InSite: The Book on Web Planning
About the Book
This is a Work in Progress
This online book isn't all edited. Parts of it were just written, and parts of it are drafts, or placeholders
for portions that remain to be written. Please be patient with us.
It's About the Plan, Not the Web
Our goal with this online book is to give you what you need to develop a successful Web plan. We're
concerned with good planning, realistic numbers, and pragmatic Web development in a business
About the Authors
This book is written by Sabrina Berry Parsons, Tim Berry, and Doug Wilson. All three are true experts,
managers of their own Internet businesses, and professional planners.
The Essential Contents of a Web Plan
The exact nature of your plan, and your business situation, dictates its contents. You add or subtract
details to suit your needs. However, there are some absolutely essential standard components that
your plan ought to contain.
The Web Plan Text Outline
Of course the exact nature of your plan, and your marketing situation, dictates its contents. You add
detail or take it away to suit your needs. This standard plan is a good starting point.
Web Plan Essential Tables
At the very least your Web plan ought to have a market forecast, traffic forecast, sales (or business
benefits) forecast, expense budget, and specific milestones. Be sure to include these essential tables
as part of your plan.
Illustrate Numbers With Charts
Dealing with numbers should be visual. A Web plan should include text, tables, and charts. Here are a
few of the essential charts that ought to be included.
Bring it Together in A Printed Document
Sure, form follows function, but with the computer tools available you should be able to produce a
good-looking plan document, with text, tables, and charts merged together into a design that's easy to
read and easy to follow.