CSR406-Assign1

CSR406-Assign1 - Alexandra Acree CSR406 Assignment #1 Many...

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Alexandra Acree CSR406 Assignment #1 Many people that end up watching infomercials, started watching them by mistake or coincidence. Infomercials either come on right after a late night show or were stumbled upon by flipping through channels. There has to be something interesting to catch viewer’s eyes. This is why advertisers only have a few seconds to capture their audience into wanting to listen to more. The E-Bay commercial selling the book “Auctions for Income” by Dave Espino does a good job of capturing viewer’s attention. The infomercial does this in the beginning by stating that anyone can make lots of money right away. Those are three very important concepts that they touch on in the first couple seconds of the advertisement. The fact that this product allows you to make money is the big attention grabber in this infomercial, because everyone wants money. The next concept is that you could start making money now. This is important because people are very impatient and want to see their results right away. Many people want to be able to
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CSR406-Assign1 - Alexandra Acree CSR406 Assignment #1 Many...

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