Mystery Shopping - T heVillageMysteryShopping Your Name:...

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The Village Mystery Shopping Your Name: Lauren Couper Store Name: Muldoon’s Coffee House Date: 3/10/10 Time: 10am and at 3pm List of what to observe when shopping The Village and their competitors: Prices —Are they easy to find/read? They have a board overhead on the back wall behind the register with prices; it is written in someone’s handwriting, but legible. They also have menus that sit beside the cash register that explain what each drinks ingredients include. This also has the prices on it. Merchandise Presentation —How is the merchandise/menu displayed? There is a glass refrigerator next to the register which is where different pies, yogurt, muffins, bagels, cokes, monster drinks, and other breads are presented for people to easily see when deciding what to eat and drink. Customer Service — Are they friendly/readily available to help you or answer your questions? All employees almost always have a smile on their face. The girl behind the counter was taking orders when
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This note was uploaded on 02/28/2012 for the course MARKETING 327 taught by Professor Smith during the Fall '10 term at Texas A&M.

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Mystery Shopping - T heVillageMysteryShopping Your Name:...

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