NUMEROUS CASE STUDIES OF BUSINESS MODELS THAT HAVE BEEN ADOPTED BY SUCCESSFUL COMPANIES SUCH AS GOOGLE AND AMAZON. ROB WHEELER’S ARTICLE, “WHY GROUPON LACKS A VIABLE BUSINESS MODEL” FOCUSES ON HOW A SEEMINGLY SUCCESSFUL BUSINESS HAS STILL NOT SUCCESSFULLY ADOPTED A BUSINESS MODEL THAT ENHANCES THE COMPANY AND GENERATES FURTHER POTENTIAL FOR PROFITS. THE ARTICLE IS AN INTERESTING EXAMPLE OF REAL LIFE BUSINESSES AND THEIR BUSINESS MODELS HIGHLIGHTING THEIR EFFECTIVENESS AND PROFITS. IN CONCLUSION, INTERNET BUSINESS MODELS CONTINUE TO EVOLVE, NEW AND INNOVATIVE MODELS ARE BEING ADOPTED BY WEB COMPANIES OVER TRADITIONAL BUSINESS MODELS TO FURTHER ENHANCE PROFITS AND GROWTH. EACH MODEL HAS ITS ADVANTAGES FOR A SPECIFIC TYPE OF BUSINESS, BUT ULTIMATELY CREATIVITY AND GOOD BUSINESS SENSE ARE KEY IN DEVELOPING AN EFFECTIVE BUSINESS MODEL FOR A SUCCESSFUL COMPANY. Reference List AFFILIATE MARKETING BUSINESS MODEL ONLINE - WEBSITE SELLING ONLINE FOR MONEY (2011, MARCH 31) [VIDEO FILE]. RETRIEVED FROM HTTP://WWW.YOUTUBE.COM/WATCH? V=OU4O_JUOP7K Fauscette, M. (2011). Online Business Model Innovation. Retrieved September 22, 2011 from http://www.enterpriseirregulars.com/38586/online-business-model-innovation/ ONLINE AD FRAUD: A BUSINESS MODEL AT RISK. (2011, MAY24). [VIDEO FILE]. RETRIEVED FROM HTTP://WWW.YOUTUBE.COM/WATCH?V=ZWTEL-NUI2S Small Business: How to Make a Business Plan http://www.videojug.com/film/small-business-how-to-make-a-business-plan The lady in this video, who seems full of wisdom, explains the “nitty gritty” of making a small business plan. She breaks the entire process down into small steps, which are easy to follow and make it seem like anyone can create a small business. She also tells you where you can find resources for starting your new business. The New Business Model http://academicearth.org/lectures/the-new-business-model This video compares how making a business model now has changed from the past. The professor explains the needs to go into great detail, but keep it simple at the same time. He also explains that it is BAD to have an “innovative” business model, he points out that you want to have “innovative” products or services, not business models. What is the Best Business Model to Have? http://www.viddler.com/explore/justinglover/videos/13/ This video answers a common question: what is the best business model to have? While the presenter admits that this is solely based on his opinion, I agree with him on this business model. It is a well thought out plan that he goes into much detail to explain. http://www.youtube.com/watch?v=-KdTZN-Q1aY There are four basic e-commerce business model. First one is e-commerce, selling goods or services to make profit. The second one is content. You need to have a decent content in order to attract customers. It is important to have an accurate content so that the companies do not lead customers into making wrong choices. The third one is customer support. You need to have a good customer support so that your customers trust you. A good customer service creates loyal customers. The fourth one is lead generations. You can reach people through newsletters and phone calls. http://www.youtube.com/watch?v=i80_7eYws2I The business model is one of the basic elements when you want to create a business. We need to know who are our competitors and our revenues. Also, a business model is about what we do and how we do it. If you do not establish a strong business model, your business may not be successful. Even though the concept of business model is hard to understand, we start this by knowing our positions, current competitors, and future issues that may occur. http://www.youtube.com/watch?v=gaKUiQ9zIJo A business model is an overview of the company. You need to include income, expenses, marketing, potential, target market, and etc. It is a simplified version of your business plan. Through business model, you can find out where you are and how you are going. A strong business model can give you a strong business firm. http://www.youtube.com/watch?v=hst_Faxk04c This first video is an interview with the CEO of Innosight, Mark Johnson. In this video, Johnson talks about how companies can innovate their business model and "seize the white space." He begins the interview by explaining what business model innovation means, discussing how companies can rethink how they deliver value to their customers as well as their company. Johnson also makes sure to emphasize how important it is for companies to understand their customers and what they want and need. This definitely fits with the business model section because it stresses the importance of understanding one's customers and creating a business model that centers around them. http://vimeo.com/5588154 In this video, Roan Lavery tells his audience how to choose a business model that is right for their company. Companies have a product that they need to get to their customers in order to generate revenue. This is why business models are created. Lavery then continues on to explain that it is important for a company to focus in order to create a business model which is best for their company. http://www.youtube.com/watch?v=CSDXxkSLBzw Steve Blank presents to an audience about the difference between a business plan and an effective business model. He begins by sharing his view on business models saying that it is simply a diagram which shows all the flows between one's company and customers. Business models show everything that is important to having a successful company, including expenses, revenues, the product, and more. This would be a good video to put in this section because it not only provides a solid business model definition, but it also explains the importance of having a successful business model and how to create one. http://www.youtube.com/watch?v=hozC9lM4ltA&feature=related Similar to the reading, this video talks about how the Internet has forced companies to invent new business models. Many business models that would have been successful 20 years ago are failing because of the web. The Internet has changed the rules of the game, it has completely changed the way we communicate and transformed our way of life and therefore new business models have to be invented to accommodate those changes. http://video.foxbusiness.com/v/3893732/diversifying-the-magazine-business-model This video is an interview with the CEOs of Uptown Magazine. They discuss how they had to redesign their business model so that it could overcome the challenges presented by the web. This is another instance where the web has forced businesses to invent new business models. http://www.bing.com/videos/search? q=web+business+model&view=detail&mid=177987EBBBE92F00E551177987EBBBE92F00E5 51&first=0&FORM=LKVR24 This is a video of a spokesperson for Twitter announces changes that are being made to their business model. Twitter, a web-based company continues to make changes and adjustments to its business model as the Internet evolves. This makes them successful and also demonstrates how web commerce is inventing and changing business models. http://www.youtube.com/watch?v=-KdTZN-Q1aY THE FOUR BASIC ONLINE BUSINESS MODELS WITH MARKO HURST IS A VIDEO IN WHICH RALPH WILSON INTERVIEWS MARK HURST TO GET HIS INSIGHT ON FOUR DIFFERENT ONLINE BUSINESS MODELS. MODEL ONE IS E-COMMERCE/ SELLING GOODS AND SERVICES AT A PROFIT, WHICH INCLUDE AMAZON, MARYDESIGNS.COM, ETC. MODEL TWO IS CONTENT WHICH INCLUDES SITES LIKE NEWYORKTIMES.COM AND CNN.COM. MODEL THREE IS CUSTOMER SUPPORT WHICH IS COMMONLY FOUND ON ALL E-COMMERCE OR CONTENT SITES. MODEL FOUR IS GEARED TOWARD LEAD GENERATION WHICH IS THE USE OF THE INFORMATION FOR YOURSELF OR TO PASS IT ON TO OTHERS. MARK IS VERY THOROUGH IN HIS THOUGHTS AND THE POINTS THAT HE MAKES AND IT APPEARS AS IF HE COVERS A SIGNIFICANT AMOUNT OF INFORMATION. http://www.youtube.com/watch?v=k83NBSUZ7zI This video references how to run a business and how you start with your business model and build from the ground up. The woman who does most of the speaking outlines all the requirements and then uses examples to get her points across. It is a little slow, but the underlining message still suffices. http://www.youtube.com/watch?v=hQ0yaM0ck6M This video is all about the necessary steps needed to create your online business model. It is really more of a pre-step and an outline if you will, of what to expect when you are first starting out and how their easy step-by-step procedure is both practical and efficient. In previous assignments I have used other Jay Kubassek & Aaron Parkinson’s videos and I have found them all so far to be very helpful. They are really good about covering all aspects of the material in a manner that is easy to comprehend and implement into your company/ business plan. http://www.youtube.com/watch?v=hst_Faxk04c This video is about business model innovation. "seizing the white space". This is about transforming a company and how the company shows value to its self. Also to change the way it makes money. The video goes on to explain how important all aspects of business models are important. http://www.youtube.com/watch?v=ZOKcedfE_nM This video talks about Freemium. Which is known as the first 21st century business model. it is 100% free. This is to reach a huge audience. This has to do with the module due to the fact that it is flat out showing how different business models have come in the past years. http://www.youtube.com/watch?v=FyVzwT7F5fk This video goes on to talk about emerging business models and what is going to be different in the upcoming years. http://www.youtube.com/watch?v=ynQasjpBTCk This video illustrates the importance of business model in this generation. Many organizations assume that success is determined primarily by their product and service offerings, how well they meet customer needs, and on the efficiency and effectiveness of their operations. But in today's rapidly changing and complex environment, the business model is becoming equally important and arguably inseparable from the product and operational strategies of an organization in determining how it achieves success. http://www.youtube.com/watch?v=cEGaO1tHMg8 Throughout this video it talks about the pros and cons of e-book business model. The great thing about products and e-books is that they are completely automated and can literally sell while you sleep. Once it is created and on your site, e-books or products can continue selling for long period of time for business. Also, as you create more products, there is the opportunity for crossselling, up-selling and bundling. However, it can take a lot of work and time to create an e-book, it might take you several months or more to actually generate the content and format the book. There is also the delayed gratification. It will not start generating income until you have it on your site. Obviously with popular products in the past, you could have an advanced selling list, where your followers can purchase the product or book (perhaps with a discount of other incentive) before it releases. Therefore, business must be careful before they make final decision on whether to use e-book or not. http://www.youtube.com/watch?v=ZJ2XuUia_oI In this video a guy talks about success of pay per click and Email strategies, a popular type of business model. PPC and Email marketing are both extremely profitable and has extreme potential to generate profit. The problem with is that since it takes money to make money and there is no guarantee of profit. However, there are several super affiliates out there who had or have been successful with PPC and Email marketing. PPC is most effective when you have some spare capital and funds to invest. Also, you must be aware that it is very common for business to lose money at the beginning. Therefore, if you want to generate sales and profit, you have to be patient and willing to learn from the mistakes. E-Commerce: Business Models http://www.youtube.com/watch?v=_EueZ0Pbobo&feature=related This video is more geared toward someone interested in getting into an online business. There are a lot of different routes that someone can take when they first get started. They have to figure out who they want to be selling to. This could be selling to different companies making you a B2B business or you could take the route of a retailer making you B2C. These are each very different approaches and there are different things to think about. This video breaks down the different directions that a person can take and what they have to think about in order to be successful in doing so. Can "Happiness" Be a Business Model? http://www.youtube.com/watch?v=N0OAB1gtCO4 This video is an interview with Jenn Lim the Chief Happiness Officer of Delivering Happiness. Here she talks about their new business model which is based off that of Zappos. Their goal is to focus on the wellbeing of their employees and their customer and provide to them a service that targets the basic needs of people, to enjoy the things around them and to be happy. They compared this model to that of an umbrella model where they will branch out to different outlets but still being focused on making people in general happy. This is a good approach to a new business; it has worked for Zappos so why wouldn’t this same idea work for a large company in different areas? http://www.youtube.com/watch?v=hst_Faxk04c This video is about having to adapt to the changing environment around you. This applies to traditional businesses as well as web based. When getting started with a business you have a goal and overall vision for what you want to do and this is your model. But nothing in life is ever guaranteed and so you have to be able to change your focus with the economy and adapt to the customer and innovate. Here we hear about how you have to take advantage of opportunity when it presents itself and in turn hopefully be profitable. This what businesses have to look at for the future so that they are ready for the change when it actually does happen. This video is about four online basic business models. The models are e-commerce sites, lead generation sites, customer support sites, and content sites. The video describes each model and how it works. It also says that many businesses use more than one of the models or a combination of them. This video can be used to update the reading so that readers can understand the difference between basic online business models. http://www.wilsonweb.com/tools/marko-hurst-business-models.htm This video also discusses business models. The man in the video says that starting an online business and choosing a model can be confusing. This video breaks down the different models for viewers. This can be used to update the reading to help readers better understand online business models. http://www.youtube.com/watch?v=L7jkKsXcEMk This is a video of the CEO of Groupon talking about the business on the Today Show. The CEO explains how Groupon works and who uses the business. This video could be used to update the reading so readers can understand how this relatively new company works and it can also be used because Groupon is mentioned in some of the articles I chose. http://www.youtube.com/watch?v=MooTCN53AK0 http://www.youtube.com/watch?v=hst_Faxk04c I feel like this video is very effective and interesting. It is sponsored by Harvard Business school. The Innosight CEO is interviewed on how to effectively create a business model. What to do and what to stay away from. It really is one of the first videos to watch before creating your own business model. http://www.youtube.com/watch?v=Lcz4d4clnd8 This video is a lecture about Web 2.0. It talks about what is going on in the world today with business models on the web. The speaker uses specific examples. Examples we actually heard of to explain his claims. He uses the main Facebook game developer, Zynga. He talks about Zynga’s business models, history, financial information. http://www.youtube.com/watch?v=-rlcUPnxbcg This is a video of a patent lawyer in Chicago explaining if business methods are allowed to be patented. He explains how you can go about patenting your business methods and what the standards are to be approved of a patent. He gives several examples for the watcher to relate easier. Innovating Your Business Model http://www.youtube.com/watch?v=hst_Faxk04c Mark Johnson, Innosight chairman, is the author of a book called Seizing the White Space. Mark begins by talking about business model innovation, which is fundamental for the company. It’s about rethinking how a company delivers value to their customers and delivers profits for themselves. The author wrote about “white space” which is areas of opportunity for a company where its business model no longer applies. Many companies pursue this untapped space to help their company grow and to focus on areas that were not getting as much attention as they should. This is important for a company to focus on areas of opportunity because you never know how profitable that area could be for your future. Staying up to trend with the customer needs, environment shifts and technological advances is crucial to being successful and then adjusting your business model to fulfill those needs. What Are the Different Types of Business Models Used in the Marketplace Today? http://www.youtube.com/watch?v=P436ReV9cVc In this video, the commentator discusses what he thinks are the 3 types of business models prevalent on the internet today. They are direct sales, network marketing- also known as multilevel marketing, and affiliate marketing. Direct sales are most widely used in the door-to-door sales concept. On the internet however, it consists of an online store front such as eBay or Amazon. The reason that direct sales approach can be included with any internet business model but not widely used is because you can contact so many sales prospects using the internet while still staying anonymous. This approach would seem sketchy to those prospects and turn them away from further business. In the video, he focuses on multi-level marketing (MLM) and affiliate sales. MLM in itself is not primarily a business model- it’s a component that describes the compensation plan within a business structure. Network marketing has been around for many years; but in the recent years has gotten a bad rep as being “pushy”. Companies are still looking for these types of marketers, but will not directly advertise for it. Network marketing basically means that a sales rep will sit down one on one with a prospect and present their product or service and simply ask for referrals for other customers. This is most widely known in insurance agents. When you look at it technically, direct sales and network marketing go hand and hand and are essentially the same. Changing Your Business Model to Survive http://video.foxbusiness.com/v/3895115/changing-your-business-model-to-survive This video is about a company who had to change their business model in order to survive. A record store decided to move their store online instead of trying to fight the current social trends like some companies do now. While it was a tedious and stressful transition, it has proven to be profitable. The store front in the music industry is retiring; so it’s important to be willing to transition. These gentlemen started abundatrade.com. What makes them different from Amazon and iTunes