us_Retail_Store 3.0 Marketing_092110

Us_Retail_Store 3.0 - Deloitte Store 3.0 Planning tomorrows store today The only constant is change One hundred and fifty years ago running a

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Deloitte Store 3.0™ Planning tomorrow’s store today The only constant is change One hundred and fifty years ago, running a physical store was the only way a retailer could serve customers. Then came catalogues, traveling salesmen, and dinner- time phone calls. Today we can buy just about anything from just about anywhere at just about any time due to technological advances. The store itself has become just one part of a much more complex and challenging relationship between retailer and consumer. As such, the impact of technology on the store’s role and how it should operate are significant and far-reaching. As technology – especially consumer technology – revolutionizes retail, retailers will be forced to adapt and rethink how to meet the shifting needs of a demanding, fickle, and on-the-go consumer. Over the next three, five, or even 10 years, how will the store itself need to evolve? What must be done to ensure it will continue to attract, engage, and serve the customer? Deloitte’s Store 3.0™ provides an innovative, forward-looking approach designed specifically to address these issues by understanding today’s myriad internal and external pressures and identifying tomorrow’s technological opportunities for operational excellence and competitive differentiation. Store 3.0™ provides a holistic framework for designing an executable strategy that helps create a high-quality customer experience, enhanced consumer loyalty, and advanced operational effectiveness. New demands and expectations drive new requirements in the store As Deloitte considers the future of retail, we believe that technological advancements across stores and channels will only continue to hasten significant change. Customers will continue to expect more, and internal stakeholders – merchandising, marketing, and advertising, to name a few – will demand increased agility and flexibility (not to mention real-time data and analytics) from store operations. Yesterday, customers would often go online from home
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This note was uploaded on 02/26/2012 for the course CSR 480 taught by Professor Staff during the Fall '08 term at Purdue University-West Lafayette.

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Us_Retail_Store 3.0 - Deloitte Store 3.0 Planning tomorrows store today The only constant is change One hundred and fifty years ago running a

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