rns ebay - Riana Schneider CSR 406 Assignment 1 eBay eBay...

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Riana Schneider CSR 406 Assignment 1 eBay eBay is a leading consumer-to-consumer e-tailing website on the Internet. Dave Espino is the author of Auctions for Income , a how-to book and video on becoming an expert of consignment sales on eBay. Espino has taken his personal experiences from selling on eBay to reveal his strategies on how he makes his money in today’s economy. Although the point of this infomercial is to make money through an e-tailing shopping site, Espino is using this tool to make money himself by sharing simple advice. So, what is the point? Espino has taken this idea of selling products to make money on eBay to create this conception that consumers need to spend more money to know his skills and tactics in order to be successful at online sales. He, in turn, is profiting from consumer purchases of his training book and video. Over 300,000 people have fallen under the belief that his system is exactly what these consumers need to make the money. And why? His infomercial is appealing and makes viewers want to know
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