is that they are doing something different; it’s more about the product than the music. Customers can also trade in their merchandise for credit online. Another is that they are very customer-service oriented in that they have numerous employees willing and ready to help when questions arise. The first video is titled, “Business Model Design” . The video, presented by Google, discusses the new business model generation. This new generation contains a different value proposition per each of Google’s segments and each should be more visually appealing for the user. The narrator discusses how the markets need to be switched to a new level for today’s users. The business model should change as technology changes and as new segments and channels are added to a company. An example of a new channel would be something like an iPad or Android app. These are new ideas within this new generation of models. Companies should keep up to date with the business models to stay above the competition. The second video is titled, “One-on-One with Andrew Mason, Founder/CEO, Groupon” . The video discusses Groupon with its founder Andrew Mason. Groupon is a company that sends out special deals to member of different fun things to do around specific cities. These are things like restaurants, gyms, spas, and other businesses who participate in the coupon deals. Groupon has been very successful with this business model they have created. Forbes has even said that this is a company that has grown faster than any other start-up in the past. The founder discusses the business model and the aspects of other company models that they did not want to use. He talks about another web model used by a company that failed, but was similar to what they were trying to accomplish. The company had to research what would succeed and what had failed in the past in order to come up with their brilliant idea. He says that it is necessary to create a high amount of buying power in order to have a competitive advantage over others in the market. Groupon is a successful company and they will continue to update their business model in order to remain a leader in the market. The final video is titled, “Capturing the iUser: Web 2.0 'Freemium' Business Models” . The video discusses a new business called DeepDyve that has developed a model similar to iTunes for research. With this new business model, they rent articles and offer them to users of their website who can rent them as well. The company is using their model to reach customers who they believe have never been reached before. DeepDyve also uses a new logic called Freemium, which is Free + Premium . With this model, they can give free “products” to users. Freemium users are those like Skype, Pandora, and Wordpress . Users are allowed to use these for free, but the companies use the “5% rule” in which 5% of the users of these businesses pay for nearly all of the variable costs. This new idea for a business model is a great way for web business to earn their money and stay popular, as long as they keep up with the changes that happen over time. "Capturing the iUser: Web 2.0 'Freemium' Business Models." 21 March 2011. YouTube. 22 September 2011 http://www.youtube.com/watch?v=Lcz4d4clnd8 "Research on Internet Business Models." 11 February 2011. Internet Business Models. 22 September 2011 http://internetbusinessmodels.org/successful-internet-business-models/ "Groupon and the Future of Web Business Models." 18 September 2010. The Next Newsroom Project. 22 September 201 http://nextnewsroom.com/2010/09/17/groupon-and-the-future-of-web-business-models/ http://www.youtube.com/watch?v=hst_Faxk04c Title for this video is innovating your business model, video is focus on the utility and the substitution of the energy. http://www.youtube.com/watch?v=G4O0epfxzq4 The video is talking about few basic business models, and focus on make the business model clear and simple. http://www.youtube.com/watch?v=kdycZNBhLdY&feature=related The man is talking about how business model affect the business, and how choosing the right business model can have a significant impact to your business. This video explains how to make a business model. It goes over the building blocks needed to create a successful business plan for your company. This video works well with Business Models on the Web because it goes into more detail and more updated detail than the article does. http://www.youtube.com/watch?v=QoAOzMTLP5s This video explains how you need to add risk into your business model. What is spoken about in this video can be used for any type of business. The information in this video can relate to ecommerce along with all types of business, it is a forward way of looking at using a business model. You need to know the type of customers you are directing to before you can start your business model. This is a great addition to Business Models on the Web because it brings more to the article by speaking about fashion retailers. This video gives insight on how you can give innovation to your business model. http://www.youtube.com/watch?v=aBVsCEBx5_0&feature=related This video is interesting because it is comparing two internet based companies. They speak about loyalty with customers and how the business plan changes as the customer becomes more loyal/less loyal. This video relates to Business Models on the Web because it speaks about ecommerce, specifically companies that are solely internet based. It gives a new take that would fit well with the article. http://www.youtube.com/watch?v=AXSTEXOaSFs Tech Savvy Lifestyle Changing the Traditional Business Modeling Concepts This chapter focuses on stressing the concept of business models. It accentuates the fact that it is the least understood aspect in regards to the web. It is important for companies to create and utilize a successful business model. This model is the process of doing business by which a company can ultimately succeed in generating a constant revenue stream. The business model specifies information such as key partners, key activities, value propositions, cost structure, channels, key resources, relationships, customer segment and revenue stream. A company needs to have all of the listen information identified at all times in order to keep an organized structure. This chapter pointed out how the Internet commerce will affect the business model structures and clearly identified the basic categories of business model concepts. In the beginning of this chapter it discussed the characteristics of a simple business model. A company will produce a good or service and sell it to consumers. If the company is successful in this process, the revenue generated from the sales will surpass the initial cost of the operation itself and this is what clearly makes the profit known to the company. However, the chapter goes on to explain a business model perhaps, that might be more complex to understand. The example given in this chapter was “broadcasting,” the radio and television programming have been something that was publicized over airwaves at no cost to any consumer with a receiver. The revenue from this “broadcasting,” is not always well defined due to the many contending elements factored in. This chapter then touches on the issues of how business models have been demarcated and characterized in many different ways. Internet commerce is starting to augment new kinds of business models. The basic categories of business models are brokerage, advertising, infomediary, merchant, manufacturer, affiliate, community, subscription, and utility. This chapter goes on to list a detailed analysis of each of these traditional business models and explain the ways they are implemented. When dealing with bringing your business to the Internet, the company may find that combining more than one of the traditional business models may be beneficial and it is not something that is uncommon to do. The future beholds innovative and stimulating variants to business models. One thing that this chapter is lacking a lot of information on is what has already changed within the E-commerce world. If it is known that these traditional business models are going to be alerted within the future, what changes have been taking place that are arising this thought. The article does mention the concept of auctioning, and how it used to be just a select amount of items, in example, agricultural commodities or unique items like fine art and antiquities. Since the constant development of the Web, auctioning has now been transformed into a much more all-encompassing idea, auctioning off almost all goods or service. As this is an extremely good example to show the differences within the Web, there is certainly not an ample focus on how these businesses modeling concepts are being reformed and that was the main identifying point in this chapter. This chapter should have discussed and explained what truly is happening in regards to the Internet and business models. The articles and videos that are referenced below all relate back to the information presented in this chapter. I believe that in some aspects, they go into more detail, but that is because the focus of the article/video is much more narrow. All of these articles/videos would be an excellent addition to Michael Rappa’s chapter of Business Models on the Web. Reference List E-Commerce: Business Models. (2010). Retrieved From http://www.youtube.com/watch?v=_EueZ0Pbobo Freemium: The First Business Model of the 21st Century (2009) Retrieved from http://www.youtube.com/watch? v=ZOKcedfE_nM&feature=BFa&list=PL9BD596B8B550D07E&lf=results_main Innovating Your Business Model (2010). Johnson, Mark. Retrieved from http://www.youtube.com/watch?v=hst_Faxk04c http://www.youtube.com/watch?v=QaYiHENk0KM Business models are still changing, they will always change as long as innovation is a word. Though this video is talking about dvd and entertainment distribution is it vital in the sense that they are discussing that businesses must be aware of the changes in order to stay above water in the competitive industry. http://www.youtube.com/watch?v=hst_Faxk04c Business model innovation is an essential part of an business online and offline. It is not only about innovative products but about innovating how a company delivers value to its customers and to itself by generating profits. Retailing is an ever changing and ever competitive environment. If you stick to one process you are going to get buried in everyone else's changes. This video from Harvard discusses the term "white space" and how it is an area of opportunity to fundamentally change the business model and lack of doing so leaves money on the table. An organization that has done this business model innovation is Amazon.com, they have used auction based models, web-enabled commerce and sold it to small businesses and now have moved to become product based company with introduction of the Kindle. This company has taken business model innovation to the next step and constantly reinvents their way of doing business. http://www.youtube.com/watch?v=VfqEhQRMG1s At the beginning of the Business Model article they do a poor job of representing exactly what consists of a business model and how it functions. This video describes the 9 parts of a business model (customer segments, value proposition, channels, customer relationships, revenue streams, key resources,key activities, key partners, and cost structure) However, for an eretailer to be successful it is not beneficial to just identify the nine sources of information. You need to be able to map them out, see where your business is struggling, excelling, and leaving money on the table and innovate your business to cater to these things. The internet has become a valuable way to reach customers faster, allocate resources, and compare your business to that of your competitors on the web. http://www.youtube.com/watch?v=Bx9WjvNGHPE Gilt Groupe is a subscription based company, however what makes this different than birchbox, is that the website does not require and annual or monthly fee. This website is a member only based website where you can find amazing deals on many different clothing lines as well as food and vacation. By becoming a member, users are emailed daily about the hot new deals that come on at certain times of the day. http://www.youtube.com/watch?v=kr5dqe5PJMo I have no idea what is going on in this website, with the doodling on the "Art." This video essentially sums up how you can make money on eBay and Amazon. These two websites use a Brokerage Business model because users can buy and sell through these websites. Anything can be bought or sold through either of these websites, but for a fee. This is how eBay and Amazon make their money, by being the "middle man" in start up e-commerce websites. http://www.youtube.com/user/stumbleupon?v=4D_ah4XFMo&feature=pyv&ad=7314037702&kw=StumbleUpon Stumbleupon.com uses a community business model that is almost like a social networking service. Websites can be shared through other social networking sites through stumbleupon itself. This website makes money through advertisements. Every time someone clicks a link on stumbleupon.com people are making money. This website is genius because it allows people to be lazy with the way they surf the web. They no longer need to think about what they are searching for, they just click a button that takes them to something they are interested in. Getting paid for a website that utilizes their ad clicks in the best possible way is definitely a new way to make loads of money. http://www.niemanlab.org/2008/12/lovely-video-shame-about-thebusiness-model/ This video from Neiman lab is important in highlighting the use of digital media to enhance the reception of news by audiences, by shifting from print and broadcasting media. The model is aimed at developing new models to take advantage of the talents from young journalists. It shows how the students are introduced to the use of multimedia technologies for the delivery of news. http://www.digitalbookworld.com/ This video talks about the effect of digitization on the sale of printed books. Some of the publishers were concerned that digitization may harm the sales of their print version of books. They believed that digitization might lower their print sales while improving their digital sales. Consequently, this makes the idea unattractive because it may lead to net losses for the publishers. The video highlights how DBW can enable the publishers to use the online subscription model to grow their businesses both for the print and digital books. The video shows a reinvention of the publishing business. In this case, the publishers use the subscription model to advertise their printed versions of the books thus growing both sections of the business. http://www.youtube.com/watch?v=9DWxhejZN78 This video illustrates the difference between online marketing and the traditional, home based marketing business model. It shows how systems are put in place to direct the buyers to the marketer’s website. It shows how online marketing reduces the work for the marketer by enabling the buyers to find the marketer. It also differentiates internet marketing from the traditional marketing by showing the improved surety of the online campaigns as compared to physical door-to-door marketing. It also enables the marketer to know the number of potential customers that will buy his or her products or subscribe to the advertised services. It makes it easier to analyze the impact of the marketing campaign. The business models used in web based business are diverse and depend on the needs of target market and Zappo’s Business Model Centers Around UPS http://www.youtube.com/watch? v=59tcP7CEjjo&feature=related This is a great video about how an internet company has built their business model around another company. Zappo’s is an online shoe company who is known for getting their customers their products faster than anyone else in the market. They do this by working with UPS very closely. Most of Zappo’s warehouses are right next to UPS warehouses which enables them to be able to get their products out on their delivery route much faster. Some business models cant be created until technology catches up and that is what you can see with Zappo’s. Since the technology is there, they can use that to their advantage and now it is part of their business model. Choose Your Internet Business Model http://www.youtube.com/watch?v=vhYSi_LeXN0 This video is an advertisement for this old couples book that they wrote about internet business modeling. Their main purpose is to help someone decide on what to sell on the internet. Their biggest point to helping people find what to sell, is to find something that they have a passion for or something that they do to relate and sell things in that category. There are so many different things out there to sell and if sell something that you don’t have an interest in, it is likely that you will not be successful. Once you find what you are interested in then you can decide the type of model that you want to use for your business. Easy Internet Business Model For Making Big Money http://www.youtube.com/watch?v=Hx-MBvENwO8&feature=related This video is of a guy that shares his ideas for what it takes to have a good website that can help you make some money. His first step is about finding a hungry market that is in need of your information. The next thing to do is to offer something of value for free. This will make it more applealing to your customers and it will entice them to try it. The next is to create what he called a “squeeze page” where you ask for someone’s name and email. The free stuff that you give away will be free once you give them your name and email. This will help you acquire a list of customers that you can keep in contact with. After the squeeze page he talked about driving traffic to your page. This can happen any kind of way by either Google Adwords or paying for a banner on someone else’s website. There are many ways to create traffic and you just have to find the one that works for you. Once you do all this you have to create valuable content on a regular basis. This will help bring repeat traffic and drive up your traffic. The first video I selected is titled “Innovating your Business Model”. Obviously, this is pretty self explanatory as to what it pertains and why I selected this video. It’s an interview w/ Mark Johnson who is the CEO of Innosight. It’s somewhat lengthy, but after watching it, I do believe I have a better understanding on the topic and would be much more successful in selecting/creating a business model if I had to. http://www.youtube.com/watch?v=hst_Faxk04c This video features a Chicago patent lawyer by the name of Rich Beem. Rich discusses his thoughts in regards to business methods and if they can, in fact, be patented. According to Rich, they can. I enjoyed hearing a authority figure’s opinion and a lawyer’s stance on the issue in this video. http://www.youtube.com/watch?v=-rlcUPnxbcg The next video explains how to file a patent, a process I was unfamiliar with. This video interviews John J. Doll who was the former Commissioner for Patents at the USPTO; therefore, John really knows what he’s talking about. I liked watching this video and searched for one like this because I’ve always heard about patenting things, but had no idea