wegener - CSR406- Assignment Two: Facebook Kendall Wegener...

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CSR406- Assignment Two: Facebook Kendall Wegener Today, we are in the midst of a digital revolution which has completely transformed the business landscape. Social Media, in particular Facebook, is very influential and is regarded as a highly effective way for retailers to communicate with consumers on the internet. In fact, the Forsee Social Media Report revealed that 80% of online shoppers use Facebook (Social Media Optimization: 2010). It is a marketing dream come true, as only 5% of consumers use Social Media primarily for customer support, but they willingly and frequently seek out information about a business’s products and specials (Social Media Optimization: 2010). Large multinational companies and small businesses alike are therefore utilizing Facebook as part of their internet strategy. This paper will explore Art Meets Commerce, Chris Meyer Studios, Sprinkles, PetSmart and Ernst & Young, analyzing exactly how and why they are using Facebook. Facebook has proven most successful for small business. It has become an indispensable resource for finding new customers, building online communities and collecting valuable demographic information (The New York Times: 2009). Art Meets Commerce, a New York based marketing firm, uses Facebook as a PR tool by engaging in meaningful dialogue with fans. The page for their show “Rock of Ages” boasts 300 to 600 interactions a week, and is the
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wegener - CSR406- Assignment Two: Facebook Kendall Wegener...

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