Ch 2 4E - Multiple Choice Quiz 1 of 2

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Multiple Choice Quiz (See related pages) 1 When using SWOT analysis, which of the following would most likely be looked at in order to identify strengths and weaknesses of a firm? A) Barriers to entry B) Bargaining power of customers C) Pressure from substitute products D) Product lines 2 When using SWOT analysis, which of the following would most likely be looked at in order to identify opportunities and threats of a firm? A) Barriers to entry B) Management C) Operations D) Product lines 3 Which one of the following financial critical success factors is measured by inventory turnover? A) Market value B) Sales C) Flexibility D) Liquidity E) Profitability 4 Skills or competencies that the firm employs especially well are called: A) SWOT B) core competencies C) the balanced scorecard D) sustainability 5 A SWOT analysis is normally used during which phase of competitive positioning? A) The identification of critical success factors and the firm's overall strategy. B) The development of relevant and reliable measures for critical success factors. C)
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This note was uploaded on 02/28/2012 for the course ACC 9000 taught by Professor Seyam during the Fall '11 term at CUNY Queens.

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Ch 2 4E - Multiple Choice Quiz 1 of 2

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