06-Strategy-VC-bb

06-Strategy-VC-bb - BMGT 301 IT Strategy Value Chain K...

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BMGT 301: IT & Strategy: Value Chain K. Stewart 1
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Agenda Strategy Basics Cost Leadership Differentiation Value Chain Impact of IT on Strategy and the Value Chain
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Next Topic: IT and Strategy Product / Service Information Technology Human Resources Finance and Accounting Marketing and Sales Operations Strategy Info. Goods, IP Leveraging Data Database design Queries and reporting
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Some Key Resources for Competitive Advantage Intellectual Property Data Imitation-resistant Value Chain Organization Brand Scale Network Effects Distribution Channels Alliances (with complementary firms & competitors)
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What’s most important to you when you decide what paper towels to buy? 1. I buy the paper towels that are cheapest . 2. I buy the paper towels that are best (e.g., better design, more absorbent). I b u y t h e p a . 0% 0%
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you decide what clothing to buy? 1. I buy the clothes that are cheapest . 2. I buy the clothes that are best (e.g., fashionable, high quality) I b u y t h e c l o . 0% 0%
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06-Strategy-VC-bb - BMGT 301 IT Strategy Value Chain K...

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