lecture slides_Q3_andQ2Review

lecture slides_Q3_andQ2Review - STRATE GY Assessment of...

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Market conditions Marketing strategy Marketing tactics Market assessment Market performance Manufacturing conditions Manufacturing strategy Manufacturing tactics Manufacturing assessment Manufacturing performance Human resource conditions Human resource strategy Human resource tactics Human resource assessment Human resource performance Financial conditions Financial strategy Financial tactics Financial assessment Financial performance ENVIRONMENTAL ANALYSIS Business Strategy FEEDBAC K Business Performance Assessment of Business Conditions BUSINE SS LEVEL FUNCTIONAL LEVEL STRATE GY Market objectives Manufacturing objectives Human resource objectives Financial objectives
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Check financial performance Check customer reaction to brands, prices, and advertising Check production operations Check out competition strategic direction tactics market’s response
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As needed, adjust strategy // brand designs and prices // advertising sales management // production plan Check finances Feed decisions into Marketplace Live simulator
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This note was uploaded on 02/26/2012 for the course CSR 480 taught by Professor Staff during the Fall '08 term at Purdue University-West Lafayette.

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lecture slides_Q3_andQ2Review - STRATE GY Assessment of...

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