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Unformatted text preview: experience using a product and have the company be present in that experience. Companies can no longer get away with just selling an item; Apple did a great job shifting to an experience. Companies need to establish Credibility and Trustworthiness : Consumers want a relationship with a company they can trust Information on Social Media websites = very influential : 4 out of 5 consumers trust online peer evaluations more than any other sort of...
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- Fall '08