Cheat Sheet - test 1 - CRAAP Test Currency = up to date...

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CRAAP Test Currency = up to date Relevance = relate to topic and audience Authority = expert, credible source Accuracy = Non-biased Purpose = intention for publishing Finding support: Interviews Before contact person Prepare specific questions During Show up on time Be proactive After Follow up Transcribe recording Aristotle's Lessons You make appeals in public speaking Logos = logical appeal = content of message, statistics, facts, information Provided organized, scholarly, consistent supporting data in your speech Pathos = emotion appeals Highly persuasive Makes the audience "feel" Emotional appeals motivate non-motivated audiences Ethos = Speaker credibility Ethics How believable/credible? Quotes help with credibility The way you dress, speak, look, present yourself increases credibility Perception of speaker's competence, trustworthiness SMCRE Source (speaker) Message Channel Rich channel Vs. Lean channel rich is face to face. Hearing words, noticing gestures, and non verbal communication
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Cheat Sheet - test 1 - CRAAP Test Currency = up to date...

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