how one would go about actually doing that….until now. http://www.youtube.com/watch?v=w1Wmkxp5yg4&feature=related http://vimeo.com/21760749 This video talks about lean startup, which is focusing on validating effort. It goes on to talk about business model generation and he makes a weird analogy saying that a normal business model is like the missionary position and why do we want to do the same thing over and over again. It doesn’t hurt to try something new the speaker says we must think outside the box in order to find something innovative. http://www.youtube.com/watch?v=DlpWmFai4ok In this video the speaker talks about 6 different business models that all are successful for online business models. She gives some that you can get a business model done fast and start making money or there are some that you can choose to be more creative and make it very unique. One thing I am seeing is that all of these articles and videos have a lot of the same information that they are giving out. http://www.youtube.com/watch?v=hst_Faxk04c This is an interview video from the Harvard Business Publishing, with Mark Johnson CEO of innosight. In this video he talks about the book he wrote called seizing the white space, business model innovation for growth and renewal. He hits on a point about not only finding a way to get innovative product into the market but rethinking how a company delivers value to its customers. Seems like a very interesting book for someone interested in e-retailing. http://www.youtube.com/watch?v=hst_Faxk04c This video is a good video to watch because author and Innosight chairman, Mark Johnson, discusses the need for innovating business models. He focuses on the necessity to rethink how to deliver value to your customers as their needs change. Although he does not say that businesses need to go to the internet as a large source of business, he does bring up Amazon and how well their ever changing business model worked for their company. http://www.youtube.com/watch?v=oU4o_JUOP7k This is a good video to watch because it gives in more detail what affiliate marketing online is. That is one of the more difficult business models for me to understand, so this extra information about this strategy makes the concept more clear. http://www.youtube.com/watch?v=2IJ9JX9FMno This video fits in this module because the Professor is explaining what business models are, pertaining to your internet site. For an example he talks about how a lemonade stand’s website can allow companies to promote their products on their website for a small fee, in return you would be making money thus this is a business model. http://www.youtube.com/watch?v=-KdTZN-Q1aY Marko Hurst, and internet marketing expert, describes the top four online business models. It was extremely interesting because the ones discussed in this video are not on the list of business models for the website. He explains how each business model on the web generates income for the company. It is also said that many companies combine models, like Amazon who uses three of the models together. http://www.youtube.com/watch?v=bsNcjya56v8 This is a very clean, concise video that explains the evolution of Web 1.0, Web 2.0 to Web 3.0. I honestly had no idea what people meant by those phrases but after watching the video, I was able to wrap my mind around the concepts. In a nutshell, Web 3.0 is the semantic web which goes beyond linear presentation of information (Web 1.0) and multi-linear presentation of information (Web 2.0) to make hyper-structures which lead to entities of hypertext. http://www.youtube.com/watch?v=-KdTZN-Q1aY Marko Hurst, and internet marketing expert, describes the top four online business models. It was extremely interesting because the ones discussed in this video are not on the list of business models for the website. He explains how each business model on the web generates income for the company. It is also said that many companies combine models, like Amazon who uses three of the models together. http://www.youtube.com/watch?v=bsNcjya56v8 This is a very clean, concise video that explains the evolution of Web 1.0, Web 2.0 to Web 3.0. I honestly had no idea what people meant by those phrases but after watching the video, I was able to wrap my mind around the concepts. In a nutshell, Web 3.0 is the semantic web which goes beyond linear presentation of information (Web 1.0) and multi-linear presentation of information (Web 2.0) to make hyper-structures which lead to entities of hypertext. “How to Innovate your Business Model” http://www.youtube.com/watch?v=hozC9lM4ltA The Internet is a gateway for new businesses to emerge and a platform for companies to be able to reach a larger market. The world is ever changing and companies need to be constantly working on their business model to stay profitable. This video explains why it is important to be innovative and map out your business model. “Web Strategy: The Introduction to the ‘Freemium’ Business Model http://www.youtube.com/watch?v=nIjBGH5ajxw Any company looking at online business models should know about the ‘freemium’ business model. ‘Freemium’ comes from the words free and premium. This is basically when a company offers a free product to a large audience then, introduces an upgraded service for a fee. It is a great way of getting a large audience introduced to your product/company before you start charging them. This video explains how this is very different from many traditional business models, but is a great way to market your company and increase loyalty with your followers. A very successful company that uses this business model is Skype. “2000s Decade Recap- Business and Technology” http://www.youtube.com/watch?v=pm7FyShb7Bk In the past, there have been many successful Internet businesses as well as many failures. This is important for any start up company to look at. They need to analyze the business models of the successful companies to see what works and to analyze the failures to see what didn’t work. This video is a recap of the online businesses in the first decade of the 21st century. Even though it is just a highlight, it is useful for companies to gain some knowledge of previous business models. It is also important for startup companies to realize that they need to be ambitious. http://ecorner.stanford.edu/authorMaterialInfo.html?mid=1174 The business model today is very different than it was before and during the boom, says Kawasaki. In order to write the best business plan possible, follow Kawasaki's steps: specificity, simplicity, and ask women. He believes that woman don't possess the killer gene that is inherent in men, and will be able to give better advice about a business model. http://www.youtube.com/watch?v=hst_Faxk04c This video talks about business model. It is about being able to not only transform a company through innovating products, and packaging processes but it is more about fundamental. Companies need to be rethinking about delivering the right values to customers and make profits. Being able to change the way it makes the money and how it organizes resources and processes is part of the important processes to succeed. http://blogs.hbr.org/video/2010/02/innovating-your-businessmodel.html Generally associated with service industries, including consulting and professional services, system integrators, outsourced technology developers, etc. These are knowledgebased industries focused on specific and unique problems to analyze and solve. Fees are provided for service and are generally high margin and high overhead. The key resources are people and knowledge and at low scale. http://www.youtube.com/watch?v=-2lI9L3z4ZI This video is an excerpt from a great movie, "Pay it Forward" where Haylee Joel Osmond's character describes how helping three people means that they will in turn help three people, and the number of those helped will exponentially grow. This is a method that can be applied to a business model as well, by helping a few customers find what they need or solve a problem they have, they will refer you more business. This is even more viral on the internet, which moves much quicker than any other industry. This kind of strategy can be seen in virtual marketplaces as mentioned in this digital enterprise module. http://www.youtube.com/watch?v=-KdTZN-Q1aY This video overviews e-commerce at a very simplified level. This video pushes optimization and analyzing where customers are spending the most time and what they are buying. THis video als goes over content sites, customer support, and lead generation. http://www.youtube.com/watch?v=xw8CVA6HhYY This article describes three online business models: selling on ebay, affiliate selling, and list building model. The lovely video narrator, Melvin, does a fantastic job of multitasking broadcasting this information and driving on the highway at the same time. However, as it relates to the digital enterprise module, this video goes over the auction broker business model described. http://www.youtube.com/watch?v=hst_Faxk04c This video talks about innovating your business model so that your company can deliver more value. It talks about how business models are important even at the beginning stages of a company. Companies face many different obstacles in their businesses so by innovating their business models their consumers can have a different look at their company. In the section on Business Models on the Web it validates this statement about the importance of business models and what they can do for your company. They both understand how there are different types of business models and that innovation is the key. http://www.youtube.com/watch?v=_YJluzpBHEI In this video it focuses on pay per click. This relates to the affiliate business model because pay per click is a pay for performance model that is under the affiliate model. The video states how Google and Amazon use pay per click, which is essentially space that is bought where every time someone clicks on the link companies such as Google gets paid a certain amount. This pay per click advertising technique is a form of the affiliate business model, which is discussed in the section on Business Models on the Web. http://www.youtube.com/watch?v=g7_kvJ6StdA This video discusses how to choose a business model based on what product or service you are trying to sell. It is important to have traffic in order for your company to make money regardless of what business model that you choose. Each business model is specific to your product and that will help you have the best business model. Although this video talks a lot about the way an affiliate business model works. Its primary focus that I took out of it was that in order to have a good business model you need to have traffic and choose a model that is best for your business. This validates the point made in the section on Business Models on the Web because it describes in detail the different types of business models and how each one is specific. Twitter http://video.search.yahoo.com/search/video;_ylt=AsRkXlGUdJ_XG0rEJ2SkBF2bvZx4? p=business+models+&toggle=1&cop=mss&ei=UTF-8&fr=yfp-t-701 When starting out it is important to have a business model, a place where you want your business to end up and of course a long that path is making money. Without money your business will not go very far and it will be put on the back burner in many people’s lives. In this video one of the people involved with Twitter says they took a chance joining and investing because there was no business model and more research and things had to be done to complete the tasks and start earning revenue. He then goes into more detail why a business model is important and how now having one has turned the company around. LinkedIn www.video.foxbusiness.com When starting a business the model of what you are trying to reach can seem not attainable. Many think they will never be as successful as Facebook or even Amazon.com, it is all in the setup of your model and how you execute it. In this video a man from LinkedIn talks about how they use their model to be like the Facebook for adults in the professional world and how extremely important it is to keep looking at your model and seeing if it is working for you and if not what can you do for your consumers. Their site is all around consumers and helping them with jobs but also having their personal info, so having a strong business model in a necessity for them. A better business model www.cnbc.com In the world of internet business it is all about the competitive edge you have over someone else. What can you do better for the customer that they can’t get somewhere else. You need to look at your competition and see what you can do better and what they are doing that your consumers like and return. The man in the video says he is in private banking, his business model that he makes sure the people in his business are helping a lot and have been in the business at least 5 years. So he is looking at his competition and seeing the level of people there and he is going above and beyond them online. Business Model for Flipping Websites http://www.dailymotion.com/video/xbyslt_business-model-for-flipping-website_school This video was creating for a specific type of model, flipping websites. In this instructional video, the creator talks about the need and demand for buying ugly websites, reformatting and improving them, then turning them back around and selling them to buyers. Much like flipping house, flipping websites can be done in a short time upon completion of the final product. If one where looking for a model, they could get the idea to flip websites from this video. In this instructional video, the creator shows the viewer step by step on how to make money. She shows the viewer what websites you can look at to find websites to buy and flip. This video gives a complete business model outline for the viewer. I think that it will fit into Rappa’s website as an example of someone creating an opportunity to make money. Flipping websites is a great example of an online business model. Top Online Business Models http://youtu.be/xw8CVA6HhYY This video goes through different business models such as online selling, auctioning, simple affiliate marketing, and the list building model. In this video, each business model is briefly explained in an easy to understand way. When the creator mentions the list building model, he talks about what he did on his list building website. He also shares his own website and explains that the information you will receive there is often charged for on other websites. This video ties into Rappa’s website because it gives the real world example of an entrepreneur making money using different online business models. He invites the viewers to check out his website as an example of what they could do. Even though this video was made in a car while the man was driving, it was still informative and helped the viewer understand the top business models. Utilizing Online Business Models for Music Success http://youtu.be/-G-96P3stys This video uses online business models in a real world example with the struggling music industry. Unfortunately, most people these days illegally download music instead of paying for it. Musicians are finding it harder to make money since the profit margin from tours and merchandise is low for smaller acts. Tim Quirk thinks that the dwindling record sales could provide musicians a new way of making money. He created Rhapsody for music lovers to get free music, but to donate to them so they can keep recording. Record sales mostly go to the record company and very little goes to the artist. Through Rhapsody, the artist can make more money and reach a wider audience at the same time. This real world example of people turning the collapsing music industry into a profitable market by allowing people to donate for music shows the viewer that there is always an opportunity to make money. I think this video can show viewers that there are many opportunities out there; you just need to be creative in your approach. http://www.youtube.com/watch?v=hst_Faxk04c This video is related because it talks about how a company delivers value through its customers and to itself. It is about being able to not only transform a company through innovating products and packaging and processes, but it's about something more fundamental. It's about rethinking how a company delivers value to its customer and how it delivers value to itself through making profits. That's done by not only thinking about the foundation for how to address customer needs, but being able to change the way it makes money and how it organizes resources and processes in an organization as part of delivering on the customer value proposition and making money. Business model innovation is about the DNA of the company, it's also important to think about it's not just an individual process, it's on all the elements of the company and how it creates value. http://www.youtube.com/watch?v=0wUazHl59y8 This video relates because it tells you how most organizations' business model works. The way it works is how the business gives good and services to customers, and they give us money. We give suppliers money and they give us products. This is normally how businesses are structured and how things work. People give you service, you give them money, or vice-versa. This is how companies earn money and how businesses generate their revenue. http://www.youtube.com/watch?v=DlpWmFai4ok This video is related because it tells you the six online business models that are currently working and what businesses should know about. It is basically like a kind of business model that people can look into if they want to start a business. The first one is service, which means offering your services to people to get started online. Tell them what you're good at and what kind of a service you can give them. The second one is physical products, because it is a good way to sell things online. It is like ebay and how they sell things online and then physically send out products to customers. Third one is information products, which is a good way to leverage your time and help people create the product with just once. It is a low cost to create and deliver, but high return on time investment. The fourth way is affiliate income. Affiliate marketing is a great way if you don't automatically have physical products to sell right away. Fifth way is software products, because it can be sold many times and over and over again, things can be a lot easier and more convenient. Customers like it when things are more convenient and efficient, so having software products like iPhone apps online are very convenient and easy to get - and most importantly, still able to earn money with it! The last way is membership, having deals and certain good prices if you become a membership when buying a product from that certain company. This video was about the necessity of revolution for survival. It uses web 2.0 as its focus and compares 2 companies to each other and one has substantial business whereas the other not so much. For the successful company you have patrons, special interest groups, and after hour projects where the owner is actively engaging in advertising and the functions going on within the company. It describes the web 2.0 principles as follows: platform based, data driven, user