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Collection Letters 2

Collection Letters 2 - What would your neighbors think if...

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9/28/2008 1 “What would your neighbors think if we repossessed your car,” the collection letter read. “I’ve taken the matter up with them,” the delinquent debtor responded. “They think it would be a lousy trick.” Obviously annoyed by the strong collection letters sent him, a retailer responded with these choice words: “I am doing the best I can. Every month I place my bills in a hat. Then I draw out bills and pay them until my money runs out.” “If you don’t stop pestering me with your collections letters, you won’t even get in the hat next month.”
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9/28/2008 2 Three Categories of Customers G d P C t Good-Pay Customer Fair-Pay Customer Poor-Pay Customer Good-Pay Customer Pays on time Pays on time. Needs little or no reminding. For those few times when a reminder is necessary, you can usually collect payments after pleasant reminder messages using the direct-request pattern i h l without appeals. On the rare occasion when accounts become past due, you will persuade these customers through a positive appeal to cooperation or fair play.
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9/28/2008 3 Fair-Pay Customer Always pays but slowly Always pays, but slowly.
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