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Unformatted text preview: e-Business Plan: Project Objectives As noted in the business description lesson, most business plans don't include project objectives. However, there are exceptions. In a business case the target audience -- senior management -- will want to know specifically how the proposed project's mission and goals will be accomplished. Adding credibility to a small business plan and the need to demonstrate feasibility for a plan are two other good reasons to include project objectives. For whatever reason, if you need to write project objectives for your business plan, then this lesson will assist you. The lesson outline is: What is a Project Objective? How to Write Project Objectives What is a Project Objective? Even more than how goals define a mission statement, objectives define a goal. In fact some people refer to an objective as a subgoal. Formally then, an objective is a statement, derived from a business goal, that describes a short-term, specific, verifiable condition that must exist to fulfill...
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- Fall '08