involvement encouraged, cooperative, and integrated service design. The owner accommodates his users and is open to change. http://www.youtube.com/watch?v=k83NBSUZ7zI This was a cute little animated video clip that referred to innovation of your own business model. It stated that in the past companies had a clear and effective business model and were able to really communicate what they wanted to consumers but still create a good amount of revenue. Today lots of companies are complaining how their business models and strategies aren’t effective. It is because now we have many forms of communication but the key one is the internet. The internet has changed the way we work, live, and the speed at which we do business. The internet allows a new channel for companies to sell their products but companies took one more step and can now create new businesses on the web. Companies such as Ebay, Skype, Google, Easyjet, and Apple along with new services such as the iPod and affordable flights have launched from the internet. This isn’t the only thing; it has also lead to the ability to create new businesses from home with your own budget. It gets to the business model factors and how there is so much competition on the web that you must totally understand your business model and revise/change it, look at the vision and continually add to it to make it better. Don’t just stop there, we must implement it! http://www.youtube.com/watch? v=hozC9lM4ltA&feature=related The video “The Daily vs. The Web – business model in a nutshell” is reffering to the changes they are making and developing to keep their users satisfied. The Daily didn’t want to make a compromise so they thought that if users really wanted to come to them they would. The question was asked within the video, “Will the news be published on the same day on the web?” They mirror the information the on web and try to do as much as they can. A lot of what they do is text, pictures and pages that they displayed on the web. http://www.youtube.com/watch? v=vfKtsRBfJ6w http://www.youtube.com/watch?v=hst_Faxk04c Mark Johnson explains in this video how important business models are to a company. It not only helps the company to maximize their profits, but it also helps the consumers to have a better experience with the company so that they are more likely to come back to you for business. http://www.youtube.com/watch?v=G4O0epfxzq4 Business models are specific to the customers that they are trying to reach out to. The business model needs to be kept simple so that anyone in the company can read and understand the concept behind it. It needs to be innovative. You should ask women their opinion. Men want to create companies to “kill” other companies. That is not what you want to do necessarily. http://www.youtube.com/watch?v=ZOKcedfE_nM People within the company and those who associate with the company need to understand the value of the company from their business model. You need to be generous in what you do for your customers, so that they will respect you and your image. http://www.youtube.com/watch?v=2rHJvHkX9jU This is a video from a conference about twitter the business model they use. They say that their new business model will be a way for twitter to generate money in an organic way that will help them align with customers. The video talks about how they have partnered with Microsoft so every public tweet that occurs is streamed live by Microsoft. http://nextnewsroom.com/2010/09/17/groupon-and-the-future-ofweb-business-models/ This video talks about the new business models that are going to be the future of the web. Apps, virtual goods, and daily deal websites are the future of the web and business need to be thinking about integrating their sites to provide these items in order to be innovative and move forward. They also say that even though businesses need to integrate these items they also need to design their websites with their customers in mind. The businesses don't need to get caught up in the newest and greatest trend, they need to think about what their customers actually want. http://www.businessmodelalchemist.com/ This video talks about the 9 basic building blocks that can be used to make your website business model. The building blocks are your customer segment, your value propositions, the channels to reach your customers, customer relationships you establish, revenue streams you generate, the key resources, key activities, partners, and cost structure of the business model. Then it explains you should map each of these 9 out and write your businesses information in order to effectively plan out your business model. http://www.youtube.com/watch?v=hst_Faxk04c Innosight CEO, Mark Johnson, interviews with Jackie Murphy of Harvard Business Ideacast. This interview goes off of Mr. Johnson’s book titled Seizing the White Space. In this interview, Mr. Johnson discusses ways to improve your business model through various changes. He goes onto explain that there are areas within a business model which can be changed in order to provide greater opportunities for success. An example of business model innovation give in the interview is Amazon. He discusses how this very successful online store has grown from its original model as an online book retailer. I feel this video is relevant to module five because it goes onto show that you need to create your business model so that you can allow for adjustments and change. It also delves into the subject of altering plans once things have been set up developed. Some key points which I take away from this interview are that in order to maintain success, business owners need to constantly revisit their business models, innovate them in order to stay on top of their markets, and continuously innovate to show customers that their company will meet their needs and desires. http://vimeo.com/5588154 Roan Lavery speaks about how to choose a business model in this video. Some of his main points include how to take an idea and turn into a functioning business model. Throughout this video, Mr. Lavery provides great insight about the types of business models, the areas of business models, and the best way to approach your business model. This video is extremely relevant to module five because it builds on the basic concepts presented within the module. He explains the phases of a company’s life, the work it takes to make a company, and the importance of customer service. This video has great content for up-and-coming entrepreneurs. Mr. Lavery does an excellent job in highlighting all the main areas of creating a business model and give excellent advice for creating your business model. His advice and expertise combine to provide viewers with an excellent picture of creating your business model and ensuring you choose the best model to fit your needs. http://www.youtube.com/watch?v=_dz-a_xG06U This video is all about making your business model a success. He presents nine points which highlight the best ways to make your business more successful. From 100% ownership to multiple revenue streams, he covers many areas which are important for creating an online business model. As an entrepreneur, Jack Spirko, has tried all the tips he presents here. In five minutes, he recaps some important points that not all beginning entrepreneurs consider upon the formation of their businesses. This video goes along with module five, because it gives tips to extend your business model. Mr. Spirko highlights the importance of creating value for your customers so they keep returning. This is an extremely significant point and builds on the information given in module five. While the module gives a basic understanding of different models and ways to begin creating your model, it doesn’t provide the tools to analyze your model to improvements to make to your model. This video helps to give those analysis tools and helps entrepreneurs to think about different aspects that go along with creating a model. http://www.youtube.com/watch?v=fAo0IfOCevA This is a more recent interview with Jeff Bezos regarding the Kindle. The Kindle represents a new type of business model for Amazon. No longer does Amazon just facilitate transactions, now they have a product that is exclusively theirs. Amazon is even signing contracts to sell Kindles in brick and mortar stores such as Follett’s College Bookstores. This shows that companies can combine many business models and be extremely successful at it. http://www.youtube.com/user/priceline?blend=7&ob=5#p/u/12/7Cc6CZiRTKs The Digital Enterprise mentions a Brokerage model called the Demand Collection System. This Priceline commercial does a good job of explaining their unique business model. http://www.youtube.com/watch?v=eQDvNoJ3QjM This webinar argues that world is moving away from buying products and moving towards subscribing to services. For example, instead of buying DVD’s, we subscribe to Netflix and instead of buying CD’s or mp3s, we subscribe to Pandora or Rhapsody. This is good news for those companies who have the Subscription business model described on The Digital Enterprise. This is an interesting phenomenon that I have never considered before, but it makes sense that consumers like subscription services. http://www.youtube.com/watch?v=DlpWmFai4ok This video explains six different types of online business models. The six types include service, physical products, information products, affiliate income, software products, and membership. All of these different types provide different ways people can profit through online business. They all have different features and benefits so whoever is starting up an online business can see which model would work out best for what they are planning to sell. http://www.youtube.com/watch?v=DY4eI_3Gqmk This video explains four types of e-Commerce business models. The first is business to customer (B2C) which is the exchange of goods and services from web retailers to web customers. With B2C companies need to focus on building customer loyalty, satisfaction, and having a privacy policy. The second is consumer to consumer (C2C) which is websites like Amazon and eBay. The largest issue in C2C is trust however C2C sites have largely improved in the past years. The third type is buyer to buyer (B2B) which is an approach that brings two firms together on a virtual market. Exchanges are conducted through industry-sponsored marketplaces or private exchanges. The last example is peer to peer (P2P) which is not as common to hear about even though it accounts for a large part of e-commerce. http://www.youtube.com/watch?v=Zi3Q40EPUjk&feature=related This video focuses on intellectual property rights in the words of Google’s CEO Eric Schmidt. For Google, intellectual property rights are fundamental to operate. In Eric Schmidt’s words “the trick is to find legal and business mechanisms that allow people to be properly compensated for the intellectual property while still encouraging use”. He then went on to discuss conflicts on this issue and specific examples that have happened with businesses, approaches that might need to be made to solve the issue, and the effect this issue is having on the entire industry. This first video talks about diversify into new markets and increase growth from using business markets. I think it’s very interesting to learn how to properly use the business models and how to become an innovator of businesses models. I think this video first in perfectly with this module and is very informative when wanting to learn more about business models and their platform and uses within a company. http://www.youtube.com/watch?v=isvIOO3TEfo This next video is fairly simple to understand but I think it pointed out the process one must take in order to create a business model. I think this fits well with the module because it somewhat acts as a visual example of what to do and how to determine what to do for each step in the business model. I really like how this process involves customer segments first, it’s so important to identify that target market as well as determine what your customer segments are in order to make your business successful. http://www.youtube.com/watch?v=VfqEhQRMG1s&feature=related This next video is from 2009 and may be my favorite of all the videos I have chosen. I really like how Roan speaks about the different models and how to choose a business model that works for you. I think this is very important to incorporate into the module because one may feel overwhelmed looking at all the options and not truly know which business model path to take. I know when I first looked at all the different types; it was overwhelming to realize the difference and how to know which one to use. I think it would be even more stressful if I was actually creating a business and trying to make that decision. With all the different options to choose from, I think it’s important to know which route is best for you company and decide where to go from there. http://vimeo.com/5588154 http://www.charlierose.com/view/interview/11338 Andrew Mason, CEO of Groupon This video features an interview with the CEO of Groupon and explains Groupon’s business model. As the business was created to help solve problems for local businesses, it takes a look at how this business operates and the success it has achieved. Ultimately Groupon helps get small businesses in the door and promotes the services or products that the business offers. Groupon not only has succeeded by offering great deals but also by giving consumers the experience they are looking for. As this type of business model is becoming a trend, it would be a great addition to the “Business Model” section and offer readers a look into new business models. http://www.youtube.com/watch?v=hst_Faxk04c Innovating your Business Model This video looks into the innovation of a business model and discusses that when updating your business model you should not only look into transforming the company but also rethinking how the company can deliver value. The video features author Mark Johnson, who focuses on seizing the “white space” in your company. He believes a company should always be looking into new opportunities or parts of your business model that needs improved. The business example used throughout this video is Amazon.com. As this company has changed dramatically, they have developed their business model based on what their consumers want. Overall this video will provide viewers with the connection of how your business model should meet your consumer’s needs. http://www.videojug.com/interview/small-business-models Small Business Models This video gives an in-depth look into what a business model is and what the model should consist of. The video explains that your model is the start to finish of your business and whether you are manufacturing or selling a product this development will lead to your success. The video also explains different business model characteristics such as how selling from a brick and mortar store can have a very different model than selling from on online retail website. The video ends with comparing different model techniques and how businesses can choose the right one. They illustrate this by showing current retailer’s models and suggest learning from their success, but also understanding their process and creating something better. http://video.search.yahoo.com/search/video;_ylt=A2KLqIKd6HdO.W4Au6j7w8QF;_ylu=X3oD MTBncGdyMzQ0BHNlYwNzZWFyY2gEdnRpZAM-?p=internet+business+models+&ei=utf8&fr2=piv-web&n=21&js=1&tnr=20 If you’re looking to start a business on your own or learn about online marketing, examining business models is step number one. There are tons of ways to make money online but it is important to keep ‘real money’ as your ultimate goal. Identifying a market is the first step in achieving your results. Building trust and value is step number two. In the long run this relates to sales. Next you want to customers to subscribe. Driving traffic to your site is a major factor to obtain these contacts. You need people visiting your site in order to do business. Creating a database of your new customer and sending emails to draw their attention to products in your market place creates a business to customer relationship. Different companies require different business models. http://www.youtube.com/watch?v=-KdTZN-Q1aY Ralph Wilson explains the four basic business models. Although there are multiple business model, e-commerce is the most basic model. Selling products while maintaining a profit is the end goal. Optimization is easy to maintain in the e-commerce model. Model number two is content. An example is CNN who makes business off of advertising on their page. Third model is support. Amazon has an amazing support system. Amazon prefers a web based model where they handle all support online versus by phone. Your support system has a huge impact on your sales and customers. Lastly lead generation refers to your personal information . http://ibizmod.com/successful-business-models/ Looking at the way we do business and generating models a bit differently is important. The product alone is not sufficient. Spending more time on the business model would make a business more sufficient. Choosing a business model that exists or experimenting and possibly creating a business model to use in your organization. Alexander Osterwalder presents the business model canvas. Using the main building blocks such as the key customer segments and key resources. Obtaining the necessary assets to maintain your business model need to be determined. The article also touches on the fact that business models continue to evolve. In order for new and interesting variations to be developed in the near future if is essential for businesses to experiment with their business models. http://www.youtube.com/watch?v=MF4r9n1gN0A&feature=related This video is a follow-up of evaluating two businesses in which one uses the web 2.0 model and the other business does not. The business that is successful uses web 2.0 principles by using data driven techniques that triggers and encourages user involvement. The video also cites that by using limited intellectual property protection you will always be open to accommodating change within your business which is a set up for great results. http://www.youtube.com/user/WaspBarcode?v=RMYDek7RT0U&feature=pyv This next video is very useful in terms of offering tips for small businesses to beat and stay on top of “big league” competitors. The first tip that is offered is to make sure that your business stands as an information hub. It is crucial to be a one- stop shop for news and knowledge relevant to your industry. Next, engage with your local community to build a base for your small business. Give your business a friendly and relatable face. The last tip is to always provide amazing customer service and to follow-up with customers. This video is relevant to the original article because it provides a solid foundation to creating a successful business model. http://www.youtube.com/watch?v=0olF063HchQ This video features Matt Chasen, the found and CEO of uShip. The interview with him focuses on discussing what makes a business model successful. Chasen focuses on profitability in the ecommerce world through the tough economy. The video focuses on building your successful model first and not focusing on the hype of a new business. The