reardon - Meghan Reardon CSR 406 Assignment 2 Facebook is...

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Meghan Reardon CSR 406 10/08/11 Assignment 2- Facebook is Taking Over the World Five retailers that really utilize Facebook as part of their internet marketing strategy are Nordstrom, Anne Taylor Loft, Macy’s, TOMS, and Victoria’s Secret. With the internet being such a vital use of media, it is crucial that companies understand how to get the most out of it and reach their desired target market. The companies that are taking full advantage of the Facebook hype are retailers that are targeting the slightly younger, hip and trendy individuals versus companies that are targeting the baby boomers who aren’t going to be putting in as much time or money into campaigning on Facebook due to generational differences. Nordstrom requires that you “Like” their page in order to be able to view the contents. They often have fashion tips and advice whether it is about the weather, the season or simply what is trending. Currently on their wall page they are polling which scarf best fits your life. Is it a lightweight wrap, a designer touch, the casual cowboy look or a simply head wrap? This not only involves their customers and gets them talking about your products, but it also gives them insight on what the consumers are more
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reardon - Meghan Reardon CSR 406 Assignment 2 Facebook is...

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