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Unformatted text preview: customers are looking for Solution: ***Shift from selling THINGS to selling an EXPERIENCE !*** • WHY SOCIAL MEDIA? 1. Socializing encourages participation & experience of all ages 2. Consumers trust visualization ability that Web 2.0 offers 3. 4/5 people trust online resources...
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This note was uploaded on 02/26/2012 for the course CSR 480 taught by Professor Staff during the Fall '08 term at Purdue University.
- Fall '08