quicker you figure out how to make money, the faster you are going to be successful. This relates back to the original article in terms of finding a model to make money. http://www.youtube.com/watch?v=hst_Faxk04c This video talks about how to innovate your business model if you have chosen poorly initially, or your company has not kept up with technology. Critical information to what the author was saying about choosing a business model. http://www.youtube.com/watch?v=aizoDcCGPDk This shows a more visual approach to designing your business model and the different options that are available to you. This goes on a little bit further than the author talked about in his summary, but it relates to the importance and complexity of a business model. http://www.youtube.com/watch?v=k83NBSUZ7zI This video shows you two businesses. One that applies a new business model technology and another one that did not. The difference is clear and distinct allowing one to see the importance of a business model that will work for you and that is current. Especially in today’s changing world, staying current is important. http://abcnews.go.com/Business/video/tool-reveals-successful-business-models-13348820 Business models are key for a successful entrepreneur. This video emphasizes the entrepreneur equation and reveals who should and should not start a business. Some models focus too much on the point of view of the business owner. It might be more useful to develop a model from the point of view of potential customers, which could include market research data. In the last few years, the concept of the business model has become popular. New types of businesses, often created using the Internet, have needed new models. When designing a new business, the model it uses is likely to be a crucial factor in its success. The other type of business that needs to worry about a business model is a business in a steadily declining market. Organization can also help companies develop strategic relationships where they can obtain economic resources at the lowest cost or develop a supply chain to deliver goods to consumers. http://www.youtube.com/watch?v=v98h05ZNn28 Examples of business models are useful to look at and can serve as a good guide. This video was a little confusing for me to understand because it is an executive advocate example, but it still shows how it was generated with the business model. Referring back to Michael Rappas article, a business plan is a detailed document, typically 50 to 100 pages, with a lot of financial projections. If you want to set up a new business and apply for a loan, the lending institution will demand a business plan. The lender wants all that detail to assess whether you'll be able to repay the loan. After reading numerous articles online and watching videos about business models I realized business models have been defined and categorized in many different ways. Business models provide companies with a level of organization to ensure information flows smoothly through the company. http://www.youtube.com/watch?v=hst_Faxk04c Harvard business uploaded a video on YouTube.com discussing how to innovate your business model. Mark Johnson is the Innosight chairman and he explains how you can seize the white space. This video helped me understand more of what a business model is and how it is different from a business plan. A business model is much less detailed. It is different from a business plan because a business model describes the specific way the business expects to make money. While a business plan is on paper, a business model should be small enough to stay in the heads of the owner and staff. If a business model is on paper, it should be one page, and it would be more clearly shown as a diagram than as words. Chapter 6 Digital Markets Articles The difference between the US and EU digital markets (13 June 2011) http://www.futurebook.net/content/difference-between-us-and-eu-digital-markets-%E2%80%93need-new-approach This article highlights the approaches that needs to be taken for European Digital Markets, as they are different from US digital markets, especially in the e-book market. These differences were brought up at a conference in Milan, where most of the audience were Italian (the e-book market in Italy is the smallest in Europe). It has been specified to carefully separate US and EU when analyzing the e-book market since Europe is consisted of "small markets that lack volum of readers". This is a good read for publishers who want to try going to the EU market in ebooks. The Fastest Growing Digital Markets: DataGraphic (24 May 2011) http://www.onlinemarketing-trends.com/2011/05/fastest-growing-digital.html This article shows some graphic data of the growing digital markets in the world, and their forecasting. They expect that in 2014, 1/3rd of internet users will come from the BRIC countries, which are: Brazil, Russia, India, and China. On top of having companies trying to capture the market of growing online users, they have to realize the amount of challenges they have to overcome, such as: online behaviors, factors in purchase decisions, and the need to understand social/economic business environments. The Importance of Naming (June 2011) http://www.marsdorian.com/2011/06/the-importance-of-naming-and-why-neglecting-it-willscrew-your-digital-career/ This article mentions the importance of naming in business, blog, products, and anything involved to an organization. With a great name, one can “decide the future of your career” while a bad once can “cause your career to become stale or worse”. The author gives tips on how to come up with a name that can reach out to your audience. Good read for those who are trying to come up with names for a company. “How the Internet Changed Marketing Forever” http://thecompleteinternetmarketer.com/articles/article_internetmarketingintro.html This article is actually an excerpt from the book The Complete Internet Marketer: A Practical Guide to Everything You Need to Know About Marketing Online by Jay Neuman. It starts with a recap of marketing in the 1990’s to highlight how consumers and businesses have changed with the introduction of the internet. Neuman’s main point is that marketing can be more personalized now than ever before. Neuman suggests adding a fifth P, Person, to the four P’s to incorporate this higher level of personalization. The old methods of marketing are still holding true but with the internet they can be taken to a new level of personalization to better reach consumers. Person also represents the new role of consumers online. They are much more informed today and able to voice their opinions to a larger group of people. Today’s marketing is all about the consumer because they are much more in control now than they used to be. “Online vs. Offline Competition” http://home.uchicago.edu/~syverson/onlinevsoffline.pdf This is an extensive report about online and offline competition. The first section includes mostly facts and statistics about online and offline markets. It provides a good base for the rest of the report which goes on to explore various aspects of online marketing and its effects on both consumers and offline stores. There are some tables at the end from the census that provide at a glance statistics about loyal customers for the top three bookstores, as well as a table for how many people are buying certain products online. “Online or Offline? The New Smart Customers” http://ideaengineers.sapient.com/strategy/online-or-offline-the-new-smart-customers/ This article is short but to the point, that consumers do not pick strictly online or offline shopping. They use a combination of the two depending on their needs. They compare prices and read reviews online before deciding if they need the product now or can wait and order it online. http://www.webanalyticsworld.net/2011/06/digital-marketing-strategy.html I chose this article because it gives a practical guide to developing a Digital Marketing Strategy. The article covers what is the meaning of ‘Digital Marketing’ and what are the strategies. According to the author, ‘Digital Marketing’ means ‘Focused approach to marketing on the Internet.’ Changes in the way web works, more opportunities have opened. Therefore, we all need a new routes or strategy to be well informed than before. For example, the term ‘Social Media’ is one ways to succeed in digital market. Social media allows web users to access information in many different formats such as chat, consumer feedback, reviews, blogs, and so on. In module #6, it gives an example of ‘Google.’ By using site like Google, consumers are able to search for a product or service. Not only that but also consumers could share the opinions of buyers and product information with relatively little effort. It shows that consumer’s power and interaction have gone up. So, the author talks about the importance of Social media analysis. It is important to learn check what your competitors are doing on social media sites. Then, he suggests look what leads active user engagement. I strongly agree with his idea because knowing competitors doing is one of the best ways to develop your own weapon in the market. Another strategy that I like is ‘Researching Online Market.’ It is important for business to understand and study how to survive from competitors and be smart before entering into an online. For instance, I believe that getting data on how people search for products is really important step in most online marketing efforts yet the most overlooked step. http://thefuturebuzz.com/2010/01/04/digital-marketing-strategy/ Module #6 talks about the basic idea of the ‘Digital Market Strategy.’ I chose this article, because it gives further information about 12 common problems in Digital Marketing Strategy Development that business people should be aware of. The author says that thanks to the connected society (digital markets), a lot of brands have achieved strong growth. However, very few companies succeed in marketing and communications to be able to produce its results and this is a deeper problem. So, he talks about some actual problems that he sees most. Here is the list. 1. Lack of understanding what image they are trying to project 2. No path to acquire and grow an audience 3. No cohesion of content 4. Placating executives by executing their bad ideas 5. Having to dumb things down for the team 6. Living and dying by data 7. Trying to reach the wrong group 8. Misunderstanding the importance of content 9. No plan to actually reach anyone in the first place 10. No difference from others 11. No forming of relationships/alliances 12. Lack of influencers on your team In my opinion, by avoiding these actual problems list, we can succeed in digital market. http://www.toprankblog.com/2010/07/seo-tops-digital-marketing-2011/ I chose this article, because it was interesting to see the result of the poll; Tops Digital Marketing Tactics for 2011. I was surprised by the result, because I was expecting ‘social media’ as number one marketing tactic. However, the number one marketing tactics that people think is a ‘SEO; Search Engine Optimization.’ I also learned about ‘Content marketing’ which is a reflection of importance on providing diverse service and product to customer in order to make them to buy. Author says that content is always needed for SEO and Social Media and it implies the outcome of social interaction online. According to this survey, 59% of responded markets planned to increase content marketing spending in 2010. http://digitalmarkets.org.uk/techniques.htm > This web page relates to the module in a deiiferent kind of way becuase it doesnt repeat what the module says. It explains in different ways or breaks down digital marketing in the different types of categories such as DVDs, movies, blogging, websites, virals, and more. The main lesson on this page is to let you know that there are different marketing techniques and we need to thoroughly know each one so that you will know which is most effective for you and your product. http://ebusiness.mit.edu/research/papers/140%20erikb,%20digital %20markets.pdf > There is a section in this PDf that talks about internet market effiency on beginning on page 5. The four dimensions are price levels, price elasticty, menu cost, and price dispersion. When marketing digitally, there is alot of competition. As an internet seller, you have to know your competitors, their product if they are selling the same thing as you, and more importantly their prices. As a buyer, you need to know these things as well to make the best choice and get the best for what you pay. http://www.mobilestorm.com/resources/digital-marketingblog/what-is-digital-marketing/ > This clearly states exactly what digital marketing/markets are and also what they are not. What stood out about this article is that it helps to understand what a digital market isn't before you understand what it is. This article states that digital marketing is the promoting of products and services using online databases. Within digital marketing is digital markets where you chose which way is best for your product. Shopping online vs. shopping in-store http://abclocal.go.com/wabc/story?section=news/consumer&id=7117330 This news clip gives a look at how people are shopping, particularly during the holiday seasons. We see how customers feel about the different options available for shopping and the positives and negatives for each of them. Shopping online however is a growing area in the market and will likely continue to flourish as people continue to have busy life styles. But even though the internet offers a great convenience, it will never replace the brick and mortar store where people can get instant gratification. Consumer Reports Barcode Scanner Hits The App Store http://appadvice.com/appnn/2010/10/consumer-reports-barcode-scanner-hits-app-store The era of the smart phone is bringing forth a new way for consumers to be product aware in their area. In this article we see that Consumer Reports has now created an app that allows people to compare different products with other stores. This isn’t the first app of this kind to come around but it is by a company that is well respected and will have a large following with it. This technology provides a way for consumers to find the lowest price for what they are looking for in both physical stores and digital ones as well. It is now even easier for people to be product price savvy which may force businesses to be more on their toes. Sara Bordo Sees Shakeout in Entertainment Markets http://www.ramanmedianetwork.com/sara-bordo-sees-shakeout-in-the-entertainment-markets/ The development of e-commerce created a shakeout in the retail environment when it first arrived and we are now starting to experience the same thing in the entertainment scene as well. The start of these came with the birth of Netflix and the ability to rent movies online, whereas before people would have to go to video rental store. From this point Netflix add another service where people can stream movies directly into their home. This comes as a result of consumers wanting what they want when they want it, and Netflix met that need and is doing very well. This same kind of service could very well transcend into the cinema business where people will be able to stream new release blockbusters into their living room at their convenience. Talk about a digital evolution and advancement of convenience capability. The fastest growing digital markets: Data Graphic http://www.onlinemarketing-trends.com/2011/05/fastest-growing-digital.html This article is about which market in the world is the fastest growing digital market. It says the Middle East-Africa is the fastest growing continent, second is Latin America, third, Europe, fourth, Asia Pacific, and last, it is North America. There are many more useful sources such as global online population by region, and many facts that I overlooked. It seems like more developed the continent, slower the growth. Obviously the biggest and most advanced country is the U.S and it is located in North America, then Asia grows the second slowest. This article is definitely necessary for the people who are interested in doing digital marketing. Top ten digital marketing trends for 2011 http://horizonwatching.typepad.com/horizonwatching/2010/11/top-ten-digital-marketing-trendsfor-2011.html It is important to read the trends of society, and if any product that is well created for that certain time's trend, then the product could be a million-seller or more. This article points out top ten trends which is written by a writer who has been in the field of marketing for a long time, so the writer has points that would be important to read carefully. The most memorable trend is called "Real time web assistance connects buyer with experts." This is not really happening right now, but soon enough, it will happen. Nowadays, people talk to each other over their cell phones looking at each other through so called HSDPA. It's just a matter of time the machine that assists people will be installed in Wal-Mart or department stores. 