executive summary

executive summary - e-Business Plan: Executive Summary The...

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e-Business Plan: Executive Summary The executive summary may be the most important part of your business plan. It is the first part everyone will read, and it may be the only part that some individuals will read. Faced with a large pile of funding requests, venture capitalists have been known to separate business plans into "worth considering" and "discard" piles based on nothing more than reading the executive summary. The lesson outline is: What is the Executive Summary? Content of the Executive Summary Length of the Executive Summary When to Write the Executive Summary What is the Executive Summary? The executive summary is a synopsis of the key points of the entire e-business plan. Its purpose is to explain the fundamentals of the business in a way that both informs and excites the reader. If, after reading the executive summary, the investor or manager understands what the business is about and he/she is eager to know more, the executive summary has done its job. As a miniature version of the e-business plan, the summary usually contains a key point or two from most sections of the plan. Due to space limitations some sections may get missed, but an accurate summary will provide the reader with a succinct explanation of the entire plan. Another way to describe an executive summary is to describe what it is not, based on ineffective summaries that we have seen in student and professional business plans. The executive summary is not just a brief description of the business and its products. This informationis presented in the business description section inside the plan and should not be duplicated here. Because the summary is a synopsis of the entire plan, don't let information from any one section dominate your executive summary. The executive summary is not an outline of the plan. First-time summary writers
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This note was uploaded on 02/26/2012 for the course CSR 480 taught by Professor Staff during the Fall '08 term at Purdue University.

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executive summary - e-Business Plan: Executive Summary The...

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