Unformatted text preview: Business need to let go of traditional ways of communication and let creative, and accessible aspects of web2.0 in their business. Credible and Trustworthy Consumers want companies with a win-win agenda, which helps them simplify life in a fast changing world. Major Source of Change Business need a deliberate process that creates a positive presence online. KEY TAKE AWAYS OF WEB 2.0...
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- Fall '08
- Marketing, fast changing world