harrison Web 2.0 Slide

harrison Web 2.0 Slide - experience using a product and...

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Web 2.0 and Social Media Too much Change in Too Little Time : Companies are forced to push their products on consumers in order to keep up with the constant development of new products, which causes distrust from consumers. Disconnect between Consumers and Companies : Miscommunication between what a company perceives themselves as and what consumers see, the differing IBM consumers’ perception is a perfect example. Need to shift the experience : Consumers want to have an
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Unformatted text preview: experience using a product and have the company be present in that experience. Companies can no longer get away with just selling an item; Apple did a great job shifting to an experience. • Companies need to establish Credibility and Trustworthiness : Consumers want a relationship with a company they can trust • Information on Social Media websites = very influential : 4 out of 5 consumers trust online peer evaluations more than any other sort of...
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