3. Amazon.com’s real problem isn’t the outage, it’s the communication http://www.geekwire.com/2011/amazoncoms-real-problem-outage-communication There are lots of online markets where you can sell, and buy them. Among handful of big online market sites, I would pick Amazon as the biggest online market out there. This article shows the dark side of the big, successful online market website. The bigger the size, the faster the communication it needs to be. There are lots of problems but among those, communication problem is the most important one. If there is no communication among buyers and sellers, no matter how successful the online market is, it will not last too long. This article is essential to be read by any e-marketing students. Where Digital Marketing Is Heading in 2010 (Part 1) http://adage.com/article/digitalnext/digital-marketing-watch-2010/141219/ This article talks about what’s to come in terms of how advertising and marketing are going to progress in the future. Details such as creative methods advertisers and marketers utilize in order to sale on the internet through technology. It gives a perspective on how technology and its relations with being an art and the science behind it. I thought that this article gave a lot of interesting details on specific topics and has a lot of relation to what’s occurring today, in reference to the mobile industry becoming a growing part of how people access the web. The specific examples and the detail given about what’s occurring in digital marketing have relevance to the assigned article. Measuring the Value of Search http://www.mckinseyquarterly.com/Marketing/Digital_Marketing/Measuring_the_value_of_search_2848 (Website in which the article derived from) http://csi.mckinsey.com/en/Knowledge_by_region/Global/search.aspx (Full Article) This article talks about talks directly about the frequency in which consumers search over the internet and how search engines have become extremely profitable from consumer usage. It talks about how valuable search engines have become valuable to both consumer and businesses decisions. From the business point of view it talks about how search engines have become an important aspect in how businesses advertise or market their product. This related to the assigned article because it goes into detail about how marketers utilize the digital market. Are you Customers becoming digital Junkies? http://www.mckinseyquarterly.com/Marketing/Digital_Marketing/Are_your_customers_becomin g_digital_junkies_2839 (Website in which the article derived from) http://www.ebu.ch/departments/training/archives/2011/newsletter/pict/McKinsey %20Quarterly_Are%20your%20customers%20becoming%20digital%20junkies.pdf (Full Article PDF Format) This article was interesting because it gave a different perspective on how consumer uses digital technology. It goes into detail about how people have become excessive in using digital technology daily. It gives some detail on how consumers are affected by the digital market today, which made it relevant to the assigned reading. A lot of detail was given on the specific type of digital technology used most frequently and how it affects their market. http://adage.com/article/digitalnext/digital-marketing-watch-2010/141219/ I choose this article because this takes “Digital Markets” and updates it more to incorporate the fact that mobile devices are being used more and more. This article updates what new technology we have in our world now compared to when ”Digital Market” was written. http://www.mckinseyquarterly.com/Marketing/Digital_Marketing/How_new_Internet_stan dards_will_finally_deliver_a_mobile_revolution_2788 The way we access the internet has changed. We now can access it not only through a computer but also a smartphone. This article talks about the intrnet standard that has changed to allow this to work better. It also touches on how consumer behavior changes and what challenges are present. http://thefuturebuzz.com/2010/01/04/digital-marketing-strategy/ I choose this article because it talks about the 12 blunders that people make when trying to succeed in thee digital market. The biggest blunder that most companies do is think that marketing can still b done the way it was five years ago and this is simply untrue. http://www.zdnet.com/blog/micro-markets/google-bets-billions-to-lock-in-searchdominance/1491 On the website we were given for class, it describes the usefulness of Google and Yahoo as a means to accessing digital markets. This website analyzes how google actually insures that it is the top search site to find information pertaining to digital markets. “The Googleplex is spending billions not only investing in engineering R & D to “optimize” its SERP ranking algorithims, but, perhaps more importantly, to build-out its “massively scalable infrastructure” around the search world.” This quote, which was retrieved from said article, describes how Google is going about being such a typhoon in the digital marketing search world. http://econsultancy.com/us/events/fodm This article seemed extremely significant because it details what the future of digital marketing is likely to become. It also introduces a conference, which will detail various pertinent topics in the next year. The purpose of this conference is to explain what techniques and strategies will become most important in coming years to create a truly successful digital marketing site. The site also mentions “next-generation user experience”, which will be of monumental importance to the success of future companies and their websites. ebusiness.mit.edu/research/.../140%20erikb,%20digital%20markets This website actually leads to an in-depth PDF supplied by MIT. It is extremely detailed and rich in information about what digital markets are, how they work, and what aspects they need to embody in order to be successful. An interesting segment of the pdf that I found extremely applicable to these studies as well as my personal understanding of the digital marketing world was the “Four Dimensions of Internet Market Efficiency” which includes “price levels, price elasticity, menu costs, and price dispersion”. Overall, the site includes some very important and significant information to assist in the understanding of the digital marketing era. http://crab.rutgers.edu/~goertzel/economistnetbusiness.htm This article discusses the pros and cons of the Internet. Overall, however, it says that the Internet achieves one thing without question—it makes things accessible to the consumer. Some companies can now make direct connections with customers they may have never been able to reach before the introduction of the Internet. http://drllakshmi.articlesbase.com/ecommerce-articles/impacts-of-ecommerce-on-business1882952.html What I really liked about this article was the ease of reading with it. It divided itself up into sections that were quick to read. It brought up a lot of really good points such as the ease of product promotion. With the Internet, companies are able to advertise for products and services at a much cheaper—sometimes even free—fee. Through blogging and other types of informative writing, people can access product reviews easier, therefore helping their products (hopefully) yet sometimes hindering it. http://www.plychamber.org/newsmonth/july00/july00pg1.html This article broke down the ten major trends behind e-tailing, some obstacles you may run into through e-commerce, and some main street businesses that are affected by the trend. I liked when they brought up the concept of e-window shopping—the ability to browse products and compare prices. It’s definitely a benefit to most companies. Another good thing they brought up was the fact that it has the ability to save some main street retailers. If a company is on the fritz, they can access a whole new market by introducing their product via e-commerce. Buying Online http://www.articlesbase.com/shopping-articles/buying-online-855142.html As explained in the module, buying online has created a digital market. This article emphasizes on the pros and cons of buying online. Buying online has become popular because it is an easy way for consumers to buy products, and find information about those products. All the while consumers are saving money and time. There are disadvantages of this digital market however. Purchasing online does require a fee for shipping, and there is no immediate gratitude. When purchasing a product you are putting all of your information online. Just as it is easy to find product information, consumers can also access other consumers’ credit card information. Top 10 Local Search Insights for the Moment http://searchenginewatch.com/article/2048414/Top-10-Local-Search-Insights-for-the-Moment As explained in the module, buyer and seller interactions have changed the way consumers purchase products. Purchasing everything online is easy and efficient. Recently consumers have been making this transaction even easier by using search engines like Google and Yahoo to find information about products and services. The article further explains how search engines like Google improve the customer search by providing more specific location based results. Buying On eBay http://ezinearticles.com/?Buying-On-eBay&id=797671 According to the module websites like eBay are a seller’s market. They have control by selling to the highest bidder. The article goes farther into this by explain that sites like these are a good way for sellers to learn more about the buyers they are catering for. In this digital market it is important to receive feedback. The feedback received by interacting with consumers will help buyers promote better and price their products more effectively in the future. http://www.allbusiness.com/marketing-advertising/internet-marketing/2367-1.html This article talks about the importance of internet marketing. Internet marketing is essential to a business these days because the internet is an unchangeable and unstoppable trend. Also in the article it mentions how even if you have a traditional business, there is a high chance you will lose valuable customers without an online presence. People routinely search for goods and services with their computers by surfing through internet using their favorite search engines and websites. If your business is not on the web, customers will likely choose another company with whom to do business. Therefore if you want to have a successful business for a long period of time it is very important to have well developed and structured websites. Businesses must provide high quality products as well as services in order to satisfy customers. http://www.benefitsofinternetmarketing.com/ Throughout the article, it mentions key benefits associated with Internet Marketing. One of the benefits associated with Internet marketing is the availability of great amounts of information. Compared to traditional media, such as print, radio and TV, Internet marketing can have a relatively low cost of entry. Consumers can access the Internet and research products, as well as purchase them at any hour of any day. Companies that use Internet marketing can also save money because of a reduced need for a sales force. Overall, Internet marketing can help a business’ expansion from a local market to a national or international one, faster. It continues to grow in its importance as most companies have been making substantial commitments to add Internet marketing to their marketing mix. http://www.mckinseyquarterly.com/The_real_impact_of_Internet_advertising_243 This article discusses about the internet marketing effect on advertisement industry. Internet marketing has had a large impact on several industries especially in music, banking, and flea markets, as well as the advertising industry itself. In the music industry, many consumers have begun buying and downloading music files. For example people prefer to use internet to buy or download certain music albums or even just a song over buying CDs. Unique items that could previously be found at flea markets are being sold on eBay instead. eBay has also affected the prices in the industry. Buyers and sellers often look at prices on the website before going to flea markets and the eBay price often becomes what the item is sold for. More and more flea market sellers are putting their items up for sale online and running their business out of their homes. “Digital Markets” is the sixth chapter in The Digital Enterprise and focuses on the emergence of online markets, and the fundamental dynamics of these markets. The chapter concentrates on the changing interactions between sellers and buyers, how the digital markets affect pricing and knowledge about products and the impacts of these digital markets on traditional markets. Using external articles and video sources, these concepts can be further developed and emphasized. Digital markets have challenged traditional markets, opening pathways to potential for more competition, product offerings and pricing. The digital markets did not just appear, and the video “Identify online markets”69 looks at the development of digital markets. The video defines online markets as a “community of people who share a common interest in a particular subject or activity.” The video then goes on to explain digital markets using the example rock music market. The article by Yanni Bakos titled “The Emerging Role of Electronic Markets on The Internet” is an in-depth resource that focuses on various aspects of digital markets versus traditional markets. Focusing on the product offerings the article identifies “two major emerging trend distinguishing products in electronic marketplaces from their traditional counterparts,” one being the “increased personalization and customization of product offerings.” The article highlights the benefits for consumers and the potential for further development of online markets. The video “The Battle for Digital Markets,”70 supports Bakos article, reflecting on the challenges of the digital market that face traditional publishers, and how new platforms may produce more opportunities than those available in traditional markets. 69 http://www.youtube.com/watch?v=-Lj0lHBqnrs 70 http://video.ft.com/v/73490014001/Mar-3-The-battle-for-digital-markets THE CHAPTER DISCUSSES HOW BUYERS HAVE “THE ABILITY TO SEARCH FOR A PRODUCT OR SERVICE; TO COMPARE SELLERS ON IMPORTANT ATTRIBUTES SUCH AS PRICE, QUALITY, DELIVERY AND SERVICE; TO READ PRODUCT REVIEWS AND CONSIDER THE OPINIONS OF OTHER BUYERS; AND TO DO ALL OF THIS QUICKLY, CHEAPLY, AND WITH RELATIVELY LITTLE EFFORT.”71 THE CHAPTER QUESTIONS THE POTENTIAL FOR DIGITAL MARKETS TO AFFECT PRICING “DUE TO THE MIGRATION OF CONSUMERS” TO ONLINE MARKETS WILL THE “PRICES OF GOODS AND SERVICES RISE OR FALL?” THIS INFORMATION GATHERING CAN ALL BE DONE REGARDLESS OF IF THE PURCHASE IS COMPLETED ONLINE. EDWIN WONG AND KAREN RING’S, ARTICLE “MORE SHOPPERS TRUST THE INTERNET THAN TV,”72 CONFIRMS THIS NOTION THAT CONSUMERS ARE RESEARCHING PURCHASES BEFOREHAND. “WITH THE MATURATION OF THE INTERNET AS A COMMUNICATION AND CONTENT PLATFORM, USAGE IS UNIVERSAL AND AHS FUNDAMENTALLY SHIFTED HOW CONSUMERS MAKE PURCHASES.” THE VIDEO “B2B MARKETING IN THE DIGITAL WORLD”73 IS A SECOND VIDEO WHICH SUPPORTS THE CONCEPT OF DIGITAL MARKETS AS “DIGITAL IS NOW AN INTEGRAL PART OF OUR LIVES”. THE VIDEO HIGHLIGHTS THAT DIGITAL MARKETS ARE NOT JUST AS CONSUMER PHENOMENA, BUT IS OPENING UP WIDE GAPS FOR BUSINESS TO BUSINESS INTERACTIONS. THE TRANSACTIONS FOR BUSINESSES ARE MORE COMPLEX THAN FOR CONSUMERS AND THERE IS MORE INFLUENCES THEREFORE COMPANIES ARE ACCESSING A WIDER RANGE OF INFORMATION AND SEEKING KNOWLEDGE FROM NUMEROUS RESOURCES. THE ARTICLE BY MUNYA HOTO, TITLED “TRADITIONAL VS. DIGITAL MARKETS”74 CLEARLY IDENTIFIES THE DIFFERENCE BETWEEN ONLINE MARKETPLACES AND TRADITIONAL COMMERCE FORMS IN TERMS OF INFORMATION SEARCHES. “IN THE DIGITAL ECONOMY PROVIDES US WITH A PLATFORM FOR RICH, UNIQUE AND FLEXIBLE COMMUNICATION WITH A VERY HIGH REACH POTENTIAL, 71 http://digitalenterprise.org/markets/markets.html 72 http://adage.com/article/adagestat/shoppers-trust-internet-tv/227736/ 73 http://www.youtube.com/watch?v=-nTkBhsUIRQ 74 http://socecon.wordpress.com/2010/03/05/traditional-vs-digital-markets/ SIMULTANEOUSLY.” In conclusion, both the chapter and the external resources highlight the concept that digital markets are challenging traditional forms of commerce and providing potential for lower prices for consumers, but higher buying prices for sellers on sites such as Amazon. The digital marketplaces have the potential to create more effective, time-efficient purchases; however there is still growth and development needed in the market. Reference List Rappa, M. (n.d). The Digital Enterprise. Retrieved September 21, 2011 from http://digitalenterprise.org/introduction/intro.html Wong, E. & Ring, K. (2011) More Shoppers Trust the Internet than TV. Retrieved September 28, 2011 from http://adage.com/article/adagestat/shoppers-trust-internet-tv/227736/ Hoto, M. (2010). Traditional vs Digital Markets. Retrieved September 28, 2011 from http://socecon.wordpress.com/2010/03/05/traditional-vs-digital-markets/ http://www.clickz.com/clickz/column/1699463/a-new-definition-digital This article fits in with the module extremely well. As an extension of the information presented, this article explains a new definition of digital. The author explains that many companies are using the term digital in an incorrect way to market to customers. Within the article, the author explains that the traditional forms of marketing such as branding, targeting, and social media need to be used in different and more effective ways. The module explains what the digital market is, how it works, and how it is changing today’s consumers. This article expands upon that knowledge by showing how the market is continuously changing. http://tokokoo.com/2010/07/advantages-and-disadvantages-of-e-commerce/ This article also goes along with the module. Explaining the advantages and disadvantages of ecommerce in today’s market, the author goes into detail about how one can take full advantage of a digital marketplace. The author thoroughly explains both the positive and negative sides of eretailing, which provides an excellent source for anyone considering opening an online business. I feel this goes along with the module because it serves as an extension, exploring the pros and cons of digital markets. While the module mainly discusses what a digital market is and provides examples, the article here presents information about how to use one and the advantages and disadvantages which can be found in a digital market. http://www.internetretailer.com/2011/02/17/e-commerce-sales-rise-148-2010 This article is a great extension of module six. Providing statistics about e-retailing, it demonstrates how the Internet has changed in the past several years. The statistics given describe how the sales trends for e-retailing and e-commerce have grown in 2010. These statistics serve as an extension of module six because they demonstrate that digital markets are enthusiastically growing and they are here to stay. With a quality introduction from the module, this article gives great insight to anyone looking to start an online retailing business for it shows the growth of the market. http://econsultancy.com/us/blog/7014-digital-marketing-trends-2011-by-econsultancy-ceoashley-friedlein Joined up marketing-Even though it is important to focus on the online marketing, it is also important to advertise your products or services offline as well because some people are still more friendly to offline marketing. Digital for branding-since everything is digitalized today, it is important to relate your brand to digital as well. You need to let your consumers know that you are very comfortable with the digital and you follow the digital trends. Business models-Just like last week’s module, it is important to build a strong business model before launching anything. A strong business model will help you to grow more in the future. Organisational structures, teams and infrastructure-Know where to put people at what time. It is important to have synergy when you work. A lot of companies work as a team these days, so it is important to find and put people who are working well with others. Content strategy / Content marketing-Know your products and services. Even though you have a good product or service but you do not know exactly what that is, then you do not have an efficiency. Know what is strong and what is weak with your products or services so that you can tell consumers. Social media-It is very important to use social media at all times. It is a powerful tool to reach people. http://www.onlinemarketing-trends.com/2011/05/fastest-growing-digital.html Online users have been growing significantly over the past ten years. It is still growing and no one knows the exact potential of the online resources. It is important to know this fact and develop your own digital market. It is hard to determine the exact online behavior because of demography, but know you product or market well to approach consumers globally. http://www.smartinsights.com/blog/digital-marketing-strategy/2011-digital-marketing-trends/ It is important to put not just text content, but also videos, podcasts, and more. Also, you need to use the social media as much as you can in order to advertise to consumers effectively. You also need to consider the mobile apps and more since a lot of people are using smartphones these days. You also need to set search engines right so that whenever people search for something, you