pawloski - Ashley Pawloski Facebook Why Facebook for...

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Ashley Pawloski Facebook Why Facebook for Retailers? Social media is becoming more important to retailers today as websites such as Facebook, Twitter and now Google+ are becoming household names. Facebook is a way that retailers can post information about their business, have coupons, and ultimately it is a way to spread the word about their business in order to achieve more customers. The retailers that I have decided to focus on are H&M, ASOS, Crate and Barrel, Bloomingdales, and Anthropologie. These stores have a broad range from hard lines to soft lines, and brick and mortar stores to solely having an online presence. The diversity of these retailers will give a better understanding of each of the retailers internet strategies and why they are using Facebook. H&M is a retailer known for clothes that are fashionable and up to date with an affordable price tag. Their Facebook page mirrors this image so that consumers still know who they are and what they are all about. They achieve this by having a very clean looking Facebook page. They have pictures at the top that advertise their new clothes that are coming out for the season. The one aspect of their page that is unique to them is that they have a link where you can contact customer service to find out the availability of the garment and the price. They have shown that customers are important to them and that
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This note was uploaded on 02/26/2012 for the course CSR 480 taught by Professor Staff during the Fall '08 term at Purdue University-West Lafayette.

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pawloski - Ashley Pawloski Facebook Why Facebook for...

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