Moderator's guide - Moderators Guide 09/20/2010 MKTG...

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Moderator’s Guide 09/20/2010 MKTG 323-502 GROUP 3: Haley Amador Cyndi Callaway Lauren Couper Caitlin Donahoe Kristin Holifield Caitlin Mills Kelsye Mire Kendall Repka
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Moderator’s Guide ROLE ASSIGNMENT: Moderator: Kendall Repka Note Takers Specific Assignment Cyndi Callaway Noting verbal comments Caitlin Mills Noting verbal comments Caitlin Donahoe Noting verbal comments Kristin Holifield Noting verbal comments Kelsye Mire Noting nonverbal body language Lauren Couper Noting nonverbal body language Haley Amador Noting nonverbal body language INTRODUCTION: Thank you for helping us and participating in our focus group. Let me explain how this is going to work. This is a discussion as if you were in a conversation with friends. You can agree/disagree or make comments. We ask that only one person speaks at a time. Everyone’s opinion is valuable and there is no right or wrong answer. Lastly, this focus group will be video tapped in order for us to further study the information discussed. If no one has any further questions we will go ahead and begin.
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Moderator's guide - Moderators Guide 09/20/2010 MKTG...

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