will be noticed well. http://th.nielsen.com/site/documents/GlobalOnlineShoppingReportFeb08.pdf This article shows global consumer trends in online shopping. It has data collected about the frequency of online shopping, the products purchased online and raising averages compared to 2005. It is related to the article because it has more information about online shopping in a global perspective. http://www.csmonitor.com/Business/2010/1228/Strong-holiday-season-for-retail-bolstered-by- online-shopping This article shows the impact of online shopping during the holiday season. It is related to module 6 because it clearly outlines the increase in trends about the increase in online shopping during holiday season. http://ebusiness.mit.edu/research/papers/140%20erikb,%20digital%20markets.pdf This article is related to module 6 because, it is a detailed paper about digital market place and how they are characterized by markets price, branding and marketing channels. http://www.salespractice.com/forums/t-11997.html This article was actual buyers and seller in a business to business setting. And it talks about how there so much more information is planted on the web for the seller to be able to find information out about a potential buyer and it completely changes the first meeting and interaction because it almost builds the rapport for the seller. After they have met it also gives the potential buyer a chance to look up information on a product or the sellers company. http://jcmc.indiana.edu/vol5/issue3/adelaar.htm This article talks about a lot of the same information that is provided in the website that we refer to for this project. It talks about how the internet has created new markets to the point you can cut out the middle man and sell the product directly from the maker and be able to cut cost and time. This article takes a look at the positives and negatives of purchasing direct and purchasing from the channel distributors. http://www.nextsbd.com/imarketing/internet-communication.php This article looks at the difference in internet advertising and how companies go about judging how to use it and how to make it fully effective. There are so many different ways to advertise on the internet and then once the companies get you to their website they hope you will buy. The internet provides the means for interaction between buyers and sellers. http://econsultancy.com/us/blog/1010-impact-in-the-digital-marketing-mix Concept for the entire article is how to be influential in the digital market, since the digital market has ability to quickly quantify return in investment; it also has potential to increase the profit if you use the right strategies. http://www.businessinsider.com/digital-impact-will-raise-your-digital-marketing-to-new-heights2011-10 Article is discussing about best techniques to integrate digital market for the best return. http://chiefmarketer.com/Channels/online/0303-digital-marketing-dollars/ This article is showing the benefit of the digital market, and is discussing the way to increase the impact of the digital market. Low cost is one of the most attractive reason for digital marketing, and in today’s world internet become widely use in everyday living. Another reason why every business is moving computerizes, is because the result of digital marketing is good, not only because it cost lesser than other communication technique, it is also a great way to enlarge the communication network. http://cisr.mit.edu/research/current-projects/digital-businessmodels/ The need for new business models is rising due to continuous digitization of the business world. A digital business model basically describes how companies digitally interact with customers to generate revenue. Firms should therefore develop effective digital business models with good content and realistic customer experience. The best business model should challenge the current marketing models. http://digitalenterprise.org/models/models.html This article states that business models on the web are widely discussed but most people fail to understand how they change traditional business models. Such models have been digitized thus enabling organizations to sustain their operations and generate revenue. There are several business models which have resulted from technological evolution and advancement. There are different categories, which include: utility, affiliate, advertising, subscriptions and brokerage among others. As technology advances, more and more business models are expected to emerge, which will further boost the efficiency of digital markets. http://digitalmarkets.org.uk/techniques.htm According to this article, there are several techniques available in digital marketing. However, the choice of the technique to use is determined by the target group that the company wants to reach. Moreover, the technique has to be integrated in a company’s communication and marketing strategy in order to generate better results. This article offers some tips for safe shopping online. Since online shopping is only becoming more and more popular, safety and security is an important thing to consider. The article says since the holiday season is coming, buyers need to be more aware when shopping online; however, I think it is always important to be cautious when you are shopping online. This article could be used to update the reading about some of the safety issues with online shopping. http://www.zippycart.com/ecommerce-news/3096-6-tips-for-safe-online-shopping-this-holidayseason.html This is a table from the US Census Bureau and gives statistics for the online sales of several types of merchandise including books, clothes, furniture, food, toys, office equipment, computers, etc. This could be used to update the reading to show readers accurate statistics about what merchandise is sold online and what is the most popular. http://www.census.gov/compendia/statab/2012/tables/12s1056.pdf This article compares buying online to buying in a retail store. The article specifically talks about buying a television, but you could use this comparison on practically anything you could buy either online or in a store. Some things you need to consider when deciding are price, selection & availability, tax, shipping charges, how soon you need the item, and if you can return or exchange the item. This article could be used on the reading to show why some shoppers might choose to shop online and to help readers decide to shop online or in a store. http://tv.about.com/od/learningcenter/a/onlinevsstoretv.htm The Difference Between the US and EU Markets- the Need for a New Approach http://www.futurebook.net/content/difference-between-us-and-eu-digital-markets-%E2%80%93need-new-approach This article discusses the conclusions of the 4th Editech Conference in Milan; the main topic was that there is no real e-book market yet in Europe. The EU digital market greatly varies from the US market in that it seems those across the ocean aren’t in as big of a hurry to get ahead in the technology world. The reason being is that their market consists of small markets and the investment it would require for publishers, authors, and consumers to make this transition successful might not be worth it. The author of this article determined that the way the US market has developed, it’s obvious that the ability the American publishers had in changing in tune with digital publishing was beyond fast. Doing this helped to make a lot of reading content available in a short amount of time. The Europeans, however, just are not as quick in going about that process. If the EU is going to step up their digital game and step into the e-book world, then they need to figure out how they can use some of the techniques the US did. But it needs to be tweaked because their market is definitely different that of the US. Collecting more data and trends about the European market will be important in their launch of the e-book. When reading this article, I was quite surprised that the Europeans are so behind on the digital train. They are known for always being ahead of the fashion game so I would assume the same would go for other aspects of society. Advantages and Disadvantages of Shopping Online http://online-business-journey.com/blog/internet/advantages-and-disadvantages-of-shoppingonline/ Consumers gravitate to shopping online for numerous reasons; the biggest one being convenience. The internet is available to consumers 24 hours a day, 7 days a week all over the world. Consumers get frustrated when they cannot shop when they please- mostly due to stores being open during the daytime hours and a majority of people work 8-5. This causes loss of sales for the sellers. Another huge advantage is that you can do price comparison and read reviews of other consumers that have purchased the item. Personally speaking, this is a huge blessing because there have been numerous times I have gone to purchase a shirt or something of the sort and have looked at reviews that said it fit weird or shrunk a lot in the wash. This prevented me from purchasing the item and then becoming having buyer’s remorse. One of the disadvantages talked about was the cost of shipping when you purchase online. But this ties into an advantage because a lot of companies will have promotion codes that you can get an extra percentage off or free shipping which makes it worth your while. Three Ways to Make Your Competitors Irrelevant http://www.copyblogger.com/eliminate-competition/ This article is veered towards the seller and the three ways to make your business stand out from your competition. For small business beginning, it’s important to begin with a unique selling proposition to make your product/service stand out from all others online. The author made a statement in this article that I thought was genius: “Remember, it’s not about where you rank in a hierarchy against others. It’s about carving out your unique territory and owning it outright.” This makes perfect sense to me. Another important aspect is to find a way to connect with your consumers on an emotional level; since that is why a lot of consumers buy what they buy. In this uber-competitive retail environment, it’s important to find a certain feature that makes you stand high against your competition to let you get ahead of the game. http://www.sacbee.com/2011/09/27/3942858/nextlots-softwarebrings-unparalleled.html In module 6 they talk about how it is becoming easier for buyers to find products online because they do not have to leave the comfort of their home and it is easier for sellers to sell online because they can put all their products online instead of shelves in a small store. In this case it works out great because this company put real estate online to buy. Luxury condos, resort properties, and bank properties are all being sold."Remote buyers have found bidding online to be an easy and fun way to purchase vacation and investment properties without leaving the comforts of their own home" stated by NextLot Inc. The article states that technology has the ability to bring in successful results in a slow market. http://www.reuters.com/article/2011/09/27/us-bestbuyidUSTRE78Q6ZV20110927 Module 6 talks about how sellers now know a lot more about their competitors from online data. In this article about Best Buy, they discuss how they are going to try to keep up with their competitors,Amazon and Ebay, this holiday season. They talk about how they are going to "win" online shoppers over by dramatically increasing their spending on mobile and digital advertising as well as offering more products online for customers to choose from. The CMO, Barry Judge, states that 60% of the customers visit the website before coming into the actual Brick and Morter store. Best Buy has even decided to offer its products online through a 3rd party retailer, as it tries to compete with its competitors. http://www.sfgate.com/cgi-bin/article.cgi? f=/g/a/2011/09/27/prweb8829611.DTL This article relates to module 6 in the sense that they both talk about how online shopping has a competitive advantage over Brick and Morter stores. This article is about an online pawn shop. According to the article they are "The secure, discreet online process eliminates the embarrassment and hassle of going to a brick-and-mortar pawn shop by enabling consumers to conduct the entire transaction from the privacy and convenience of their own home." Having people just go online is a lot more convenient than having to take the time to find a store and drive to it then actually wait to be helped. This module asks the questions about what will happen to the future of the traditional markets. With the internet, buyers can review products from thousands upon thousands of different sellers all around the world. Buyers have more options that ever when purchasing a product. On the flip side, sellers can even chose their buyers through auction sites such as eBay. By bidding on the product, buyers will show the seller who will pay more for the item, so essentially the seller is picking a buyer by who pays the most. With all of the different options that the internet has to offer for buyers, the future of traditional markets could be in jeopardy. No one knows what will happen with the migration of buyers to the internet. 7 Reasons Why People Shop Online http://stellaparks.articlesbase.com/home-business-articles/7-reasons-why-people-shop-online554620.html The internet could be considered a virtual shopping mall. Consumers can shop for products all around the world. Buyers and sellers can join together from all around the world to trade their products, allowing for the long-time challenge of foreign shopping easier than going to your local mall. Online shopping allows for easy price comparison, giving consumers the best deal. Customers can also read product reviews before they purchase the product. This allows for the customer to make an informed decision before they spend their money. To understand the future of the internet market, we first need to understand why people are shopping online. This article ties in with the Digital Enterprise because it explains some consumer’s motives on why they shop online. Convenience and price are two extremely important factors that customers look for when purchasing items. The use of the internet has combined those two factors together allowing customers to price check and shop from home. Online boom will continue to hurt Retailers http://www.smh.com.au/small-business/trends/online-boom-will-continue-to-hurt-retailers20110524-1f1vz.html The threat of online retailing has been a threat to department stores and traditional retailers for the past decade, but with the recent internet boom, the threat has become even more of a reality. Due to the recession, people are shopping smarted by going online and price checking products. Some consumers feel that they can get the best deals online. This may sometimes be true, but good deals can still be found in stores. Today, people are purchasing everything online, even food and cosmetics. Overseas online sales have increase in the past year, partially due to cheaper labor costs, but also due to the fact that the market is so competitive that overseas retailers are more competitive in their pricing than North American retailers. This article has lots of great facts and figures that are recent to update Rappa’s website. The fact that online retailers are hurting the traditional retailer is alarming. Traditional retailers have started adapting to the online retailing world. This article helps explains why people are buying online, but it also states the consequences of customers doing so. Online Shoppers Knocking Down Doors on Daily Deal Sites http://www.smh.com.au/business/online-shoppers-knocking-down-doors-of-daily-deal-sites20110525-1f36m.html Customers have been for the best deals since the beginning of the retail experience. Getting more for your money has become even more important with the recent recessions. Customers have the understanding that products sold in traditional stores have too much of a mark-up to cover expenses. Online shopping has increased greatly since consumers want to avoid those mark-ups. This article ties in nicely with Rappa’s site because it explains in greater detail the coupon industry, and how it is affecting both online and brick and mortar retailers. E-Tailers: How to Beat the Competition http://www.inc.com/news/articles/2009/01/etail.html Having a presence within the digital market takes more than just a basic website. Retailers and other organizations are starting to realize the importance of being online, which results in a more competitive landscape. The Internet boom is over—there is no question over its importance and the global impact it has on all that we do. The Internet is advantageous for retailers, especially to test the market and track customer behavior. However, consumers are also becoming more sophisticated and are expecting more from companies online. Therefore, doing business online requires constant innovation and finding new ways to improve the customer’s experience. By not evolving with consumers online, companies will be left behind. Internet's Effect on the Global Market and Small Business http://smallbusiness.chron.com/internets-effect-global-market-small-business-10019.html Digital markets have changed the way business is done around the world. Before the Internet, information traveled through much slower and less accessible forms. Telephone, mail, television, and print media were the main forms of communication among people in various parts of the world. Small businesses and start ups have truly benefited from the Internet and the various resources it provides. Large, established companies typically have the funds to do conduct research on their target market and take advantage of the latest technologies. Thanks to the Internet, small businesses with limited finances can still compete online and reach a large audience. A digital market levels the playing field in a way in terms of resources available, but the competition is as intense as ever. The beauty of the digital landscape is that there is no written rule on exactly how to be successful. What works today may not work six months from now. Therefore, innovation and constant improvement is required to be successful. The benefit goes farther than just pleasing the customer and making a profit. It taps into a relationship between buyers and sellers that is constantly pushing the other to get better, which keeps the online industry honest and exciting. Quantifying the Economic Impact of the Internet http://hbswk.hbs.edu/item/6268.html The digital world is filled with advertising, which allows consumers free access to numerous resources. Advertising is looked at in various ways by the public, both positive and negative. However, a significant portion of consumers don’t understand that advertising absorbs many costs, which in turn lessens or diminishes many fees or expenses for them. The Internet affects the economy by placing value on employment, payment, and time. According to the article, which was written in 2009, “The Internet employs 1.2 million people directly to conduct advertising and commerce, build and maintain the infrastructure, and facilitate its use.” In addition, “The direct economic value the Internet provides to the rest of the U.S. economy is estimated