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InSite_The Book on Web Planning

InSite_The Book on Web Planning - InSite The Book on Web...

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InSite: The Book on Web Planning About the Book This is a Work in Progress This online book isn't all edited. Parts of it were just written, and parts of it are drafts, or placeholders  for portions that remain to be written. Please be patient with us. It's About the Plan, Not the Web Our goal with this online book is to give you what you need to develop a successful Web plan. We're  concerned with good planning, realistic numbers, and pragmatic Web development in a business  context. About the Authors This book is written by Sabrina Berry Parsons, Tim Berry, and Doug Wilson. All three are true experts,  managers of their own Internet businesses, and professional planners. Web Plans The Essential Contents of a Web Plan The exact nature of your plan, and your business situation, dictates its contents. You add or subtract  details to suit your needs. However, there are some absolutely essential standard components that  your plan ought to contain.  The Web Plan Text Outline Of course the exact nature of your plan, and your marketing situation, dictates its contents. You add  detail or take it away to suit your needs. This standard plan is a good starting point.  Web Plan Essential Tables At the very least your Web plan ought to have a market forecast, traffic forecast, sales (or business  benefits) forecast, expense budget, and specific milestones. Be sure to include these essential tables  as part of your plan.  Illustrate Numbers With Charts Dealing with numbers should be visual. A Web plan should include text, tables, and charts. Here are a  few of the essential charts that ought to be included.  Bring it Together in A Printed Document Sure, form follows function, but with the computer tools available you should be able to produce a  good-looking plan document, with text, tables, and charts merged together into a design that's easy to  read and easy to follow. 
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Web Links for Terms and Jargon Internet terms appear and disappear so quickly that this online book substitutes Web links to  glossaries for its own glossary. Business terms are also important because of the business nature of  planning.  FUNDAMENTALS Strategy is Focus Introduction to Strategy Strategy is focus. You have too much to do with too few resources; you therefore focus on specific  target markets, on your most important products or services, and on your most productive sales and  marketing activities.  Your Web and Its Value Proposition State your website effort in terms of its underlying value proposition. A value proposition defines the  benefit offered, the target market group, and the relative pricing. 
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