BUSINESS COMMUNICATION NEGATIVE-NEWS EVALUATION

BUSINESS COMMUNICATION NEGATIVE-NEWS EVALUATION - BUSINESS...

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BUSINESS COMMUNICATION NEGATIVE-NEWS EVALUATION – 50 Points Name __________________ Date______________ Unacceptable Acceptable Excellent Scale 0 1 2 3 4 5 BUFFER Irrelevant or inappropriate, puts reader in unreceptive frame of mind Neutral, upbeat, relevant; encourages reader to continue reading Engages reader TRANSITION Awkward, contains problem words, detracts from effect of buffer Effective, repeated in explanation seamless EXPLANATION Too blunt, too much information, forecasts bad news, negatively effect on reader Reasonable, objective, acceptable, neutral effect on reader Clear reader focus, positive effect on reader REFUSAL/BAD NEWS Stated bluntly, harsh words, negative tone, emphasized by sentence/paragraph placement Effectively de- emphasized, well- crafted sentences, attention to positive tone, understandable if implied Clear reader focus, positive effect on reader ALTERNATIVE Inappropriate or
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BUSINESS COMMUNICATION NEGATIVE-NEWS EVALUATION - BUSINESS...

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