at $175 billion.” Also, the Internet has become intertwined into over into more than 190 million peoples everyday lives in the United States. Although these figures are from 2009, they are still significant and prove that the Internet helps fuel not only society and its behaviors, but also our economy. People would not be able to function if the Internet suddenly vanished because the digital world has become a staple item around the world. http://analogik.com/articles/227/analysis-of-consumer-behaviour-online This report analyzes consumer behavior in online shopping. It looks at the different ways they search for products and how online shopping has changed the way consumers evaluate and chose products. http://www.govtech.com/e-government/Research-Shows-the-Impact.html?topic=117673 This report shares the results of a study that tracked and measured the influence and impact of the Internet on consumer behavior and decisions in the UK Germany and France. According to the study the Internet has made it more necessary for consumers to mix the communication channels through which they advertise to their customers. Social media sites have made it easier for consumers to get other people’s opinions when trying to make a purchase decision. The study ultimately concluded that the Internet is a dominant force in daily life and that it has had a great impact on markets. http://www.theepochtimes.com/n2/business/internets-impact-on-consumer-behavior-38649.html This article discusses the impact the Internet has had on consumer behavior. It states that the Internet market will continue to grow. It also says that the Internet has made it so that retailers are constantly having to manage and develop customer relations. It also says that making your website technologically up to date will result in better business because it makes it easier for consumers to navigate the site. Direct digital marketing is digital marketing method in which you can identify the recipient of the marketing message being distributed. With the evolution of direct marketing many businesses are in demand of people who understand the internet and its digital marketing capabilities, mostly from the younger generation. http://directmarketing.thomsonlocal.com/Win/News-Archive/Marketing-News/?storyId=84508 Digital marketing is expanding at an all time rate. It is so easy and effective that everyone is jumping on the bandwagon. Viral videos, fancy online displays, gaming and mobile capabilities are just the beginning of what digital marketing has to offer. http://adage.com/article/digitalnext/digital-marketing-watch-2010/141219/ In today’s world being able to adapt to emerging markets and being innovative is a must have in all business models. The surging use of technology and the current state of our economy preaches to, “do more with less” attitude. Digital markets are a perfect solution to these problems. http://vimeo.com/26460808 http://copyforsale.com/tips-on-selling-online/42-selling-thingsonline This article is related because it gives out tips to anyone who wants to sell things online. They are the more important ones too, and they are to specialize, sell cheap or sell expensive, don't make your site look hacky, don't make your site sound hacky, and give great customer service. For the tip of specialize, it is to sell only one thing on your website for your first online store. For sell cheap or sell expensive, you can either sell the cheapest products (but very unlikely that you make money) or you can sell commodity. It is difficult if you're selling the same thing as everyone else, but it is a good deal. Don't ever settle in between though. For don't making your site look hacky, it is telling you to make your website look nice and simple. It's important to have your site look nice so that people will visit. If you cannot do good art, then just hire someone to do it for you. For the fourth tip, don't make your site sound hacky, make your writing sound good so that people know what they are going to be buying and has a good idea of what the product they are looking at is talking about. As for the last tip, give great customer service (the most important one in my opinion), make sure you respond to the emails your customers email, or respond to calls and answer them when customers call. You need to have good customer service to make people feel good buying products from your website! http://www.information-entertainment.com/Business/sellstuff.html This article is related because it is telling you how to sell things on the web. It goes into a step by step detail of how you should have a domain name and then a web hosting company to start your website. Then you go into your business, and with the international connection, it is better. To make things go easier, you can also consider a dropship dealer, which helps you print catalogs in your name and then distribute it to speed things up. You should also consider adding a statistic counter which tells you how many visitors visit your site each day, so you have an idea of how many people go and visit your site. When the amount is low, you will know you still need to do certain things to change your site to make it better so that more visitors will come to visit. It is also important to include powerful information in your website, so that people will know what kind of a website they are surfing through and what kind of benefits they have coming to your website to buy things from you. The most important is to advertise your website as much as you can so that more people will know about it and would want to go to your website because that is the whole point of a digital market! http://webserver.computoredge.com/online.mvc? zone=TV&issue=2809&article=cover&session= This article is related because it is telling you if you really can make money when you sell things online. The answer is, you do! However, it is not easy to become "rich" when you sell things online. To run a proper business on the web, which includes the complete website and marketing, is difficult. But you can make some money by selling things online. This article tells you the difference between which places websites you can sell your things. There is ebay, where you can sell almost anything there but it is more of an auction type of website, and there is also craigslist, where you can list things you want to sell such as houses or automobiles (the more expensive listings) without any charge, and there is also amazon where you can sell your books and textbooks. This article also tells you the price ranges you should sell your things because it is important about how much you sell your stuff so that it will attract customers to buy your product. Most people search for the price that they find the most reasonable for themselves when they are purchasing things online. http://www.xp2003.org/how-the-internet-has-changed-the-face-ofshopping-and-business.htm Digital Markets discusses how the internet will change the markets of shopping for buyers and sellers. This article furthers this discussion with a more up-to-date approach. From an e-retailing point of view it is no longer necessary for a customer to get in their car and drive to a store to find what they are looking for. Now, customers can get online look at hundreds of different websites and decide what store has the best product, price, and shipping. This means that e-retailers need to be more competitive than ever to grab the attention of a shopper and convince them that their products are the best. http://www.guardian.co.uk/business/2011/sep/19/online-salesretailers-morrisons This article discusses what happens when retailers lack an internet face to their stores. In the UK stores are missing out on thousands of dollars simply because of a lack of internet presence. This relates the the Digital Markets article because it drives home the point that in today's market and internet presence is essential. Customers like fast, easy, and convenient and what fits that description better than sitting on your couch and doing your shopping from home. E-retailing is a huge industry that is growing by the second and if companies aren't willing to jump on the bandwagon they are leaving money on the table for competitors to grab. http://www.medialifemagazine.com/news2000/may00/news50512.html "The internet has become the new Mall of America." So true! This article states that 76% of online users have purchased something online. 97% of these shoppers are motivated by saving time only 37% are motivated by saving money. So e-retailers need to direct their webpages to being fast, simple, and easy to navigate. A customer is not going to sit for five minutes trying to navigate a webpage when they can just search what they're looking for into Google and find it instantly on a site that directs them to their product, click click purchased - on to something else. Customers don't want to take four hours shopping at the mall anymore, we simply just do not have the time (we don't even have time for ads that play on certain websites) Speed and ease of use are the two most important things to a customer, so eretailers need to focus primarily on this and then after worry about the bells and whistles. http://www.ecommerceoptimization.com/articles/zappos-ceo-tony-hsieh-shares-top-10ecommerce-lessons/ This article includes ten lessons Tony Hsieh, CEO of Zappos, has learned about e-commerce. I think these lessons really highlight why Zappos is successful. More than that, these lessons touch upon the level Tony goes to in order to deliver outstanding customer service. The article mentions Zappos relocating their distribution center to a central location to make sure East Coast customers would get their orders in a timely manner, too. The article also says “customer service is an investment, not an expense.” Zappos really works to give their customers the absolute best experience possible. They don’t keep track of how long an employee is on the phone with customers and refer customers to competitor websites when out of an item. This article grabbed my attention because I think Zappos is giving the customer the power, to refer to the Digital Enterprise article. http://www.time.com/time/specials/2007/article/0,28804,1809858_1809955_1811450,00.html For one of my articles, I wanted to talk about a price comparison website. The Digital Enterprise article mentioned that “a buyer has the ability to search for a product or service; to compare sellers on important attributes such as price, quality, delivery and service; to read product reviews and consider the opinions of other buyers; and to do all of this quickly, cheaply, and with relatively little effort.” All of this is true and can be good or bad for a seller. It depends on how a particular seller’s product looks relative to that seller’s competitors. Sites like www.nextag.com and www.shopzilla.com also tip the scales of power toward the customer. These websites don’t make money off the user, but acts as a resource for the user to find the absolute best deal or seller of a particular product. These sites make comparison shopping a lot easier than having to drive from place to place or look through sale ads in the newspaper. http://bx.businessweek.com/amazoncom/view?url=http%3A%2F%2Fonline.wsj.com%2Farticle %2FSB10001424052702303661904576454353768550280.html I thought this article about Borders going out of business was interesting. It made me think back to the video Professor Feinberg showed us at the beginning of the semester. The video showed one of his students attempting to find a specific book. None of the campus bookstores had it and after a trip to Barnes and Noble, she still didn’t have the book. Professor Feinberg then showed the class how easy it is to order something from amazon.com and the site’s “one-click” ordering service. As a frequent Amazon.com shopper, I know it is much easier to use Amazon to find a book than to go a physical bookstore. I’ve never had a problem finding a book on Amazon.com, but many times, I’ve had a problem finding one at Borders or Barnes and Noble. I think the closure of Borders stores might be a sign for the future. Although I’d be sad to see actual bookstores fail, they just can’t match the level of convenience that Amazon.com offers. I think that really says something about the current way of life. Customers/people don’t have a lot of free time, so they want to use that time wisely, and the Internet offers that. http://news.myhermes.co.uk/ebay-mobile-sales-are-fastest-growing-800743365.news This article talks about the growth that eBay has experienced in Europe due to the use of the mobile application for smart phones. This app has seen an increase use by buyers and sellers wanting to connect on the eBay market. It has increased over all sales of products on the eBay website. This ties in nicely with the Digital Enterprise market because it talks about the interactions buyers and sellers are having on the internet. The mobile app is something new to the market in the last few years and is an addition to what was talked about in the Digital Enterprise article. The app is a new tool that can be used for people to connect in business. http://www.loudountimes.com/index.php/news/article/google_to_help_businesses_build_an_onli ne_presence123/ This article explains an initiative that Google is taking to help small businesses learn about the importance of having a website. Like in the Digital Enterprise article, this article explains how now more than ever consumers are researching products online before they purchase them. Google is getting the word out that websites can be easily and inexpensively made. Consumers will roam the internet by using search sites like Google to find and learn more about products. Not having a website for their business is causing them to miss out on all of these consumers. http://www.practicalecommerce.com/articles/3058-Consumers-Use-Tablets-for-Shopping-70Million-Units-in-2011 This article talks about the increase use of consumer shopping on tablets. More and more consumers are browsing the web and doing their product research on these devices. It is very important for businesses to have mobile and tablet friendly websites so consumers can view their products. The Digital Enterprise article talks about all of the opportunities consumers have to view and research products on the web. With the introduction of portable tablets into the market this adds even more opportunity for consumers to get in touch with businesses and their products. http://retail.about.com/od/location/p/online-sales.htm This article is called “Selling online – Storefront Alternatives” from the about.com website. The article you advantages and disadvantages of selling online. I think these things are important to consider when starting your online store. On the bottom of the page there are links to more useful articles about online retailing. http://www.nytimes.com/2010/02/08/technology/internet/08price.html?pagewanted=all This article talks about prices on e commerce websites. We are seeing more a trend to not list prices. Instead it tells you to add the item to our cart to see the prices. There are laws that protect the consumers regarding prices. The problem started when retailers advertise prices at low levels. Now manufacturers had set a price retailers cannot go bellow. And sometimes to get away with it is why they ask you to add the item to the cart. The whole pricing mystery is confusing to consumers and it makes it difficult to compare prices on different websites. http://techcrunch.com/2010/03/08/forrester-forecast-online-retail-sales-will-grow-to-250-billionby-2014/ THIS ARTICLE CALLED “FORRESTER FORECAST: ONLINE RETAIL SALES WILL GROW TO $250 BILLION BY 2014” talks about how online retail sales are going up. It gives a forecast for 2009-2014 for the US. It also talks about how online sales have affected off line sales. It gives some percentages from the comparison of online and offline sales. It concludes online retailing is better than shopping in stores “Digital Markets” discusses the commercialization of the Internet in today’s world. The Internet is becoming a more dynamic place that consumers flock to for their shopping and research needs. Sellers who are on the web are now able to reach more consumers anytime and anywhere. Buyers can consume just the same. The relationship between these buyers and sellers is what needs to be looked further into in the future to determine the changing dynamics of the connection. The first article is titled, “Bringing Media Buyer-Seller Relationships into the 21st Century,” . The article begins by discussing the relationship between buyers and sellers. This relationship has become an art form because of the internet. It is important for Internet sellers to balance these relationships effectively and efficiently through knowing the buyer on a greater level. For the relationship to stay strong, communication needs to exist. Email and online collaboration are ways to stay involved with utilizing communication technologies. A strong statement made in the article is, “No media outlet will say there’s any relationship more important than that of the client.” If the market wants to remain strong, the relationship with the buyer must come first. The second article is titled, “Next Summer’s Blockbuster Coming from an App Near You?” . The article discusses the new way of getting in contact with consumers and building a relationship through a new branding technique, Apps. With smartphones popularizing new media outlets and new advertising strategies, companies are better able to involve their customers. A great point that the author brought up is, “For those properties born online that have amassed widespread brand awareness and established critical mass, the time is now for them to increase consumer touch points, revenue, engagement and adoption of their core offerings through brand licensing .” If companies are wise to see this growing segment, consumers using the Apps will become involved and opt in to more advertising opportunities targeted towards them specifically. This, in turn, will allow companies to create a modern and close relationship with their consumers. The final article is titled, “Latinos Lead the Way in the Digital Marketplace” . The article discusses a study done that shows an emerging market for products and companies that lies within the Latino culture. According to the article, “Latinos are more receptive to online advertising, more open to new technology, more open to social media engagement, and more open to buying new technology devices” . Due to this, businesses must look at the possible relationships that they could build from the Latino market. The study shows that this market is more likely to spend more time on the Internet and look at and enjoy advertisements and respond to them . Using this study would be a great way for companies and businesses to reach out to the Latino market and gain long-term relationships. Gramer, Brian. "Bringing Media Buyer-Seller Relationships into the 21st Century." 6 January 2011. Avenue Right. 30 September 2011 http://avenueright.com/blog/bid/54144/Bringing-Media-Buyer-Seller-Relationships-into-the21st-Century "Latinos Lead the Way in the Digital Marketplace." 28 April 2011. Case Details. 30 September 2011 http://www.casedetails.com/2011/04/28/latinos-lead-the-way