03-IP-bb - BMGT 301: Intellectual Property K. Stewart...

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BMGT 301: Intellectual Property Please Display your 1 K. Stewart
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Agenda Quick Review Debate: Downloading music What are property rights? Intellectual Property Basics Copyright Patent Trademark Trade Secret Technology Issues in IP K. Stewart 2
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Format for Article Reviews Put the article title in the subject line. In the text of the reply: Link: http://www.xyz.com/article.html 1. This article … 2. This article is relevant to the question because… 3. Business majors may benefit from reading this article by… 4. I found this article interesting because… K. Stewart 3
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Quick Review Changes in technology: Have created a shift in the source of value for many goods and services. Have enabled separation of information from physical form Some business issues raised by the shift to information goods: Ownership protection Pricing K. Stewart 4
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Is it ethically acceptable to give a friend a song you bought? 1. Yes 2. No Y e s N o 0% 0%
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Debate: Is it ethically acceptable to give a friend a song you bought? this side“yes” this side“no” Form groups of 3-4 You have 5 minutes to prepare your arguments. You will have 1 minute to present each of your 3 main points. The other team may rebut each point for 30 seconds. Questions and comments from the class at the end of the debate.
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Which team was more convincing? 1. Yes, it is OK to give away music 2. No, it is not OK to give away music Y e s , i t O K . N o n 0% 0%
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What Are Property Rights? Rights of possession Allows individual to use the property Usually a bundle of rights (build/cultivate/leave it idle/…) Prevents others from using the property What’s the difference between home owner and renter? Rights of transfer Right to transfer the “rights of possession”. 8 K. Stewart
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Incentives to work ( Aristotle, 350 BC ) Each individual has the right to her output This encourages individuals to invest the optimal effort Incentive to maintain and improve things Absence of property rights “tragedy of the commons” Incentive to transfer things Leads to beneficial trade Makes production more efficient (Specialization) Avoidance of Disputes
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03-IP-bb - BMGT 301: Intellectual Property K. Stewart...

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