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operations - e-Business Plan Operations Beginning with the...

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e-Business Plan: Operations Beginning with the operations section, the scope of the business plan changes. Previous sections of the business plan, especially mission statement, value proposition, target markets, and competitive positioning, mostly focused on the strategic aspects of developing your business and writing the business plan. Although we couldn't do the hard work of writing the business plan itself, previous lessons have provided specific guidelines and assignments to help you do so. In the operations section and financial statements section that follows, the scope of the business plan changes from the strategic to the operational. This change makes it more difficult to specify exactly what needs to be included in the operations section (or "operations plan") because many of the operational details depend on the nature of the business itself. For example: Will the company be business-to-consumer or business-to-business? Will the business manufacture a product, deliver a service, broker information, offer goods for sale, or distribute goods for others? Will the business offer one product or service, or a range of products and services? Will the company have a bricks-and-mortar presence, or sell strictly over the Web? Will the firm be a large company, a medium-sized enterprise, or a small business? All these factors, and more, directly impact the specification of the operations plan. In fact, one how-to-write-a-business-plan book lists 198 questions companies should consider in business location, operating facilities, purchasing procedures, inventory management, quality control, customer service, organizational structure, and personnel. It is beyond the scope of this lesson to attempt to list, much less answer, those 198 questions for you. Accordingly, the first part of this lesson moves away from a step-by-step approach of writing a business plan. Instead a more general, descriptive approach is taken of what should be in the operations section, leaving it up to you to use the resources in the Top Ten Resources for Writing an e-Business Plan and guidance from your instructor to develop an operations plan with the detail required for your course assignment. The second part of the lesson, establishing a Web presence, returns to the standard lesson format. Instructions are provided for considering three operational aspects that each e-business will have to face: Web site hosting, Web site development, and selecting a domain name. The lesson outline is: Writing an Operations Plan --What is operations? --Should operations be in a business plan? Content of the Operations Plan --Business location --Operating facilities and equipment --Production and operating procedures --Purchasing procedures --Inventory management procedures
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--Quality control procedures --Customer service procedures --Organization structure --Management plan Establishing a Web Presence --Web site hosts --Web site development --Selecting a domain name Writing an Operations Plan What is operations?
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