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02-InfoGoods-bb - BMGT 301 Information Goods Please display...

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BMGT 301: Information Goods 1 K. Stewart Please display your NAMETAG
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Agenda Announcements Clicker Tests & Rollcall Course roadmap What are information goods? Characteristics of Information Goods Group Case Assignment 2 K. Stewart
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Announcements Shashank Goel Reminders: You should have the book You should have a registered clicker Do the article assignments on time Make sure you know when your poster assignment is due Make sure you have read the entire syllabus K. Stewart 3
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Clicker Polling Test & Roll Call Set your clicker to channel 41 XR model – press menu button then select Change Channel RF model – press GO, 41, GO Session ID = “stewart” (for those using mobile devices) Look at device ID on back and make sure it shows up in the polling test.
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K. Stewart 5 Day Date Session Topic Notes Th 1/26 1 Course Introduction Ch. 1 T 1/31 2 Information Goods Th 2/2 3 Intellectual Property Submit group preferences T 2/7 4 Managing Information Ch. 11 Th 2/9 5 Managing Information Ch. 11 T 2/14 6 LAB Th 2/16 7 IT and Strategy – Value Chain Ch. 2 T 2/21 8 LAB Th 2/23 9 IT and Strategy - 5 forces Ch. 2 T 2/28 10 LAB Th 3/1 11 Netflix Case Ch. 4 T 3/6 12 LAB Th 3/8 13
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