Introduction to the Bloomberg at LSU
Don Chance and Tish O’Connor
January 3, 2011
C:\Class Material\BADM 7090\Assignments\Bloomberg Financial Search\Introduction to the Bloomberg.docx
The Bloomberg system is a large repository of information widely used by the financial
The system was developed by Michael Bloomberg at a time well before the
arrival of the Internet.
Recognizing the need for timely information on global financial
markets, Mr. Bloomberg effectively created his own equivalent of the Internet.
hugely successful and has remained so even in this day and age of the Internet.
much of what is on Bloomberg can be obtained on the Internet, the Bloomberg system
has this information better organized.
There is no need to do a Google-type search,
although that too can be done.
The Bloomberg system, hereafter referred to as just
“Bloomberg,” provides access to news, company information, information on financial
exchanges, bond markets, quoted prices of over-the-counter derivative and currency
markets, and commodity markets.
Bloomberg became particularly noted for its valuation
models for bond markets.
Bloomberg also provides general news and sports information.
Proficiency with Bloomberg is an important skill to have when working in the financial
world and is well-worth putting down on one’s resume.
Bloomberg also provides a short
course, called Bloomberg Essentials On Line Training Program, at LSU that leads to an
“Acknowledgement of Completion”. This program was previously called the Bloomberg
Certification program. You can take this course, but you can also learn it on your own.
Not all universities have Bloomberg.
The LSU SMART Lab has two Bloomberg
terminals and affords an excellent opportunity to learn how to use this valuable resource.
A Bloomberg terminal operates through an ordinary computer, using two monitors.
keyboard, however, is quite different.
The accompanying figure shows the Bloomberg
You will notice that it has keys that are orange, green, lavender, red, yellow,
white, and black.
Some of the keys are standard to a keyboard and others are specific to
Bloomberg and facilitate the navigation through its vast array of information.
It also has a panel that shows the time and a fingerprint verification screen.
You will not
need to use the fingerprint verification screen to log on to the Bloomberg.
Logging On and Off
If the Bloomberg screen is not on, you will need to boot up the computer in the normal
Then click on the Bloomberg icon on the desk top.
To log on to Bloomberg, press the red key on the right side labeled