The Village Cafe presentation

The Village Cafe presentation - TheVillage The Village Cafe...

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The Village Cafe The Village  Café  Lauren Couper Jenna Szopinski Jeanny Tanhnavong Matt Turner The Stanley Marcus Retailing Competition
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History & Background Target Market Positioning Competitive Analysis SWOT Recommendations Overview
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History & Background Owners: Kristy Petty & Chris Moore Texas A&M Alum, Class of ‘98 Passion for visual and performing arts, museums, cafés The Village Café November 2008 Supporting everything local Local art, music, beer, wine, food
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Target Market Ages 25+ Unique target market Artistically inclined Well educated Graduate students Professors NOT college students
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Positioning
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Product What’s the Buzz Coffee Co. Local Texas beer and wine Organic selection
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Price Mystery Shopping: Consistent with competitors Survey: Willing to pay price of each menu item Sandwich, panini, wrap, salad $5.95- $9.95 Coffee, tea, juice $2.00- $4.50
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Promotion Past: Traditional media Internet, television, radio Present: Social media Facebook- special events, food and drink specials Twitter- daily lunch specials Café website- menu, location, featured artists
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Place Downtown Bryan Adequate parking Indoor and outdoor seating
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This note was uploaded on 02/28/2012 for the course MARKETING 327 taught by Professor Smith during the Fall '10 term at Texas A&M.

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The Village Cafe presentation - TheVillage The Village Cafe...

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