AD Analysis Essay Yutong Gao

AD Analysis Essay Yutong Gao - AD Analysis Essay Yutong Gao...

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AD Analysis Essay Yutong Gao Sleepiness is Stronger Than You Fatigued driving is always an important cause of road crashes. The Ad we have chosen was mainly focusing on this problem. When i first saw it, i was attract by how they related the car crash to the eye lids. And later i figured out that there are much more details rather than this general image which set in the center of the Ad. The use of color, text, proportion, emphasis are what make this an effective ad. The creators of this advertisement were trying to convince those drivers that "sleepiness is stronger than you" which indicated do not fatigued driving and be responsible to yourself and other people. By focusing on the rhetorical appeals, three main aspects could be discussed in this ad - character, emotion and logic. There is a logo on the corner of the ad which is stand for the Thai Health Promotion Foundation and that is how the character build up. Also, it mentioned that this ad is a "Don't Drive Sleepy Projects" of this
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This note was uploaded on 02/28/2012 for the course ECON 111 taught by Professor Aaa during the Summer '11 term at UIBE.

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AD Analysis Essay Yutong Gao - AD Analysis Essay Yutong Gao...

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