turner - Business need to let go of traditional ways of...

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Web2.0 is changing how consumers communicate and make purchasing decisions. As a company, you have to integrate yourself with that new medium. People are Less Independent Today’s society is more dependent on others for a complete understanding of new information. This challenges our individual sense making ability, which causes us to create more relationships. Online Visibility Let Go and Let Come
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Unformatted text preview: Business need to let go of traditional ways of communication and let creative, and accessible aspects of web2.0 in their business. Credible and Trustworthy Consumers want companies with a win-win agenda, which helps them simplify life in a fast changing world. Major Source of Change Business need a deliberate process that creates a positive presence online. KEY TAKE AWAYS OF WEB 2.0...
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