Memo for Extra Credit

Memo for Extra Credit - Memo To: Dr. Lampo From: Lauren...

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Memo To: Dr. Lampo From: Lauren Couper Date: 2/28/2012 Re: Mystery Shopping Results The mystery shopping I completed for the Sony Cyber-Shot TX7 digital camera from the three retail sellers: Sony Style, Best Buy, and Wal-Mart yielded notable comparable information. I have performed a SWOT Analysis on each competitor. Sony Style: Strengths Knowledgeable and professional sales associates Clean and organized retail location Deep product selection Detailed, concise, and easy to follow website High reliability from consumer standpoint to trust the brand Weaknesses Doesn’t offer suggested purchases online Small retail location within the mall Opportunities Offer bundled deals when purchasing a camera New product lines Hold focus groups to find out specifics of what Sony consumers want in a camera Showcase new products in specific locations in the store with displays Threats Other retail locations offering lower prices Location in the mall makes visiting the store difficult
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Memo for Extra Credit - Memo To: Dr. Lampo From: Lauren...

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